Akvile DeFazio

Description: We are delighted to welcome back friend of the show and President of AKvertise, Akvile DeFazio. Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and  more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates.  As someone who lives for connecting people bringing together consumers and brands is what Akvile DeFazio does best. Akvile founded AKvertise in 2014 as the culmination of her passions for social media, advertising, and helping businesses reach their goals by means of online marketing. In the past eight years, AKvertise has earned multiple accolades, including winning the best small agency award from the annual U.S. Social Media Awards in 2020 among others. As a conversion-driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals. Topics Covered:  iOS14 removing cookies, How supply chain is affecting schedules on editorials, Transparency with supply chains, managing client expectations, and being flexible, real-time data analysis, Amazon affect, diversifying social channels brands are targeting with, and pricing per channel. Pinterest, Snapchat, TikTok, Twitter, Quora, Reddit, industry trends and consolidation, tracking abilities, planning for the holidays, create internal goals, plan early and often, social media advertising, social media marketing, influencer marketing, online advertising, search engine advertising, paid social traffic,  Future is not about hypertargeting as personal data becomes harder to come by. Recommendations are to start early, plan ahead, and have advertising dialed. Track and code data appropriately to understand what audiences are finding interesting and using that tailor your message.

Facebook and Instagram ads are kind of a must in eCommerce, but are yours set up in the best way? This week, we talk to Akvile DeFazio about how to structure a great campaign on these two huge social platforms, the best ad formats to use, and how she's been adapting to recent privacy changes. Akvile is the founder of Social Media Agency AKvertise, which won the best small agency award in the U.S. Social Media Awards last year. She has experience working with a wide array of companies, from outdoor gear and apparel eCommerce, to pet health insurance, online publications, and event marketing via paid search and social. She's always posting interesting thoughts on new developments in social media advertising on Twitter, so make sure you're following her there at @AkvileDeFazio.On the Optily side, we had our Campaign Manager, Klayvann Camargo, join the chat. Klayvann's got over a decade of experience running social ads and also started his own micro-agency in Brazil before he joined the Optily team. Resources:How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads, Akvile DeFazio

Founder of Akvertise, a small social media advertising agency, Akvile shares a wild story of how saying 'no' lead to being invited to Sir Richard Branson's private island - all expenses paid.

Akvile DeFazio, Founder and President of Akvertise, Inc.https://www.akvertise.com/Twitter: @AKvertiseAkvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She's been on PPC Hero's list of the top ppc influencers for the past three years. She's a regular presenter on topics related to paid social. She's spoken at numerous industry conferences including Pubcon, Paid Traffic Conference, Engage, and the Utah DMC Conference.Akvile had a really interesting journey to business ownership. She served in many manager and senior level positions including a stint at Third Door Media as Digital Marketing Manager. How she decided to start her own agency was a topic I definitely wanted to ask her about. It's common to find Akvile mentioned in roundups and on webinars about social media marketing. Early this year, the state of California passed the California Consumer Privacy Act or CCPA for short. The CCPA regulates how social media platforms are allowed collect user data. Akvile is a leading voice on the ramifications of this law for social media marketers. Grab a beer and join Akvile and me for a conversation all about social media marketing, entrepreneurship, and what savvy marketers are doing during the COVID-19 pandemic.Suds and Search Video Serieshttps://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0IiLocal Search Tuesday's Video Serieshttps://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

I'm excited to bring you this episode on burnout guilt with Akvile DeFazio, owner of Akvertise, a social advertising agency! We discuss parenting during COVID and self-care practices along with a dose of how we've been working with clients to pivot as needed during the near-constant changes the last few months have brought. Connect with Akvile on Twitter & visit their website. Connect with me on Twitter & Instagram.

As someone who lives for connecting people, bringing together consumers and brands is what today's guest is super passionate about.Prior to launching her own advertising agency, she spent more than a decade working in-house at a variety of companies building her skill set in paid search and social media.As a conversion-driven marketer, she loves helping businesses expand their online visibility and reach their growth goals.Her expertise lies in e-commerce as she specializes in the use of Facebook, Instagram, Twitter, LinkedIn, and Pinterest Advertising.Joining me on the pod today is Akvile De Fazio, the president of Akvertise. I got the chance to pick her brain about the world of Pinterest marketing as we talked about all the incredible ways to leverage the often overlooked social media platform to grow your business in a cost-effective way.

Welcome to the first podcast episode under our new name!Within this episode we cover:The newly launched Facebook ShopsAdvertising trends since lockdownHow to make the most of video within your campaignsEnjoy!

Akvile DeFazio is the founder and president of Akvertise, a social media advertising agency for e-commerce brands, events, and mobile applications. She's also a mom, an author, and has been published in USAToday, AdAge, and e-marketer. Connect with Akvile: https://www.twitter.com/akviledefazio https://www.akvertise.com Connect with Mikhail: https://www.instagram.com/miqk https://www.twiter.com/miqk https://www.mikhailalfon.com

We've all battled with the beast that is Facebook ads, you've probably dabbled in Instagram ads, and maybe even given LinkedIn ads a test-drive, but how many Pinterest ad campaigns have you launched?You might think Pinterest is just for foodies, event planner, and future brides, but it's actually an incredibly powerful social media search engine just waiting to showcase your business.Ads expert Akvile DeFazio is here to talk us through the benefits and strategies of running Pinterest ads…

Paid Media expert and President of Akvertise, Akvile DeFazio joins me to answer questions from social media regarding Facebook Ads, LinkedIn, Google and more. Akvile's expertise has been featured on Marketing Land, Search Engine Journal, and Ad Age.  She's been recognized by Bing Ads and has earned a nomination for the San Luis Obispo County's woman of the year in business. Connect with Akvile: https://www.instagram.com/akviledefazio https://www.twitter.com/akviledefazio https//www.akvertise.com Connect with Mikhail: https://www.instagram.com/miqk https://www.twitter.com/miqk https://www.mikhailalfon.com