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Parry Malm Podcasts

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6 of The Best Podcast Episodes for Parry Malm. A collection of podcasts episodes with or about Parry Malm, often where they are interviewed.

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6 of The Best Podcast Episodes for Parry Malm. A collection of podcasts episodes with or about Parry Malm, often where they are interviewed.

Updated daily with the latest episodes

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Parry Malm author The Language Effect: Why AI-Powered Copywriting is a marketer's best friend

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Parry Malm is the CEO at Phrasee and author of The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend. I’ve been a consumer of Parry’s email marketing, subject line and copy writing wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Jul 20 2020 · 36mins
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2: Parry Malm, CEO of Phrasee Discusses The Use and Future of AI in Marketing.

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In this episode of Customers Who Click, we discuss the use of AI in marketing, and how while there is huge potential there, at the moment it is a supporting technology, freeing up marketers to be more creative, and do what they do best. AI is great at learning from data, and producing assets such as subject lines and ad copy, which humans are have natural restrictions and biases toward, but lacks the ability to influence marketing at a higher level.

Parry Malm leads Phrasee, which empowers brands with the most advanced AI-Powered Copywriting technology.

Parry has been working with brands to optimize marketing results for almost 20 years. He is an expert on digital marketing and combines this expertise with a track record in computer science, statistics, and commercializing artificial intelligence.  

He was named Tech Entrepreneur of the year at 2016’s UK Business Awards and Phrasee was recognized by CB Insights as 2017’s Most Innovative AI Company, having also been awarded Best New Business at the UK Business Awards in 2016. He has also contributed evidence at the Houses of Parliament in London about how the UK can become a global artificial intelligence leader. 

Apr 13 2020 · 43mins

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#28 Parry Malm: How AI copywriting will change marketing for the better

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In this episode, James speaks to Parry Malm, CEO of Phrasee. A pioneer of AI copywriting, he co-founded Phrasee five years ago and has since worked with some of the world's most recognized brands including Ebay, Groupon and Virgin. Phrasee uses AI to generate marketing copy, which they say is better than what a human can produce - and this is used for newsletters, social media, push notifications and more.

In his latest book ‘‘The Language Effect: Why AI-Powered Copywriting is a marketer’s (new) best friend’, he presents a new rule book for marketing in the digital age

In this conversation, Parry explains why the best marketing campaigns need to be both human and machine driven to create shared experiences that can be understood at scale; argues his goal was never to create “General AI”, but specific tools that allow marketing teams the time to be creative; and he encourages more businesses to be transparent and show what they stand for by having a public facing AI ethics policy.

Apr 09 2020 · 30mins
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Can AI Write Email Subject Lines Better Than Humans? - With Parry Malm of Phrasee

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This week, we explore a novel use-case of AI in marketing: copywriting. Can AI write a better email subject line or social media post than a human being? Sometimes, the answer is yes.

We interview Parry Malm, CEO of Phrasee, an AI company that got its start optimizing email subject lines with AI. Parry speaks with us about this particular AI capability and how it will impact the future of marketing.

If you have an interest in discovering more about the AI use-cases in your industry, watch the 2-minute video about our AI Opportunity Landscape Service at emerj.com/aiol.

Feb 25 2020 · 22mins

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027: Parry Malm | The Role of Artificial Intelligence in Email Copy: Coming to an Inbox Near You

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Key Takeaways:

  1. Don’t believe the hype! AI, machine learning, data science, technology, and more, aren't even relevant if you’re not putting your customers at the center of your strategy. Do whatever it takes to serve THEM. Innovation, technology, and data is useless if it’s not being used to provide exceptional experiences for your customers.
  2. Here we sit, at the beginning of 2019. As Parry alluded to, the truth is that likely not all that much will change by this time next year. You’ll likely start rolling out those strategies, working toward those goals, and implementing those tactics that you put together at the close of last year, but take a moment to think about what you want to change and what should change between now and a year from now. What does your balance look between data science and predictability AND innovation and shear creative thinking?
  3. Those who ignore history are doomed to repeat it. So how are you breaking the mold? Are you learning from the past to make progress in the present, and to prepare for whatever the future holds?

Full Shownotes:

Jan 23 2019 · 23mins
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2. Using AI to improve your email performance with Parry Malm from Phrasee

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Episode 2 of the ClickZ podcast with Parry Malm. Parry is CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & commercial departments for an email service provider, and prior to that headed up a global marketing team for a FTSE250 media company.
Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report
Feb 12 2016 · 24mins