Summary of "The Post-Truth Business" by Sean Pillot de Chenecey | Free Audiobook
QuickRead Podcast - Free book summaries
An informational guide on how brands can move forward and regain the trust of consumers in an increasingly “post-truth” world. Since the Nixon and Reagan administrations, the trust between people and institutions has been rapidly declining. Now living in a post-truth world, people are becoming increasingly skeptical of brands as they become aware of unethical business practices and of companies that simply want to make a quick buck. As consumers search for companies that align with their core values, how can brands show they can be trusted? By taking responsible approaches to customer privacy and data storage, advertising honestly, and seeming genuinely socially conscious, brands can turn that mistrust into authentic connections. Brands can ensure their success through authenticity, transparency, respect for privacy, and a demonstration of empathy. With these key elements, brands can begin rebuilding the trust of skeptical consumers. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at email@example.com
This week, Dan chats with best-selling author and branding expert Sean Pillot de Chenecey about his excellent book, "The Post Truth Business: How to Rebuild Brand Authenticity in a Distrusting World." We discuss the following topics: -- How do businesses build and maintain "reputation capital"? -- How brands can differentiate themselves in a highly commoditized, highly competitive marketplace; -- How "adland" has evolved since the days of Don Draper, and what factors influence the decisions that we as consumers make regarding the brands we choose to associate with; -- The worst, most tone deaf ad in the history of modern advertising; -- Why it is essential for today's brands to be trustworthy, reliable, and competent; and finally.... -- Will Artificial Intelligence and voice synth technology put voice actors out of work? Sean has some interesting (and perhaps reassuring) thoughts on this topic!
Bonus episode: Sean Pillot de Chenecey on Fake News vs System 1&2 Thinking
The Speaker Show
Enjoy a short bonus episode from our host Sean Pillot de Chenecey, best-selling author and insight/innovation/strategy expert. At a time when we’re all constantly checking the news for the latest update on Covid-19, there’s another problem which affects us all. It links together how we pass on messages about our favourite (or most detested) politician, how we transmit information about brands and celebrities, and it’s directly connected to the virus. That’s because we’re living in a media landscape where the truth is deliberately manipulated, trust has been catastrophically devalued and organised disinformation is a growth business. So in this podcast, Sean Pillot de Chenecey discusses insights about 'System 1 & 2 Thinking' from his best-selling book 'The Post-Truth Business' - which was a finalist in the 2019 'Business Book of the Year' awards. Understanding and utilising an awareness of 'how we think' is being highlighted as a crucial means of combating fake news and disinformation about the virus. Therefore, this podcast explains how the brain processes information, and why an issue most usually discussed in relation to advertising agencies, is being connected to the most crucial issue of our time. Buy Sean's book: https://www.amazon.co.uk/Post-Truth-Business-Rebuild-Authenticity-Distrusting/dp/0749482818/ref=sr_1_1 Book Sean to speak: http://bit.ly/SeanPdeC
Episode 31 - Sean Pillot de Chennecy - The Post Truth Business//Influencers & Revolutionaries
THE SPACESHIP EARTH PODCAST
In this episode, recorded in January, I’m in conversation with Sean Pillot De Chennecy. Sean is an author, speaker, researcher and strategy consultant who’s spent his professional life exploring the leading edges of culture and how business and brands respond authentically to an increasingly uncertain world.He has authored two recent books, the first: The Post Truth Business: How to Rebuild Brand Authenticity in a Distrusting World out in 2018 and his latest Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming BusinessThis episode is a lively and lengthy exploration which meanders through fake news, technology disruption, populist politics, brand trust, UK Labour leadership, climate change and the ecological emergency, Extinction Rebellion and permanent protest through to surveillance capitalism and more.We’re ultimately riffing on one of the biggest challenges that faces humanity - how do you mobilise the planet to act together on the urgency of climate and ecological collapse when what is true and what is fake is becoming increasingly difficult to figure out, dividing people more than ever.Enjoy!Gratitude to Bean Downes for the editGraeme Douglas/Bountiful Cow for hostingShow notes:https://www.instagram.com/seanpdec/?hl=en https://www.koganpage.com/author/sean-pillot-de-chenecey
The Post-Truth Business by Sean Pillot de Chenecey | Summary | Free Audiobook
QuickRead Podcast - Free book summaries
Want more free audiobooks like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries Since the Nixon and Reagan administrations, the trust between people and institutions has been rapidly declining. Now living in a post-truth world, people are becoming increasingly skeptical of brands as they become aware of unethical business practices and of companies that simply want to make a quick buck. As consumers search for companies that align with their core values, how can brands show they can be trusted? By taking responsible approaches to customer privacy and data storage, advertising honestly, and seeming genuinely socially conscious, brands can turn that mistrust into authentic connections. Brands can ensure their success through authenticity, transparency, respect for privacy, and a demonstration of empathy. With these key elements, brands can begin rebuilding the trust of skeptical consumers.
