Louis Colon's guest appearances

Louis Colon

The Glossy Podcast

OSD-Obsessive Sneaker Disorder

Comunidad Cristiana en Arecibo

Business of HYPE

Kickin' It With Sneaker Steve

Strange on Purpose

Brother Vellies

Aurora James

Hommyo Hidefumi

Tim Brown

Josh Luber

Jenny Fleiss

Roy Choi

Kelly Cook

Jeff Johnson

Emily Weiss

Jennifer Lopez

Hommy Diaz

Ralph Lauren

Eileen Fisher

Hiroshi Fujiwara

OwlTail

Louis Colon of atmos USA details his unique approach to marketing and how the best part about his move to atmos is yet to come. He tells us about his rocky beginnings from calling quits on his sneaker businesses and more.

Louis Colon of atmos USA details his unique approach to marketing and how the best part about his move to atmos is yet to come. He tells us about his rocky beginnings from calling quits on his sneaker businesses and more.

Louis Colon III of Atmos USA

FILA’s VP of Heritage &amp; Trend, Louis Colon details their unique approach to marketing and how the brand’s comeback is here to stay. He tells us about his rocky beginnings from calling quits on his sneaker businesses to party promoting to working in temp jobs to eventually landing a job at FILA under the guidance of the late Jon Epstein. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.--- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

FILA’s VP of Heritage &amp; Trend, <a href="https://hypebeast.com/2019/6/louis-colon-fila-interview-business-of-hype-jeffstaple-episode-45" rel="nofollow" target="_blank">Louis Colon</a> details their unique approach to marketing and how the brand’s comeback is here to stay. He tells us about his rocky beginnings from calling quits on his sneaker businesses to party promoting to working in temp jobs to eventually landing a job at FILA under the guidance of the late Jon Epstein. As always, thank you for tuning into <a href="https://hypebeast.com/radio" rel="nofollow" target="_blank">HYPEBEAST Radio</a> and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows <a href="https://anchor.fm/miclineshow" rel="nofollow" target="_blank">MIC/LINE</a>, <a href="https://anchor.fm/anthropology" rel="nofollow" target="_blank">The Anthropology</a>, <a href="https://anchor.fm/thehypereport" rel="nofollow" target="_blank">The HYPE Report</a> and <a href="https://anchor.fm/hypetalks" rel="nofollow" target="_blank">HYPETALKS</a>.--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/businessofhype/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/businessofhype/support</a>

Louis Colon of FILA

For heritage companies like Fila or Champion -- which have product ranges covering everything from hype sneakers to activewear -- success relies on being able to appeal to a diverse consumer base. According to Louis Colon, Fila's vp of heritage and trend, the company's history in a variety of different categories created an opportunity to authentically stretch the brand and reach a newer, younger customer. On episode four of Glossy Trend Watch: Streetwear Edition, fashion reporter Danny Parisi sits down with Colon to discuss the role of a heritage brand, the categories a brand should enter to feel authentic, and the way a brand built for tennis courts became an essential player in streetwear.

For heritage companies like Fila or Champion -- which have product ranges covering everything from hype sneakers to activewear -- success relies on being able to appeal to a diverse consumer base. According to Louis Colon, Fila's vp of heritage and trend, the company's history in a variety of different categories created an opportunity to authentically stretch the brand and reach a newer, younger customer. On episode four of Glossy Trend Watch: Streetwear Edition, fashion reporter Danny Parisi sits down with Colon to discuss the role of a heritage brand, the categories a brand should enter to feel authentic, and the way a brand built for tennis courts became an essential player in streetwear.

[TREND WATCH] Fila's Louis Colon: 'Too many brands are playing in spaces where they don't fit'

On Episode 6 Sneaker Steve sits down with Louis Colon, Director of Heritage and Lifestyle at FILA USA to talk about growing up in Brooklyn, his early days of sneaker entrepreneurship, creating the Heritage department at FILA, and bringing the brand to a younger consumer market. See acast.com/privacy for privacy and opt-out information.

On Episode 6 Sneaker Steve sits down with Louis Colon, Director of Heritage and Lifestyle at FILA USA to talk about growing up in Brooklyn, his early days of sneaker entrepreneurship, creating the Heritage department at FILA, and bringing the brand to a younger consumer market. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Louis Colon | FILA Heritage

Dios hace cosas extraordinarias para llamar nuestra atención, y entonces darnos instrucciones para que vivamos nuestra vida ordinaria de manera sagrada.