He arrived in Tempe as a 17-year old who wanted to walk-on to the top college baseball program in the nation. He left Arizona State as an All-American and an All-Pac-10 performer who played in a College World Series and shared an outfield with Barry Bonds and Oddibe McDowell. It is Arizona State's own "Rudy", Todd Brown. Todd joins Jake and Randy to talk about his outstanding Sun Devil career, tell some Barry Bonds stories and discuss his journey from upstate New York to Packard Stadium.
111. How To Profitably Buy New Customers For Your Online Business - With Todd Brown
Project Ignite Podcast with Derek Gehl: Online Business | Internet Marketing | Make Money Online
The fastest way to grow your online business is to BUY new customers. But how do you buy new customers profitably? In this episode, customer acquisition expert Todd Brown shows us how. He’s been the brains behind hundreds of successful customer acquisition campaigns online and during this interview, he holds nothing back. So if you’re struggling to get new customers and/or want to scale your online business fast, you need to listen to every word he says.
Episode 044 - Converting seminars to virtual with Todd Brown
Webinar and Virtual Classroom Podcast from Lightbulb Moment
In this guest podcast episode, Jo chats with Todd Brown about… Pivoting to virtual Steps to take to ensure success How compelling content brings your facilitation alive And, Jo and Mike talk about the best bits! More information www.Lightbulbmoment.online www.Lightbulbmoment.info www.Lightbulbmoment.community @MomentLightbulb @LightbulbJo @MikeLightbulb https://www.next-action.co.uk/ @gtdintheuk https://twitter.com/gtdintheuk email@example.com
To kick off 2021, Managing Director Todd Brown tunes in to share his background as a certified life coach, discuss his thoughts on change management for the new year, and dive deeper into his 7 Steps to Self-Determined Change. Todd Brown: www.linkedin.com/in/toddbrown-asc/Contact Us: firstname.lastname@example.org
Creating The Perfect Marketing Campaign with Todd Brown, Ep 173
Just The Tips, with James P. Friel and Dean Holland
“Do I need to change the font in my order button? Do I need a better upsell? Do I need a better picture on my Facebook ad?” Questions like these are often the first to pop into a new marketer’s mind when their marketing campaign doesn’t fill their bank account like they hoped, and here’s why. It’s a lot easier and a lot sexier to focus on tactics, like order button colors and how many upsells you have, than it is to focus on what REALLY inspires customers to buy. But when you’ve got a truly irresistible offer with a spot-on marketing message, the color of your order button is the last thing on your customer’s mind. In this week’s episode, master marketer Todd Brown, the secret marketing weapon even marketing legends turn to, joins James and Dean to show you what it actually takes to nail your marketing campaign. From presenting your offers in a way that leads to sales, to writing persuasive copy that converts, Todd’s shining a light on the biggest mistakes he sees entrepreneurs make in their marketing campaigns. If you’re struggling with anything marketing - strategy, copy, campaigns, you name it - this episode will point you straight at the money-sucking holes in your campaign, and show you how to plug them. Everything Comes From Your Market Whether we’re talking ice cold prospects or piping hot customers, EVERYTHING has to come from your market. It’s not about you, it’s not about your product or service, and it’s absolutely not about what you believe your market wants or think they “should” want. This is 100% true even if you are your market. If your offers, and what you do and say to market them, are not rooted in what your market actually wants, your sales will never be as high as you want. What Will NOT Improve Your Offer If your product’s a dud, it’s a dud, and no amount of clever marketing or positioning can save it. If your hard back book isn’t selling, making it paperback won’t fix the problem. A new upsell won’t turn an offer no one wants into a home run. Truly irresistible offers with mediocre copy and no upsells will outperform duds with slick copy and “killer upsells.” Things like tweaking your copy and using different funnel software comes AFTER you’ve got a proven offer. THE Top Two Ways To Make Your Offer Stand Out (And Which One To Focus On) There are two ways to stand out in the marketplace. The first is your promise, i.e. the unique benefit you offer that competing products and services do not. For the average entrepreneurial marketer, differentiating based on promise, though it can be done, is very difficult, which is why Todd recommends most people differentiate based on mechanism. In other words, focus on making HOW your offer delivers the result in a way that’s new and different. Being Different Isn’t Enough Highlighting how you’re different is how you get attention, but by itself it’s not enough to create a perfect marketing campaign. That part comes from part proving to your prospect why