Justin Papps's guest appearances

Justin Papps

The IAB Australia Podcast

Andrew Bloom

John Broome

Steve Brown

Nic Jones

Ricky Chanana

Mark Henning

Simon Williams

Gai Le Roy

Ben Green

Sonia Carreno

Chris Blackburn

Jonathan Mandel

Phil Cowlishaw

Jessica Miles

Amanda Tarpey

OwlTail

Dan Robins

In this episode we talk to Justin Papps and Dan Robins from the CMO Advisory practice at PwC Australia on the current state of marketing investment. We analyse why, after decades of evidence proving brands that hold or increase their advertising investment in a soft market outperform their competitors, this is not happening in the local market. We also discuss the opportunity to revisit marketing metrics as tech &amp; regulation change as well as importance the most powerful marketing lever that is often neglected in marketing optimisation models – creative.

How Media Investment Can be a CFO's Best Friend - with Justin Papps & Dan Robins of PwC