Mack Weldon's guest appearances

Mack Weldon

Baited Podcast

Fashion Is Your Business - a retail technology podcast

The Glossy Podcast

Hustle Sold Separately

Holmberg's Morning Sickness

Startup HandMeDowns

Loose Threads — Inside the new consumer economy

New York Launch Pod: A Podcast Highlighting New Start-Ups, Businesses, and Openings in the New York City Area (NY Launch Pod)

The Voice of Retail

Resilient Retail

Brian Berger

Ryan Babenzien

Kristy Caylor

Charles Gorra

Cheryl Kaplan

Matt Scanlan

Andrew Weinreich

Alexandra Wilkis Wilson

Brian Schechter

Anthony Marino

Vanessa Stofenmacher

Sumeet Shah

Brooklyn Decker

Sandra Makarem

Tony King

OwlTail

Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada Mack Weldon Founder &amp; CEO Brian Berger hated shopping for menswear. Surrounded by a mind-numbing assortment of underwear and socks, he questioned how something so essential could be such a pain to buy. He wanted to modernize the way menswear was sold, and created a DTC brand that could provide great quality with an easy, no-hassle shopping experience: “…there's just a huge opportunity around loyalty in this category. If you can capture loyalty around these items, underwear, socks, shirts, undershirts, these kind of wardrobe essentials, then you have the potential to do more…” We talk about how he built his loyal customer base and how the pandemic has actually improved some of his business processes ******** This podcast is part of an ongoing series of CommerceNext episodes that will feature some the fantastic speakers taking the virtual stage January 20, 27th and February 3rd with snapshot insights into how they dealt with online /eCommerce in the first year of the COVID era and lessons learned for the future. You can learn more and register for CommerceNext here.  Thanks for tuning into today’s episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don’t miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests like Ben on the show. I’m your host Michael LeBlanc, President of M.E. LeBlanc &amp; Company, and if you’re looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!

Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada <a href="https://mackweldon.com/" rel="nofollow" target="_blank">Mack Weldon</a> Founder &amp; CEO Brian Berger hated shopping for menswear. Surrounded by a mind-numbing assortment of underwear and socks, he questioned how something so essential could be such a pain to buy. He wanted to modernize the way menswear was sold, and created a DTC brand that could provide great quality with an easy, no-hassle shopping experience: “…there's just a huge opportunity around loyalty in this category. If you can capture loyalty around these items, underwear, socks, shirts, undershirts, these kind of wardrobe essentials, then you have the potential to do more…” We talk about how he built his loyal customer base and how the pandemic has actually improved some of his business processes ******** This podcast is part of an ongoing series of CommerceNext episodes that will feature some the fantastic speakers taking the virtual stage January 20, 27th and February 3rd with snapshot insights into how they dealt with online /eCommerce in the first year of the COVID era and lessons learned for the future. You can learn more and register for CommerceNext <a href="https://commercenext.com/cn-marketing-summit-series/" rel="nofollow" target="_blank">here. </a> Thanks for tuning into today’s episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don’t miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests like Ben on the show. I’m your host Michael LeBlanc, President of M.E. LeBlanc &amp; Company, and if you’re looking for more content, or want to chat  follow me on LinkedIn, or visit my website <a href="http://meleblanc.co" rel="nofollow" target="_blank">meleblanc.co</a>!

Speaker Spotlight | Brian Berger, Founder & CEO Mack Weldon

For Mack Weldon, retail is all about taking a digital-first online shopping experience and bringing it to life in their Hudson Yards store. Brian Berger (CEO and Founder) joins us today to share how direct-to-consumer, omnichannel commerce has fuelled Mack Weldon's breakout performance in a highly competitive market.

Mack Weldon on building a three dimensional brand with Brian Berger

Holmberg's Morning Sickness - Tuesday October 13, 2020

10-13-20 - Hot Releases - John's Mack Weldon Workplace Harassment - Bachelorette Sea 16 - Helstrom - Mama Named Me Sheriff - Evil Eye - The Struts - Freaks And Clowns - Skalmold

Sweatpants are a best-seller for Mack Weldon in normal times. But unsurprisingly, they're especially popular now, as many Americans have seen their commute to the office replaced by yet another day of getting comfortable at home."A lot of people are wearing sweatpants, that's for sure," Brian Berger, Mack Weldon CEO and founder, said on the Glossy Podcast.The activewear brand's focus on e-commerce has also well-positioned it to weather the pandemic. The brand has only one brick-and-mortar store, at Hudson Yards, and no significant partnerships with department stores.Berger talked about leveraging e-commerce, establishing redundancy in supply lines and being the "cheerleader-in-chief" to his staff.

