OwlTail

Cover image of Nick Shackelford

Nick Shackelford

27 Podcast Episodes

Latest 8 Jan 2022 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford

Perpetual Traffic

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space. Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing. IN THIS EPISODE YOU’LL LEARN: Why you need a backlog or consistent inbound of content to test when running paid ads Why Ralph thinks some agencies that floundered in 2021 deserved it Why 2022 might be a great time to sell your agency  Why there will ALWAYS be a market for digital ad agencies (if you do it right) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Follow Nick on IG Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! For most people in the digital space, 2020 was a good year. On the traffic side, 

41mins

7 Jan 2022

Episode artwork

Episode 354: How to Get 10,000 REAL Twitter Followers in 7 Months with Nick Shackelford

Perpetual Traffic

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did. Listen in for a peek at Nick’s roadmap to Twitter greatness. IN THIS EPISODE YOU’LL LEARN: Which cheap/free Twitter tools Nick recommends What key things you need to know about Twitter threads How to schedule your weekly content and engagement 3 things you can do on Twitter that set you apart from the crowd   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

45mins

4 Jan 2022

Similar People

Episode artwork

Episode 9: Spending $100 Million on Facebook Ads with Nick Shackelford

The Freedom Tribe Podcast

In this episode we have the pleasure of having a Kickass Marketer: Nick Shackelford We talk all about the negative impacts of iOs 14.5 and how people are somewhat reacting to it. We delve into the butterfly effect of being an entrepreneur, more so if you run a marketing agency that helps brands generate millions in revenue. This is a very interesting conversation that opened our eyes to different perspectives! Make sure you listen in all the way until the end!

47mins

2 Jan 2022

Episode artwork

Breaking Down the 3 P’s of a 7 Figure Marketing Agency with Nick Shackelford

The Ecommerce Opportunity by Chase Dimond

In this video, 7 Figure Marketing Agency Owner Nick Shackelford breaks down the 3 P's of a successful digital marketing agency.The 3 P's are:- People- Process- PlatformNick talks about the balance between the three and how delicate each one is to the other.If this video gets 30 comments with people letting us know what you do, we'll drop a Part 2 going in-depth on the most popular answer.Potential answers (there's a bunch more):- I run or work at a Shopify Store (bonus points for sharing the vertical)- I run or work at a paid social agency- I run or work at a paid search agency- I run or work at an email marketing agency- I do freelance copywriting- And so onMake sure to follow Nick on social:Twitter - https://twitter.com/iamshackelfordInstagram - https://www.instagram.com/iamnickshackelford/Stacked Marketer is a free, jam-packed newsletter enjoyed by over 21,000 marketers. Every weekday, you get the breaking news, insights, advertising hacks, tips & tricks for all your digital marketing needs.Sign up here.

10mins

19 Oct 2021

Most Popular

Episode artwork

Creative for Facebook and Instagram Ads | Nick Shackelford Breaks Down What Makes for Great Creative

The Ecommerce Opportunity by Chase Dimond

In this video, Nick Shackelford breaks down his best advice for what makes for great creative for Facebook and Instagram Ads.We cover 3 main topics:1. Is creative subjective or objective? What makes great creative for Facebook and Instagram ads, great?2. The longevity of content. How long is a content piece good for? In other words, how quickly does creative go stale, and how often should you be creating new creative?3. His best advice for running Facebook and Instagram ads in Q4 for Black Friday and Cyber Monday as well as the holidays.Nick runs a paid social agency called Structured Agency that specializes in Facebook and Instagram in-particular.He's spent over $100M on Facebook and Instagram Ads over the past 7-8 years.In-addition, he runs a business called Konstant Kreative, where they've helped make and edit thousands of ads.He brings that insight to this conversation, so don't miss this!Check out Konstant Kreative here: https://konstantkreative.com/Follow Nick on Twitter here: https://twitter.com/iamshackelfordFollow Nick on Instagram here: https://www.instagram.com/iamnickshackelford/Hear Nick speak at my Black Friday Summit for free, here: https://www.blackfridaysummit.com/Stacked Marketer is a free, jam-packed newsletter enjoyed by over 21,000 marketers. Every weekday, you get the breaking news, insights, advertising hacks, tips & tricks for all your digital marketing needs.Sign up here.

