Sweatpants are a best-seller for Mack Weldon in normal times. But unsurprisingly, they're especially popular now, as many Americans have seen their commute to the office replaced by yet another day of getting comfortable at home.

"A lot of people are wearing sweatpants, that's for sure," Brian Berger, Mack Weldon CEO and founder, said on the Glossy Podcast.

The activewear brand's focus on e-commerce has also well-positioned it to weather the pandemic. The brand has only one brick-and-mortar store, at Hudson Yards, and no significant partnerships with department stores.

Berger talked about leveraging e-commerce, establishing redundancy in supply lines and being the "cheerleader-in-chief" to his staff.

Underwear. Pretty much everybody wears it. It’s the basics. But for the underwear (and more) brand Mack Weldon, reinventing men's basics is keys. They believe in smart design, premium fabrics, and simple shopping. And it’s the building of community and loyalty strategies that make this brand a perfect fit for more and more men. Brian Fesen, Head of Marketing, joins Marc Raco and Rob Sanchez on location at Commerce Next in New York.

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Brian Berger, Co-Founder of Mack Weldon, steps back on to the New York Launch Pod to discuss his company’s continued growth and success.

Back in Episode 33, we learned how Mack Weldon’s focus on unique fabrics, customer satisfaction, and innovative styles revolutionized the men’s essentials category. Since then, Mack Weldon has added several new clothing lines, opened a store in Hudson Yards, and increased their advertising presence.

Listen to this episode to find out about how Mack Weldon continues to evolve to meet its customers’ desires, the changing nature of direct to consumer brands, and how they decided to open their first store right here in New York City.

More on Mack Weldon at: www.mackweldon.com

Transcript of this episode available at: nylaun.ch/hydmackweldontr

Brian Berger, Co-Founder of Mack Weldon, steps on to the New York Launch Pod to discuss his men’s underwear and essentials company.

Frustrated by the experience of purchasing underwear in department stores and the feeling that brands were simply changing their products for the sake of changing them, Brian thought about creating a better customer experience as well as a better product. And after speaking to a whole bunch of guys about their underwear, Brian knew he was not alone.

Based upon common frustrations, Mack Weldon began re-inventing men’s essentials to make the best products.  Their underwear has waistbands inspired by cycling shorts so they don’t curl over, the undershirts have longer tails and higher armholes so they don’t untuck easily, and their fabrics are engineered to be softer and more breathable than cotton including a blend that includes silver to be antimicrobial and fight odor in a way that never washes out.  The brand itself is rooted in authenticity, consistency and innovation that has attracted accolades and a diverse audience, in addition to being a hit with the 25-45 year old urban, mass affluent market.

Brian was a high powered business executive with two kids and another on the way as he was founding Mack Weldon – meeting his co-founder Michael Isaacman, a leader in the apparel industry shortly thereafter.  Each took big professional and personal risk launching this new venture.  The combination of their respective talents and efforts has led to a company that has more than doubled in size over the past year and a growing product line.

Listen to the episode to hear exactly what makes Mack Weldon and their fabrics different, what it is like to be an entrepreneur after having a career and a family, and even more about the underwear business than you might haven even thought possible.

More on Mack Weldon: https://www.mackweldon.com/

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Transcript Available here: http://nylaun.ch/mackweldonTR

Episode sponsor: https://simplyframed.com/

USE CODE: NYLAUNCH for 10% off your first order