Episode 865: Truth and trust in business, with Sean Pillot de Chenecey
Sean Pillot de Chenecey has over 20 years experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Costa, Vodafone, Kerrygold and Starwood. He’s collaborated with numerous international advertising, branding, design, media and PR agencies. He is a lecturer at the University of the Arts London, and has written for Dazed, Admap, Brand Strategy, Marketing and Contagious. A public speaker, he’s given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America. What you’ll learn about in this episode: Sean’s background, including service in the British army, and his transition into the business world How Sean’s work has evolved to helping brands navigate the difficult business challenges of today Why the societal challenge of truth and trust extend beyond politics to the business world How Nike found itself at the center of a cultural storm in the 90s, and how its ad agency navigated the challenge Why trust is the key to every relationship in your life, whether professional or personal Why things have dramatically changed for Silicon Valley companies as trust in them has weakened Why privacy is an ongoing concern for global society, and why brands are expected to address these serious concerns Why you as a business owner must be passionate and adhere to your beliefs, especially in your business dealings Why lies are becoming more common, and why it’s important to break through with honesty and authenticity How Facebook’s recent privacy and honesty challenges have expanded beyond their business to impact many areas of society How to contact Sean Pillot de Chenecey: Website: www.brandpositive.org The Post-Truth Business by Sean Pillot de Chenecey: https://amzn.to/2HqxBCf
Episode 144 - The Post-Truth Business with Sean Pillot de Chenecey
The Extraordinary Business Book Club
Oxford University Press identified 'post-truth' as its Word of 2016, in the wake of both Trump and Brexit campaigns, and we've all been quietly adjusting to that new reality in politics ever since. But it's not just a political issue: if, as Sean Pillot de Chenecy contends, 'Consumer trust is the basis of all brand values', what does it mean when companies betray that trust? In a world of more transparency than ever before, how can businesses create and maintain trust? But the problem with writing about such a topical issue is that as soon as you go to press, there's another breaking story just screaming to be included. 'I do remember, literally when it was on the printing press, just begging the printers to allow me to lob in one more quote,' confesses Sean. But the solution isn't to keep holding back. Listen to Sean's superb advice for anyone writing a book dealing with topical issues.
Sean Pillot de Chenecey - The Post-Truth Business - Episode 4
Looking For AND
Pillot de Chenecey believes that long-term brand success is built on trust. And, in today’s post-truth world, brands are faced with one of their biggest challenges ever: how to thrive when so many are losing faith in large institutions. The Post-Truth Business provides a way forward for any organization wishing to honor its values AND listen to customers.
118: LID Radio Episode 105: Doing business in a post-truth world with Sean Pillot de Chenecey
Author and marketing expert Sean Pillot de Chenecey joins us to talk about his new book "The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World" and how brands can find true authenticity in an ever changing digital and social environment. Find out more: The post-truth business Factfulness