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Dawn Gluskin

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370: Dawn Gluskin brings consciousness to your marketing message

Consciously Speaking

Today’s guest is Dawn Gluskin. Dawn is a truth-digger, storyteller, and copywriter that helps entrepreneurs tell their stories that need to be heard in the world. She's been in sales & marketing for over 20 years & grew her first business to 7-figures at age 30. She stands for full self-expression & vulnerability as the means to a well-lived life & thriving business. You can learn more about Dawn at www.blissedcommunications.com. This episode is being brought to you by Your Authority Blueprint Live – the 3-day event that may actually change your destiny! To learn more about this premiere event for visionary solopreneurs and take advantage of the Early-Bird Special, go to www.MichaelNeeley.com or visit HERE for details. Be sure to subscribe to Consciously Speaking so that you don’t miss a single episode, and while you’re at it, won’t you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to www.MichaelNeeley.com and follow us on Facebook and Twitter.


4 Mar 2019

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Telling Your Nonprofit's Story with Dawn Gluskin (Archive)

The Nonprofit Exchange: Leadership Tools & Strategies

Telling Your Nonprofit's Story with Dawn Gluskin Dawn Gluskinhas spent the past 12 years in the electronic distribution field. In 2008, she became Founder and CEO of SolTec Electronics, an independent distributor and procurement partner to OEM and EMS companies for hard-to-find and obsolete electronic components. A true entrepreneur story, she started SolTec by herself, working from her home office (when her first born daughter was just 6 months old) and quickly grew the company from $0 into a multimillion dollar revenue generating firm. As one of the pioneers in the movement to detect counterfeit components and clean up the supply chain, combined with a strong social media presence, SolTec achieved much notoriety in the industry during their 6 years in business. She has brought her accounts & expertise over to North Shore Components, an industry-leader in the counterfeit detection & avoidance movement with an ISO/IEC 17025 certified on-site test facility, OEM excess inventory in house, and AS6081, AS9120, and CCAP-101 certifications. Read the Interview Hugh Ballou: I met Dawn at Shannon’s Business Acceleration Summit. Dawn is also a presenter at CEO Space. She’s gone from zero to 97 in about three seconds. Her sweet spot, Dawn, tell us a little bit about your background and why do you do this? What is it that you do? Tell us a little bit about that and why. Dawn Gluskin: Sure. Thank you. Yes, I’m Dawn Gluskin, and my company is called Blissed Communications. I help entrepreneurs and nonprofits and leaders tell their stories that need to be heard in the world. I do this because it’s a really brilliant, powerful form of marketing. If you want to connect with the heart of your people, if you want to move people, if you want to impact people, you have to be a good storyteller. You have to be open and vulnerable. That is where all the connection and the magic happens. I teach this. I also work with people one on one to help them write their signature stories or website copy. All that good stuff. I also help them through their mindset and get to the heart of who they are. Sometimes, why people don’t tell their story is because either they don’t think they have a good one, they’re not interesting enough, nobody cares, or they’re scared to tell it, people are going to judge me, all that stuff as well. You, Hugh, asked how this got to be my message and my mission. That is actually a great story. I always knew I would be a writer when I grew up until the world convinced me I would never make any money doing that. So I went to school for business instead. That is what got me started in sales and marketing. I have been doing that in some capacity for the last 20 years. My journey took me accidentally into the fabulous ultra-sexy world of selling electronic components. I did that for 15 years. I was selling semiconductors to Fortune 500 companies. Made a lot of good money doing that. Started my own business. Went from zero to $3 million in revenue in our first two years. I always tell everyone I had five great years in that business. We were open for seven. Long, painful story short, ended up having to shut that business down. We lost a lot of money and couldn’t keep the doors open anymore. We had some government regulations come down that affected our bottom line. I went from zero to $3 million back to zero again. I carried a lot of shame around that. What’s next? I had to go back and work for one of my old competitors while I tried to get my life together. I realized two things. I was the same person who still achieved all of this stuff in the first place. Sometimes we have a failure happen, and we think all the good stuff we’ve ever done has been wiped out. I never wanted to sell electronic components when I grew up anyway. I wanted to write and to help people. So what ended up happening is I decided to write a blog post for The Huffington Postcalled “The Power of Owning Your Story.” The premise was either you own your story, or it owns you. What it owns you looks like is carrying around shame. I don’t want them to find this out about me because they will judge me, they won’t like me, they won’t want to hire me. I came out, I told my story, and two things happened. That weight, heaviness was lifted. The antidote to shame is vulnerability. It was no longer a burden. The other thing was people were reading it and thanking me for being vulnerable, “You inspired me to share my story. Can I hire you? I want you to help me write my story.” That’s how my new company was born. I realized there is a big need for that in the marketplace. People want to see more vulnerability, more authenticity. Stories are powerful. It is a way to make instant connection. I signed a five-figure contract from a blog post, which is unheard of typically. There are many meetings and things that have to take place to gain that level of trust. But stories connect that deeply. Here we are now. I am doing what I love, so that universal 2x4 over the head when I lost my business was actually a blessing in disguise. That is where I am now, and I love helping others tell their story. Everyone has their own version of that, their own signature story, that helps them connect. Hugh: That is a powerful reframing. We let those situations define us, and those are really learning opportunities, aren’t they? Dawn: Yeah. Yeah, everything is happening for us instead of to us. If you can take that on in your life, that simple statement, it’s really powerful. What’s the gift in this, I always ask. What is the gift? Why is this happening? What is the blessing here? Hugh: You said you didn’t want to sell electronic components when you grew up. That is one of the differences between men and women. Men never grow up. We define ourselves in funny ways, don’t we? I think you’re being transparent and being vulnerable with that story can in itself inspire a lot of people. You help people market by defining their language, building their story, building that whole image, that verbal image, to attract their market. Dawn: Yes. When people put themselves out there, whether it’s on their website, their copy, their message, their emails, their social media, a lot of times people- How do I say this? They don’t put their whole heart forward, their whole selves forward. What you end up seeing is some very boring, bland copy that doesn’t tell the story. It doesn’t give the readers any- Why do they care? They are afraid to come out and be who they are, or they don’t have the right words to say it. It’s all in their head. It makes perfect sense in here, and they try to put it out there, and it’s just not connecting. It’s not easy to do, especially when it’s your own story. You have lived your life for X amount of years, however long you have been on this Earth. There is a lot that has happened. How do I take that and put it into this, something that will make sense in my business? That is a challenge for people. But when you get that right, it really opens up everything. Hugh: Why do people feel like they can’t talk about their story? Why do they feel insecure about being able to share a story? Is it that they think they are putting too much attention on themselves? Why don’t people embrace this? Dawn: There are a few different things. One is putting attention on themselves. When it comes to sharing the highlights and big achievements and accomplishments, a lot of people are humble, so they don’t want to come across as bragging. They just feel uncomfortable about bragging themselves up. That is one thing that happens. Another thing is people put themselves in a box. There is a rulebook about what you are allowed to say, what you are supposed to say. Maybe a coach or a consultant, they have had