17 of The Best Podcast Episodes for Nick Shackelford. A collection of podcasts episodes with or about Nick Shackelford, often where they are interviewed.
17 of The Best Podcast Episodes for Nick Shackelford. A collection of podcasts episodes with or about Nick Shackelford, often where they are interviewed.
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On this episode of the Perfectly Mentored Podcast, Nick and Jason discuss how a digital ad agency can separate itself from the rest of the pack in today’s oversaturated market, how success can be achieved in the digital space, and many other interesting topics
Topics Covered:
Connect with Nick Shackelford
Connect with Jason Portnoy
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Ever wondered how the elite pros do Facebook ads? This week’s interview with course instructor Nick Shackelford is just that: a no-holding back, all inclusive, step-by-step discussion on running successful Facebook ads.
Returning again to Foundr’s exclusive podcast, Shackelford discusses his learnings on media buying, running facebook ads that convert, and exactly what he learned from spending a ridiculous amount of money on fb ads.
This interview dives deep into the nitty-gritty of all the lessons Shackelford learned doing media buying for Apple, including the budgets he worked on for the launch of the iPhone 7, iPad Pro, and the Apple Watch (and we are talking huge budgets).
Shackelford also discusses how he single-handedly popularized the Fidget Spinner by using Facebook Ads, and how he started his own agency, Structured Social.
In this interview, not only will you discover why Shackelford’s Structured spends close to $20million per month on Facebook ads, you’ll also hear first-hand tips and strategies to success in FB ads within the hardest markets, across all GEOS, for every product or service.
This is an episode you cannot miss! Key Takeaways
Nick Shackelford, a paid media master and longtime friend, sits down with me for this episode of The Unicorn Perspective. After a short political chat where Nick tells me who he is planning to vote for and why, we get into consumer habits, how Facebook has created a “monopoly” and how to plan for a huge Q4. How do we successfully project in a year like 2020? What does the future hold for digital advertising? Is CTV worth looking into?
About the guest
Nick Shackelford has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.
What you’ll learn
-How to best use discounts and deals
-What the election has to do with your Q4 marketing plan
-Why both data driven apps and human knowledge are important in digital marketing
-How consumer behaviors are changing and how this will impact business
-What new technology should be considered in advertising
Kickspot talks to co-owner of Konstant Kreative, Nick Shackelford about the Importance of Direct Marketing and Direct to Consumer E-Commerce
---Today I’m happy to have Nick Shackelford on the show. Nick runs Structured Social which is a company that specializes in the growth of ecommerce brands. He is a master of paid media, has spent over 85 million on Facebook and pioneered well-known products like the fidget spinner. In this episode, we’re going to discuss how he scales ecommerce brands with paid advertising. What You’ll Learn How Nick got started with advertising How to spend millions of dollars on Facebook ads The difference between a good media buyer and a bad one How to make ads to sell boring mundane […]
The post 311: Nick Shackelford On How To Scale An Ecommerce Business With Ads appeared first on MyWifeQuitHerJob.com.
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
I've been following Nick 2 years already and have seen his growth. Now he's on many podcasts and scaling the businesses.
Instead of going on over media buying processes (which we touched only a little), our podcast took a completely different way - we mostly spoke about the challenge of being an entrepreneur, developing systems & processes... Also, we touched on how much personal development a person has to go through in order to keep them growing...
In general, one of the most enjoyable podcasts I've recorded so far.
I urge you to listen it and let us know your feedback!
Nick Shackelford used to be a goalie for the American pro soccer team, LA Galaxy II. So how did he end up being an expert in the online ad space?
After leaving the soccer league at the end of 2015, Shackelford felt limited by his career options—either training people or playing in a low soccer division—and decided to take the road less traveled instead. He gained experience in paid social media through an internship at PepsiCo. and a stint at a digital marketing agency.
Shackelford used the knowledge he gained to start his own fidget spinner business called Fidgetly. This was where he further cemented his paid marketing know-how and also mastered the art of scaling quickly without breaking the bank. Even after the close of Fidgetly, Shackelford continues to put his knowledge to good use by helping brands through his online marketing, branding and consulting company, Structured Social.
Whether you’re looking to learn more about scaling, media buying, or paid advertisements, Shackelford is your guy. Make sure to check out his interview to take a deeper dive into these fascinating topics!
Key TakeawaysNick chats with us about his journey from professional soccer player to advertising agency owner and the steps he took to harness his facebook advertising skills working with some big brands along the way.
Connect with Nick:
https://www.structuredsocial.com/