Stacie Borteck's guest appearances

Stacie Borteck

The Glossy Beauty Podcast

Tom Seery

Larissa Jensen

Hillary Peterson

Moj Mahdara

Robert Schaeffler

Stacy Panagakis

Frederic Fekkai

Esi Eggleston Bracey

Michael Bumgarner

Divya Gugnani

Nancy Twine

Jackie Aina

Melanie Whelan

Vicky Tsai

April Uchitel

OwlTail

It is no secret that with the rise of direct-to-consumer companies and e-commerce shopping, legacy retailers are struggling to maintain massive flagship stores and retail footprints. While some retailers are  closing their doors, others are searching for ways to reinvigorate their spaces to keep customers coming back. Earlier this year, Bloomingdale's unveiled a completely  renovated flagship experience featuring a brand new beauty and fragrance floor. The new space features interactive technology, expanded beauty services, shop-in-shops and event programming. For Stacie Bortek, Bloomingdale's vp and divisional merchandise manager of beauty and fragrance, the updated experience is all about evolving to meet the needs of the modern beauty consumer. In this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Borteck to discuss the major changes to the Bloomingdale's beauty and fragrance experience, the unique events the customer has come to expect and the way beauty is expanding throughout the company's flagship.

<p>It is no secret that with the rise of direct-to-consumer companies and e-commerce shopping, legacy retailers are struggling to maintain massive flagship stores and retail footprints. While some retailers are <a href="https://newyork.cbslocal.com/2019/01/02/lord-and-taylor-flagship-close-new-york/" rel="nofollow" target="_blank"> closing their doors</a>, others are searching for ways to reinvigorate their spaces to keep customers coming back. Earlier this year, Bloomingdale's unveiled a completely <a href="https://www.glossy.co/new-face-of-beauty/bloomingdales-updates-the-in-store-beauty-experience-with-technology-cross-selling-experiences-and-events" rel="nofollow" target="_blank"> renovated flagship experience</a> featuring a brand new beauty and fragrance floor. The new space features interactive technology, expanded beauty services, shop-in-shops and event programming. For Stacie Bortek, Bloomingdale's vp and divisional merchandise manager of beauty and fragrance, the updated experience is all about evolving to meet the needs of the modern beauty consumer. In this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Borteck to discuss the major changes to the Bloomingdale's beauty and fragrance experience, the unique events the customer has come to expect and the way beauty is expanding throughout the company's flagship.</p>

Bloomingdale's Stacie Borteck: We're evolving to meet the needs of the modern beauty consumer