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Elle Woulfe Podcasts

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8 of The Best Podcast Episodes for Elle Woulfe. A collection of podcasts episodes with or about Elle Woulfe, often where they are interviewed.

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8 of The Best Podcast Episodes for Elle Woulfe. A collection of podcasts episodes with or about Elle Woulfe, often where they are interviewed.

Updated daily with the latest episodes

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#59 Elle Woulfe on why micro-content works and how to lead a marketing team

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In today’s interview I’m talking to a brilliant marketer Elle Woulfe who is now a VP of Marketing at InVision.

Elle spent decades in the industry and was at Eloqua in the very early days when nobody knew what the heck marketing automation software even was.

We are chatting on a bunch of topics:

  • How to lead a marketing team and keep each member accountable and driven

  • What content formats work well today and will in the future

  • How to approach creating content that matches your buyer

  • MQL’s vs “more pipeline” and less leads

  • And some of the cool career related questions

Connect with Elle on Linkedin
Check out Elle’s very own podcast called Further Podcast

If you’d like to share what you think about this episode, message with me on Linkedin

Find out more at https://sergey-ross-podcast.pinecast.co

Jun 08 2020 · 43mins
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57: Elle Woulfe / Building a Content Engine, Brand-Centric Demand Gen, & The Importance of Left Brain/Right Brain Marketers

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Elle Woulfe, a martech veteran with over 12 years working in SaaS for companies like Eloqua, Lattice Engines, and Path Factory shares her experiences in:
- building a content marketing engine
- hiring and structuring a marketing team
- aligning your team around metrics/goals/plans
- the most important skills a marketer needs in 2020 (and beyond)
- and more...
Nov 04 2019 · 45mins
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Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)

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On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-known for her B2B demand gen and account-based marketing chops. Elle talks to DG about all things ABM, marketing to marketers, setting SEO goals, building and managing remote teams, the secrets to growing your career in marketing, and much more.
Jul 09 2019 · 32mins
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1020: 5 Research Based Insights Into How Marketers Buy w/ Elle Woulfe & Matt Heinz

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In this episode we talk to Elle Woulfe, VP of Marketing at PathFactory and Matt Heinz, President at Heinz Marketing.

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Jun 26 2019 · 26mins
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927: Enabling B2B Buyers to Learn and Buy On-Demand w/ Elle Woulfe

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In this episode we talk to Elle Woulfe, VP of Marketing at Pathfactory.

Elle shares...

  1. How the expectations of B2B buyers have dramatically changed

  2. Common struggles in the B2B customer experience

  3. Lack of insight: A key challenge for B2B marketers

  4. The importance on "binge-able" content

Mar 25 2019 · 18mins
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206: The 3 Steps You Need To Launch Your ABM Strategy w/ Elle Woulfe

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If you’re starting your ABM strategy with the M in ABM before the A, you’re doing it wrong.

Elle Woulfe is the VP of marketing at PathFactory where she helps marketers optimize the path to purchase. When it came to building their ABM process, she’s quick to admit that her team stumbled into, what is now, an agile approach to ABM.

She embarked on the ABM process in the first place when she noticed a bad funnel conversion at PathFactory. While they had lots of people in the funnel and were pretty good at getting them to commit to a meeting, they struggled with moving them down the funnel. People would just fall out.

Thankfully, PathFactory has always been a company that believed in breaking off a little piece at a time to iterate it, rather than jump into big changes. So they took that healthy habit to figure out how to move the company into a 100% target account selling model.

Oct 15 2018 · 10mins
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26: The Other ABM: How Attention Based Marketing Fast Tracks Sales Readiness w/ Elle Woulfe

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Elle Woulfe, VP of Marketing at LookBookHQ, discusses how ABM holds on to a marketer’s most precious commodity—buyers’ attention.

Feb 05 2018 · 26mins
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514: The Problem with Marketing Success Metrics in 2017 w/ Elle Woulfe

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In this episode we talk to Elle Woulfe, VP of Marketing at LookBookHQ.

Aug 26 2017 · 15mins