Ep. 173 – Jason Keath Key success factor “Having a network even before we needed it has been a huge driver of our success.”
REACH OR MISS - Entrepreneurial Marketing Success
Jason Keath is Founder and CEO of Social Fresh, a social media education company. He is a social media analyst and speaker.He graduated from the UNC Charlotte in 2004 with a Bachelor of Fine Arts in Design and Photography. He has worked in leadership consulting and as a creative lead for various advertising and digital agencies before becoming an independent consultant in 2008.Since then Jason has worked full time on building Social Fresh, a company that offers insights, training, and education resources to companies that range from the Fortune 50 to small businesses. Most passionate aboutObviously, there have been changes in the world today, but at the root of our business, we are an advent company in many ways. We teach people social media marketing, we teach them how to improve their businesses using social media, we produce in-person conferences, we train some of the big companies, and we do consulting.Recently, obviously, we have been doing much more consulting with medium to large businesses because we can’t do physical events. We pivoted to helping people virtually the best we can. We’ve done virtual events and we’re having a lot of fun with our customers. We’re also doing much more virtual consulting.We help people improve their social media at the highest level. We’ve been doing social media conferences since 2008, and we’ve done more than 25 of them in the US. We are now doing them annually, usually in Florida.Jason’s career and story I was working in agencies as a creative lead—I was an artist-designer and photographer. I was always writing as well; however, I’ve loved most of the creative parts of marketing. I enjoyed working with the agencies, and when social media came on board I was very interested. I experimented a lot with social media, so I started to be more of a strategist in that field.When social media started, people had a ‘trust gap’. Many companies were really interested in social media and started to ask their agencies, “How should it work for us?”, “What should we do?”, and “Where should we be present on social media?”Eventually, I started my own small social agency. Then I sold it and started consulting because I noticed a need for an advent that focused on results for businesses. So, I decided to do it. Originally, the events were meant to drive more business and to help me find more customers for social media consulting. However, that first event ended up more successful and more rewarding than consulting, so I ended up focusing on the events.I’ve done events my whole life. I’ve always helped to produce events, so I felt very comfortable with the medium. I wanted to create an event that I would want to attend, something intimate and practical. I would bring the smartest people I knew from all over the social media industry to get very practical and hands-on, on one stage, one track, having community discussions.This year, we’ve done our first virtual event - Social Fresh X. We focused on how to understand, to adopt, to pivot in response to the pandemic. We had great response there. We had four or five times the number of people who used to attend our in-person conferences, from 90 countries and states. It’s a great way for us to get to more people and we’ll be doing another one at the end of the year.John’s best advice for entrepreneursTalking to your customers in many ways and getting to the root of their problem. That’s what was the ‘pre success’ of many successful entrepreneurs, and it was ‘pre successful’ for me early on. It has been the main way that we adjust and adapt our product.You need to talk with a few potential customers. Even talking with five people will allow you to see and understand patterns.Biggest failure with customers I think that, in the beginning, we focused too broadly. There are many people who are interested in social media but not as many who are spending money business-wise on making sure social media is a large part of their marketing and a large part of their revenue innovation, and that it generally has an impact on their business.During the first event that we did, we focused on studying social media and how to use it for your business. However, we didn’t target companies that spend money on social media. We didn’t target a specific type of company. That confused our feedback from the event.Only over the years did we recognize the audience that we should focus on, which consists of mid to large companies that have decided to invest in more than one person. However, it took us time before we focused on the right audience.Biggest success due to the right customer approachWith time, we realized that we weren’t and didn’t want to be an agency but we were very good at consulting and being the analyst of the industry. We started doing presentations as a product that analyzes the industry of social media. We are going to very specific kinds of companies that want to adjust their results and are looking to do their best. It became our high-level product.We established this product so that our conference wasn’t our most expensive product anymore, but it became the top of our funnel. People attended our events to learn more about how they could work with us and we were able to help our customers more.We work with many finance companies. Usually, their social media content is very technical, drier, or even boring content, so we can help them more and faster. One of our customers is a very well-known finance company in the US. We started working with them three years ago and they have seen a 300% increase in their engagement and performance metrics.Most recommended technological toolI have two quite new tools. One is Substack, which is a free newsletter tool that allows you to focus on your content and on building an audience, allowing commenting and shares. It’s simple and very easy to use.The second tool is Hopin, which we used for our first virtual conference. I think any company should consider some type of virtual event to connect with their audience and find the tool that would able them to