298. The Remarkability Formula for Filmmakers with Rich Brooks
Grow Your Video Business
Today Rich Brooks from Flyte New Media joins me to discuss how to separate yourself from your competition by looking at your business through four lenses… Find, Focus, Forge, and Frame. We dig deeper into forging new ways to stand out by doing things outside your normal services while still staying in line with your mission. We also discuss when is the right time to grow your business and how to make it an attractive place for people to want to work there. If you want to grow your business and stand out amongst the noise then this episode is for you! Key Takeaways Offering services outside your normal scope is a great way to get noticed. Becoming a thought leader will help you get found. You want to attract the right type of client and not everyone is the right client. Reframing your business offering can help you stand out. About Rich Brooks Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. In This Episode How social media has evolved over time [06:31] Reasons for growing your business and how to make attract the right people [08:18] Growth can mean many different things [11:36] The remarkability formula and the four lenses to examine your business [12:20] What is an extrinsic offering [15:49] How to find an extrinsic offering that stays in line with your mission and goals [18:18] Reframing your business to stand out [31:20] Investing in your brand is a worthwhile investment [35:00] What does Flyte New Media offer and how to get in touch [37:31] Quotes “What makes you unique? I feel that when you go through this process what you end up with is a very clear understanding of who your ideal customer is and how to create high barriers to competition, and then also when you’ve done this work and makes your marketing so much easier and more effective.” [14:01] “Sometimes doing something novel only lasts a little bit. Like you only have the front runner status for only so long and then everybody’s doing it. But other times, because you are the first, that actually lasts a long time.” [29:49] “Start inside, but don’t be afraid to collaborate, and don’t be afraid to hire a professional that’s within your budget.” [37:21] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Register for the Onward Summit (October 2022) Find Rich Brooks online Follow [guest name] on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
#262 Conversation on Branding Strategy with Rich Brooks, Keshia Butler-Thomas & Marcia Macomber
The DEB Show
Knowing who you are and what you do is one thing; being able to illustrate it to others is another. On this episode of The DEB Show, host Debra Eckerling talks about branding strategy with Rich Brooks, Keshia Butler-Thomas, and Marcia Macomber. Rich Brooks is a digital marketing consultant, Flyte New Media, and founder of The Agents of Change; Keshia Butler-Thomas is brand strategist, LCK Consulting Services; and Marcia Macomber is a website and graphics designer, Cornucopia Creations. Rich, Keshia, and Marcia share their brands and takes on branding, as well as advice on brand strategy, branding goals, and more.
To succeed in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable. In this week’s Social Media News Live, Rich Brooks breaks down The Remarkabity Formula. We’ll discuss the concept of remarkability – what does it mean?! – and how to use this simple yet powerful method of standing out online and off.
Podcasting, The Magic of Outsourcing, And the Benefits of Content w/ Rich Brooks
Spicy Chai - A Podcast for Content Creators
S2-EP#002 - In this episode, Rich and I discuss how Rich got into entrepreneurship, the benefits of podcasting, the struggle of consistency with content and what to do about it.Enjoy the episode!Click here for show notes, links, and highlightsHave a question/comment or just want to chat? DM me on Instagram @mahrukh.m.imtiaz
How One Agency Scaled Using EOS, Rich Brooks from Flye New Media
Garlic Marketing Show
For many agency owners, it can be hard to become comfortable with delegating out important tasks and responsibilities to your team. As the owner, you’ve played a hand in every decision, but as your agency grows you need to learn that it is okay to trust your team and allow them to handle tasks on their own. Rich Brooks, the President of Flyte New Media and the Founder of the Agents of Change Podcast, discusses his own successes with delegation in his agency. Discover the keys to the success of an agency and the two biggest agency complaints that Rich overcame.What You’ll Learn:Developing a Comfort in DelegatingThe Meme That Created Issues for RichFinding the Digital Marketing Training that WorksThe Keys to the Success of an AgencyHow Rich Overcame The Two Biggest Complaints with AgencyConnect with Rich:LinkedInAgents of Change PodcastResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.
The 3 P's Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media
MarTech Podcast // Marketing + Technology = Business Growth
The ROI Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media
MarTech Podcast // Marketing + Technology = Business Growth
These days, the road to standing out online can be bumpy. But once you find what makes you remarkable to your audience, it eventually smoothens, taking you to where you want to be in no time. Today, Rich Brooks shares a remarkability formula to help remove all the bumps along the way. Rich is digital agency Flyte New Media’s president and has helped brands become remarkable since 1997. He also founded The Agents of Change, an annual conference and weekly podcast focusing on search, social & mobile marketing. In addition, he’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Listen to hear his remarkability formula to uncover strategies for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/304.
How to be remarkable with Rich Brooks (the one with four F words in it...)
The Content Fix
If you want to know how to be remarkable so your business stands out against the competition, it starts with four little F words. But before we get to that, let’s talk about the word remarkable itself. It seems like a big call when you first hear someone say it. Particularly if they're asking you what is remarkable about yourself. Rich Brooks is a man who know a thing about remarkability. And he’s sharing all the details, no holding back, in this episode, with those four little F words. You can use them to figure out what's remarkable, or what needs to be remarkable, about you or your business. Follow the process and something remarkable may well just happen.