Sweatpants are a best-seller for Mack Weldon in normal times. But unsurprisingly, they're especially popular now, as many Americans have seen their commute to the office replaced by yet another day of getting comfortable at home."A lot of people are wearing sweatpants, that's for sure," Brian Berger, Mack Weldon CEO and founder, said on the Glossy Podcast.The activewear brand's focus on e-commerce has also well-positioned it to weather the pandemic. The brand has only one brick-and-mortar store, at <a href="https://www.glossy.co/fashion/service-technology-and-nap-pods-inside-the-hudson-yards-retail-experience#" rel="nofollow" target="_blank">Hudson Yards</a>, and no significant partnerships with department stores.Berger talked about leveraging e-commerce, establishing redundancy in supply lines and being the "cheerleader-in-chief" to his staff.

Mack Weldon CEO Brian Berger on the perks of selling sweatpants DTC

Brian Fesen

Underwear. Pretty much everybody wears it. It’s the basics. But for the underwear (and more) brand Mack Weldon, reinventing men's basics is keys. They believe in smart design, premium fabrics, and simple shopping. And it’s the building of community and loyalty strategies that make this brand a perfect fit for more and more men. Brian Fesen, Head of Marketing, joins Marc Raco and Rob Sanchez on location at Commerce Next in New York.See omnystudio.com/listener for privacy information.

Underwear. Pretty much everybody wears it. It’s the basics. But for the underwear (and more) brand Mack Weldon, reinventing men's basics is keys. They believe in smart design, premium fabrics, and simple shopping. And it’s the building of community and loyalty strategies that make this brand a perfect fit for more and more men. Brian Fesen, Head of Marketing, joins Marc Raco and Rob Sanchez on location at Commerce Next in New York.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Brian Fesen of Mack Weldon - Marketing Men's Basics

Brian Berger, Co-Founder of Mack Weldon, steps back on to the New York Launch Pod to discuss his company’s continued growth and success. Back in Episode 33, we learned how Mack Weldon’s focus on unique fabrics, customer satisfaction, and innovative styles revolutionized the men’s essentials category. Since then, Mack Weldon has added several new clothing lines, opened a store in Hudson Yards, and increased their advertising presence. Listen to this episode to find out about how Mack Weldon continues to evolve to meet its customers’ desires, the changing nature of direct to consumer brands, and how they decided to open their first store right here in New York City. More on Mack Weldon at: www.mackweldon.com Transcript of this episode available at: nylaun.ch/hydmackweldontr

Brian Berger, Co-Founder of Mack Weldon, steps back on to the New York Launch Pod to discuss his company’s continued growth and success. Back in <a href="http://www.nylaunchpod.com/episode-33-brian-berger-co-founder-of-mack-weldon/" rel="nofollow" target="_blank">Episode 33</a>, we learned how Mack Weldon’s focus on unique fabrics, customer satisfaction, and innovative styles revolutionized the men’s essentials category. Since then, Mack Weldon has added several new clothing lines, opened a store in Hudson Yards, and increased their advertising presence. Listen to this episode to find out about how Mack Weldon continues to evolve to meet its customers’ desires, the changing nature of direct to consumer brands, and how they decided to open their first store right here in New York City. More on Mack Weldon at: <a href="https://www.mackweldon.com/" rel="nofollow" target="_blank">www.mackweldon.com</a> Transcript of this episode available at: <a href="http://nylaun.ch/mackweldontr" rel="nofollow" target="_blank">nylaun.ch/hydmackweldontr</a>

How You Doin'? Vol 6: Brian Berger, Co-Founder of Mack Weldon | Brian Berger talks about opening a store in Hudson Yards, adding clothing lines, and continued growth of the brand

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry.Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home.Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. About Mack Weldon - Mack Weldon is reinventing men's essentials with smart design, performance fabrics, and a simple customer experience. The brand's signature line of underwear, socks, t-shirts, sweats, and polo shirts are engineered to promote comfort, mobility, and performance.

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry. Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home. Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. About Mack Weldon - Mack Weldon is reinventing men's essentials with smart design, performance fabrics, and a simple customer experience. The brand's signature line of underwear, socks, t-shirts, sweats, and polo shirts are engineered to promote comfort, mobility, and performance.

Episode 33: E-commerce Masterclass with Brian Berger CEO of Mack Weldon

On the 35th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Brian Berger, a co-founder of Mack Weldon, a company reinventing men's basics with a modern shopping experience and technical fabrics. Although there is a lot of activity in the basics space right now, most of it is incremental. Mack Weldon wanted to rebuild the entire shopping experience, as well as the materials that men rely on every day. Brian and I had a great talk about the founding story, how it’s incentivizing men to buy more from the brand, and how the brand landscape is rapidly shifting. I enjoyed talking with Brian about his time building Mack Weldon and how sometimes building things the hard way is the right way. His pragmatism about the potential of brands like Mack Weldon was also refreshing, and it seems that he’s architected the company to take advantage of that potential while also managing expectations. — Show Notes — Mack Weldon https://www.mackweldon.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.

