11 Podcast Episodes
Latest 21 Feb 2021 | Updated Daily
Speaker Spotlight | Brian Berger, Founder & CEO Mack Weldon
The Voice of Retail
Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada Mack Weldon Founder & CEO Brian Berger hated shopping for menswear. Surrounded by a mind-numbing assortment of underwear and socks, he questioned how something so essential could be such a pain to buy. He wanted to modernize the way menswear was sold, and created a DTC brand that could provide great quality with an easy, no-hassle shopping experience: “…there's just a huge opportunity around loyalty in this category. If you can capture loyalty around these items, underwear, socks, shirts, undershirts, these kind of wardrobe essentials, then you have the potential to do more…” We talk about how he built his loyal customer base and how the pandemic has actually improved some of his business processes ******** This podcast is part of an ongoing series of CommerceNext episodes that will feature some the fantastic speakers taking the virtual stage January 20, 27th and February 3rd with snapshot insights into how they dealt with online /eCommerce in the first year of the COVID era and lessons learned for the future. You can learn more and register for CommerceNext here. Thanks for tuning into today’s episode of The Voice of Retail. Be sure to subscribe to the podcast so you don’t miss out on the latest episodes, industry news, and insights. If you enjoyed this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests like Ben on the show. I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co!
11 Jan 2021