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Sarah Reid

5 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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E534: Killing The Mental Pain With Sarah Reid

Breakthrough Success

Sarah Reid is a coach who helps women in physical and emotional pain who want to stop suffering. Her bestselling novel The Other days looks at the reasons we lie to ourselves and those we love, and the measures we take in order to avoid our deepest fears and shame Special Thank You To Our Sponsor Jobber -- superior service management software to help you run your business more efficiently. Start your free trial today Here are the key links from the episode: The Pain Coaches The Pain Coaches Podcast Get your copy of The Other Days Marc's Links 5 Day Podcast Launch Mini Course From $0 To $100K+ With Content Marketing Schedule a free strategy call Marc's books YouTube Decoded Podcast Domination Content Marketing Secrets The Wealthy Author More Books

16mins

22 Jul 2020

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CM29: Use Design Thinking to Find Your Product, Market, Organization Fit w/ Sarah Reid

Custom Made

We are on episode #28 and this week I am talking with Sarah Reid, Principal within Dialexa’s Research and Design practice.Sarah has previously been on Custom Made discussing how to take a pragmatic approach to user research, using effective storytelling in product development, and using lean design research to get to the why of your product.At Dialexa, Sarah is responsible for working with our clients to get to the why of a product, creating a user experience that drives both adoption and engagement of the products we design and build, and she is a fan of pragmatic research work to enable her to provide insights in a fast and smart manner.Prior to joining Dialexa, Sarah has held UX architect and design roles at AT&T, Gamestop, and NBC Universal.On this weeks episode of Custom Made, Sarah shares how the Dialexa design process not only helps product teams create amazing experiences that delight our client’s users, but also how we have found that several of our techniques help create the transformation desired in organizations/company.During our conversation, Sarah shows how throughout our research phase we have a standard set of key objectives that can be applied to the company as well as the specific product we are building. These key objectives are:- alignment from the team to create a shared understanding,- creative thinking to really innovate on the problem we are trying to solve,- and validation from users about the desirability/usability of the solution.And finally. we discuss how rather than focusing just on developing your Product/Market Fit for successful products, you should expand your perspective to look at how you develop your Product/Market/Organization Fit to be a successful company.Be sure to tweet at me (https://twitter.com/dougplatts) and let me know what you think of the show.Follow Dialexa on:Instagram: https://www.instagram.com/dialexa/Facebook: https://www.facebook.com/dialexa/LinkedIn: https://www.linkedin.com/company/dialexaSoundcloud: https://soundcloud.com/custom-made-dialexaiTunes: https://itunes.apple.com/us/podcast/custom-made/id1332213517?mt=2 Player.fm: https://player.fm/series/custom-madeOvercast: https://overcast.fm/itunes1332213517/custom-madeTwitter: https://twitter.com/dialexaMedium: https://medium.com/back-to-the-napkinPodcast: https://by.dialexa.com/topic/custom-madeYouTube: https://www.youtube.com/c/DialexaSubscribe to our weekly newsletter for our latest content and top weekly reads here: https://by.dialexa.com/newsletter-signup

42mins

29 Jul 2018

Similar People

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CM17: A Pragmatic Approach to User Research for Successful Products w/ Sarah Reid

Custom Made

Welcome to episode #017 of Custom Made and today I’m joined again by Sarah Reid, Vice President of Design Research here at Dialexa.Sarah is a Product Designer whose fascination with how design and psychology interact has led her on a relentless pursuit to shape user experiences that enable elegant solutions to complex problems. Her specialties in web and UX design include layout, interaction and aesthetic design for websites and software products.Prior to joining Dialexa, Sarah leveraged her love of design thinking to design administration tools for AT&T Business to Business Services and game art for GameStop's PC download business.Most notably, Sarah worked for a healthcare industry software provider where she used her UX problem solving and process improvement skills to streamline online interactions that contained a massive amount of user information, options, decisions, complex rules and restrictions. The only precedent to an application in this industry was paying someone to sort through spreadsheets and faxing the paperwork.Sarah is someone who is concerned with the why of a product, workflow and User Experience. And, she is a fan of pragmatic research work to enable her to provide insights in a fast and smart manner - which is exactly what we are going to be discussing today.On this weeks episode Sarah and I are discussing why you need to take a pragmatic view to user research, so that you understand just enough to move forward with your product development rather than spend too much time on research that slows down the product development process, or no research at all that leads to unsuccessful products.Successful products come from understanding the user needs, their pains, and their experiences that the product is trying to deliver against. But research is still seen by many as either an area to cut from the product development process, leads to analysis paralysis or would rather move forward on assumptions based on historical data points or opinion.Typically we first encounter Research in school with research papers - learning about a topic through the systematic investigation into, and study of, materials and sources in order to establish facts and reach new conclusions - and then writing a report about it.But in the real-world, this approach is not always practical, and research needs to take a different, more agile, approach if it is to be successfully applied to product development.During this weeks episode, we are going to explore the three main types of research to inform your product development and define what “just-enough” means. These three types are:- User Research - Market Research- And Design ResearchAnd before you say it, don’t get me wrong, successful products can be created by following your gut and intuition. The many successes of Steve Jobs are because of this - though the less discussed product failures are also based on gut and intuition as well.But you don’t get a good gut and intuition without being immersed in the world you are designing for. You must know about the people and their behaviors as well have the vision and strategy to bring about change. You need to build experience - and by following the advice Sarah shares in this episode, you will be on your way to building that experience to have an informed opinion...or gut!Be sure to tweet at me (https://twitter.com/dougplatts) and let me know what you think of the show.Follow Dialexa on:Instagram: https://www.instagram.com/dialexa/Facebook: https://www.facebook.com/dialexa/LinkedIn: https://www.linkedin.com/company/dialexaSoundcloud: https://soundcloud.com/custom-made-dialexaiTunes: https://itunes.apple.com/us/podcast/custom-made/id1332213517?mt=2Twitter: https://twitter.com/dialexaMedium: https://medium.com/back-to-the-napkinPodcast: https://by.dialexa.com/topic/custom-madeYouTube: https://www.youtube.com/c/Dialexa

