Sydney Sloan, CMO at SalesLoft, and Latane Conant, CMO at 6Sense
B2B Category Creators with Gil Allouche
In our 22nd episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the sales and account engagement categories. Panelists for this episode include Sydney Sloan, CMO of SalesLoft and leader behind the sales engagement category, and Latane Conant, CMO of 6Sense and leader behind the AI account engagement category. You'll walk away from this episode with an understanding of B2B review sites, customer experience, and KPI alignment. BONUS! Sydney shares her predictions on how ABM will converge with sales engagement within the next few years.
The Clearing Model: A Framework for Having Difficult Conversations with Sydney Sloan, CMO of SalesLoft
Demand Gen Visionaries
This episode features an interview with Sydney Sloan, CMO of Salesloft, a leading sales engagement platform whose most recent funding round valued the company at over a billion dollars.Sydney is a two-time CMO and seasoned marketer with more than 25 years of experience as an advisor, investor, and marketing leader for numerous companies, most notably Adobe, where she spent 15 years in product marketing, customer marketing, and demand generation.On this episode, Sydney delves into the inner workings of SalesLoft’s website, explains how to personalize your marketing team’s communications, and shares the framework she uses for having difficult conversations at work.Key TakeawaysAll marketing teams must use the communications holy-quad-fecta: email, phone calls, social touches, and direct mail.Your website is a direct reflection of your brand. Treat it that way.CMOs who are trying to rethink or figure out their demand gen strategy: don't try and fix it all at once. Find one part that you can focus the team on, fix that first, and then go to the next one.Quotes“You have to personalize your communications. Email is the primary channel, but you have to use more than email….When you're doing email, phone call, a social touch and a direct mail, that is the holy-quad-fecta. You'll get a 4.7 X higher lift than sending email alone.” “Everybody in SaaS knows that you have to continue to work really hard to maintain a customer, especially in a competitive marketplace. So having those programs where customers can come and learn about what we're up to and learn from others is important.”“I love my website. First of all, I believe the website is the first door, the reflection of your brand. It should speak like a human and we've worked really hard to make it sound like a ‘Lofter’ and even our chatbot’s called Lofty. Just having that ability to communicate in the way that sellers want to be communicated to– that’s so important.”“My one piece of advice to give to a CMO who's trying to rethink or figure out their demand gen strategy would be to don't try and fix it all at once. Try and find one part that you can focus the team on and fix that first and then go to the second one. Trying to do it all at once can be overwhelming and take too long. Get quick wins.” SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. LinksFuture Female CRO seriesHey Sales People podcastDare To Lead by Brené Brown bookHow to Win Friends & Influence People by Dale CarnegieDare to Lead podcast by Brené BrownFollow Sydney on TwitterConnect with Sydney on LinkedInFollow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com
Brand vs Demand, Market Perception, and the Double Funnel | Sydney Sloan CMO @ Salesloft
Demand Gen Chat
In today's episode we sat down with Salesloft's CMO, Sydney Sloan to chat about brand vs demand, changing market perception, and supporting a double funnel. Sydney has been with Salesloft for 3 years and has seen a lifetime's worth of change so we cover it all.Shownotes:Salesloft: https://salesloft.com/ Jon Miller: https://www.linkedin.com/in/jonmiller2/ The Clear & Complete Guide to Account-Based Experience (ABX): https://www.linkedin.com/posts/jonmiller2_the-clear-complete-guide-to-account-based-activity-6806317494568026112-TyPY Follow Sydney: https://www.linkedin.com/in/sydsloan/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!
How to Combine Authenticity with Marketing Automation with Sydney Sloan
Office Hours: Where B2B Sales and Marketing Learning Happens
“It’s not just about a persona, it’s about understanding and having empathy for a person.”With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity. --- Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod
Sour & SaaS - Season 3 Episode 4 - With SalesLoft's CMO, Sydney Sloan!
Sour & SaaS
It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation.This week's guest...SalesLoft's CMO, Sydney Sloan!
What Happens When You Raise A $100 Million Funding Round – Part 2 With SalesLoft's Sydney Sloan
CMO Conversations with Tricia Gellman
At the very beginning of 2021, SalesLoft announced a major funding round – bringing its valuation to a whopping $1.1 billion. We brought CMO Sydney Sloan back on the show to tell us what this funding means for her marketing team, how they planned internal and external activation, and what they learned when they got thrown a big curveball on the day of the announcement. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Sydney on Twitter @triciagellman @sydsloan
Ep #56: Customer Onboarding is Key to Retention w/ Sydney Sloan
The Marketer's Journey
On this episode of The Marketer’s Journey, I interview Sydney Sloan, CMO of SalesLoft. After a long tenure at Adobe, Sydney worked hard to ensure her next role was a great fit and that she would be working with a product she was passionate about. In her current role, she leads marketing for a SaaS company that has taken off, not just because of what they do, but also because of their emphasis on one-to-one selling and marketing. On today’s episode we chat about the need for alignment between sales and marketing and the importance of proper customer onboarding for good retention and customer experience. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode: The buyer journey is “the most important and most forgotten”-- once customers buy in, they’re often disregarded. In reality, the customer onboarding process is very important and creating a good customer experience right off the bat will ensure greater retention. Often the people you sell to are not the people that own the application in the long term. Be aware of who will be using your product regularly and align your communication strategies with them. Marketing is in a unique position to lead the customer experience across the board-- and a great customer experience turns your customers into advocates. Learn more about SalesLoft here: https://salesloft.com/Learn more about Sydney here: https://www.linkedin.com/in/sydsloan/
How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan)
CMO Conversations with Tricia Gellman
When Sydney Sloan joined SalesLoft as CMO, one of the first things she did was a customer journey exercise, zeroing in on new customers’ first 90 days with SalesLoft. Why'd she do it? Sydney says it was the best way to understand the challenges customers were facing and where marketing could provide value. In this episode, Sydney shares the key metrics she looks at every week, why she thinks marketing should get involved in the post-sale, what she’s learned marketing to different personas throughout her career, and the mantra that helps her stay laser-focused on the customer. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Sydney on Twitter @triciagellman @sydsloan
Meet Sydney Sloan, an animal communicator, artist, intuitive healer & herbalist. She is passionate about finding that space within ourselves that encourages healing from a spiritual perspective, as well as assisting others heal through ancient healing modalities. She also loves being a voice for the animals and helping bridge the conversation from animal to human. In this episode we'll talk about her ability to intuitively communicate with animals and on their behalf. We'll also talk about her interest in herbology and other healing modalities. And finally, we'll talk ART! Sydney is an incredible artist with a beautiful talent for bringing wood and rocks to life! For more information about Sydney check out these links! www.sydsloanart.com www.sacredhollowfarm.com Instagram Sacred_Hollow_Farm Instagram Sacred_Hollow_Space Instagram SydSloanArt
Sydney Sloan, SalesLoft CMO, on marketing trends and customer centricity
Best in SaaS
Podcast Outline[00:40] Sydney’s background[01:00] Trends in marketing right now[04:37] Gated versus ungated content in marketing[05:59] How Sydney’s team makes the decision whether to gate and request demos[10:10] How to know when to run an account-based strategy[12:13] Essentials for Series A and Series B companies[16:32] The role of CMO in increasing retention and how to ensure customer success[21:18] Sydney’s plans for personal development [24:21] How Sydney rechargesSydney’s InspirationsMichele DoroshowDon RossmooreBob Lewis Women in RevenueConnect with SydneyLinkedInTwitter