Interview with Robin Bonn, Founder of Co:definery https://www.codefinery.com/ We chat about Robin’s advice to help his clients become more successful small-medium business owners and bring them to the next level ✔ Robin worked with brands to pitch companies like Skype, Spotify, Facebook, and Microsoft. How can startups compete with big budget brands like this in marketing and market to them? ✔ Once your business is successful, how do you “change the wheels on a moving bus” to bring it to greater speeds/success? ✔ How to shift things to help the company strategically, and at the same time improve the day-to-day operations ✔ Growing your business from one “personality” to a real team by empowering employees. ✔ How to get your first, second and third clients. How to test your sales process and improve it. Some key quotes from our chat: ❝Running any type of business, you are disproportionately limited by your attitudes more than your capabilities❞ ❝Tell me what problem you solve... People buy solutions to problems❞ ❝Lead to your offer, don’t leave with your offer❞ Robin can be found on LinkedIn here: https://www.linkedin.com/in/robinbonn/ Check out Robin’s twitter: https://twitter.com/robonn Search for Robin Bonn here for some of his articles: https://www.marketingweek.com/ --- Send in a voice message: https://anchor.fm/meetfounders/message
Robin Bonn, founder of Co:Definery talks to us about developing business proposition for fans, agency relationships (and his love for Archer on Netflix). You can learn more about Robin and Co:Definery: https://www.codefinery.com/ (or tweet him @robonn). Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/ follow us on social @wearedistillery and use the hashtag #distillerysessions
EP41: Positioning v proposition | Robin Bonn | Co:definery
Small Spark Theory: a marginal gains approach to new business and marketing
There aren’t enough podcasting hours to do justice to the agency positioning and proposition debate. We’ve explored this before in episode 13 with David C. Baker and then again in episode 36 with master of the agency messaging, Roland Gurney. But with entire industry sectors in crisis and an uncertain economy ahead it has never […]
Robin Bonn discusses how we should think about sales and new business right now
Agency Dealmasters podcast
With so much uncertainty at the moment, many agencies are putting sales and marketing on hold, but that may not be the best approach. Robin Bonn runs a specialist management consultancy for agencies called Codefinery, Helping them find their shortest course from good to great. I asked rob if he can blame agencies for not focusing on sales and new business right now? enjoy the chat.