some training about ten things of what not to do. We have all these rules in our life that become ingrained, so there is a lot of confusion around business and personal. Some people, the old school teaching is you keep them separate. They are two different things, and you don’t overlap them. There is a new paradigm in business where it all overlaps a little more, especially with social media. There is so much transparency going on. There is so much visibility. If you have a corporation and you have an oopsy-daisy, you can’t sweep that thing under the rug. You have to own it. You have to say how you learned, how you are going to be better because of it. That is a new way of doing business. People are used to doing business the old way, “Nobody cares about me. It’s just about the business,” but it’s all intertwined. Especially with the millennials coming up, they are all about transparency, all about, “Who am I spending my money with? Can I trust you? Are you going to do what you say you’ll do?” What better way to gain trust than by being open and by sharing your story? Hugh: There is your story, and there is also the story of the value of the work that your charity is doing. We are talking to clergy, nonprofit leaders, community leaders, organization chairs, association chairs. We are talking about people who- In my experience, organizations are not really good about sharing their story about the impact that their work has. There is various kinds of stories that I’m thinking about. When you are raising money, you are talking about the value of what you’re doing and the programs you’re doing and why it’s important. But it’s also important to describe the impact of what we’re doing. Dawn Gluskin is an expert because of her experience in life, in telling, in helping people tell a story. What I’m hearing, and I’m not sure you’ve used these words, but I’m hearing you talk about how to create a compelling story that has impact on the listener. In a nonprofit world, we are talking about the impact that we have on people’s lives. Speak to that a little bit, would you? Dawn: That is a brilliant distinction. The story always has to be about a person. It could be about the movement. It could be about what’s possible in the future. I’ll give an example. You and I were together at a summit, the Business Acceleration Summit, this past week. They had a dinner where they always invite a nonprofit. The nonprofit they invited to this particular awards ceremony was the Children’s Hunger Project. Their mission is they collect and pack food and they give it out to the teachers for children for their schools to take home on the weekends. During the week, they get free lunch. On the weekends, they go home and are hungry all weekend. They started this program to make sure they have food on the weekends and during the summer so they are always fed. An example of what happens sometimes is a nonprofit might talk about the features of what they do. The features of what they do would be we collect food, we package it, we give it to teachers, and they pass it out. They are telling you the how of what happens. Inside of that, you might be like, “Okay, that’s a worthy cause. I want to get involved.” But if you want to bring it to the next level, you bring in the story part of it. You bring in what’s possible. They did a brilliant job of this. They showed a video at the dinner that was really good. They interviewed one of the teachers. What they said was they have 3,000 children who qualify for this program and who need food over the weekends, but they only currently have enough money and products to feed 1,500. They give the food to the teachers, and the teachers have to dish it out and decide who gets a meal this weekend. One of the teachers was talking about how heartbreaking it is and how one of the students came up to her and was crying when he found out he wasn’t going to get a package to take home that weekend. He was like, “But I need it. I’m not going to have any food all weekend.” She was in tears, and the whole room is in tears. It goes from collecting food and passing it out, to this is a real person. He is going home without food. Can you imagine going a whole weekend without food? That is the power of how you can show your people, connect with their heart of what you are really doing. Hugh: That is powerful. I do remember that. They are raising money, but they are not raising enough money. In a place like that, they need to be able to accelerate their level of impact to donors. I am thinking there is a number of places that stories could be important. I am going to toss it to my co-host Russell David Dennis. He is the good-looking one on the other side here. Russell, in Aurora, they put Denver on the map, Aurora, Colorado. Russell, you worked inside of a nonprofit for 11 years, I happen to know. You were the person that helped them source funding. As you’re hearing her talk about stories, it would occur to me that there is more than one place that we need to develop stories. What are some of the things that come to mind for you? Russell Dennis: The trouble with stories are they are kinda a double-edged sword because Dawn talked about mistakes. I’ve had challenges. Who hasn’t? But we get stuck in the stories of a bad experience, and we drag that around. We can tell ourselves these stories that stick with us even though they are no longer true. If we are stuck in the wrong story, we give off the wrong vibration. Here’s the thing. We are telling stories. Nonprofits, you are telling a story, whether that is consciously or unconsciously. What comes off unconsciously a lot of times is scarcity. We don’t want to sound like we don’t have any humility. We don’t want to brag. The fact is that nonprofit leaders of these organizations that are serving people are bringing all kinds of value out there. You’re not showing up with your hat in your hand. All of these catastrophes can turn into superpowers when you put them into perspective. When you talk about these catastrophes and they don’t have any power over you, people relate to you. Whoa, okay. It’s some Superman figure that is worth a billion dollars. That is not their experience. They can’t imagine being in that place. Where does that level of consciousness connect? Heroes are people who others can relate with. They can relate with, Hey, they’ve been down, they may be experiencing some of that right where they are at this moment. They are down, they are struggling, they are having a hard time. But you come back. Ordinary people overcome extraordinarily bad circumstances to become heroes. People fit into that story. They want to be a part of that. They want to relate to that. That’s how you make that connection, that emotional connection. Vulnerability is a part of that. Vulnerability, transparency, authenticity, they want to know that you’re real. People who can relate to you are gonna support you. It took a while to work its way back around, but relationships. Everything is based on relationships. Where there is any type- To be successful in any area of your life, you have to build good relationships. Where nonprofits are concerned, they tell a story of scarcity. They tell a story of hard times. They pull on the heartstrings. Yes, there is need out there, but when you go out there and your narrative is about, “You know what? We gotta have this money because I don’t want to lay these three people off in the back office. They’re really nice people,” what you’re doing is talking about what you need. The narrative needs to be on, “Hey, these are the people we’re serving. We are bringing massive value here. Here is how we are making a difference in the lives of people who started at Point A. We move them to Point B with your help. But to move them to Point C, we want to partner with you to do this.” What does partnering mean? It could mean writing a check, it could mean serving on a board, it could mean volunteering. It could mean any number of things. But you have to determine what that is and talk to people in a way that resonates with them. Find out what matters to them, and explain how you’re solving a problem for them or bringing them value. It’s not about you; it’s about all of these people that you’re serving and the people paying for those services. I gotta take in some air and get off my soapbox because my coffee’s getting cold. Hugh: Those are good points. Dawn, do you want to respond to that? Dawn: Yeah, I think you made a lot of good points there. First, when you talked about sharing your story, some people, the double-edged sword, you say, there is the story that we have that’s in our head that is controlling us, the narrative of our life, the story of “I’m not good enough. I’ve only done this.” You’re right. It does put off a negative energy. We really have to heal our stories. That’s what I talked about in my blog: the power of owning your story. You either own it, or it owns you. When you just accept all of the things that have happened, they are just things that have happened. This happened in my life. If you go