47mins

6 May 2018

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CM08: Using effective storytelling to gain product alignment w/ James Utley & Sarah Reid

Custom Made

This is episode #008 and today I’m joined for another episode by Dialexa’s Head of Design Research, Sarah Reid, and Design Architect, James Utley.At Dialexa we have the opportunity to work with a range of clients from funded startups to enterprise organizations - and a lot of these companies are looking to bring a new product to market. Whether that is a consumer-facing product, or a product to improve business operations, there is always the need to get buy-in from across your organization and from potential users for a product that doesn’t yet exist in any form.And that is why this week we are talking about how effective storytelling can unify a product vision, build empathy, validate ideas, and communicate your product value to key stakeholders and users.Let me go back a bit in time a bit, say back to sometime between 15,000 and 13,000 B.C., to the Lascaux Caves in the Pyrenees Mountains in southern France where the earliest form of storytelling has been recorded. On the cave walls, someone drew a variety of animals and one image of a human being. When closely examined, this mural of sorts actually follows a very simplistic series of events. It tells of rituals performed and hunting practices. It tells a story.Effective storytelling has been key to helping listeners image and feel what the speaker was describing, and it is as valuable today as it was back in that cave in southern France.In a previous episode I spoke with Dialexa’s Chief Creative Officer, Steven Ray, on the value of design in product development - and how if a picture paints a thousand words, then a product sketch is more powerful than a feature list.Well if you are even earlier in the product development process where you are trying to get alignment on your product vision, gain budget and resources to start developing, and communicating with early potential users - then you need to be effective in how you are telling the story about this new product.During this episode we are exploring what are the steps to successful storytelling, what techniques can you use to structure your story - for example using the hero’s journey framework or the 5 e’s framework (Entice, Enter, Engage, Exit, and Extend), and how to really leverage personas during your product’s design and development phases.And throughout this episode, Sarah and James share a number great resources which I’ll be sure to include in the show notes for this episode on Dialexa.com.I hope you are enjoying the show and are getting a lot from our episodes each week. If you are, can you hit subscribe and leave us a review on Apple Podcasts, Soundcloud, and everywhere else you listen to Custom Made, it helps other listeners find us and I’d love to hear what you think. You can also tweet me (https://twitter.com/dougplatts) and let me know what you think of the show.Follow Dialexa on:Instagram: https://www.instagram.com/dialexa/Facebook: https://www.facebook.com/dialexa/LinkedIn: https://www.linkedin.com/company/dialexaSoundcloud: https://soundcloud.com/custom-made-dialexaiTunes: https://itunes.apple.com/us/podcast/custom-made/id1332213517?mt=2Twitter: https://twitter.com/dialexaMedium: https://medium.com/back-to-the-napkinPodcast: https://by.dialexa.com/topic/custom-madeYouTube: https://www.youtube.com/c/DialexaSubscribe to our weekly newsletter for our latest content and top weekly reads here: https://by.dialexa.com/newsletter-signup

31mins

4 Mar 2018

Most Popular

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CM05: Using lean design research to get to 'the why' of your product w/ James Utley & Sarah Reid

Custom Made

Successful products and sustainable companies are those that are built on user understanding intertwined with strong design and technical capabilities. This understanding ensures that products that are built are useful, usable and desirable. With that in mind, I'm joined by Dialexa's Head of Design Research, Sarah Reid, and Design Architect, James Utley, on this weeks episode of Custom Made.With Sarah and James as my guests, we discuss how, with the importance of getting products to market quicker, many companies are adopting a new approach to understanding their users to inform product design. This approach is called lean design research. Because a well built product with terrible design, is a bad product - and a well designed product that is poorly built is also a bad product.You need to place equal importance on the user experience design and the engineering (think Minimum Lovable Product over Minimum Viable Product) to make a product users love and that positively impacts your businessBefore you start building your product, and even before you start designing, it is critical to success to understand your users - this is design research. But it is not always necessary for this to take a year, 6 months or even less to understand them. There is a need to understand enough to move forward with a product, and then set up an approach to allow you to continually learn more about your user as your product is being designed, engineered, and even once it is live. Sarah and James have extensive experience working with startups and large enterprise organizations to help them understand their users, and design the best product that meets both user and business needs.During our discussion, we cover, what is lean design research, why it is important, and what are some of the techniques to bring this approach to your product development - and for anyone who has seen The Founder a film starring Michael Keaton which told the story of McDonald's. The scene where they are developing their speedy system of making the food with the kitchen staff in the basketball court is a great example of design research in action.Be sure to tweet at me https://twitter.com/dougplatts and let me know what you think of the show.Follow Dialexa on:Instagram: https://www.instagram.com/dialexa/Facebook: https://www.facebook.com/dialexa/LinkedIn: https://www.linkedin.com/company/dialexaSoundcloud: https://soundcloud.com/custom-made-di...iTunes: https://itunes.apple.com/us/podcast/c...Twitter: https://twitter.com/dialexaMedium: https://medium.com/back-to-the-napkinPodcast: https://by.dialexa.com/topic/custom-madeYouTube: https://www.youtube.com/c/DialexaSubscribe to our weekly newsletter for our latest content and top weekly reads here: https://by.dialexa.com/newsletter-signup

30mins

11 Feb 2018