On this episode of the Perfectly Mentored Podcast, Nick and Jason discuss how a digital ad agency can separate itself from the rest of the pack in today’s oversaturated market, how success can be achieved in the digital space, and many other interesting topics

Topics Covered:

•  Who is Nick Shackleford? [00:24]
  
  
•  Why is it so important for you to be a full-service agency? [03:34]
  
  
• What type of content is currently doing well and how much content should a brand be producing? [9:38]
  
  
• What are the biggest mistakes brands and store owners are making? [13:14]
  
  
•  What are the important metrics for you to look at as a media buyer, and, I guess if you’re not a media buyer listening, what are the important metrics for you as a store owner to look at? [16:06]
  
  
• The importance of acquisition? [24:45]
  
  
• What are brands’ expectations towards their Ad Agency during this unprecedented time? [32:07]
  
  
• For store owners, what are some cool trends you see working right now? [40:49]
  
  
• As a media buyer, what does your day-to-day managing the ad account look like versus your week-to-week versus your month-to-month? [45:18]
  
  
• If you wanted to start an ad account from scratch, how would you structure it? [50:11]
  
  

Connect with Nick Shackelford

• Instagram
  
  

Connect with Jason Portnoy

• jportnoy.com
  
  
• Instagram
  
  

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Ever wondered how the elite pros do Facebook ads? This week’s interview with course instructor Nick Shackelford is just that: a no-holding back, all inclusive, step-by-step discussion on running successful Facebook ads. 

Returning again to Foundr’s exclusive podcast, Shackelford discusses his learnings on media buying, running facebook ads that convert, and exactly what he learned from spending a ridiculous amount of money on fb ads. 

This interview dives deep into the nitty-gritty of all the lessons Shackelford learned doing media buying for Apple, including the budgets he worked on for the launch of the iPhone 7, iPad Pro, and the Apple Watch (and we are talking huge budgets). 

Shackelford also discusses how he single-handedly popularized the Fidget Spinner by using Facebook Ads, and how he started his own agency, Structured Social. 

In this interview, not only will you discover why Shackelford’s Structured spends close to $20million per month on Facebook ads, you’ll also hear first-hand tips and strategies to success in FB ads within the hardest markets, across all GEOS, for every product or service. 

This is an episode you cannot miss!  Key Takeaways

• How Shackelford first found his way into the industry
• Working for Apple and what he learned from running $100 million Facebook ads
• The rise of the fidget spinner, $1m run rate in the first month, and the importance of opportunity
• How Shackelford has built Structure Social, and now spends close to $20million a month and has over 50 employees
• The biggest lessons he has learned over the years, including the intricacies of media buying, copywriting, positioning, and creative 
• Why you only have 3-seconds to make an impression with your ad
• Shackelford’s key advice for those looking to grow their business through Facebook ads

Nick Shackelford, a paid media master and longtime friend, sits down with me for this episode of The Unicorn Perspective. After a short political chat where Nick tells me who he is planning to vote for and why, we get into consumer habits, how Facebook has created a “monopoly” and how to plan for a huge Q4. How do we successfully project in a year like 2020? What does the future hold for digital advertising? Is CTV worth looking into? 

About the guest
Nick Shackelford has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.

What you’ll learn
-How to best use discounts and deals 
-What the election has to do with your Q4 marketing plan
-Why both data driven apps and human knowledge are important in digital marketing
-How consumer behaviors are changing and how this will impact business
-What new technology should be considered in advertising

Kickspot talks to co-owner of Konstant Kreative, Nick Shackelford about the Importance of Direct Marketing and Direct to Consumer E-Commerce

Today I’m happy to have Nick Shackelford on the show. Nick runs Structured Social which is a company that specializes in the growth of ecommerce brands. He is a master of paid media, has spent over 85 million on Facebook and pioneered well-known products like the fidget spinner. In this episode, we’re going to discuss how he scales ecommerce brands with paid advertising. What You’ll Learn How Nick got started with advertising How to spend millions of dollars on Facebook ads The difference between a good media buyer and a bad one How to make ads to sell boring mundane […]

The post 311: Nick Shackelford On How To Scale An Ecommerce Business With Ads appeared first on MyWifeQuitHerJob.com.

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

I've been following Nick 2 years already and have seen his growth. Now he's on many podcasts and scaling the businesses. 

Instead of going on over media buying processes (which we touched only a little), our podcast took a completely different way - we mostly spoke about the challenge of being an entrepreneur, developing systems & processes... Also, we touched on how much personal development a person has to go through in order to keep them growing... 

In general, one of the most enjoyable podcasts I've recorded so far. 

I urge you to listen it and let us know your feedback! 

Nick Shackelford used to be a goalie for the American pro soccer team, LA Galaxy II. So how did he end up being an expert in the online ad space?

After leaving the soccer league at the end of 2015, Shackelford felt limited by his career options—either training people or playing in a low soccer division—and decided to take the road less traveled instead. He gained experience in paid social media through an internship at PepsiCo. and a stint at a digital marketing agency.

Shackelford used the knowledge he gained to start his own fidget spinner business called Fidgetly. This was where he further cemented his paid marketing know-how and also mastered the art of scaling quickly without breaking the bank. Even after the close of Fidgetly, Shackelford continues to put his knowledge to good use by helping brands through his online marketing, branding and consulting company, Structured Social.

Whether you’re looking to learn more about scaling, media buying, or paid advertisements, Shackelford is your guy. Make sure to check out his interview to take a deeper dive into these fascinating topics!

• How Shackelford went from pro soccer player to intern at PepsiCo.
• His experience working on paid social media campaigns for the iPhone 7, iPad Pro, and the Apple Watch
• The rise of fidget spinners, and how this trend helped launch his own business Fidgetly
• The discovery of Shackelford’s superpower: scaling via paid marketing
• An overview of Shackelford’s work with various brands after closing Fidgetly
• How he helped one company clear $10.7 million in sales in 35 days using online ads
• Shackelford’s best advice for 6-figure businesses that want to accelerate growth
• The traits of a good media buyer
• A sneak peek from Shackelford into the new Foundr course he’s teaching

Nick chats with us about his journey from professional soccer player to advertising agency owner and the steps he took to harness his facebook advertising skills working with some big brands along the way.

Connect with Nick:

https://konstantkreative.com/

https://www.structuredsocial.com/

https://www.instagram.com/iamnickshackelford/

https://twitter.com/iamshackelford