back in your life and you look backwards, you can almost see how it’s all meant to happen and how one thing leads to another. You get stronger. You get smarter. How can I leverage this? How can I turn my pain into passion, my mess into my message? When you do share your story, you want to come from a place of inspiration, of where you have done the healing. We are not telling stories like, “I want my sympathy. Feel sorry for me.” Telling our sob stories. Okay, why isn’t the money pouring in? It doesn’t quite work like that. But you can tell your failures or your mistakes or the things that have happened. This is how I healed from it. This is how I learned from it. People feel empowered from that. People feel your heart. This is why I called this “Connecting to the Heart” because that’s what stories do. We see ourselves in each other’s stories. Russell: Dawn, what do you find is the toughest part of bringing somebody from that place where the story is not serving them to- You meet them, and it’s like, Wow, you are doing some crazy good stuff here. But you are having the conversation, and somehow they are just missing the incredible power that they have. How do you go about shifting them from that place where they might be stuck in that story to recognizing how remarkable they are and how they can actually communicate that in a way that resonates with other people? Dawn: I would usually do mindset work. Mindset in being that we all have beliefs running in the background, these programs that we have picked up on since we were children from our parents, our family, our teachers, the TV, advertisements. We get all these beliefs about ourselves. For women, with all the advertising about if you lose ten pounds, everyone is going to love you. You will be amazing. That program, because I’m not good enough, I’m not pretty enough, I’m not thin enough, everyone has their version of these programs that you have picked up. It’s really about reprogramming your own brain like reprogramming a computer. You have to put in good data. You have to rewrite it. I recommend journaling as a really good way. All of the things you want. I am powerful. I am enough. I am beautiful. Rewriting things until you believe it. Just every day, revisiting. When that voice comes up, not giving it power. The voice in your head is not who you are. You can just say, “The voice says I’m not good enough, but the truth is I am more than enough. I am a child of God. I am pure love,” whatever it is. You just rewrite them. Moment by moment, when you hear that negative thought coming up, you recreate it with a new thought. That works powerfully. It takes some time and commitment, but you can rewire your brain. Good stuff. Hugh: How do you help people who are stuck? Russell and I deal with people every day who get stuck in a place. Your title “Own your story or it owns you.” That is a really good synopsis of how we all get there sometimes. What you did is have a conscious action to say, “No, that is not going to define me because what’s inside me defines me.” Not everybody has that ability to do that. When you find someone who has a compelling story but they need to have that kind of breakthrough, how do you help them find that? Dawn: I can talk about this now, how I lost a $3 million dollar company like it’s what I had for breakfast. I had a banana and a green juice, and I lost a $3 million dollar company. It’s easy to say now. But to be clear, at the time, it was incredibly painful. I lost all my money. I was in debt. I had to go work for a competitor, which is the biggest piece of humble pie you could possibly eat just so I could pay my bills. I had gone from being inThe New York Times and on the cover of all these local magazines, a hero, to nothing. I felt like I lost a piece of my identity. I was broken. I did a lot of the suffering and the “Why me?” and “What did I do to deserve this?” and “Nobody is ever going to want to work with me.” I had peaked. I was 35 at the time. This is it. This is the best I’m going to get, and it’s now just downhill from here. That was all going on in my head just to be clear. It went on for a while. It took several months for me to get out of it. But what I did was I called in my support, my people, my angels, and had people reflect to me. “No, Dawn, you’re still an amazing human being. You’re still the person who created a $3 million dollar company at age 30.” They just reminded me who I was. Everyone needs that person or those people in their lives to be a mirror and to pick you up when you’re down and remind you of who you are. I think that’s important. I just did the work. To me, it’s journaling and meditation, taking care of my body physically, doing all that work. Sometimes we do get in a rut. And that’s okay. But don’t just stay there. Pull yourself out. Remember who you are, remember why you’re here on Earth and what you’re here to do and create. So that’s what I did. Hugh: Wow. My dear, that is wisdom that is far past your years, your chronological years. That is very rare. A couple old guys here. Dawn: There is an old soul in this body. Hugh: I see that. But you’re actually accessing it and using it and using it to influence other people. We are at the halfway point in our- We can talk all day on this stuff. I try to keep it under an hour. Let’s go back to the marketing piece. We have talked around it. I like to go back. Nonprofits, which is a stupid word, we are talking about instead for for-profit companies, for-purpose companies, social capital companies, charities. Dawn: I like that. Hugh: We are a tax-exempt company. We must embrace business principles. One of them is marketing. There is this whole anti-business thinking that goes on because we start with this nonprofit thing, which we dumb down. We think scarcity when really there is abundance out there everywhere. It’s there. It’s there for us to utilize because it’s not about us. It’s about the vision. It’s about the good we’re doing. I do find that there is a lot of people that are having trouble making that transition. They are living in this scarcity mindset. Let’s go back to talking about the importance of marketing and the importance of having this language piece down. Dawn: Marketing is the vehicle that you are using to get your message out there. It’s how you go from the purpose, the passion that’s in your heart, and expressing it in a way that lands with the hearts of the people that you want to move and inspire and get on board. Like I was saying earlier, the #1 mistake I see people make—it happens in nonprofits and small businesses, too—is where people talk about the features instead of the benefits. The features is we are going to take your money and buy this, and this, and this with it. This is what we do. It’s important information. I’m not saying people don’t need to know that, but what moves people is the benefits. How is your donation of time or money going to help us change the world together? How are we going to impact these lives together? Using specific examples, the little boy who goes hungry every weekend when he doesn’t get his box of food, that will inspire someone to open up their wallet and pay and donate or give up some of their time on the weekend and help package those boxes. Your marketing message really needs to be about painting the picture of tomorrow, a better tomorrow, a better future. How are we going to make this planet better? You have to empower the donator, empower the person you’re talking to, and reach their heart. Say you make a difference. By you opening up your wallet or by you donating this time, this is the effect it will have. We will feed 10 kids this weekend who would normally be starving until Monday morning. You will make a difference in their lives. You have to bring it home for them, make it real. That is what storytelling does. There is a saying that data tells and story sells. The reason story sells is because stories go to the heart. It paints a picture, you can see it in your mind. It’s almost like you are taking that money and its’ going straight to the little boy. Otherwise it’s like I give the money to you, and hopefully you’ll do right with it. You have to show them, show them your heart, show them what’s possible. That’s powerful marketing. It’s truthful marketing, too. There is no gimmick. It’s just speaking truth. Hugh: Do you work with people in a done-for-you work style, or do you teach people how to do it, or both? Dawn: I do both. I have digital programs that will teach you how. I actually have a free offering on my website that is called Brand Story Mastery. It walks you through the steps of telling your powerful brand story. You can go to BlissedCommunications.com and download that for free. Then I have other levels. I also have one on one. A lot of times, people ask me to write stuff for them. I don’t like writing; it’s so hard. Can you do that for me? We do that as well. Hugh: I have heard testimonies about the work that you have done for people at the conference where we were last week. Shannon was talking about how