do it. We even started to guide customers in how to do virtual events.Jason's key success factorI think what helps us most is the network I have built since my first days in the business. That network is very valuable when we need advice on a new topic, or are looking to find an audience for a new service, or need an answer to a question from our customers.Having a network even before we needed it has been a huge driver of our success.Jason's MountainSince we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed?I visited some mountains in the past, though there isn’t necessarily a physical mountain on my goal list. However, it makes me think of the metaphor of business...One thing I’ve always wanted to do is build some type of software business. Building a software business is really being able to make money while you’re asleep ... A tool that serves your customers without your needing to be there most of the time.I think that is a very big challenge, which is similar to the challenge of climbing a mountain, with all the planning you need to do for a new challenge and all the help you need along the way.[caption id="attachment_5825" align="aligncenter" width="900"] illustration[/caption] Link to Jason’s post that was mentioned on the showLessons Learned From Hosting A Virtual ConferenceThe best ways to connect with JasonSocial Fresh websiteTwitterEmailRecommended tools Substack - Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions. (a free newsletter tool)Hopin - Hopin is an online events platform where you can create engaging virtual events that connect people around the globe. (a virtual conference tool)Join our Facebook GroupsEntrepreneurial Marketing SuccessWomen Entrepreneurs Starting OutMore resources for EntrepreneursDon’t Miss – Customer Focus Strategy & Execution: Market Analysis for FundraisingHayut Yogev’s Latest post: Is the magic that helped entrepreneurs like Jeff Bullas (570K Twitter followers) or Douglas Burdett become leading successful influencers happening again?Former interview: John Jonas: “After a month of working with Philippine Virtual Assistant I realized that there are two of me… I replaced myself in my business…!” Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ?The 7 initial marketing essentials for entrepreneursWant to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media?Yes, take me there
In this Marketing Over Coffee: Learn about Social Fresh X, TikTok, Patron, and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Maintaining creativity and motivation Rand Fishkin, Hint Water Guy Kawasaki and The Art of Perserverance Patron Virtual Cocktails 14:33-15:55 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL – for FREE! A $700 value! Visit GoShippo.com/Coffee! Tick Tok – 350 Million added in Q1 Hybrid Events What’s on the gear list? AirPods and ZMURL Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog – get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. The post The Rise of Jason Keath appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the state of social media and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Return of Jason Keath (2017) , Jason Keath Strikes Back (2015), Jason Keath (2014) Working in Social Media is like riding a pony through a bouncy castle The 7 year archive The challenge securing twitter 7:25 We are giving away ahrefs accounts to one listener this week! Last week’s winner was Tammy Duggan-Herd! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter! Also check out how replicate your competitor’s strategies for backlinking, and make sure that you’re getting all the Google inbound traffic you deserve. Instagram at 1 Billion and IGTV Getting the story format in social media Can Snapchat compete? 16:17 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150 At over 50% female keynotes for over 4 years Consulting with examples of great creative Where will IGTV go? Waiting on a new Mac Air and the next gen of AirPods Follow Jason and Social Fresh on Twitter! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog – get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters. The post Jason Keath Awakens! appeared first on Marketing Over Coffee Marketing Podcast.
Episode 74: How to Infuse Creativity Into Your Agency, with Jason Keath.
Build a Better Agency Podcast
Jason Keath is a refreshing voice on creative culture and digital trends. He is a keynote speaker, writer, and entrepreneur. Jason is the founder and CEO of Social Fresh Conference, the leading social media and digital marketing conference for major brands and agencies. More than 150 of the Fortune 500 have attended Jason’s training sessions, workshops, and presentations. Rooted firmly in the creative arts, Jason brings an innovative approach to marketing and internal culture. With a BFA in Fine Arts from the University of North Carolina, Charlotte, he focuses on how creative thinking can drive businesses forward and improve employee satisfaction and productivity. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is also the author of the forthcoming book, The Case for More Bad Ideas (revealing the counterintuitive secrets of creative leaders). What you’ll learn about in this episode: Jason’s background Why Jason started Social Fresh How to get your whole team to be creative Why you need to hear bad ideas and how to manage your team so they aren’t afraid to voice them Why you should brainstorm at least 50-100 ideas for every one that you actually put into place How having your team prepare ideas anonymously in advance will save you time and result in a discussion that’s more free Why creativity comes from having at least one core competency (and how to figure out what your core competency is) The filter phase of the process post brainstorming where you take ideas and combine and eliminate ideas until you’ve broken them down to where you’re happy with them Why you should try to come up with three great ideas and keep the two that you ultimately don’t go with for later Why you need to make the space where your team has creative meetings a different space than where they would sit through boring meetings What you can do in your free time to boost your creativity Why your brainstorming teams should be a mix of people who have brainstormed together in the past and those who haven’t Jason’s upcoming event this summer all about the future of the industry Ways to Contact Jason Keath: Twitter: @jasonkeath Social Fresh Newsletter: www.socialfresh.com/subscribe Website: www.jasonkeath.com Social Media Newsletter: www.SMcurrent.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
