Marketing is a part of the business strategy that a lot of people ignore or treat as a separate silo. Guest, Cheryl Snapp Conner, begs to disagree and puts emphasis on marketing as a vital part of the business. Cheryl is the founder and CEO of SnappConner PR and the creator of Content University™. She joins host, Michelle Seiler Tucker, to share with us her expertise and give some great insights, tips, and tricks into how we can do marketing and next-level PR, especially in this time of disruption. What is the difference between PR marketing and media? How do we write content that is effective on social media, and that could get to Inc., Forbes, and other great publications? How can you find the right marketing firm for you? Cheryl answers these questions and more, guiding you on your PR to get the results you desire for your business.

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When you look for someone who can give you advice and guidance, you want someone who has been doing it for a long time, and who is an expert at playing big in their industry. My guest today, Cheryl Snapp Conner, checks both of those boxes, and has an incredible depth and breadth of experience in the PR world. Cheryl has been recognized as a thought leader by Forbes Magazine, INC Magazine, and Entrepreneur Magazine, among her many accolades. Today’s conversation is a opportunity to learn about the past, present, and future of PR from a true expert in the field.

“So many people think that there’s not such a need for formal public relations, because—“hey I can post, I can be present anywhere I want to be.” Well that may be true, but without strategy and foresight, you may be painting yourself right into the grave.”

What You Will Discover

• How technology has shaped the PR industry over decades
• Why strategic planning is central to successful PR
• Important insights to help your business thrive

Resources

• Learn more about Cheryl's work at https://snappconner.com/

Amy Morin’s viral “Mentally strong people...” article made an impression on Cheryl, and she wrote a parallel article. Did Amy get miffed? Hardly. Hear the full story in today’s episode. Also, learn how Cheryl was instrumental in the life and career of your host, Josh Steimle.

How she accidentally became a national columnist, Cheryl Snapp Conner shares her tops tips on making thought publishing work for your business. The one thing you must do. ThinkLikeAJournalist.com

See the show notes.

Cheryl is the Founder of Snapp Conner PR, and a driving voice behind the concept of authentic and high quality content as a catalyst for meeting optimal PR and marketing goals. She is a popular keynote speaker and the Author of the upcoming book Beyond Words: How to Communicate Like a Champion in the Digital Age.

All entrepreneurs want to get their branding message out. Take it one step further and get the upper hand over your competition. Engage your most undervalued asset—your voice—and advance it as your strategic weapon.

Cheryl Snapp Conner is founder and managing partner of Snapp Conner PR with more than 26 years of experience in public relations. In addition she is a regular Forbes contributor, a published author and highly sought speaker. She recognized early in her career the power and impact of clear communication and the ability to leverage content to influence and engage clients. Instead of hype and self-promotion to capture and retain prospective clients in her niche market, Cheryl relies on thought leadership, experience and expertise, and her voice.

Cheryl has been able to create her own platform and inspire many other like-minded entrepreneurs. Attesting to her popularity, a recent article she wrote for Forbes Magazine had over 10 million views. You don't want to miss her presentation!