powerful your story was to help get the message across. Because it was a good story, it was picked up by more media. That is the other piece. We don’t really know how to do things. What Russell and I try to do is we try to convince leaders, no matter where they are, to hire someone who is better than them who can get the job done. It’s hard getting over the hump of we are spending money we don’t have. No, you’re investing in a process to generate more capital. So speak to that. The story, we have talked around that, too. The impact of that story. As I am thinking back over specific situations, I have worked with charities who have hundreds of stories. They have not written up a one of them. Dawn: They are sitting on a gold mine. Hugh: They are. It’s BlissedCommunications.com. I am guessing your blog is there, too. Dawn: Yes. Hugh: They go there, and they can get the whole thing. There is a problem here that we’re addressing. There is a system missing. Yes, it’s a marketing system, but it’s also- We’re sharing the impact of our work with people who could make a difference. We are creating a legacy in doing this work. We would like this legacy to go on- I’m a founder of a nonprofit. I’d like it to go on past my lifetime. It’s to everybody’s benefit that we tell the story. Let’s talk about systemically. The program that you have for free, could a nonprofit leader, if they wanted to get some board members or some volunteers to be the primary writers, is that a head start for them to get their head around the way they can write and what they could write about? Dawn: Yes, absolutely. I really try to simplify the process. You don’t have to be a writer. You don’t have to be a good writer to do this process. I call it the Three C’s of Storytelling. The first C is Clarity. The second C is Creativity. The third C is Connecting, connecting the dots. With clarity, you want to know exactly who you are talking to. Who is your ideal client? I say that when working with business, but who is your ideal volunteer or donor? Who are they? What gets them excited? What are they passionate about? What keeps them up at night? You really want to know who you are talking to because that makes all the difference. When you write copy, you want it to be like when the person is reading it, they are like, “How did you get in my head?” That’s how you know you have done the right copy. Another mistake that I talk about that I see happens a lot is people are too generic, too vanilla, whatever you want to call it because they want to talk to everybody. We don’t want to exclude everybody. I don’t want to just talk to moms and business owners; I want everybody to be my customer or to be a part of this. For some companies ,that might be true. But usually it’s not. Usually you want to hone in on who is the most powerful, impactful person to connect with your organization. That is who you are talking to. Naturally, you will pick out some other people outside of that. What happens when you are talking to everybody, you are talking to nobody. Nobody is so moved, wondering how you got in your head and are reading their mind or is so moved. You want to inspire people that way. You won’t be for everyone, and that’s okay. Being really clear about who that person is. Being clear on why. What is your why? Why do you care so much about this? Nonprofit leaders especially. It’s grueling work trying to get up and running. It takes a lot of time, money, and effort. You don’t always see the results right away, so why would anyone want to do that? Because you want to better the world. You want to better humanity. Expressing that is super important. Also being clear on why you. Why do you do it differently? Why are you the one to lead this movement, lead the charge? You want to express that, too. So being clear on what I call all the foundational pieces of messaging. Once you have that clarity piece, then you can move to the creative piece. The creative piece is, “Okay, what stories can you tell?” Whether it’s your own personal story of why you started the nonprofit, whether it’s the stories of the lives you have affected, the before and the after, the person who was living on the street, worked with you, and now has a house and a job, whatever it is, that creativity. Compiling a list of stories. Then connecting the dots. Putting it all together. What stories can I tell that make sense that connect with this audience and move this mission? There is some finesse. I walk everyone through it. That’s really it. That’s how you simplify it. The biggest piece that people miss the mark on is the clarity piece. Who are you talking to? Why you? What do you do differently? If you can nail that part of it, the rest falls into place. Russell: Dawn, if that was easy, everybody would be doing it. They need to have- I needed guidance for that type of stuff for myself in shaping my business, reshaping it. I am still doing some reshaping because there are things I need to do. A lot of times we don’t know what we don’t know. With nonprofit leaders, people look at several bottom lines. What are the outcomes that people are having, that ultimate impact? What are you spending? The majority of that work is not gonna fit neatly on an income statement. It just doesn’t. Storytelling can become a big piece of how you measure what’s going on. The best people to have tell stories are the ones who are getting the services. I start it here, I was working with this foundation. After a couple of years, I am in this different place. That is really powerful. That movement, this is the thing you’re not going to get looking at a report. Real human beings. This work that Hugh mentioned that I did was with a Native American tribe. You get people that walk in and they might walk in for one thing. Having gotten to know the families, it’s almost like I know where all the bones are buried. There is not a number in front of me; there is a person who I have gotten to know personally. You understand that. That connection is powerful in making sure that your donors and other supporters understand that. What’s important to them? Tell that story. I’m not everybody’s flavor. I know other people, and there are other people who are a better fit. This is where collaboration can be very important. in terms of collaborating or building collaborations, you probably run into people that you work with, who you told stories, and crossed your mind that, “These guys are doing the same thing that these other folks across town are doing. Maybe there is some synergy.” Have you found yourself in some situations like that? What things come to mind when you think of those types of situations? Dawn: Oh yeah. I am big on collaboration. That is what they teach at the Business Acceleration Summit and where Hugh is right now at CEO Space. It’s all about collaboration. We are really moving as the human species away from the competitive model into the collaborative model. It’s one earth. It’s one human species. There is really no competition anyway. We are all here to cause something, whether you are in a for-profit business or running a social business, as Hugh calls it. We all have a reason, a purpose, a passion. You can always connect with other people to help bring that mission further, when you take the ego out of it. What’s best for humanity? What’s best for the bottom line? Whether you are a for-profit or a nonprofit, you have payroll, so you have to make sure it’s the best for the bottom line. We are better together. When the synergy is right, it’s good to collaborate. That happens all the time. I love connecting people. You need to meet so-and-so. It might be a great fit. I love to see projects take off from introductions like that. I love collaborating with others, too. I do storytelling, so I have partnerships with people who do visual branding. They do logos and websites and things of that nature, and I do the brand messaging. That’s a good fit. We pass clients to each other. But any nonprofit who Is listening to this, there might be potential in that. If you think outside of the box, instead of trying to do it all yourself, how can you collaborate and be better together and make both missions go further? It’s a great way to look at the world. Opportunities pop up when you ask for it. One of my daily prayers is, “Please guide me to the people, places, and things who will help me grow into my best self and help me be of service.” People just keep popping up in my world. Like Hugh and many other wonderful people. It’s beautiful. Russell: I got myself mixed up with Hugh. Next thing, I’m all mixed up with Shannon. There is a cast of characters in there. Haven’t been the same since. Dawn: Like attracts like. We are all in the same game. Hugh: So intense, Russell. You gotta really count your blessings. Russell: My blessings are coming at a rate of speed that I gotta get my calculator out. Dawn: That’s a good problem to have. Russell: When you drop the abacus and pick up the calculator, then you know you are moving in the right direction. Dawn: You’re doing something