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Katia Beauchamp

25 Podcast Episodes

Latest 18 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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#66: Redefining Beauty with Katia Beauchamp

The Warrior Poet

Sri talks with entrepreneur Katia Beauchamp about what she learned about leadership (and herself!) while upending the beauty industry. Katia is the cofounder of Birchbox, which raised $90 million in venture funding and was valued at one time at half a billion dollars. Katia shares her thoughts on the state of women in the startup world as well as how we all can balance family and work. As a graduate of Harvard Business School, she also opines on the value of an MBA. Connect with Sri on Instagram: @sri_the_warrior_poet  + @sri_actually Intro and/or outro music in most episodes is by Paul Sridhar ( Spotify ). Disclaimer: Any audio clips are included with every intent and steps taken to abide by Fair Use and serve the purpose(s) of illustration, education, augmentation, or promotion of source content.

50mins

13 Sep 2021

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94. The beauty of emphasizing the obvious, w/Birchbox's Katia Beauchamp

Masters of Scale with Reid Hoffman

Unconventional ideas define entrepreneurship: They fuel dreams but also spur naysayers and obstacles. Katia Beauchamp, co-founder and CEO of Birchbox, has repeatedly found ways to recast the unconventional as something obvious, enabling ongoing growth through repeated challenges. When Katia and her co-founder introduced Birchbox, its novel business model went against many beauty-industry norms. Then, as it caught on, competitors from Amazon to Sephora took direct aim by copying Birchbox's approach – and crushing margins in the process. To navigate the ups and downs, wooing investors, suppliers, and customers, Katia discovered how describing an industry-flipping idea in conventional terms could both accelerate and extend Birchbox's appeal. The road to differentiating the brand, it turned out, required emphasizing the obvious.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtXSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31mins

27 Jul 2021

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The Secret to Turning Your Dreams Into a Reality (Ep 9- Katia Beauchamp)

I’ve Got a Secret! with Robin McGraw

Robin spends time with another impressive entrepreneur about how she turned her wild dreams into a reality! Katia Beauchamp developed the Birchbox beauty subscription service while getting her MBA at Harvard, and built it into the multi-million dollar brand it is today through perseverance, passion, and listening to her gut. Listen to how Katia ignored the doubters and stayed focused on disrupting the beauty industry. She also talks about her difficult pregnancy- resulting in an 100-day stay in the hospital- and how she was able to keep her business in motion while going through this difficult time. Robin and Katia discuss the treatment of mothers in the workforce, and the subconscious bias that the corporate world often has for women that take time off to have a child. This episode is an inspiring look at how to push through and create the life that YOU want for yourself!More info at www.ivegotasecretwithrobinmcgraw.com30% off a pre-paid 6-month beauty subscription (Use 6MONTHDEAL30 at checkout:): https://subscribe.birchbox.com/6monthdeal30/?utm_source=podcast&utm_medium=podcast&utm_campaign=&utm_content=robin-mcgraw Learn more about your ad choices. Visit megaphone.fm/adchoices

57mins

9 Jun 2021

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Rebecca Minkoff and Birchbox's Katia Beauchamp Are Empowering Female Entrepreneurs

How Success Happens

Designer Rebecca Minkoff and Katia Beauchamp, the founder of Birchbox, the leading beauty and grooming subscription box with over 2.5 million customers, are working together to support the emerging Female Founder Collective. Minkoff founded the FFC with the mission to enable and empower female owned and led businesses to positively impact communities, both socially and economically. Together, Minkoff and Beauchamp are hoping to change the world in a positive way for female entrepreneurs.

30mins

23 Sep 2020

Most Popular

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321: Birchbox’s Katia Beauchamp On Scaling Relationships, Building Trust, And More

Foundr Magazine Podcast with Nathan Chan

In 2010, only 2% of beauty products were being sold on the internet. When Katia Beauchamp and her Harvard Business School classmate, Hayley Barna, came across this statistic, they were floored. This seemed like a huge missed opportunity—so they decided to dig deeper. What they discovered was that people were overwhelmed by the prospect of shopping for beauty products. With this problem in mind, Birchbox was created as the simple solution. The monthly subscription box contained a wide variety of beauty samples, and customers could buy the full size of whichever product they liked. In short, Birchbox made the beauty shopping experience easy for the casual consumer. Since the brand’s launch in 2010, Birchbox has grown to a nine-figure business that now has access to thousands of products, offers over 100 types of boxes for consumers, and has expanded globally. Listen to this podcast episode to learn more about Beauchamp’s thoughts on scaling relationships, building a trustworthy brand, and appealing to your target customer. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways Why people weren’t shopping for beauty products online in the mid-2000s How this problem inspired Beauchamp and co-founder Hayley Barna to launch their beauty subscription box, Birchbox The idea of the “casual consumer” and how this demographic became Birchbox’s target customer Why Beauchamp doesn’t view beauty stores like Sephora or department stores as competitors How Birchbox launched its beta test in 2010, and what it took to grow its customer base Beauchamp’s thoughts on scaling relationships and building a trustworthy brand What Beauchamp is most excited about when it comes to the future of Birchbox

48mins

25 Aug 2020

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Episode 31: Birchbox Co-Founder and CEO Katia Beauchamp

Thirty Minute Mentors

Katia Beauchamp is the co-founder and CEO of Birchbox, a company that helped disrupt the beauty category and define the subscription box business. Katia joins Adam to share her journey and best advice. Katia and Adam discuss lessons from building a successful business during tough economic times; managing and overcoming personal and professional challenges; and insights applicable for leaders and entrepreneurs.

31mins

10 Aug 2020

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Birchbox Co-Founder Katia Beauchamp | Episode 14

The Ones Who Succeed

The Ones Who Succeed Season 2 is here! This Wednesday, Birchbox Co-Founder Katia Beauchamp discusses the origin story of the company, a successful cold email she sent to Steve Jobs and her ambitions for Birchbox in the coming years.

45mins

20 May 2020

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Birchbox: Katia Beauchamp

How I Built This with Guy Raz

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.

1hr 8mins

16 Mar 2020

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‘You’d be shocked how many ideas you have’: Birchbox CEO Katia Beauchamp

Women Rule

She’s the co-founder and CEO of one of the biggest e-commerce subscription companies in the world. Katia Beauchamp joins us to talk about how she figured out what she wanted to do, the value of starting wherever you are, and what she does to declutter her thinking.

26mins

11 Mar 2020

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REPLAY: Birchbox Co-Founder and CEO Katia Beauchamp

Latina to Latina

Knowing that “beauty is hard to sell on the internet,” this subscription box CEO still pursued a breakthrough company model that would eventually redefine beauty buying habits. But it was not a straight line from a business-school idea to a multi-million dollar annual revenue. Potential investors didn’t get it. Makeup purveyors didn’t see the vision. And customers had to be found. Katia tells Alicia the full riveting story.Follow Katia on Twitter @katiawwb and IG @katiawb; and Birchbox @birchbox. If you loved this episode, listen to Elle Huerta and Nathalie Molina-Niño for more on founding and funding a business. Show your love and become a Latina to Latina Patreon supporter!

24mins

18 Nov 2019

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