18mins

15 Sep 2021

Episode artwork

Ex-Apple Marketer Reveals Secrets From Spending $100M On Facebook Ads With Nick Shackelford

The Lift Off Show

In this episode, I interview Facebook and ad creative expert Nick Shackelford. Nick is the CEO and managing partner at Structured Social, co-founder of Konstant Kreative and has quickly become one of the world’s leading ecommerce and Facebook marketers. He shares what brands should focus on right now if they want to become household names, how to create ad creative that converts, and what he learned managing millions in daily ad spend at Apple. Enjoy! Let me know what you thought.Check out the video podcast here: https://bit.ly/lift-off-show-youtubeWatch my free video ad masterclass: https://bit.ly/DTC-Brand-Community

23mins

5 Aug 2021

Episode artwork

#77 - Nick Shackelford: The Hypocrisy Of Apple & Why More People Need To Avoid Instant Gratification

The Unicorn Perspective

On this week’s episode of The Unicorn Perspective, returning guest and performance marketing pro Nick Shackelford and I tackle topics like Apple’s so-called privacy updates, financial literacy, the time it takes to truly be an expert, and more. Nick has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.Connect with Nick:https://www.instagram.com/iamnickshackelford/ What you’ll learn-Why you should be more like Ben Franklin-How both consumers and ecommerce businesses will need to adjust Apple’s new policies-The benefits of avoiding instant gratification-Why studying history can help your business acumen

1hr 1min

6 May 2021

Episode artwork

Scaling 3 Businesses With Nick Shackelford Whose Spent $100m+ on Facebook & Instagram

The Ecommerce Opportunity by Chase Dimond

This episode features one of my closest friends and business partners, Nick Shackelford.For those of you who don't already know Nick, he's one of the top media buyers in the Ecommerce Industry, having profitably spent over $100M on Facebook and Instagram.Nick is building and scaling 3 really interesting and exciting businesses.In this episode, we talk through the why, the what and the how of each of his businesses.We also talk about the tools he's using, what's going on with iOS14, the importance of a personal brand, and so much more.Make sure to drop both Nick and myself a follow on Twitter:Nick's profile link: https://twitter.com/iamshackelfordMy profile link: https://twitter.com/ecomchasedimondNick's businesses: https://www.structuredsocial.com/, https://konstantkreative.com/, https://geekoutedu.com/Stacked Marketer is a free, jam-packed newsletter enjoyed by over 21,000 marketers. Every weekday, you get the breaking news, insights, advertising hacks, tips & tricks for all your digital marketing needs.Sign up here.

46mins

25 Mar 2021

Episode artwork

Tim Burd Sits Down With Nick Shackelford

Sifting Through The Static

For more go to www.joinadleaks.com

36mins

27 Jan 2021

Episode artwork

S06 EP02: iOS 14 • FB Ads - Upcoming Changes and What to Do w/ Nick Shackelford

2X eCommerce Podcast

On today’s episode, Kunle is joined by Nick Shackelford, Managing Partner at Structured Social. Nick is a seasoned performance marketer and media buyer who works with over 100 brands. He is an active part of the ecosystem that is going to be affected by the upcoming iOS changes. His previous appearance on the show was one of our most popular episodes of 2020. If you’ve been following the Martech news in 2020, you may have noticed the ongoing spat between Apple and Facebook. Facebook even put out full-page newspaper ads criticizing Apple.  At the center of all the back-and-forth is privacy. More specifically it is a prompt called App Tracking Transparency (ATT), which will rollout in the coming days. This prompt will ask you to Opt-in or Opt-out of data sharing for each of your apps. Why is this a big deal?  If you are a DTC or eCommerce brand, then chances are that Facebook ads are a major part of your marketing strategy. Both Facebook and Facebook ads thrive on users data. You get better targeting, metrics and attribution because of this data. But that’s all going to change now. Over 50% of the buying audience have iOS devices. A chunk of those users might stop sharing data, and alter the marketing landscape for good. On today’s episode, Kunle and Nick look at the genesis of ATT, how it is going to affect Facebook marketing and how you can brace for impact when the changes roll out. Whether you’re a marketer, business owner or just a consumer - you’re probably on Facebook and you definitely don’t want to miss this one! ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.   Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.   You can try it for free at famous.co/2x.

1hr 5mins

14 Jan 2021

Loading