right, yes. Hugh: That’s too much for my age and mental condition, Russ. Russell: You know what I have to say. Reminding people how long you have been around. Most of the people watching this broadcast probably won’t know- Dawn: I know what an abacus is. They still use them at my daughter’s Montessori school. They have an abacus in her classroom. Russell: There is a fantastic school. That is a wonderful model. In fact, I have a friend here who is looking at creating a Montessori school that is different than anything. The education system is another rant for another program. Dawn: Montessori is a great model. Love it. Hugh: There is a lot of themes that we have touched on here. We are coming into the last part of our interview. There is a place where people can step up their performance level here. It’s for a number of reasons. It’s not just for funding. You have already pointed that out. We want board members. We want volunteers. We want to get press for what we do. I mourn at the good amount of work that charities are doing and they are not publicizing it. Part of our job, Russell, is to help people create the space so they feel like they have time to do it and/or be able to delegate it out. That is the bottom line. Find somebody in the organization that manages publicity/PR/communications. Maybe we need a corporate storyteller inside of our organization. Russell, we got another couple of questions before we round out this really interesting interview. What are you thinking? What do you want to ask her to share with us at this point? Russell: Well, I think that it’s really powerful to tell stories. When you create a culture of storytelling, I’ll just ask Dawn if that makes any sense. How do you create a culture of storytelling so that you get other people talking about it? That is where the juice is. That is where the power is. This is what makes businesses want to get involved because your work is so good that other people are recommending you and telling stories. How do you create that kind of a culture so that people just step into it? “Oh, this is just how we roll.” Dawn: Just a real simple answer that is actually super powerful. Just ask. I think sometimes we forget to just ask. Whether it’s for testimonials or share your experience, we just think, Well, if they wanted to share, they would. I don’t want to bother them. If they want to share, they’ll do it. That is not always the case. People have good hearts and good intentions, but they are busy. They have a lot of stuff going on. But if you express how much it means to you, “It would mean a lot to our organization. We helped you. We supported you. We helped you get from A to B. if you could just share a piece of your story, if you could put a testimonial on our website,” whatever it is, “that would mean so much. You doing that, we are going to be able to help so many other people.” That simple ask is really powerful. People will do it if you ask them. That’s the easy answer. If you want to get a little fancier, you could build some sort of incentive around it. Contests. You can have people on Instagram post a picture or do hashtags and run contests where people have prizes and there are sponsors. You can get fancier with it and get buzz going that way. But the simple answer is to just ask. Tell people, “Hey, if you do this, just by you sharing your story, you will help 10 other people or 100 other people.” There is a lot of power in asking. Don’t dismiss that because it sounds too easy. It really is that easy. Russell: Speaking of Instagram, now that you have brought it up... [holds up iPad] Dawn: What is that? Russell: I have shamelessly quoted you on Instagram. “Own your story or it will own you.” Dawn: You’re quick. That was good. You have skills. He is creating memes while we are talking. What is your Instagram? I have to make sure I am following. Hugh: Dawn? Dawn: Yes, sir? Hugh: We are having some technical issues on my side. The Wi-Fi drops out every now and then. You’re saying to ask people. I find people need a template, some sort of format. We are writing our story, are there suggested- There is a piece of music. There is a form. You have your theme, your variations, come back to your theme. In a piece of art, you see the form. Is there a form piece for your story? You also ask for testimonies. Do you need to give people guidelines? We want them to talk about results. That is not normal for people to think that way. Dawn: That’s a great question. This is what I do. I try to make it as easy as possible for people. Maybe they wrote an email praising our work together. Maybe inside a conversation, they said something to me, “Since working with you, I doubled my income.” When people say stuff like that to you, write it down, or ask on the spot, “Wow, that’s amazing. Do you mind if I use that as a testimonial? Say I’ll write it for you and send it to you, and all you have to do is approve it, and we will put it on the website,” or whatever it is. Maybe you can go back in your emails, and you might have stories from people for the last year or two years or six months. You can start pulling those out and follow up, “You shared this amazing story with us. Do you mind if we share it with our people? Do you mind sharing it publicly?” You can help them in that way. If you are looking for a template, some simple questions to ask are, “What was life before we started working together? What were you suffering with? What were you struggling with?” “What was it like working together?” “What is life like now?” That is the simplest format. Before, during, after. Before we got together, my life was hopeless. I was living on the streets, blah, blah, blah. Now all my dreams are coming true. That simple template so people can see the before and the after, that’s as easy as it gets. If you can do the work for people, email it to them, get their approval. That is the easiest way. Russell: That is popular with quotes for books as well. Dawn: Make it easy for people. People want to help you, but sometimes you have to make it easy for them if you want to get the most help. Hugh: Are you hearing me? Dawn: Yes. Hugh: We gotta let you have a last word in this interview. You have given us tons of perspective-changing, useful information on how to proceed. I want to ask you- BlissedCommunications.com is your website. We are going to let you have the last word and give people a final thought, a tip, a challenge. Dawn, this has been really informative for me. Russell, I don’t know about you, but when I hear guests like this giving us best practices, I go back to myself and think about, Here is a place I need to upgrade. What about you? Russell: It’s always about upgrading. It’s always about learning. I always have things I am talking to people. You have heard me say before, and I have been doing a lot more purposeful networking and getting mixed in with people in the city. I have met a lot of people over the last month. I am often fond of saying, When I am in a room and I look around, it occurs to me that if I’m the smartest guy in the room, I run like hell and find another room. There is just so much genius out there. Everybody is unique and have their own unique gifts. I can learn so much. The more that I learn, the more that I have to share. We circulate this. By obeying the law of circulation, we are giving and receiving, we are growing and expanding. That is really the way to go. Everybody’s done a story, but how do you tell it? Having somebody that can help you shape that story, that is your mojo. That is your mojo because you start telling it, you get good with it, and it just becomes like gold. Dawn: Yeah. My final words and advice for people: stay visible. If you’re the best kept secret, all the heart in the world, people can’t help you. Get your message out there daily. Whether you use social media or email, or you could be saying to use snail mail, it is making a comeback. The emails get so clogged up. Writing blogs and articles, get yourself out there, do videos, podcasts. Be visible. Keep talking until you are tired of hearing your own voice. People will connect with your message. If you want a challenge, a challenge would be one of two things. Share your personal story of why you started your nonprofit. What makes you mad in the world so much so that you had to start a nonprofit to solve this problem? Talk about that. Let your passion and emotion come out in that. People will connect with that. Another idea is to tell the story of someone whose life you affected, the before and after, and what it’s like. Let the emotion flow. Share it with your people. They will love you for it. If you need help with all of that, you can definitely reach out to me, and I’d be happy to support you. I am Dawn Gluskin. I am the only one. Blissed Communications is my website. Let’s connect. Thank you. Hugh: That’s a great invitation. Thank you for the value that you brought to our listeners. Thank you for being here today. Dawn: My pleasure. Thank you, guys. Learn more about your ad choices. Visit megaphone.fm/adchoices


