Kerry Trueman's guest appearances

Kerry Trueman

Leonard Lopate at Large on WBAI Radio in New York

Prove It! The Proof in Marketing Podcast

Donald Trump

Alex Gibney

Ray Isle

Karen Cooper

Marc Lamont Hill

Randy Shaw

Walt Whitman

Caitlin Zaloom

Grace Lee

Sarah Parcak

James Wilson

Orson Welles

Ed Schoenfeld

Marion Nestle

Tom Philpott

OwlTail

(10/30/20)Marion Nestle is the Paulette Goddard Professor of Nutrition, Food Studies and Public Health at New York University. Her latest book, Let's Ask Marion What You Need to Know about the Politics of Food, Nutrition, and Health, is an insightful collection of her exchanges with environmental advocate Kerry Trueman. Back by popular demand, Marion and Kerry return to the show to take your calls on how to see through the hype and eat right in this installment of Leonard Lopate at Large on WBAI.

Marion Nestle and Kerry Trueman take your calls.

(9/18/20) Marion Nestle is the Paulette Goddard Professor of Nutrition, Food Studies and Public Health at New York University. Her latest book “Let's Ask Marion What You Need to Know about the Politics of Food, Nutrition, and Health” is an insightful collection of her exchanges with environmental advocate Kerry Trueman. Join us for a consideration of the individual, social and global politics of food in this installment of Leonard Lopate at Large on WBAI.

Marion Nestle and Kerry Trueman discuss their book Let's Ask Marion.

If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of personas. This episode will shed light on:  What personas are and their importance  How the development of a persona today differs from when we used to just “define our audience.”  What a business needs to think about before they do a deep dive into the persona development.  Prove it! Kerry will share an example of a company which discovered more than they imagined when developing their personas and how that led to additional success.

If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of personas. This episode will shed light on: <ol> <li>What personas are and their importance </li> <li>How the development of a persona today differs from when we used to just “define our audience.” </li> <li>What a business needs to think about before they do a deep dive into the persona development.</li> </ol> Prove it! Kerry will share an example of a company which discovered more than they imagined when developing their personas and how that led to additional success.

Prove It! Podcast: Getting to Know You: The Importance of Personas with Kerry Trueman