PLANT CEO #58 - Josh Tetrick on a mission to change the way meat is made
In this PLANT CEO episode we speak with Josh Tetrick, Co-Founder and CEO of Eat Just. Josh recently closed a $170m funding round for his new cultivated meat division named Good Meat. Having received Singaporean government approval he has successfully launched the cell based chicken product intro some high profile locations in Singapore. We discuss this and the success he has had together with what the future holds for cell based meat. We also talk about Just Egg products and what impact that has made in terms of number of eggs saved, reduction of carbon emissions and the amount of water saved. We also manage to talk about electric trucks! https://www.ju.st/ https://goodmeat.co/ About PLANT CEO More people are choosing to follow plant-based diets. Exciting new startups are disrupting this space by creating innovation in food, direct to consumer food delivery services, clothing, health care products and restaurants. We will be interviewing plant-based CEO’s and established leaders in their own fields. Hear what drives these entrepreneurs, why they became vegan and learn more about their companies. https://plantceo.com/
Eat Just founder and CEO Josh Tetrick is inarguably one of the leading pioneers in the future of food. In this interview, The Spoon's Jenn Marston talks with Josh about the company's recent milestones and where he sees alt-protein going in the future. via Knit
Josh Tetrick, CEO and Founder of Eat Just, came in and spoke to us at SEPi Michigan earlier this week. His message was highly resonant for us as college students, so this episode is a space to simply digest it all. Hosted by David Hargitt.
My guest this week is Josh Tetrick, Co-Founder and CEO of San Francisco-based Eat Just, Inc. And no, it’s not an episode about life beyond this planet but life on the only planet that really matters – our planet. It’s also a "chicken or the egg" story. But in this instance, the chicken and the egg both come first. What comes next is a plant-based version of the egg. Confused yet? Well hang in there, because we’re talking about one of the most centrally important subjects of our time: Food. How we produce, process, and consume it has been something that all of us have taken for granted for decades now. But when you consider – as Josh does – that fully one-third of our arable land is used to produce feed for chickens and livestock, then something is terribly wrong. East Just, Inc. and a network of like-minded start-ups are trying to make a difference and hoping to profit at the same time. Poultry is a 230 billion dollar a year business. The market for eggs is slightly smaller at 200 billion. But given that both are among the world's most popular foods, it doesn't take a rocket scientist to see that by converting just a small percentage of chicken and egg lovers to a plant-based alternative, there’s upside for everyone: the consumer, the innovator, the planet, and not to be overlooked, our fine-feathered friend, the chicken. Josh is no stranger to the plant-based protein business. He's been probing away at the problem for more than a decade. But now, his company’s plant-based egg and lab-cultivated chicken are taking wing. Country regulators are just beginning to approve plant-based meat alternatives and manufacturing is ramping up. I spoke to Josh about his journey, his company, and what’s at stake if we don’t innovate our way out of a pending agricultural crises.
Ep. 201 [Interlude] - Two Plant-Based CEO's: Paul Shapiro Interviews Josh Tetrick, CEO of JUST
My Food Job Rocks!
Since this podcast is unscripted, I don't have a giant paragraph of text and complex show notes. To summarize the first 10 or so minutes: My excuse for not posting an episode is because I was playing video games all month Thanks to a few people, especially Karen Lee and Shahram Shafie for the warm welcome to Austin, Texas. It shows that you never know who'll reach out when you tell everyone on the internet you're moving My Food Job Rocks will probably end this year but Adam Yee podcasting will probably still happen Why Hampton Creek/JUST is a great example of the issues with bad publicity and what to do when it happens More writing. More advice on the food industry, more deep cuts about the ugliness of business You probably won't change your ways unless something tragic happens Links Original Business for Good Podcast Shownotes for this episode Hampton Creek Bad Press JUST Good Press (2 years later) WeWork Food Labs and Adam is a Serial Entrepreneur I guess Life is about moments, not years
We all know about the Beyond Burger and the Impossible Whopper, but what about eggs made from mung beans? On this episode of the Awesome Vegans Podcast and Video Series, CEO of JUST, Inc., Josh Tetrick joins me to discuss the national launch of JUST Eggs, a liquid food that scrambles up just like eggs but without the destruction to animals, the planet and human health. Truly a maverick in the plant-based food world, Josh said this in 2018 to Food News Magazine, "The objective for our company isn’t to be a nice little company that gets spun off to Nestle for about $500 million. That’s not what I care about. The objective is to try to move, to try to shift things in a more dramatic way.” Josh and I discuss his vision for the future of food, famine and the planet, the launch of JUST Eggs, a marketing snafu they had early on and future products including, cultured cell meat. Don’t go anywhere, this podcast is literally about your future. For more information, visit http://ElysabethAlfano.com and https://www.ju.st/en-us .
Ep. 23 - Josh Tetrick on Resilience in the Face of Both Adversity and Success
Business for Good Podcast
When Josh Tetrick in 2011 cofounded Hampton Creek, later renamed JUST, the idea of applying tech to food to solve public health and sustainability problems was just very far from many investors’ and would-be entrepreneurs’ minds. For Tetrick, however, there was an opportunity to create a profitable business that could address so many of the problems he was concerned about: food sustainability, climate change, public health, animal welfare, and more. Hampton Creek, pledging to compete with the egg, got off to a beginning most startups could only dream of. Major VCs pumped cash into the company. National sales followed. Fawning media attention ensued. The good times, however, weren’t always so good. Soon they faced litigation from Unilever. The American Egg Board ran a clandestine campaign to try to undercut them. Negative media attention began hitting the company. There were federal investigations, which though they resulted in no finding of wrongdoing at all, still fueled more negative press attention. They lost customers and board members, even drawing headlines predicting the company’s expiration date was up. Today, those who’d been betting against Tetrick and JUST appear to be the ones with plant-based egg on their faces. The company is flying high with stronger sales than ever before, even inking a deal with restaurant giant Tim Horton’s to be the first major fast food chain to offer a plant-based egg breakfast option. Food Dive even named Tetrick its Executive of the Year in 2018, noting that the overcoming the hard times makes his work “all the more impressive.” In this interview, Josh talks about how he tries to remain calm and resilient in the face of both success and adversity. He talks about why he doesn’t believe the headlines about his own company, both when they’re good and when they’re bad, since neither may be right. And he talks about what types of companies he wants new food entrepreneurs to start. As you’ll hear, Josh’s thinking has evolved quite a lot in the eight years since JUST was founded, with him shifting from thinking he was competing against egg companies to realizing that they could be his best partners in bringing plant-based egg products to consumers worldwide. We also delve into Josh’s thoughts on cultured meat and his famous prediction which never panned out about 2018 being the year that such slaughter-free animal meat would first get sold in the world. Will Josh run more full-page ads in the 2020 election like he did in the 2016 election? Find out in this 23rd episode of Business for Good!
Josh Tetrick isn’t your average entrepreneur, and neither is the JUST story. JUST, formerly Hampton Creek, has gone through countless twists and turns in its quest to get - and stay - on the map. But Josh says the past is behind JUST, and he’s committed to bringing quality food to the planet. Josh’s journey may just be beginning.