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Todd Olson

35 Podcast Episodes

Latest 18 Mar 2023 | Updated Daily

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BDTP. Product-led Growth with Todd Olson

UI Breakfast: UI/UX Design and Product Strategy

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPendo – Todd’s SaaSMeasuring and Managing Performance in Organizations – a book by Robert AustinMailchimp, Datadog – SaaS companies with freemium plansFollow Pendo on Twitter and LinkedInFollow Todd on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.


30 Sep 2022

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Creating a Culture of Leadership Development, Todd Olson - Founder and CEO of Pendo

Imperfect Leaders

Leadership guru Simon Sinek once famously said, "Customers will never love a company until employees love it first."  Today's guest, Todd Olson, CEO and Founder of Pendo, takes this advice to heart.   Pendo is a software company that helps other software companies make their product even better. Olson and his co-founders have created a uniquely fertile corporate culture that attracts and inspires the world's greatest talent. This is a remarkable accomplishment given that Pendo isn't even headquartered in Silicon Valley - they are based in Raleigh, North Carolina. Olson and Pendo have worked hard to create a culture that challenges all employees to reach their maximum leadership capability and make an immediate impact in society. And that's precisely what the next generation of talent crave.  Click on www.imperfectleaders.com for free weekly episodes delivered to your inbox and the opportunity to join live discussions with top leaders.


20 Jul 2022

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Pendo CEO (And Grep-a-palooza Keynote Speaker) Todd Olson

The Friday Nooner

Todd Olson, Pendo CEO and Co-founder, is chatting LIVE with the folks of Grepbeat this Friday! Pendo is a product analytics platform that helps software companies develop products that resonate with customers. Some of the world's leading software companies and digital enterprises—such as Verizon, OpenTable, and LabCorp—use the platform. Before Pendo, Todd worked at Rally Software Development, which he led through its public offering. He also co-founded 6th Sense Software, which was later acquired.


3 Jun 2022

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How to Nail the Post-Sale Customer Journey with Todd Olson of Pendo

Inc. Founders Project with Alexa von Tobel

A three-time entrepreneur and seasoned product leader, Todd Olson is on a journey to build software that makes software better. At Pendo, his Raleigh-based company, he's helped over 2,300 customers—from Salesforce to Toast—build product-led organizations. Nearly a decade into building Pendo, Todd feels he's finally found the entrepreneurial success he's been striving for throughout his career. Todd shares how he got his first customers through community-driven events, why companies should have separate product and engineering leaders, and how he incorporates his family into the company, often cooking for investors and customers in his home.


11 May 2022

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Leadership challenges throughout the product lifecycle - Todd Olson on The Product Experience

The Product Experience

In this episode of The Product Experience, Todd Olson, co-founder and CEO of Pendo, reveals how he climbed the leadership ladder and shares his advice for anyone keen to do the same.Featured Links: Follow Todd on LinkedIn and Twitter | Pendo - The Product-Led Organization Digital Workshop | Todd's book 'The Product-Led Organization' | Patrick Thean's book 'Rhythm - How to Achieve Breakthrough Execution and Accelerate Growth' |'Inside the Tornado' book by Geoffrey A. Moore | Jobs at Pendo


27 Apr 2022

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2/24/22: Todd Olson, Dave Benson, Nate Metcalf

Hot Mic with Dom Izzo

Guests include Todd Olson, Fargo Public Schools Athletic Director, Dave Benson, Sheyenne boys hockey coach, and Nate Metcalf, Davies boys hockey coach. Watch Hot Mic with Dom Izzo weekday mornings from 9 to 11 on WDAY XTRA and streaming live at Inforum.com.

1hr 29mins

24 Feb 2022

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Creating a New Product Category with Todd Olson, the CEO of Pendo

IT Visionaries

Every company wants to grow their market. But in order to expand into another region, one corner of the market has to be secured first. Only from this position of utility and stability can a business secure other territories. Todd Olson, the CEO of Pendo, explains his strategy.Main TakeawaysCreating a New Product Market: Many companies disrupt a current market. It’s another category altogether to create a new product market. Although it’s a great problem to have with a ton of upside, one area of focus must be on educating prospective buyers. Of course, having an effective product that’s easy to implement is the best pitch. Pendo was able to provide its software product to businesses easily and without involving developers. This helped give Pendo a foot in the door to prove what it could do.Strategizing for Future Growth: Pendo’s plans for growth are educative. One side of the approach is to continue to sell current products to new markets; both nationally and internationally. The other side is to develop new products that will further benefit existing customers. Furthermore, it’s intriguing how Pendo’s product has moved from SaaS B2B clients to other arenas as those individuals who’ve used the product have moved into different industries and brought Pendo with them.Representing Raleigh: Finding and retaining top talent is a concern for many businesses today. Pendo has an interesting angle because it is located in Raleigh, North Carolina. In Raleigh, there’s natural beauty, a low cost of living, and also access to the talent coming out of many of the colleges and universities in the region. Although Pendo is based in Raleigh, it has offices in New York and San Francisco to utilize the talent in those areas as well.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform


4 Jan 2022

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Todd Olson, CEO at Pendo, and Andrew Waitman, CEO at Assent Compliance

B2B Category Creators with Gil Allouche

In our 17th episode, Gil discusses category creation with two experienced B2B leaders from the product management and supply chain categories. Panelists for this episode include Todd Olson, CEO of Pendo and one of the influencers behind the product experience management category, and Andrew Waitman, CEO of Assent Compliance and creator of the supply chain transparency category. You'll walk away from this episode with insights about branding, content strategy, and measuring product-market fit. BONUS! Andrew tells us how being an introvert helped him become a better leader.


20 Aug 2021

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GTK...Todd Olson

Getting To Know...

Todd Olson is the Director of Customer Solutions at Neenah.


14 Jul 2021

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Todd Olson, CEO, and Founder at Pendo

Net Effects

In this episode of the Net Effects Podcast, co-hosts Les Ottolenghi and Mark Bavisotto interview Todd Olson, CEO and Founder at Pendo. The unicorn company, Pendo,  founded by Todd Olson, is “on a mission to improve the world’s experiences with software”.--- Send in a voice message: https://anchor.fm/neteffectspodcast/message


15 Mar 2021