Mack Weldon

Founder Brian shares his start in creating a better way to buy socks and underwear, designing innovative products that are different than other brands, serving the community, and moving forward despite the obstacles.See omnystudio.com/listener for privacy information.

You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials. For more on Mack Weldon and show notes:   https://www.shopify.com/blog/mack-weldon-dtc?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why they made a big bet with a huge launch with an expansive product line and influencers right from the beginning How to identify amazing agencies to help you grow your business What they did to sell out during their first launch 

Brian Berger, CEO at Mack Weldon, discusses rebranding with a new approach to their customer and product.Host: Carol Massar. Producer: Paul Brennan.See omnystudio.com/listener for privacy information.

Brian Berger, the Founder and CEO of Mack Weldon, adds his page to the Marketing Playbook. Hear how to know when to change up your team, fulfill your various roles as CEO, continue to challenge yourself, what Brian learned from working at early Internet companies, and how Mack Weldon pivots while maintaining simple shopping. Connect with Brian at MackWeldon.com, on Twitter at @BBerger3, and on Instagram at @BrianBerger_

Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada Mack Weldon Founder & CEO Brian Berger hated shopping for menswear. Surrounded by a mind-numbing assortment of underwear and socks, he questioned how something so essential could be such a pain to buy. He wanted to modernize the way menswear was sold, and created a DTC brand that could provide great quality with an easy, no-hassle shopping experience: “…there's just a huge opportunity around loyalty in this category. If you can capture loyalty around these items, underwear, socks, shirts, undershirts, these kind of wardrobe essentials, then you have the potential to do more…” We talk about how he built his loyal customer base and how the pandemic has actually improved some of his business processes ******** This podcast is part of an ongoing series of CommerceNext episodes that will feature some the fantastic speakers taking the virtual stage January 20, 27th and February 3rd with snapshot insights into how they dealt with online /eCommerce in the first year of the COVID era and lessons learned for the future. You can learn more and register for CommerceNext here.  Thanks for tuning into today’s episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don’t miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests like Ben on the show. I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you’re looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!

For Mack Weldon, retail is all about taking a digital-first online shopping experience and bringing it to life in their Hudson Yards store. Brian Berger (CEO and Founder) joins us today to share how direct-to-consumer, omnichannel commerce has fuelled Mack Weldon's breakout performance in a highly competitive market.

Holmberg's Morning Sickness - Tuesday October 13, 2020

Sweatpants are a best-seller for Mack Weldon in normal times. But unsurprisingly, they're especially popular now, as many Americans have seen their commute to the office replaced by yet another day of getting comfortable at home."A lot of people are wearing sweatpants, that's for sure," Brian Berger, Mack Weldon CEO and founder, said on the Glossy Podcast.The activewear brand's focus on e-commerce has also well-positioned it to weather the pandemic. The brand has only one brick-and-mortar store, at Hudson Yards, and no significant partnerships with department stores.Berger talked about leveraging e-commerce, establishing redundancy in supply lines and being the "cheerleader-in-chief" to his staff.

Underwear. Pretty much everybody wears it. It’s the basics. But for the underwear (and more) brand Mack Weldon, reinventing men's basics is keys. They believe in smart design, premium fabrics, and simple shopping. And it’s the building of community and loyalty strategies that make this brand a perfect fit for more and more men. Brian Fesen, Head of Marketing, joins Marc Raco and Rob Sanchez on location at Commerce Next in New York.See omnystudio.com/listener for privacy information.

Brian Berger, Co-Founder of Mack Weldon, steps back on to the New York Launch Pod to discuss his company’s continued growth and success. Back in Episode 33, we learned how Mack Weldon’s focus on unique fabrics, customer satisfaction, and innovative styles revolutionized the men’s essentials category. Since then, Mack Weldon has added several new clothing lines, opened a store in Hudson Yards, and increased their advertising presence. Listen to this episode to find out about how Mack Weldon continues to evolve to meet its customers’ desires, the changing nature of direct to consumer brands, and how they decided to open their first store right here in New York City. More on Mack Weldon at: www.mackweldon.com Transcript of this episode available at: nylaun.ch/hydmackweldontr