Daryl Karp's guest appearances

Daryl Karp

GovComms: The Future of Government Communication

National Museum of Australia – Audio on demand program

Pat Duffy

Bob Hoffman

Charles Darwin

Oscar Trimboli

Carolyn Forster

Bob Edwards

Mitch Joel

Julius Caesar

Ludwig Leichhardt

Ian Cleary

David Marshall

Craig Hodges

Mark Evans

Mike Smith

Eddie Jones

OwlTail

In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director). Since arriving at MoAD, Daryl has brought the museum to life.  Today we learn from Daryl how she’s built a team rich in  generalised and specialised skills; a real digital team of the future.   Discussed in this episode:  Taking your skills from media to marketing The media and museums have a lot in common Building a strong audience The importance of digital transitioning Celebrating success rather than fixate on mistakes  Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter.

In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director). Since arriving at MoAD, Daryl has brought the museum to life.  Today we learn from Daryl how she’s built a team rich in <a href="https://contentgroup.com.au/2017/11/generalisation-vs-specialisation/" rel="nofollow" target="_blank"> generalised and specialised skills</a>; a real digital team of the future.   Discussed in this episode: <ul> <li>Taking your skills from media to marketing</li> <li>The media and museums have a lot in common</li> <li>Building a strong audience</li> <li>The importance of digital transitioning</li> <li>Celebrating success rather than fixate on mistakes</li> </ul> Find contentgroup on <a href="https://www.facebook.com/contentgroupCanberra/" rel="noopener nofollow" target="_blank">Facebook</a>, <a href="https://www.linkedin.com/company/1768186/" rel="noopener nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/contentgroup" rel="noopener nofollow" target="_blank">Twitter</a>. Read more about best industry practices from our <a href="https://contentgroup.com.au/blog" rel="noopener nofollow" target="_blank">blog</a> and weekly <a href="http://newsletter.contentgroup.com.au/h/i/CC997BF7B5E3DD13" rel="noopener nofollow" target="_blank">newsletter</a>.

InTransition 145: Daryl Karp part 2, applying media rules to marketing

In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen. MoAD has used this resurgence in the importance of the hands-on experience as a tool to reconnect Australians with their political and national identity. Through clever marketing across their social channels to engage their users beyond likes, comments and shares, MoAD is an example of how to reconfigure the offline experience, once considered obsolete, to make it meaningful in the digital age. Daryl is an experienced media communicator having worked in the industry for over 20s years with positions including Head of Factual Programs at the ABC and Non-Executive Director for SBS. Discussed in this episode:  How to launch a museum in the 2010s Building an engaging experience, offline and online Reintroducing politics into education Trial and error behind building strong engaging content The growing want from consumers to experience physical experiences Engaging an educated population  Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter.

In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen. MoAD has used this resurgence in the importance of the hands-on experience as a tool to reconnect Australians with their political and national identity. Through clever marketing across their social channels to engage their users beyond likes, comments and shares, MoAD is an example of how to reconfigure the offline experience, once considered obsolete, to make it meaningful in the digital age. Daryl is an experienced media communicator having worked in the industry for over 20s years with positions including Head of Factual Programs at the ABC and Non-Executive Director for SBS. Discussed in this episode: <ul> <li>How to launch a museum in the 2010s</li> <li>Building an engaging experience, offline and online</li> <li>Reintroducing politics into education</li> <li>Trial and error behind building strong engaging content</li> <li>The growing want from consumers to experience physical experiences</li> <li>Engaging an educated population</li> </ul> Find contentgroup on <a href="https://www.facebook.com/contentgroupCanberra/" rel="noopener nofollow" target="_blank">Facebook</a>, <a href="https://www.linkedin.com/company/1768186/" rel="noopener nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/contentgroup" rel="noopener nofollow" target="_blank">Twitter</a>. Read more about best industry practices from our <a href="https://contentgroup.com.au/blog" rel="noopener nofollow" target="_blank">blog</a> and weekly <a href="http://newsletter.contentgroup.com.au/h/i/CC997BF7B5E3DD13" rel="noopener nofollow" target="_blank">newsletter</a>.

InTransition 144: Daryl Karp part 1, selling offline experiences online

Date recorded: 27 September 2013. Daryl is an internationally recognised, award-winning executive with a passion for science media. In addition to her role as director of MOAD, she is director of the Special Broadcasting Service (SBS) Australia and the Children's Television Foundation.

Date recorded: 27 September 2013. Daryl is an internationally recognised, award-winning executive with a passion for science media. In addition to her role as director of MOAD, she is director of the Special Broadcasting Service (SBS) Australia and the Children's Television Foundation.