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Chris Marr

39 Podcast Episodes

Latest 14 Jun 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Chris Marr: Sonder

The Mentor with Mark Bouris

This week’s guest Chris Marr, is a former Australian Army officer who spent 20 years in service, including 10 years as a leader and commander in the special forces; during which time he led Australian soldiers on complex missions all over the world, with the consequences for failure very high. Having worked on the front line all his life, Chris was motivated to contribute to something bigger than himself; so along with his two best mates, he created Sonder - the app making the world a safer place by matching emergency service providers to those who need help, making people feel safer across the world. Whether you're being followed walking to your car at night, dealing with an aggressive customer and worried for your safety or having mental health issues, Sonder are there, 24/7 to give support. I ask Chris why purpose was such a strong motivator for the business and how Sonder is a disruptor with a conscience. Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email. See omnystudio.com/listener for privacy information.

49mins

23 Mar 2020

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How To Convert Your Audience Into Buyers Using Content Marketing with Chris Marr

Marketing That Converts

This week we have the amazing Chris Marr on the podcast. As an expert when it comes to becoming a ‘Wikipedia’ in your industry, Chris and I look at how to create content that leads people to buy. Although you may create content that is well-written or nice to look at, you need to think about how you’re going to use content to get people to buy into your product or service. Whilst we’ve spoken about this before, this episode goes much more into depth when it comes to creating valuable content. Grab a pen and a notepad, the episode is going to be filled with great snippets of information! KEY TAKEAWAYS COVERED IN THE PODCAST Your customers and prospective buyers should determine the content that you create. Often, people create content for their peers instead, whereas, if you want to be an authority in your market is to create content that shows that you understand your customers. If you can serve your customers better, you will be seen as an expert in your industry. When creating your content, you need to think about how people go through the buying process. What problems do they have? What objections do they have? The content that answers this is the content that will perform well in terms of conversions. Buyers are doing research online before they make a buying decision so you need to step away and see the world as a consumer. On average, 77% of a buying decision is made online before a buyer contacts a company for the first time. The people that are vulnerable and honest in their industry effect their consumers in a positive way. If you’re not confident about your product and service, you’re going to hold back when it comes to creating content. If you’re worried about creating content in a different way to everyone in the industry then try to overthink it. You need to create content exactly how you want to. It will help you stand out! Although you should be keeping an eye on what your competition are doing, you need to have a unique approach to your content. Content is not about virality in your industry it is about your buyers making a buying decision. If one person has the ability to buy something and your content helps them make this decision, it is a success. Being famous to buyers is powerful. If your buyers have a question, it is your responsibility to answer it. There are 5 main topics that buyers want to have answers to when it comes to content. Those are price, cost, problems, reviews and comparisons and best of. You need to become the ‘Wikipedia’ of your industry. This means people use your website as an information resource to figure out what they want – whether they buy from you or not. By typing the questions you get from your buyers into Google and looking at the suggested searches, you will be able to get a snapshot of what your customers want to know. Once you’ve done this, you need to work out which questions have already been answered. You need to let go of the need to look smart. There are no secrets in any industry, so don’t worry about sharing them online. Let go of the need to control. It is not about being the first, it’s about who can do it better. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Traffic to your website doesn’t necessarily mean leads. You need to differentiate between the two and ensure you’re writing content that leads to sales. HIGHLIGHTS YOU SIMPLY CAN'T MISS Introducing Chris Marr – 03:12 What Should We Think About When Creating Content for Our Audience? – 06:06 What Content Should I Be Producing? - 11:30 Should You Post Controversial Content? – 16:00 How to Stand Out and Be an Expert in Your Industry – 26:28 How Do You Know How to Help Your Customers? – 34:46 Should You Share Your Secrets? - 40:00 Chris’ Top Tips – 47:50

53mins

11 Nov 2019

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Developing Stoicism & Content Marketing - With Chris Marr

The Funnily Enough Show

Chris believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing.In this episode we discuss Stoicism, philosophy and content marketing - and how they're all linked together.

31mins

17 Sep 2019

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Developing Stoicism & Content Marketing - With Chris Marr

Funnels & Business Growth Podcast

Chris believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing.In this episode we discuss Stoicism, philosophy and content marketing - and how they're all linked together.

31mins

17 Sep 2019

Most Popular

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For a better business, just make better decisions, with Chris Marr

The Personal Brand Entrepreneur Show.

Chris Marr is the founder the Content Marketing Academy. I’ve been a follower of Chris and a consumer of his content for years so I was really pleased to spend some time getting to know him, his business and most strikingly his, philosophy for life and work. About ChrisMulti award winning Entrepreneur Chris Marr believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.Chris is the Founder and driving force behind CMA, the UK’s largest membership organisation of its time.He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing.Links and mentions :Chris’s website : https://www.thecontentmarketingacademy.co.ukVisit the show website at www.bobgentle.comDownload > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.comFollow on Instagram and Twitter @bobgentleJoin the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

44mins

7 Jul 2019

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Fitting a Membership to Your Lifestyle with Chris Marr

Behind The Membership with Callie Willows

Chris Marr from the Content Marketing Academy (also known as CMA) joins Callie Willows for this episode of Behind the Membership. Chris launched his membership in 2015 after running a six month in person masterclass and it's now a major focus of his business. Here, he talks about the importance of customer experience in creating a community culture, using free in-person workshops as a way to attract new members and how he has recently launched a very low cost price tier to help those who can't afford his full membership fee yet. We also talk marketing challenges, how Chris is successfully using Slack for his members community and how the membership has enabled Chris to create the lifestyle that he wants, as he's undergone the transition from flying solo to being a father of four and family man.

43mins

4 Jul 2019

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059: The Key To Creating Content That Drives Sales [Chris Marr]

3 Marketers Walk Into A Podcast

You've heard that content marketing is an essential part of business, but you might still be wondering how to use content marketing to get you actual customers.Chris Marr is a content marketing expert and founder of CMA (The Content Marketing Academy) – pretty impressive stuff!In this episode Chris talks us through how to map out your content marketing journey, and the critical steps to making killer content…

51mins

9 Jun 2019

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Series 2 Episode 12 Chris Marr

The Reluctant Leader Podcast

Marks talks to Chris Marr about creating a culture of marketing throughout a business, from answering the phone to creating content. Find out more about Chris here https://www.thecontentmarketingacademy.co.uk @hellocma @Chrismarr101  Connect with Mark on Linkedin https://www.linkedin.com/in/markterrellreluctantleader/ More about the Reluctant Leader Academy here https://www.thereluctantleader.academy/

34mins

24 May 2019

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EVM075 [REPLAY] Chris Marr: Content Marketing What's Now and What's Next

Engage Video Marketing Podcast

In this episode, the final episode of 2018 I'm bringing back one of the most popular interviews since the start of the Engage Video Marketing Podcast. Chris Marr is the founder of the Content Marketing Academy in the UK and is a leading voice in the world of Content Marketing and Video Marketing. In this replay episode (first published in Episode 52), we chat all about what's working now and what's next in the world of content marketing for business and dive deep into the role that video should be playing in a content marketing strategy.

52mins

17 Dec 2018

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Making Money with Chris Marr - Season 12, Episode 5

The Meaningful Money Personal Finance Podcast

Today I’m delighted to reintroduce you to my friend Chris Marr from The Content Marketing Academy, one of my favourite people on the planet. Chris has built sustainable, recurring revenue business over the past six years after being made redundant from his job. It’s a belter.

43mins

12 Dec 2018

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