Nick Shackelford

Today we have the legend himself, Nick Shackelford, on the show as the 3rd host. He's one of the smartest minds in marketing. And today, Nick reveals his best-kept secrets on hosting a killer live event and giving a top tier presentation. So many notes to take from this one. If you liked this... Join 7900+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Nick on Twitter - https://twitter.com/iamshackelford Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Nick Shackelford was a pro soccer player for the LA Galaxy turned online marketing superstar. You’ve probably seen him featured in FOUNDR magazine or speaking on stage of the wildly successful event he co-founded - Geek Out.  I first met him when we both spoke at Ezra Firestone’s event in Denver several years ago and I’ve been a fan ever since. Nick is a master of media buying. He knows how to build agencies. And he has a really fresh take on creatives. We go deep into his creative process in this episode. Here’s a look at what we cover: How a lack of diversity in your ads could be killing your results. Nick’s agency’s creative process. This is pure GOLD. How to use Amazon reviews to jump start your creative process - This strategy is so simple, so effective, you’ll kick yourself for not having used it. How a tool called, Monkey Learn, can help you key in on the right words and hooks to use with your audience. Why audience targeting is nearly dead and creative is KING. How Nick uses Creative Strategist and why you should consider one too. How to work with the algorithm rather than against it. 

The marketing industry of today looks almost nothing like it did less than a decade ago. The wealth of new tools and platforms, new expectations, and changes in the market have forced agencies to adapt—or get left behind. But despite the trends and the many changes, agencies still have a place on the playing field. If you want to know where they fit in the future of marketing, our guest today is here to lay it out for you.We’re welcoming back our (unofficial) Perfectly Mentored Podcast co-host—Nick Shackelford! It’s his third time on the show, but we’re still just as excited to have him. He’s a brilliant business leader, and one of the world’s most successful e-commerce and Facebook marketers. Nick is the current managing partner of Structured, a highly-collaborative DTC digital marketing agency.In this episode of the Perfectly Mentored Podcast, Nick Shackelford joins Jason Portnoy to share his thoughts on the current state of marketing, building in public, and the changing role of agencies and marketers. Welcome back, Nick!Topics Covered:What is the current state of DTC and online marketing right now? [2:40]Have we all been spoiled or is everything just suddenly changing fast? [7:12]How do you lead your agency in today’s age? [10:55]How do you manage all of these moving parts that come with running an agency? [16:34]What’s your take on the importance of agencies? [21:04]Do you believe that agencies will continue to have a purpose? [25:55]Do you think brands are going to start doing things themselves, rather than working with agencies? [30:55]Are some people better off working for others than starting their own businesses? [36:50]What made you decide to build in public? [42:49]The two hardest parts about building in public. [46:42]The pros and cons of being fully transparent online. [51:32]How do you become a better communicator? [55:08]What leadership qualities do you think you have to learn to get your team to the next level? [59:25]What differences in leadership style do you need to make to get from 0 to now, and now to the next level? [1:01:28]The most important, lucrative technical skill that people need to learn in marketing? [1:03:35]Connect with Nick Shackelford:InstagramLinkedInWebsiteFacebookConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Nick Shackelford (Founder: Structured Agency, Konstant Kreative, Geek Out) shares his story of being a Soccer Star to being an absolute Ecommerce LEGEND. If you don’t know Nick Shackelford, and you’re in the DTC Marketing space, you’re simply not paying attention. One of the absolute OG’s in the space, Nick has spoken at the biggest marketing events around the world, and has paved the way for millions of digital marketers around the world to navigate this strange world we’re in.During this episode he shares why getting cut from LA Galaxy II was the best thing for his career, the ONE ANGLE that helped him sell millions in Fidget Spinners, his philosophy around selling to clients, what Nick is investing in, and his biggest tips for people just starting out in the agency space.Shack was one of the top people that we wanted as a guest, so having him on the show is a big deal for us. We are so grateful for him, and we hope you enjoy this episode. FOLLOW NICK SHACKELFORD:Instagram: https://www.instagram.com/iamnickshackelford/?hl=en Twitter: https://twitter.com/iamshackelford Structured: https://www.structured.agency/ Konstant Kreative: https://konstantkreative.com/ GeekOut Events: https://geekoutevents.io/ Linktree: https://linktr.ee/nick_shackelford TIMESTAMPS:00:00 - Intro03:30 - Podcast Start04:56 - Nick’s College experience07:34 - Why Nick’s professional soccer career getting cut short was the best thing14:24 - How Nick found himself marketing for Pepsi17:34 - How Nick discovered his talent in marketing20:14 - How Kids were making millions dropshipping in the early 2010s25:38 - How Nick made millions with fidget spinners36:25 - Why Nick believes practicing gratitude is so important40:49 - How Nick dealt with the Pandemic47:47 - What Nick and Eddie are Investing in50:37 - The secret behind the top performing portfolios in the world53:23 - Why Bitcoin is so powerful01:00:26 - How Bitcoin can revolutionize the electrical grid01:08:14 - Why Nick Shackelford left Common Thread Collective01:20:02 - Why transparency with your team is so tricky01:27:46 - Why Eddie is in the game of acquisition01:30:37 - Why training sales people is so hard01:42:33 - Why all money is NOT good money01:54:22 - Why everyone has their own idea of how it’s going at the top02:07:49 - Nick’s Advice to anyone starting a business FOLLOW 4MEDIA:YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

