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Fred Sattler

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Fred Sattler of MediaLink

DASH: The Future of Radio in the Connected Car

Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.

26mins

3 Aug 2016