Kei Koyama's guest appearances

Kei Koyama

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

The Footballco Business Podcast

Jesse Cole

David Higgins

Alan Smith

Andrew Ryan

David Murray

Gareth Southgate

Peter Crouch

Barry Hearn

Richard Glover

Ed Latimore

Tony Jeffries

Colin Kelly

Ryan Armstrong

Michael Calvin

Dan Weston

OwlTail

How can a domestic football league, such as Japan’s J League, grow its brand and status so it can compete with the European superpowers? That is one of the questions being answered in this episode of the Footballco Business Podcast as Alex Manby sits down with J League's Global Business officer, Kei Koyama to talk about the future of the competition.They also discuss the impact that European superstars such as Andrés Iniesta have impacted the league's reputation outside Japan, the league ground-breaking rights deals and the vision for growth and expansion in the future.The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

How can a domestic football league, such as Japan’s J League, grow its brand and status so it can compete with the European superpowers? That is one of the questions being answered in this episode of the Footballco Business Podcast as Alex Manby sits down with J League's Global Business officer, Kei Koyama to talk about the future of the competition.They also discuss the impact that European superstars such as Andrés Iniesta have impacted the league's reputation outside Japan, the league ground-breaking rights deals and the vision for growth and expansion in the future.The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and <a href="https://www.linkedin.com/company/footballco/" rel="nofollow" target="_blank">https://www.linkedin.com/company/footballco/</a> on LinkedIn.The Footballco Business Podcast is in association with Soccerex. Find out more at <a href="https://www.soccerex.com/" rel="nofollow" target="_blank">https://www.soccerex.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League

TOPICSBringing top talent in Asia to J.LeagueWhy focus on ThailandHow the league helps the clubs sign players. “It’s a bridge between the club and the league”The impact of the major players coming in Iniesta, Podolski, TorresThe DAZN deal and its strategic role "DAZN is a partner to develop the League together"The split between free-to-air and DAZNThe digital asset hub/ consolidating assets in the club and opening up.Learning for the NBA and other leagues over the use of highlightsThe importance of the relationship with the clubsWhy the 2011 earthquake was behind the international expansion strategyUsing tours as a tool for international expansionThe most popular European League in JapanThe possible boost of the Olympics and Rugby World SoccerUsing data from the DAZN dealingThe typical J.League experience and demographics. Has it been planned or organicThe women's league being organized differentlyThe importance of the national team in the growth of the league and part of being the best team in AsiaThe initial vision for 100 pro clubs. How they are looking to expand the leaguesHelping J.League clubs win the AFC Champions League

TOPICSBringing top talent in Asia to J.LeagueWhy focus on ThailandHow the league helps the clubs sign players. “It’s a bridge between the club and the league”The impact of the major players coming in Iniesta, Podolski, TorresThe DAZN deal and its strategic role "DAZN is a partner to develop the League together"The split between free-to-air and DAZNThe digital asset hub/ consolidating assets in the club and opening up.Learning for the NBA and other leagues over the use of highlightsThe importance of the relationship with the clubsWhy the 2011 earthquake was behind the international expansion strategyUsing tours as a tool for international expansionThe most popular European League in JapanThe possible boost of the Olympics and Rugby World SoccerUsing data from the DAZN dealingThe typical J.League experience and demographics. Has it been planned or organicThe women's league being organized differentlyThe importance of the national team in the growth of the league and part of being the best team in AsiaThe initial vision for 100 pro clubs. How they are looking to expand the leaguesHelping J.League clubs win the AFC Champions League

Kei Koyama: The J.League breaks out