One of my favorite podcasts to date.  I am huge Shack Stan and even more after this pod. He talks about his journey from being a professional soccer player to building a DTC Empire. The paths he has taken and the amount he has accomplished is mind boggling. What a human. Follow Shack on Twitter - https://twitter.com/iamshackelford Check out Geekout - https://geekoutevents.io/dubai/ Get Some Creative Made - https://konstantkreative.com/ Checkout out Triple Whale - https://trytriplewhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space. Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing. IN THIS EPISODE YOU’LL LEARN: Why you need a backlog or consistent inbound of content to test when running paid ads Why Ralph thinks some agencies that floundered in 2021 deserved it Why 2022 might be a great time to sell your agency  Why there will ALWAYS be a market for digital ad agencies (if you do it right) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Follow Nick on IG Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! For most people in the digital space, 2020 was a good year. On the traffic side, Mentioned in this episode:Join Ralph and Kasim at Ad World!FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.Ad World Conference

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did. Listen in for a peek at Nick’s roadmap to Twitter greatness. IN THIS EPISODE YOU’LL LEARN: Which cheap/free Twitter tools Nick recommends What key things you need to know about Twitter threads How to schedule your weekly content and engagement 3 things you can do on Twitter that set you apart from the crowd   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Join Ralph and Kasim at Ad World!FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.Ad World Conference

In this video, 7 Figure Marketing Agency Owner Nick Shackelford breaks down the 3 P's of a successful digital marketing agency.The 3 P's are:- People- Process- PlatformNick talks about the balance between the three and how delicate each one is to the other.If this video gets 30 comments with people letting us know what you do, we'll drop a Part 2 going in-depth on the most popular answer.Potential answers (there's a bunch more):- I run or work at a Shopify Store (bonus points for sharing the vertical)- I run or work at a paid social agency- I run or work at a paid search agency- I run or work at an email marketing agency- I do freelance copywriting- And so onMake sure to follow Nick on social:Twitter - https://twitter.com/iamshackelfordInstagram - https://www.instagram.com/iamnickshackelford/Insense is the first-choice UGC + creator ads platform trusted by 500+ ecom brands & agencies. It helps brand owners & marketers scale their UGC library and optimize Creator Licensing & TikTok Spark Ads.

In this video, Nick Shackelford breaks down his best advice for what makes for great creative for Facebook and Instagram Ads.We cover 3 main topics:1. Is creative subjective or objective? What makes great creative for Facebook and Instagram ads, great?2. The longevity of content. How long is a content piece good for? In other words, how quickly does creative go stale, and how often should you be creating new creative?3. His best advice for running Facebook and Instagram ads in Q4 for Black Friday and Cyber Monday as well as the holidays.Nick runs a paid social agency called Structured Agency that specializes in Facebook and Instagram in-particular.He's spent over $100M on Facebook and Instagram Ads over the past 7-8 years.In-addition, he runs a business called Konstant Kreative, where they've helped make and edit thousands of ads.He brings that insight to this conversation, so don't miss this!Check out Konstant Kreative here: https://konstantkreative.com/Follow Nick on Twitter here: https://twitter.com/iamshackelfordFollow Nick on Instagram here: https://www.instagram.com/iamnickshackelford/Hear Nick speak at my Black Friday Summit for free, here: https://www.blackfridaysummit.com/Insense is the first-choice UGC + creator ads platform trusted by 500+ ecom brands & agencies. It helps brand owners & marketers scale their UGC library and optimize Creator Licensing & TikTok Spark Ads.

In this episode, I interview Facebook and ad creative expert Nick Shackelford. Nick is the CEO and managing partner at Structured Social, co-founder of Konstant Kreative and has quickly become one of the world’s leading ecommerce and Facebook marketers. He shares what brands should focus on right now if they want to become household names, how to create ad creative that converts, and what he learned managing millions in daily ad spend at Apple. Enjoy! Let me know what you thought.Check out the video podcast here: https://bit.ly/lift-off-show-youtubeWatch my free video ad masterclass: https://bit.ly/DTC-Brand-Community