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Justin Papps

1 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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How Media Investment Can be a CFO's Best Friend - with Justin Papps & Dan Robins of PwC

The IAB Australia Podcast

In this episode we talk to Justin Papps and Dan Robins from the CMO Advisory practice at PwC Australia on the current state of marketing investment. We analyse why, after decades of evidence proving brands that hold or increase their advertising investment in a soft market outperform their competitors, this is not happening in the local market. We also discuss the opportunity to revisit marketing metrics as tech & regulation change as well as importance the most powerful marketing lever that is often neglected in marketing optimisation models – creative.

27mins

10 Feb 2020