212: Future of Social Media with Jason Keath Social Fresh CEO
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer
To be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and digital world is change. Get use to it. Would you like to know this about your peers.... What they are doing to ignite their business using social and digital technologies? What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.? Top social media goals and objectives chosen? What social networks are marketers achieving the greatest ROI? Where do they plan to invest in the future? What social platforms do they plan to spend the most money on for advertising? What forms of content are they creating the most and least? What role will video and live video play in their marketing plans? Most popular social media software platforms? How are they utilizing and implementing influencer marketing programs? What types of roles are they hiring for? If you would like the answers to these questions you have come to the right place. In the 212th episode of the Social Zoom Factor Podcast I interview Jason Keath, the CEO and founder of the Social Fresh Conference. He partnered with Simply Measured and Firebrand Group to develop "The Future of Social Media" research report. It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future. The report is packed with insights even the most seasoned social and digital marketer can leverage and learn from today. Download your copy now and take a listen to the podcast to hear even more details from Jason Keath. As the Founder and CEO of Social Fresh Conference, the longest running social marketing conference, Jason Keath curates some of the smartest voices in marketing. He has trained digital marketers at over 200 of the Fortune 500 companies. He is on the Advisory Board for Internet Week, cohost of the Social Toolkit Podcast and editor of SocialMediaCurrent.com, a daily news source for social media professionals. Take a listen to episode 212 of the Social Zoom Factor podcast and download the "Future of Social Media Report" to learn the following: Top social media trends Top social media goals chosen by marketers What social networks produced the most ROI in the past year How social media teams are spending their time Most common social media roles being hired for Where marketers are investing their dollars for social advertising What content types are marketers planning to invest in (video, blog posts, infographics, Snapchat stories, whitepapers etc.) Most popular social media software How marketers are using and executing influencer marketing Join me at the Social Fresh Conference in Orlando! I'll be delivering a 90 minute workshop on Pinterest Advanced Strategies & Tactics to Generate More Leads & Real Profits! Check it out and use this link to save $100 off your ticket! Hope to see you there! The event will include speakers from Twitter, RedCross, Economist, Spotify, IBM, Citrix, Full Sail University, and loads more! Grab your ticket & meet me there! Be sure to subscribe to this entire brand new series, "Welcome to the Pay to Play World, Are You Ready?" on iTunes, Stitcher or SoundCloud! Supporting Resources: Future of Social Media Report (download free report) 5 Unpublished statistics on the future of social media What is a better social media goal? Customer loyalty or brand awareness? Not using social media software? It may be costing you. 2016 Social Media Predictions Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor
The Future of Social Media with Jason Keath of Social Fresh
On Brand with Nick Westergaard
“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jason Keath Jason Keath thrives on ideas and inspiring others to build something new, to take chances. As the Founder and CEO of Social Fresh Conference, he curates some of the smartest voices in online marketing. Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. Jason lives in New York City, where you can find him blogging from a local coffee shop or roaming the streets of Manhattan as a full time tourist. Jason is a keynote speaker, presenting to thousands on digital marketing, creativity, and how to make organizations more innovative. Jason has consulted with Fortune 500 and Inc 5000 companies on social media strategy and development. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is the editor of SocialFresh.com, where Social Fresh Conference shares free social marketing tips. He also cohosts of the Social Toolkit Podcast. And each week, Jason publishes the Social Fresh Tip, a social media email newsletter. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.
Improve Your Creativity with these Tips from Jason Keath
Casual Fridays Podcast
Are you looking to unlock your creativity? Do you want to continue your education in social media? Today on the Social Media Social Hour, Jason Keath of Social Fresh joins me to share tips on how to improve your creativity. Jason is the founder and CEO of Social Fresh and an authoritative figure for creativity. I also […] The post Improve Your Creativity with these Tips from Jason Keath appeared first on Casual Fridays.
Interview with Jason Keath of Social Fresh – Show 57
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
The Industry’s Favorite SEO Podcast EdgeTalk : Jason Keath & Social Fresh We have the opportunity to speak with a leader in online marketing, Jason Keath is the CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker, and […] The post appeared first on .
Anatomy of A Successful Social Media Event - Interview With Jason Keath
Say It Social Radio
This episode will reveal tips, and strategies of how Jason Keath, founder and organizer of Social Fresh, built a successful social media event using social media. He will also fill us in on the next Social Fresh event in Atlanta coming up!