Our guest today is Krystal Guerra, Director of Demand Generation at Instructure. Instructure is the company that helps people grow from the first day of school to the last day of work. More than 30 million people use this Canvas and Bridges platforms for learning management and employee development. Krystal has over 10 years of experience in event programming, media relations, digital marketing and demand generation.She thrives on marketing solutions that drive results and has worked with hundreds of clients ranging from mid-size to large enterprise fortune 500 companies, and has been involved in raising over $8 million in venture capital. Krystal is also the CEO and founder of Guerra Media and agency dedicated to advocating for inclusivity women in leadership and preparing young adults for career success. In 2019, Krystal was recognized as one of the Utah's 30 women to watch by Utah Business Magazine.
Listeners we're back this week with Krystal Guerra! Krystal Guerra is a Utah native and first-generation Latina and holds a Bachelors of Science in Business Management with a Marketing Emphasis from Utah Valley University. Krystal has always had a passion for leadership and serving her community both locally and nationally. While attending UVU she worked closely with campus administration as the VP of Clubs and Organizations and advocated for community colleges in Washington DC as the Utah South Regional Representative with ASACC. She was also an AmeriCorpsVISTA member, an organization aimed at alleviating poverty through volunteering and the mobilization of resources. Locally, she served as a volunteer for the Boys and Girls Club at Capitol West in Salt Lake City, where she worked with culturally diverse teens and presented with the SMART girls initiative. Krystal has over seven years’ experience in B2B tech marketing and thrives on recommending solutions that drive results. She has worked with hundreds of clients ranging from mid-size to large enterprise Fortune 500 companies and has been involved in raising over $4 million in venture capital. In 2012 she served as the VP of Events for the Utah American Marketing Association and in 2017 was a Women Tech Awards Nominee. Krystal’s work to advocate for women in business and mentor youth have fueled her success and notoriety. Known for keeping it real with a side of sassiness—she shares important topics dedicated to the power of self worth, networking, leadership advancement, overcoming adversity and engaged learning. You can most likely catch Krystal at the airport boarding her next adventure. Find Krystal on all things social: https://www.instagram.com/krystalguerra/ http://www.krystalguerra.com Find Cafe con Pam on all things social www.instagram.com/cafeconpampodcast/ www.facebook.com/cafeconpampodcast www.spreadideasmovepeople.com/podcast For the Small Biz Support Program head over to spreadideasmovepeople.com/sbsp Share this episode with someone you love And don't forget to Stay Shining!
About the Show: On this episode of the podcast we get to sit down with local Salt Lake City marketing mogul and keynote speaker, Krystal Guerra. We get to find out her story. She shares what it was like growing up on a farm in Utah as a minority, the story of Guerra Farms, how she got involved with marketing and what lead her eventually to start up Guerra Media. We also of course get to talk about what Krystal loves about living in Utah and her favorite local eating spots. Important Links: Krystal Guerra Website http://www.krystalguerra.com/ Krystal Guerra Facebook https://www.facebook.com/krystal.guerra.9 This episode is sponsored by: Five Wives Vodka http://www.fivewivesvodka.com Connect more with I am Salt Lake: Email Us email@example.com Connect With Our Facebook https://www.facebook.com/IAmSaltLake/ Connect With Our Twitter https://twitter.com/iamsaltlake Connect With Our Instagram https://www.instagram.com/iamsaltlake/ Join The Facebook Group https://www.facebook.com/groups/iamsaltlake/ Support our Patreon https://www.patreon.com/iamsaltlake Thank you for listening to this episode of I am Salt Lake podcast. We showcase local talent, businesses, and everyday people making Salt Lake City what it is today. Please consider making a one time donation through PayPal to help with the expenses of keeping this podcast running smoothly https://www.paypal.me/iamsaltlake
How to build a Marketing Strategy - Featuring Krystal Guerra
Girl Talk y Mas Podcast
Episode 29 is featuring Krystal Guerra, Founder of Guerra Media and "Your Business Bestie" talking about marketing, building her network, her hardworking family roots! Plus: Recap of SL Day & what to expect with Mercury Retrograde!http://www.krystalguerra.com/ https://www.instagram.com/krystalguerra/ https://www.facebook.com/GuerraSpeaks/ https://twitter.com/KrystalGuerraFollow Girl Talk y Máshttps://www.facebook.com/GirlTalkyMasPodcast/ https://twitter.com/GirlTalkyMasAnd NOW Listen on Spotify https://open.spotify.com/show/1h99MnMk020EJ40xzkKqCf?si=sQR5N-KwTparhlDQn-yVqAIheart Radio https://www.iheart.com/podcast/girl-talk-y-mas-podcast-29260126/