Eliza Ganesh's guest appearances

Eliza Ganesh

Stairway to CEO

Startup to Storefront

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Jordan Nathan

Chloe Kernaghan

Lisa Odenweller

Matt Lombardi

Sagely Naturals

Isabelle Steichen

Jacob Pechenik

Kerrigan Behrens

Marisa Zupan

Kevin Moran

Ryan Woodbury

Sashee Chandran

Krissy Jones

Paul Voge

Max Kislevitz

OwlTail

In This Episode You’ll Hear About:How growing up in Maine and having strong influences in her life led her to appreciate nature and also know from a young age that she liked to lead othersWhat she learned during her two years teaching high school english with Teach For America and why she took a job in the business world after that with McMaster-Carr where she received invaluable experience in managementWhat got her interested in the food and beverage industry, why she went to business school, and what brought her to intern at General MillsWhat brought Eliza to turning down a job opportunity to finding her mission in creating herbal products that could make a difference in people's livesHow the first year of creating, branding, and selling her initial product taught her what she needed to change and helped her better understand what consumers would want, how to market it, and how to pitch to retailers and investorsWhat challenges she had to face and overcome in the beginning of launching Sunwink and what she and her team learned from themHow fundraising went for her and her Co-Founder, why she recommends having a Co-Founder, and what questions she recommends asking as a FounderWhy she believes rest is so important and how authenticity within her organization has led to a stronger and healthier company culture that can work well togetherWhat’s next for Sunwink and where you can find their products and continue to watch them grow for years to comeTo Find Out More:Sunwink.comQuotes:“The culture of your organization is really important, arguably a lot more than what you're making and selling. The people that make up that team and what it feels like to go to work every day are, I think, a big player in how successful you'll be.”“In a way, you're only as good as the people around you. And...the more you can get out of your own way and really put strong people around you and empower them, the better your team will be for it.”“If I can get the taste better and if I can get the packaging better to grab people's attention to want to try to taste it, there's something about this category that I'm getting feedback on that people are really interested in.”“The word Sunwink, to me, evokes joy and cheerfulness, and that's what I hope people take away from the product, too. So I think there's a feeling you get from the word.”“The things that I've learned in the process and continue to take with me are to really fight against undervaluing yourself.”“If an investor asks you something, and you're not ready to share that kind of information, you can say, "I'm not comfortable sharing that right now." And that's OK.”“The best thing you can do is just piece out the conversations. If someone's really interested, you're going to have multiple conversations. You don't have to share all the details in the first 10 minutes of the call. The details should really start to come out in call two and call three. There's a buildup.”“You have to rest. And it's the hardest thing. I'm constantly in an argument with myself about this, but like you have got to give yourself moments where you step away.”“I think the sooner you can be honest with yourself about what your end goal is with your company, like what are you trying to build? Have that dialog with yourself and keep checking in. Because the sooner you can do that, I think the smarter you will be about making decisions along the way.”“I always tell people, if you're thinking about doing it and you would look back in a couple of years and regret not doing it… You don't have another choice, because if you don't do it, you'll regret it.”