20 Jan 2019

Similar People

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Episode 310: How Sharing Stories Can Grow Your Business w/Dawn Gluskin

The Boss Mom Podcast

We often make the mistake of thinking our prospects don’t want to hear our life stories, what we learned from our mistakes, or why we do the things we do. Stories do more than share your expertise—they create connections. What types of stories should you tell? What makes your story unique? On this episode, Dawn Gluskin shares how she uses stories to grow the businesses of her clients. Never lose your leadership when you share your story. Even if you look vulnerable, let them see the leader in you. -Dawn Gluskin 3 Things We Learned From This Episode Being yourself is the best differentiator (04:35-05:40) In a world where everyone is trying to fit into the mold, being yourself is a valuable differentiator. People are sick of seeing perfect stories. They want something that resonates with them. While your clients want someone competent, they don’t expect perfection. The small cracks in the mask is what makes helps them connect with you. The naked approach (13:40-14:40 You can’t express yourself and share your story if you’re constantly living in fear of being judged by others. Social media makes it even harder to share our mistakes and what we learned from them since everyone is sharing only positive aspects of their lives on social media. The naked approach refers to using your own stories and own vulnerabilities to connect with others. We evolved to respond to stories better than raw data  (17:40-18:47) To survive, we needed stories to share with our peers about survival tactics, food locations, and more. While facts and figures do have value, they become even more powerful when they fit into a larger story. Stories are easier to remember and can make you more likable than stats and data. Not all stories are created equal. Not all stories are made to be shared. Ask yourself, is sharing this story relevant to my business? Does it show something I’ve learned from it? You want to be relatable, but make sure you don’t undermine your skills and talents by doing so. Write your stories from a position of leadership and learning. Guest Bio- Dawn decided to start her own business after she was pressured to come back to her job soon after having a child. In only 3 years, she made around $3 million by helping entrepreneurs share their brand story in a meaningful way. You can find out more about her work at http://www.blissedcommunications.com/


24 Apr 2018

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303 Be A Truth-Digger To Share Your Story; Dawn Gluskin

Mindfulness Mode

Dawn Gluskin is a storyteller, copywriter, and a truth-digger. She helps entrepreneurs tell their stories that need to be heard in the world. She's been in sales & marketing for over 20 years & grew her first business to 7-figures at age 30. She stands for full self-expression & vulnerability as the means to a well-lived life & thriving business.Contact InfoWebsite: www.BlissedCommunications.com Social Media: @DawnGluskinMost Influential PersonFelix Lopez, a healer I met in Colorado.Effect on EmotionsMindfulness is just about being aware. In the past I just tried to stuff it down if I didn't want to feel it. Like, I don't want to feel this so I'll just pretend it's not here or I'll just be happy. It's really about feeling it. I'm feeling into what are you trying to tell me, sadness or anger or whatever it is.Thoughts on BreathingFocusing on breath is a really great way to bring you present, you know, just slow inhales and exhales. Instantly, you're right back in the moment.Suggested ResourcesBook: Conversations With God by Neale Donald Walsch App: Insight TimerBullying StoryI never really was bullied. I guess I'm one of the lucky ones. I was quiet and shy as a kid and so I think I stayed off people's radar. When you said that, there was something that came to mind with my daughter who is is ten. She's a very sensitive soul. She's like, an old soul; very sensitive. I first realized this when she was four, we went to the Vet because my dog had eaten something he wasn't supposed to eat. And we're in sitting at the Vet's and she's like, Mommy, I don't feel good in my stomach. And I was like, oh, did you eat something? And she's like, no, animals are hurt here, animals have died here. I thought, where did that come from. But I just realized she's really in tune with people and she's mindful of people's energy. And so how that shows up for her sometimes is in her relationship with her friends. There was a particular girl who's a very sweet girl, but if she didn't get her way, she would always say to my daughter, I'm not going to be your friend anymore. She would leave and she would leave my daughter in tears just from being so sensitive. A lot of well-meaning family members would say to her, you need to toughen up. It's a tough world out there, you need to be tougher. I took a different approach. I said to her, no, you're perfect and complete just as you are. Your sensitivity is actually a gift and sometimes it might not feel like that, but it is a gift to the world. And I think how you eliminate the bully is by building up the individual so you can be mindful of who you are and just embrace even the parts that are difficult; the parts that you might feel weird about sometimes. I taught her no, that's who you are and you don't need to change. The world needs to change. I really empowered her around it. And then we even worked through it with her friend and you know, everything is all beautiful. It was a beautiful lesson for both of them, even for the friend was like, well, she's just expressing how she feels. She doesn't know how to express that in another way and it's not about you. She's not trying to hurt you. That's about her. So it was a good lesson for both of them.


12 Mar 2018

Most Popular

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23 Dawn Gluskin: #FailForward from Tech to Bliss

Wings of Inspired Business

As entrepreneurs we get used to failure. It’s feedback. Dawn Gluskin built a $3mm+ technology business from her living room with a six month old baby. It grew too fast, and her world came crashing down. Now she’s back stronger than ever as the CEO and founder of Blissed Communications – and she shares her story of reinvention.


22 Nov 2017

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Avoid the #1 Deathbed Regret: Dawn Gluskin of Blissed Communications

The Art of Giving a Damn

In this episode... special guest Dawn Gluskin of http://blissedcommunications.comAfter a 7-figure business faliure, Dawn threw out the rule book and decided to do things her own way.Now, she helps entrepreneurs tell their stories that need to be heard in the world as a means to standing out & connecting with their soul-mate clients. But, on a deeper level, she helps them become fully self-expressed & step into vulnerability as a means to avoid the #1 deathbed regret of "I wish I lived a life true to myself & not one that others wished for me."Get notified when new episodes go live at http://michelleshaeffer.com/podcast Click PLAY now and then be sure to subscribe! See acast.com/privacy for privacy and opt-out information.


