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Ilana Shalowitz

4 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

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Voice User Interface Design with Ilana Shalowitz of Emmi

Voice First Health

In this episode, Teri welcomes Ilana Shalowitz, Voice User Interface (VUI) Design Manager at Emmi.Ilana Shalowitz is a well-respected authority in the voice-first design technology space, and she joins me today to talk about some of the key principles to consider when designing a voice-first experience for healthcare applications.Some tips from Ilana!Recommended reading: Designing Voice User Interfaces by Cathy Pearl, and Voice User Interface Design by James P. Giangola and Jennifer BaloghResearch before getting started!Listen to conversations with an ear for how people speak to each other, to determine what makes a good audio experience.Talk to people about your voice application, both about the idea itself (i.e. the strategic direction) and to test the conversation itself (i.e. Wizard of Oz testing)Remember designing a voice user interface experience is a lot like creating art or composing music; a “tapestry” of appropriate statements “woven” together.Consider how to build rapport with the user: consider your brand persona, set appropriate expectations, use the names of the users, be consistent in the way information is delivered, and develop trust.Links and Resources in this EpisodeIlana Shalowitz on LinkedInIlana Shalowitz at ilana.shalowitz@wolterskluwer.comEmmiDesigning Voice User Interfaces by Cathy PearlVoice User Interface Design by James P. Giangola and Jennifer BaloghLibrivoxDr. Teri Fisher on TwitterDr. Teri Fisher on LinkedInPlease leave a review on iTunes See acast.com/privacy for privacy and opt-out information.

31mins

7 Aug 2018

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Voice User Interface Design with Ilana Shalowitz #22

Voice in Canada Podcast

In this episode, Teri welcomes Ilana Shalowitz, Voice User Interface (VUI) Design Manager at Emmi, to talk about the tips and tricks that go into creating a quality voice skill or application.Welcome Ilana Shalowitz from Emmi!Ilana Shalowitz is the Voice User Interface (VUI) Design Manager at Emmi. She is a well-respected authority and influencer in the voice-first design technology space, having appeared on a number of podcasts, and having spoken at a number of voice-first events. She will be a keynote speaker at the Voice of Healthcare Summit at Harvard Medical School in August 2018. She joins me today to talk about some of the key principles to consider when designing a voice-first experience.Ilana has a strong interest in communication for behaviour change. She initially studied anthropology and psychology, and then got a Masters in Marketing Communications. After working in marketing, she found a passion for design and now loves her work as a voice user interface designer!How to Design a Voice-first User ExperienceRecommended reading: Designing Voice User Interfaces by Cathy Pearl, and Voice User Interface Design by James P. Giangola and Jennifer BaloghResearch before getting started! “Understand the lay of the land”Start playing around with Alexa skills in tools such as StorylineListen to conversations with an ear for how people speak to each other, to determine what makes a good audio experience.Listen to recorded books on Librivox – a site where anyone can record books that are released into the public domain – to critically analyze the voice experiences to think about what would make them better experiencesTalk to people about your voice application, both about the idea itself (i.e. the strategic direction) and to test the conversation itself (i.e. Wizard of Oz testing)Remember designing a voice user interface experience is a lot like creating art or composing music; a “tapestry” of appropriate statements “woven” together.Consider how to build rapport with the user: consider your brand persona, set appropriate expectations, use the names of the users, be consistent in the way information is delivered, and develop trust.Important Concepts to consider in Voice User Interface DesignEntities – important nuggets of information that someone is trying to portray (i.e. ‘Boston’ is the important entity in the statement, “I would like to book a trip to Boston.”)Cognitive Load – how effortful is it for the user to understand the particular question and to answer it.Listenability – how easy is it for someone to comprehend the voice experience.Common Mistakes in Voice User Interface DesignNot doing user research before creating the skill.Overpromising and underdelivering.How to get Started in Voice User Interface Design as a CareerJoin the voice user interface design community: read the latest news article, and connect with people in the community/industryEmphasize your diversity and interdisciplinary background; these are great for VUI design!Develop a skill of your ownHealthcare and VoiceVoice is at the intersection of population health and personalized medicine.This is a very exciting frontier for health care over the next few years.Thank you Ilana!Thank you very much for sharing your expertise and knowledge with us. I learned so much and I look forward to putting these tips into practise!List of resources mentioned in this episode:Ilana Shalowitz on LinkedInIlana Shalowitz at ilana.shalowitz@wolterskluwer.comEmmiDesigning Voice User Interfaces by Cathy PearlVoice User Interface Design by James P. Giangola and Jennifer BaloghLibrivoxVoice of Healthcare SummitStorylinePlease leave a review on iTunesShopping on Amazon.ca See acast.com/privacy for privacy and opt-out information.

32mins

17 Apr 2018

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Voice in Canada - VUI with Ilana Shalowitz

Voice in Canada Briefcast

Apr 17, 2018 See acast.com/privacy for privacy and opt-out information.

2mins

17 Apr 2018

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My first 30 days as a VUI designer with Ilana Shalowitz and Brian Bauman

VUX World

Today, we’re getting into detail about what it’s like to be a full-time VUI designer. We’re discussing the details of the role, the day to day duties and the skillsets that are important to succeed in designing voice user interfaces.The role of a VUI designer has been around for a while, but it’s not so common. However, with the rise of voice as an access point for controlling technology, this is one of the roles of the future.If you’re planning for that future and are considering seeking work in the voice first space; or if you’re a voice first design hobbyist looking to take it full-time; or if you’re generally interested in what it takes to create conversational interfaces, then this is a great episode for you.We’re joined by two professional VUI designers, Ilana Shalowitz and Brian Bauman of Emmi, and together they’ll be taking us through the ins and outs of the role that designs voice user interfaces for Emmi’s care calls.In this episodeIlana takes us through an overview of the VUI designer role and discusses what skillsets are important. She takes us through the interview process, bedding in, and drops some detailed knowledge voice user interface design based on her years of experience in the field.Brian then takes us through the role in more detail and looks at the specifics of the role, where a VUI designer fits into a project, what the day to day activities and duties are, and what he found during his first 30 days.We also discuss things like:How to pronounce VUI (V.U.I. or "Vooey")The difference between chat bot design and conversational vuiWhat is prosity and why is it importantLanguageBreathingError recoveryDirecting voice talentReporting and measuring successBroader voice user interface design tipsOur guestsIlana Shalowitz is the VUI Design Manager at Emmi and has a background in marketing and design. Ilana is forming a great reputation in the voice first space and is quickly becoming a leading voice for voice in the healthcare sector. She featured at the Alexa Conference 2018, spoke at the AI Summit 2018, has featured on the VoiceFirst.FM Voice of Healthcare podcast (Episode 5) and is a keynotes speaker at the Voice of Healthcare Summit in August in Boston.Brian Bauman is a former playwright and joined Emmi recently, taking on his first role as a VUI designer. Brian has a background in the creative arts and is a former playwright. He fills us in on what his first month as a VUI designer was like and how his creative background gave him some valuable transferable skills.About EmmiEmmi solutions is part of the Wolters Kluwer stable and helps care organisations extend the reach of their care through using technology.Ilana and Brian both wore on the automated voice-based outbound calls side of the company. They create call scripts and dialogue flows that are turned into real calls that patients receive and can interact with in conversation. This means that healthcare providers can speak to thousands of patients without needing make make any manual calls at all.LinksApply to be a VUI designer at EmmiJoin the VUI designer slack channelFind out more about EmmiRegister at the Voice of Healthcare Summit 2018 See acast.com/privacy for privacy and opt-out information.

1hr

2 Apr 2018

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