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Cat Hoke

6 Podcast Episodes

Latest 1 May 2021 | Updated Daily

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#263 - Cat Hoke - Founder Hustle 2.0 & Defy Ventures Has Spent Past 17 Years Rehabilitating Over 8500 People In Prison

The Jimmy Rex Show

Guest Bio:As the first female wrestler on her high school boys’ team, Cat owns the school record for getting pinned the most and fastest. Her bruises and losses prepared her to come alongside others who need to be “scraped off the mat,” shined up, and put back in the fight. Cat’s underdog spirit led her to launch three groundbreaking organizations: Hustle 2.0, Defy Ventures, and Prison Entrepreneurship Program. In 16 years, 8,500 incarcerated people have graduated from her programs. Her efforts have led 7,000 executives, entrepreneurs, and investors to volunteer as mentors and employers. The programs reduce violence and have produced industry-leading recidivism rates of less than 8%. Cat was named a #MakeTechHuman Agent of Change by WIRED and Nokia for being one of “17 Global Influencers Expanding Human Possibility Through Technology.” She has received the MDC Partners Humanitarian Award on behalf of Defy Ventures and was included in Forbes’ 40 Women to Watch over 40. She was also named by Fast Company as one of the 100 Most Creative People in Business and received an Ashoka Fellowship. Seth Godin published Cat's best-selling book A Second Chance: For You, For Me, and for the Rest of Us, a powerful reflection on the struggles and triumphs of her journey, and on her graduates’ journeys.

1hr 2mins

11 Feb 2021

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Cat Hoke and the Art of the Comeback

Crazy Good Turns

Hoke is the Founder of three rehabilitation programs for prisoners. But she’s had to overcome her own battles to find her “generous hustle.”


4 Nov 2019

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Cat Hoke on Redemption, Prison Reform and Second Chances

Elevate with Robert Glazer

Entrepreneur, speaker and author Cat Hoke, has dedicated her career to helping others get a second chance at life.  She sat down with host Robert Glazer to talk about her experience working with incarcerated inmates, helping them rebuild their lives, and seeing how they make an impact in their own communities. Cat is the founder of Hustle 2.0, a non-profit with a vision of ending mass incarceration by teaching entrepreneurship to incarcerated and formerly incarcerated people, and help them build a new legacy.  She is also the author of the best-selling book, A Second Chance: For You, For Me, and For the Rest of Us. Show Notes On this episode, you’ll learn about: How Cat removed her preconceived biases about incarcerated people and learned to empathize. What mandatory minimums are, and the way they lead to longer prison sentences even for smaller crimes. How several aspects of the prison system lead to people getting repeatedly reincarcerated. Examples of how Hustle 2.0 has changed lives and communities. Robert’s own experience at a Hustle 2.0 program, and how it widened his perspective. A mistake Cat has made, and what she learned from it.


14 May 2019

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SwitcherFEST Special: From Incarceration to Employment w/ Cat Hoke

Dr. Dawn on Careers

Welcome to the first episode of SwitcherFEST! For 6 weeks Career Talk will be covering a variety of career change topics including military-to-civilian transitions, twilight careers post-retirement, returning to the workforce after an extended absence and on THIS episode, how to handle a criminal history as a job seeker. Cat Hoke, author of A Second Chance: For You, For Me and For the Rest of Us shares how we can get a fresh start and create the life we want. From her work helping people go from incarceration to employment, we can all learn about building our own second chance. "This excerpt from CAREER TALK was originally broadcast on SiriusXM Channel 132, Business Radio Powered by The Wharton School." See acast.com/privacy for privacy and opt-out information.