25 Oct 2017

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PP 156: Telling Stories with Dawn Gluskin

Positive Productivity

Dawn Gluskin shares her journey from owning and operating a multi-million dollar business to returning to the career of her childhood dreams. In our chat, we discuss how it's always important to check in with ourselves -- even when getting counsel from others, how we've handled shiny object syndrome and imposter syndrome, and why we both feel it's important to begin (slowly) building your team when you're able -- but not necessarily ready. Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp156.


25 Oct 2017

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PP 156: Telling Stories with Dawn Gluskin

Positive Productivity with Kim Sutton | Archive I | Empowering Entrepreneurs to Work Smarter, Not Harder

Dawn Gluskin shares her journey from owning and operating a multi-million dollar business to returning to the career of her childhood dreams. In our chat, we discuss how it’s always important to check in with ourselves — even when getting counsel from others, how we’ve handled shiny object syndrome and imposter syndrome, and why we both feel it’s important to begin (slowly) building your team when you’re able — but not necessarily ready. Get the show notes and transcription at https://thekimsutton.com/pp156


18 Oct 2017

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Empowering Businesses through Storytelling with Dawn Gluskin

In The CLEAR Business Podcast

Dawn Gluskin of Blissed Communications Clear Directory member, Dawn Gluskin of Blissed Communications, talks about empowering businesses through storytelling. From selling to Fortune 500 companies to helping others build their own, Dawn believes in the power of making business personal. She dives into the connection between storytelling and transparency in business. Listen in to find out how you can use her techniques to empower your business. Welcome to the In the Clear podcast, I’m your host Justin Recla and today we are talking to one of the members of the Clear Business Directory. Today we’re talking to actually one of my favorite people. She has such a unique story and a unique background, and what I love about what she does now is that she helps people tell their stories. Without further adieu we have Dawn Gluskin of Blissed Communications joining us on the show today. Dawn, welcome. Hey, hey Justin. Thanks for having me. I’m excited to be here. I’m glad to have you on the show because the story telling is such a vital role to transparency I believe.  That’s one of the reasons why I love what you do is because you help people tell their stories. You have quite an amazing story as well. Can you share with the listeners a little bit more about your background? Yeah, sure sure. I just recently got into this. I always knew I was gonna be a writer when I grew up. My young five year old self knew this, however somewhere along the way the world convinced me that I would never make any money doing that, you know the whole starving artist thing, so I ended up going to school for business instead and that started a really long career in sales and marketing. Inside of that world, I accidentally got into the ultra sexy world of selling electronic components for a living. I say it like that ’cause people that know me, ’cause I’m like creative, they’re like, “You did what? You’re not an engineer.” No, it was kind of an accident. It just was good work, I was able to make good money at it, I was selling to Fortune 500 companies and all that good stuff- You had quite a run at it didn’t you? Yeah, I was in that industry for like 12 years, so quite a run. I worked for a few different companies actually and then I went out on my own. I decided, you know I had that entrepreneur spirit, I’m gonna do this myself. So I went out and started my own company and we grew really fast. I went from zero to three million in annual revenue in the first two years, which is crazy growth. I was like, “Oh, I made it. This is it. This is great.” But I always said I had five amazing years in that business and I was open for seven, so long story short, the last two years weren’t so great. There were some regulations that came down actually at a government level effected our bottom line, I didn’t lay people off. Long story short ended up losing so much money I had to shut the business down, ended up with a big pile of debt. So I went from I made it to oh, what the you know. It wasn’t supposed to end like this. So that sucks. That part of my life was actually pretty rough, but there’s some beauty in it. Two things happened. I spent about six months feeling kind of bad about it, like a failure, you know all that good stuff that the human mind likes to do. But then I realized two things. One is that I was still the same person that had all the successes I had in my life. I created a multimillion dollar business at 30 years old and all that good stuff, but two more importantly, I never wanted to sell electronic components when I grew up. I wanted to be a writer.  It brought me back home. It brought me to what I really wanted to be doing. I absolutely love that because that’s got so many different components to it of you had this huge success, you were running a multimillion dollar company, and yet you still weren’t doing ultimately what you wanted to do, which ultimately led to oh look, now you’re no longer doing the electronic business, but now you’re actually doing what you were really wanting to do for the longest time. So your own story led to you being able to actually write your own story and help other people share there’s. I absolutely love the magic in that. Can you share with everybody what you’re doing now with Blissed Communications? Yeah, I do a lot of different things. I do copyrighting and content strategy, a little bit of consulting, but really my favorite part of it is the story telling. I think it’s really important to weave story into everything we do from a marketing standpoint, but also from a life standpoint. It’s about owning your story. Especially in the business world there’s this stigma you have to show up in a certain way, don’t say that, they’re not gonna work with you if they know that about you. You’ve got to pretend. And it’s really in the line of what you guys were doing with the Clear Directory because I’m saying, “No, people want hear that. Be authentic. Be transparent. Be vulnerable and it gives people a way to connect with you and that they can see the real you.” That is actually good for business. It seems counterintuitive, there’s people that have told me, “Don’t tell people that story. Don’t tell them that your multimillion dollar business failed.” But telling that story publicly is what has really helped me grow my new business ’cause people connect with that and they’re like, “Thank you for sharing that. Can I hire you to write my story?” There’s value in being transparent. I absolutely love that. You’re so right, there’s a lot of people out there that would consider sharing the fact that you had a multimillion dollar business and that business no longer exists, a lot of people might consider that as a oh wow, what happened there? But really in the transparency piece, you get to leverage that because you learned so much in that process I can imagine that in sitting with it, in my opinion, it makes you even more powerful as a copyrighter, as somebody who helps share their story because you’re able to in full authenticity and transparency share yours. Yeah. Absolutely. It kind of creates this ripple effect, which is what I’m finding out. That’s why people come to me. They’re like, “I’ve got this thing in my background and I want to just be more transparent about it and tell the world. Can you help me?” And what happens to is when we have these stories, or these things that happened in our lives, and we kind of sweep them under the rug, nothing ever goes under the rug. You’re carrying that thing around with you everywhere you go and it’s really heavy. It becomes a burden, and then you can’t show up as who you really are and people feel it. There’s something off energetically, like what are you hiding? It’s just so much easier just to be like, “Here it is. Like me or not that’s cool, but this is what happened.”  