<h3>In This Episode You’ll Hear About:</h3><ul><li>How growing up in Maine and having strong influences in her life led her to appreciate nature and also know from a young age that she liked to lead others</li><li>What she learned during her two years teaching high school english with Teach For America and why she took a job in the business world after that with McMaster-Carr where she received invaluable experience in management</li><li>What got her interested in the food and beverage industry, why she went to business school, and what brought her to intern at General Mills</li><li>What brought Eliza to turning down a job opportunity to finding her mission in creating herbal products that could make a difference in people's lives</li><li>How the first year of creating, branding, and selling her initial product taught her what she needed to change and helped her better understand what consumers would want, how to market it, and how to pitch to retailers and investors</li><li>What challenges she had to face and overcome in the beginning of launching Sunwink and what she and her team learned from them</li><li>How fundraising went for her and her Co-Founder, why she recommends having a Co-Founder, and what questions she recommends asking as a Founder</li><li>Why she believes rest is so important and how authenticity within her organization has led to a stronger and healthier company culture that can work well together</li><li>What’s next for Sunwink and where you can find their products and continue to watch them grow for years to come</li></ul><h3>To Find Out More:</h3><a href="https://sunwink.com/" rel="nofollow" target="_blank">Sunwink.com</a><h3>Quotes:</h3>“The culture of your organization is really important, arguably a lot more than what you're making and selling. The people that make up that team and what it feels like to go to work every day are, I think, a big player in how successful you'll be.”“In a way, you're only as good as the people around you. And...the more you can get out of your own way and really put strong people around you and empower them, the better your team will be for it.”“If I can get the taste better and if I can get the packaging better to grab people's attention to want to try to taste it, there's something about this category that I'm getting feedback on that people are really interested in.”“The word Sunwink, to me, evokes joy and cheerfulness, and that's what I hope people take away from the product, too. So I think there's a feeling you get from the word.”“The things that I've learned in the process and continue to take with me are to really fight against undervaluing yourself.”“If an investor asks you something, and you're not ready to share that kind of information, you can say, "I'm not comfortable sharing that right now." And that's OK.”“The best thing you can do is just piece out the conversations. If someone's really interested, you're going to have multiple conversations. You don't have to share all the details in the first 10 minutes of the call. The details should really start to come out in call two and call three. There's a buildup.”“You have to rest. And it's the hardest thing. I'm constantly in an argument with myself about this, but like you have got to give yourself moments where you step away.”“I think the sooner you can be honest with yourself about what your end goal is with your company, like what are you trying to build? Have that dialog with yourself and keep checking in. Because the sooner you can do that, I think the smarter you will be about making decisions along the way.”“I always tell people, if you're thinking about doing it and you would look back in a couple of years and regret not doing it… You don't have another choice, because if you don't do it, you'll regret it.”

Bright Business, Bright Beverage with Eliza Ganesh, Co-Founder & CEO of Sunwink

Jordan Schenck

today on the podcast, we sit down with jordan schenck &amp; eliza ganesh, the co-founders behind sunwink. on a mission to honor &amp; harness the goodness of the planet, sunwink is sharing the benefits in a sparkling herbal tonic and a line of superfood powders. their vision is set on the power of plant-based products, and the impact they have for a healthier life. eliza &amp; jordan join us to talk about their background, taking the leap to build a brand, building an amazing team and how the plant-based movement can help people reconnect with nature.enjoy the show!

today on the podcast, we sit down with jordan schenck &amp; eliza ganesh, the co-founders behind sunwink. on a mission to honor &amp; harness the goodness of the planet, sunwink is sharing the benefits in a sparkling herbal tonic and a line of superfood powders. their vision is set on the power of plant-based products, and the impact they have for a healthier life. eliza &amp; jordan join us to talk about their background, taking the leap to build a brand, building an amazing team and how the plant-based movement can help people reconnect with nature. enjoy the show!

jordan schenck + eliza ganesh & sunwink

Today’s guest is Eliza Ganesh, founder of Sunwink. As is often the case in the health and wellness space, the founding of Sunwink came about as a result of a personal issue. Eliza was diagnosed with an auto-immune disease and sought a better way to fight the disease and lead a healthier life. She had to experiment a bit and incorporate feedback from her early customers, but she persevered and eventually found a recipe that succeeded. So then, armed with little more than some bottles of Sunwink and her Honda Fit, she made her mark in the Bay Area before growing Sunwink into a nationwide brand. Listen in as we cover everything from working in San Francisco through the pandemic and if she intends to keep the Sunwink HQ there long term, the value of knowing your worth as a female entrepreneur, and how learning new TikTok dances fits into her own corporate wellness plan.

Today’s guest is Eliza Ganesh, founder of <a href="https://sunwink.com/" rel="noopener nofollow" target="_blank">Sunwink.</a> As is often the case in the health and wellness space, the founding of Sunwink came about as a result of a personal issue. <a href="https://www.forbes.com/sites/yolarobert1/2019/08/01/former-impossible-foods-marketing-head-is-expanding-the-plant-based-movement-as-the-cmo-of-sunwink/?sh=12ea2f4e4727" rel="noopener nofollow" target="_blank">Eliza was diagnosed</a> with an auto-immune disease and sought a better way to fight the disease and lead a healthier life. She had to experiment a bit and incorporate feedback from her early customers, but she persevered and eventually found a recipe that succeeded. So then, armed with little more than some bottles of Sunwink and her Honda Fit, she made her mark in the Bay Area before growing Sunwink into a nationwide brand. Listen in as we cover everything from working in San Francisco through the pandemic and if she intends to keep the Sunwink HQ there long term, the value of knowing your worth as a female entrepreneur, and how learning new TikTok dances fits into her own corporate wellness plan.

Sunwink - Eliza Ganesh