5 Oct 2018

Most Popular

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Cat Hoke: Transforming Hustlers Into Entrepreneurs – Episode #104

In the Arena

There’s only one difference between the hustlers in prisons across the world and you and me… they got caught breaking the law. That probably sounds like an overly dramatic statement to most readers of this blog, but the truth is that it’s the truth. Anthony’s guest on this episode is Cat Hoke, an amazing woman who’s working to see that the hustlers in prison who really want a second chance at life actually get their first chance ever, by rehabilitating and training them to use their natural propensity to hustle in legal ways - like entrepreneurship and business. This is an amazing conversation you’ll be glad you listened to, so be sure you do listen..@catherine_hoke: Transforming #Hustlers Into #Entrepreneurs - Episode #105 @DefyVenturesClick To TweetCat Hoke works with EITs, Entrepreneurs in Training who are coming out of incarcerationMost of the people in prisons don’t live with any real sense of hope. When you are serving a life sentence, what is there to hope for? That mindset becomes a chain of defeat that hangs over them and the environment in which they live reminds them how hopeless their situation is every day of their lives. So when Cat Hoke and her team walk into a prison and begin spouting off things about hope and change, it’s a hard sell. But she’s one of the most convincing salespeople you’ll ever meet. Currently, her program, Defy Ventures is serving over 5000 EITs - entrepreneurs in training - and is teaching them not only what it means to hope, but what it means to be free from the chains of prison and emotional bondage. You’ve got to hear Cat’s story, on this episode of In The Arena.Turning hustlers into Entrepreneurs with only a 3.2% recidivism rateOne of the main problems with the penal system in most countries is that they are not really about rehabilitation, they are only about punishment. The people inside know that and the culture and environment within the walls of the prison show it to be true. But the Defy Ventures team has made a significant difference in many prisons in the United States already. With only a 3.2% recidivism rate (release offenders going back to prison) they are undoubtedly having an impact. You can hear how the Defy team makes such a difference in the lives of people most of society considers beyond redemption, on this episode.Turning #hustlers into #entrepreneurs with only a 3.2% #recidivism rate @DefyVentures @catherine_hokeClick To TweetCat’s father taught what not to be and empowered her in the processPart of what Cat has come to realize is that the circumstances of her birth are really the only things that kept her off a path that leads to prison. As she’s met more and more of the people who are incarcerated she’s realized that many of them were born into circumstances where it was next to impossible to avoid eventual incarceration. Her father, for example, set her up for success through the things he taught and the intentional care he showed. He wouldn’t allow her to whine or complain and he challenged her with a form of “shark tank” around the dinner table, giving her entrepreneurial or business challenges to figure out. The realization of how much advantage she had compared to many others is what has driven her to a place of compassion rather than criticism. Learn what Cat is doing to help inmates break free of the chains that bind them, on this episode.Cat helps hustlers face the pain so the past doesn’t repeat itselfEven when many hustlers who wind up in prison get out, they are still in chains. The things that drove them into prison in the first place - hurt, anger, neglect, abandonment - are still with them. The Defy Ventures program is not only about teaching job skills and business savvy, it’s about taking those individuals who have been incarcerated to a place where healing can begin. It’s a tough road that even the toughest people don’t easily walk, but when the journey is complete it’s a liberating thing - in more ways than one.


27 Feb 2018

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Cat Hoke: Defying the Odds: Giving Current and Former Convicts, Herself, and the Rest of US a Second Chance

The Art of Excellence

Cat Hoke is the founder and CEO of Defy Ventures, a non-profit which creates personal and economic opportunities for people with criminal histories. She’s been featured in The New York Times, The Wall Street Journal, Forbes and a number of other publications.  Her new book is called A Second Chance: For You, For Me, and For the Rest of Us.    Some interesting insights from this episode:  Learn how she converts hardened criminals into entrepreneurial, hard-working, law-abiding citizens upon their release from prison.  Ask yourself this question: “If I died today, why would my life matter?”  Most people are unhappy with their work because they prioritize self-preservation over fulfillment.  Hear how a former kingpin drug dealer became a very successful entrepreneur running a hugely popular fitness program called ConBody.  Forgiveness is critical. If you want a better life for yourself in the future, you have to be willing to forgive yourself for the past.  Many of us who have never lived in a physical prison are still trapped in our own personal prisons.  “We feel most alive when we are investing sacrificially in the lives of other people.” Show Notes Defy Ventures website: https://defyventures.org/  Cat’s book: A Second Chance: For You, For Me, and For the Rest of Us: https://www.amazon.com/Second-Chance-You-Me-Rest/dp/0999669508/ref=sr_1_1?ie=UTF8&qid=1518990788&sr=8-1&keywords=a+second+chance  Tedx Talk: https://www.youtube.com/watch?v=f4J1pgxYTww


20 Feb 2018