On the 35th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Brian Berger, a co-founder of Mack Weldon, a company reinventing men's basics with a modern shopping experience and technical fabrics. Although there is a lot of activity in the basics space right now, most of it is incremental. Mack Weldon wanted to rebuild the entire shopping experience, as well as the materials that men rely on every day. Brian and I had a great talk about the founding story, how it’s incentivizing men to buy more from the brand, and how the brand landscape is rapidly shifting. I enjoyed talking with Brian about his time building Mack Weldon and how sometimes building things the hard way is the right way. His pragmatism about the potential of brands like Mack Weldon was also refreshing, and it seems that he’s architected the company to take advantage of that potential while also managing expectations. — Show Notes — Mack Weldon <a href="https://www.mackweldon.com/" rel="nofollow" target="_blank">https://www.mackweldon.com/</a> Edited by George Drake Jr. — About Loose Threads — <a href="http://LooseThreads.com" rel="nofollow" target="_blank">http://LooseThreads.com</a> Join the newsletter: <a href="http://eepurl.com/buLQY9" rel="nofollow" target="_blank">http://eepurl.com/buLQY9</a> Twitter: <a href="http://twitter.com/loosethreadscom" rel="nofollow" target="_blank">http://twitter.com/loosethreadscom</a> The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on <a href="http://LooseThreads.com" rel="nofollow" target="_blank">LooseThreads.com</a>.

Back to Basics — with Brian Berger of Mack Weldon

Brian Berger, Co-Founder of Mack Weldon, steps on to the New York Launch Pod to discuss his men’s underwear and essentials company. Frustrated by the experience of purchasing underwear in department stores and the feeling that brands were simply changing their products for the sake of changing them, Brian thought about creating a better customer experience as well as a better product. And after speaking to a whole bunch of guys about their underwear, Brian knew he was not alone. Based upon common frustrations, Mack Weldon began re-inventing men’s essentials to make the best products.  Their underwear has waistbands inspired by cycling shorts so they don’t curl over, the undershirts have longer tails and higher armholes so they don’t untuck easily, and their fabrics are engineered to be softer and more breathable than cotton including a blend that includes silver to be antimicrobial and fight odor in a way that never washes out.  The brand itself is rooted in authenticity, consistency and innovation that has attracted accolades and a diverse audience, in addition to being a hit with the 25-45 year old urban, mass affluent market. Brian was a high powered business executive with two kids and another on the way as he was founding Mack Weldon – meeting his co-founder Michael Isaacman, a leader in the apparel industry shortly thereafter.  Each took big professional and personal risk launching this new venture.  The combination of their respective talents and efforts has led to a company that has more than doubled in size over the past year and a growing product line. Listen to the episode to hear exactly what makes Mack Weldon and their fabrics different, what it is like to be an entrepreneur after having a career and a family, and even more about the underwear business than you might haven even thought possible. More on Mack Weldon: https://www.mackweldon.com/ USE CODE: NYLAUNCH for 20% off your first order Transcript Available here: http://nylaun.ch/mackweldonTR Episode sponsor: https://simplyframed.com/ USE CODE: NYLAUNCH for 10% off your first order

Brian Berger, Co-Founder of Mack Weldon, steps on to the New York Launch Pod to discuss his men’s underwear and essentials company. Frustrated by the experience of purchasing underwear in department stores and the feeling that brands were simply changing their products for the sake of changing them, Brian thought about creating a better customer experience as well as a better product. And after speaking to a whole bunch of guys about their underwear, Brian knew he was not alone. Based upon common frustrations, Mack Weldon began re-inventing men’s essentials to make the best products.  Their underwear has waistbands inspired by cycling shorts so they don’t curl over, the undershirts have longer tails and higher armholes so they don’t untuck easily, and their fabrics are engineered to be softer and more breathable than cotton including a blend that includes silver to be antimicrobial and fight odor in a way that never washes out.  The brand itself is rooted in authenticity, consistency and innovation that has attracted accolades and a diverse audience, in addition to being a hit with the 25-45 year old urban, mass affluent market. Brian was a high powered business executive with two kids and another on the way as he was founding Mack Weldon – meeting his co-founder Michael Isaacman, a leader in the apparel industry shortly thereafter.  Each took big professional and personal risk launching this new venture.  The combination of their respective talents and efforts has led to a company that has more than doubled in size over the past year and a growing product line. Listen to the episode to hear exactly what makes Mack Weldon and their fabrics different, what it is like to be an entrepreneur after having a career and a family, and even more about the underwear business than you might haven even thought possible. More on Mack Weldon: <a href="https://www.mackweldon.com/" rel="nofollow" target="_blank">https://www.mackweldon.com/</a> USE CODE: NYLAUNCH for 20% off your first order Transcript Available here: <a href="http://nylaun.ch/mackweldonTR" rel="nofollow" target="_blank">http://nylaun.ch/mackweldonTR</a> Episode sponsor: <a href="https://simplyframed.com/" rel="nofollow" target="_blank">https://simplyframed.com/</a> USE CODE: NYLAUNCH for 10% off your first order

Episode 33: Brian Berger, Co-Founder of Mack Weldon | The company reinventing Men's underwear and Men's essentials through great product design

Brian Berger- Co-Founder of Mack Weldon- Being a Market Disruptor

Mack Weldon

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