TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. The legacy models of age and demo are not adequate. have been evolving fast with several new entrants i the industry. How measurement is changing and what lies ahead is basis of two conversations with industry leaders hosted by industry consultant Jon Watts. Jon speaks with Jo Kinsella of TV Squared and Jonathan Steuer of VieoAmp.
Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared
Plus Up Podcast
Marketers have choice today. And one of the major choices is whether and how to move past traditional GRP currency to cross-screen audiences. To be effective in cross-screen, the biggest key to open that door is attribution across those screens/devices. We spoke with Jo Kinsella, President of TVSquared about how they bring together the measurement and attribution of TV across all the screens and types of video.
Jo Kinsella, President of TVSquared, discusses the findings in TVSquared’s annual TV Trends Report, how DTC brands are killing it amidst the pandemic, and what 2021 looks like for cross-platform advertisers.
Televisionation: Friday Fireside: Jo Kinsella, President of TVSquared, Chats with The iTV Doctor
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.Pay attention: this is good stuff. This week's Friday Fireside features Jo Kinsella, President of TVSquared, the global omni-channel attribution and measurement firm. Jo discusses their recent deal with Sky, her belief that Covid-19 has focused the television industry on ROI, and the possibility that the retreat from bricks-and-mortar retail (in favor of virtual) could actually make it easier for consumers to make a "buy" decision immediately after seeing an ad, and for the advertiser to finally have proof of that fact. And TVSquared also has a product that measures the cumulative effect of advertising on the purchase decision.http://itvt.com/subscribehttp://tvotshow.com/televisionation
Radio ITVT: Televisionation: Jo Kinsella, President, TVSquared
ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis.This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared.Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to “go dark” during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward.(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at email@example.com.)