It’s just so much easier. It is. You’re absolutely right in that sense, and I love how the story telling really plays into the transparency piece ’cause you’re absolutely right. Energetically, you carry that information around with you, carry those experiences around with you and it’s freeing to be able to share that information, to share that story to say, “Look, here’s who I am. This is my backstory. This is what I’ve learned.” And approaching it from that transparency piece, because that really empowers businesses, especially business owners. It empowers business owners to say, “Hey look, you know what, I’ve got a history, I’ve got a story to tell and here it is.” That’s what we do with the Clear Business Directory is show that business history from transparency piece, and what I love about what Blissed Communications is doing, is literally empowerment through storytelling. It’s absolutely beautiful. Yeah, it really is. Those are some of the words that my clients have used that they’ve gone through the process they say, “This has been cathartic, it’s liberating.” All these great words. Freeing, and it’s good for business too because there’s that old marketing sales strategy you know like we buy from people that we know and trust. If you want people to know and trust you, especially in the digital world, you have to let them see you. If you’re putting up this façade, this kind of fake persona of who you want to be, you think people want to see, there’s gonna be something off. They’re not gonna feel it, but when you let them in you let them connect. It’s really powerful. It’s powerful in your personal life, but in your business life, people that’s the way the world’s going. We want more authenticity. So true. And I can’t agree with you more. We get the same exact response from people who go through the Clear Directory process who may have something in their background, or they think it’s something that’s got a hold over them and what not then when they go through the vetting process for the Clear, they realize that when they read it on paper and they see how it shows up and they’re being transparent about it, it’s like a huge sigh of relief for them because they’re able to separate the emotional experience that they had attached to it from a technical viewpoint of how it actually shows up and it’s like this huge sigh of relief. I love how the transparency piece and the storytelling of what you’re doing, there’s that overlay that really coincides with both of those. It’s absolutely neat to see. You’re absolutely right. The authenticity piece is really what customers, and clients, and the world in general is really looking for. I absolutely love that. If you’ve been listening, we’re talking to Dawn Gluskin of Blissed Communications and when we get back from the commercial break, we’re gonna learn a little bit more about Dawn and her story and some questions that you can be asking her. We’ll be right back. Awesome. Well welcome back. If you’re just joining us, we’re talking to Dawn Gluskin of Blissed Communications and we’re talking about the empowerment of storytelling. It’s such a powerful, powerful thing within business. Prior to the break we were talking about authenticity and transparency and how that can really empower business owners moving forward. Dawn, can you share with us a little bit more about some of the lessons that you’ve learned along the way? Oh boy. So many lessons. Inside of my business, some of the biggest lessons I learned with my first business that I grew it really fast, and it wasn’t in the line that was really what I loved to be doing. I always wanted to be a writer, found myself in the tech world, I was making good money and I kept telling myself, “Okay, well let’s just do this for another year. I’m gonna save up a bunch of money and then I can sell the business.” That other year turned into another year, turned into another year and that’s how we kind of do life. We’re like, “Tomorrow I’ll do that thing that I really love to do.” I guess in hindsight I can say luckily for me, the universe is on my side and it was like, “No, it’s not gonna go down like that.” I got the old universal 2×4 over the head that was sort of like a wake up call. Like no, you’re supposed to be doing something else. So in hindsight my business “failing”, I don’t even consider it a failure, but … Because it was such a blessing in disguise, but that happening led me to doing work that I love, that I’m excited, I get out of bed and I want to do it and it makes a change in people’s lives and impacts the world. That was a blessing. You really need to follow your heart, follow your gut, your instincts and not be so concerned about money and, “Oh, other people think I should be doing this.” And all that other stuff that we get wrapped up in inside of our lives and then it gets too late. If you don’t get the 2×4, you end up in your deathbed looking back saying, “I wish I had done something differently.” I can’t agree with you more. It’s empowering to know that taking action now and really paying attention to some of the signs the universe throws your way is so important. And sometimes the universe does have to take that 2×4 and hit you over the head, and there’s nothing wrong with that as long as you’re paying attention to it, right? I absolutely love that. Dawn, what should some of the people that are looking to share their story, what kind of questions should they be asking you prior to deciding whether or not they want to work with you? Oh why do they want to work with me as far as transparency? I mean really, what they need to ask themselves first is if they’re ready to step into that sort of truth and authenticity piece, right? Because some people aren’t down with that. Sometimes I talk about this on stage and most people are like, “Oh this is awesome.” There’s always those few people that are like, “I don’t know about all this. I don’t know about this whole revealing.” So you have to be comfortable, you have to be ready. I always say too you have to do your own sort of self healing before you’re ready to tell the world. As far as working together, if we’re a match I always want to make sure that it’s gonna be a mutually beneficial experience so I encourage people to ask questions like, “Who else have you worked with? Let me see the copies? Let me see their story. I want to read some stories. What kind of results have you gotten?” Ask for testimonials. All that kind of stuff so that they can know and feel comfortable that I’m actually doing what I say I do. I’m not just talking about it, but I’m being about it with all of my clients. Those are really great questions for people to ask for anyone I want to work with. I love it. Those are really good questions and I know from experience that we’ve seen you on stage and for the listeners that are listening in, if you haven’t connected with Dawn, I highly, highly suggest that you do. Especially if you’re ready to step into that space and share your story. Because you know what, my opinion, my personal opinion is that you have a story, and you are at a certain level in your life, in your business success or what not that is going to help somebody else, it’s going to motivate somebody else. In doing such, it’s going to open up the floodgates of abundance, and you’re going to attract the people in your business that you need to attract, and you’re gonna be able to help the people that you’re designed to help. That storytelling piece is so, so empowering for business owners. I think it’s so important. Matter of fact, we’re up leveling the Clear Business Directory to include people’s why in their profiles, and we’re building a back end right now where all the members of their directory will actually be able to do a video on their why where they’re able to share their story.  I think we might have some additional conversations there Dawn as to what that looks like in, I think we’re gonna find ourselves even more. Awesome. I love it. Good stuff. And I love what you’re saying too about the abundance opening. Don’t be stingy with your story ’cause when you share it, it helps you but it helps the world and it just all is like a big circle. It’s just a big giving circle. Receiving, giving, it all comes back, you know? Yeah, I absolutely love that. Dawn, can you share with our listeners where they can go to find more information about you? Sure, you can go to my website. It’s BlissedCommunications.com. And if you’re down with the social media, it’s just @DawnGluskin on Twitter and Instagram and Facebook and all that good stuff. Fantastic. If you’re also looking for additional information, you can also find Dawn’s profile inside the Clear Business Directory at ClearBusinessDirectory.com. Dawn, thank you so much for joining us on the show today and we look forward to having you back on the show in the future. Thank you Justin, have a good one. 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28 Jul 2017