your product’s mechanism is superior. How will it get them there faster? Why will it work for them even if they’ve failed, or even if they have no experience? Remember, this isn’t about features and benefits. It’s about why the way your product delivers results is SUPERIOR matters to your prospects. Choose Copy Clarity Over Copy Creativity Clever, flowery copy is useless if your prospects have no idea what you’re talking about, because confused people don’t buy. Why would they, if they can’t tell what they’re getting and how it will help them? Instead of dreaming up slick, clever ways to talk about your offer, present it with clear, simple copy your prospect understands and relates. Clear, simple copy that proves your offer’s superiority in a way your prospects care about outperforms “creative” copy every day of the week and twice on Sunday. Outline of This Episode Why anybody can be a good marketer [3:13] The difference between marketing and selling [8:01] Stop trying to save a dud [13:03] How to make your offer stand out [22:00] Skip this and you’ll attract price shoppers [26:30] Show them why your offer is superior [30:15] How to write copy that actually converts [44:05] Resources & People Mentioned Visit Todd Brown’s website: https://toddbrown.me/ Todd Brown on Instagram: https://www.instagram.com/toddbrown/ Todd Brown on Facebook: https://www.facebook.com/ToddBrownMarketing/ Todd Brown on YouTube: https://www.youtube.com/channel/UCWlIIwel956xVecFuBC80BA The Marketers Mind Show Podcast: http://themarketersmindshow.com Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show? Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ JTT Facebook Page - https://www.facebook.com/justthetipsshow/
On this episode I interview Todd Brown; co-founder of Next Action Associates and pioneer of the Getting things done methodology created by David Allen. In a nutshell (Todd's words) they are helping people be as productive as they can be and focused on the right things. Todd says; it's not just about being busy. They want to help people at the same time to lower their stress levels. Background Todd discovered the work of David Allen when he was starting a new job; watching a seminar of his whilst he was waiting for his computer and work-space to be set up. However, whilst it was an epiphany moment, a lot of what David was talking about resonated with Todd. Things like; how do I keep my head clear so I can focus on whatever I choose to focus on. Over the coming months Todd started to implement some of the tools and ideas from the Getting things done methodology before deciding to set up Next Action Associates. At Next Action Associates We have a definition of work; "work is anything in your life that isn't the way you want it to be" Essentially this is the gap between where you are right now and where you want to be. Things are coming at us faster than ever before and we are always available. We all need strategies to be able to deal with what's coming at us each day. The 'commitments' as Todd and initial David Allen refers to them as. It hasn't always been the case in Todd's career but the work he is doing now (and has been doing over the last 10 years) is what considers to be 'important work'. Openness to being a beginner Many of us are afraid of being a beginner. There's a great quote from Sting; "I'm never afraid of being a beginner." We don't all have the luxury of doing what we love all of the time, but as we go through life it's important that we pay attention to whether or not what we are doing is aligned to our deeper purpose. The Getting things done methodology allows you to get into a state of flow and optimise each part of the process; capture, clarify, organise, reflect and engage. Todd's thoughts on work-life balance. "If we felt like we were always in balance, life would probably get a bit dull. A very important part of life is getting out of control, getting out of balance." If you enjoyed the interview with Todd then please do start a conversation with him and Next Action Associates on; Facebook Twitter YouTube --- Send in a voice message: https://anchor.fm/perfectimbalance4/message
In this episode, you'll hear Morten interviewing Todd Brown, Managing Partner of the Next Action Associates in the UK & Ireland and certified Master Trainer.Todd is a very experienced GTD Trainer and always offers insightful perspectives on GTD, so you can expect a lot of good reflections on GTD in this interview. And perhaps you already know Todd from the excellent Next Action Associates podcast on GTD?Links:- GTD in UK & Ireland https://next-action.co.uk - GTD in German speaking countries: https://next-action.de- The survey mentioned: New World of Work Survey 2020: https://www.next-action.co.uk/wp-content/blogs.dir/6/files/2020/08/New_world_survey_v6.pdf- Next Action Associates podcast: https://www.next-action.co.uk/podcasts/We hope you liked this episode! If you have any feedback we'd love to hear from you via email@example.com, you can learn more about GTD in the Nordics at GTDnordic.com and find cool GTD gear at GTDshop.com.