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Michael Preysman

6 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

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Michael Preysman

Super U Podcast

Michael Preysman is the founder and CEO of Everlane, a direct-to-consumer design brand based in San Francisco, California. Preysman shares tips and insights about what makes his company is extremely successful. 5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Have Erik speak at your conference: eq@equalman.com Learn more at: https://equalman.com Motivational Speaker | Erik Qualman has performed in 55 countries and reached over 50 million people. Qualman inspires his audiences on Digital Leadership-ensuring they are harnessing the power of Innovation, Future Trends, Focus, and Digital Transformation. He has inspired audiences at FedEx, Chase, ADP, Huawei, Starbucks, Godiva, FBI, Google and many more.

11mins

14 Oct 2021

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Everlane’s Michael Preysman: 'Buying carbon offsets is an excuse to continue to reap carbon'

The Glossy Podcast

“We have to be OK with riding the wave." That is the mantra Michael Preysman, founder and CEO of Everlane, has come to rely on throughout Covid-19.In other words, Preysman has learned that, while the Everlane team can't control what challenges are thrown at the fashion brand -- which was founded with a focus on transparency and ethical sourcing in 2010 -- they can control the way that they respond.From the initial waves of the pandemic to the Black Lives Matter movement to now the Delta variant, getting through the past year can be described as “running a sprint, and it turns out it’s a marathon,” said Preysman, on the most recent episode of the Glossy Podcast.While the vaccine rollout evoked hope in many for the return of normalcy, Everlane has been honest about the fact that the resulting supply chain issues and labor shortages will take “another 3-5 years” to come back from, said Preysman. Until then, Preysman remains determined to maintain transparency regarding Everlane’s prices and direct-to-consumer business model, overall. “[Our] $100 cashmere is coming to an end in 2022, because the cost of cashmere is increasing, said Preysman.However, the typical Everlane customer, who ranges in age from their late 20s to early 30s, is “willing to pay more” for the brand’s environmentally conscious and quality pieces, said Preysman. Everlane has also adapted the customer experience to be “seamless” online and offline, ensuring that “fitting rooms are the star of the [physical] space,” and that returns and shipping are made easy for customers. Looking at the bigger picture of sustainable fashion, Preysman remains outspoken that sustainability has “completely been greenwashed,” he said. "We try to avoid that word [sustainable] and use more factual statements, [like] organic, or clean water, etc.,” and to actively focus on reducing the brand’s carbon footprint. Everlane has done so by committing to the use of recycled materials and more efficient means of transport.“What we're trying to show is that you can both … live a great life and have a low environmental impact,” said Preysman.

43mins

1 Sep 2021

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Michael Preysman: Founder and CEO of Everlane

Launch Pad

Karl talks with CEO of Everlane, Michael Preysman and learns more about the philosophy behind the company and their transparent sustainability mission. See acast.com/privacy for privacy and opt-out information.

28mins

24 Sep 2020

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Everlane’s Michael Preysman on 'Balancing Time, Customer and Product'

Drive from The Business of Fashion

Michael Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations. Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2xNP5Rs, select the Annual Package and use code PODCASTPRO at the checkout. For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com. For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

37mins

20 Dec 2019

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Everlane’s Michael Preysman on 'Balancing Time, Customer and Product' | Drive Season 2

The Business of Fashion Podcast

Michael Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations. Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2xNP5Rs, select the Annual Package and use code PODCASTPRO at the checkout. For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com. For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

37mins

20 Dec 2019

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Everlane's Michael Preysman - Radical Transparency & Beyond

WARDROBE CRISIS with Clare Press

Do you have any idea how much it actually costs to make your clothes? Most brands would rather you didn't.Meet the fashion disruptor who is happy to tell you exactly what it costs his company to make its products, and exactly how much profit they make on each style.Michael Preysman founded Everlane on the concept of "radical transparency" and says: “We believe our customers have a right to know how much their clothes cost to make. We reveal the true costs behind all of our products—from materials to labor to transportation—then offer them to you, minus the traditional retail markup.”Why is transparency important in the fashion industry? How does that idea apply when it comes to garment workers and factory supply chains? How did this Californian start up become a major global player, and what drives Michael Preysman? In this interview we discuss what it takes to succeed, the power of disruption, and being okay with not being perfect. Check out the shownotes on https://thewardrobecrisis.com/podcast for links and more info.Enjoying Wardrobe Crisis? Get in touch with Clare on Instagram and Twitter (@mrspress) and let her know. Please consider rating and reviewing us in Apple Podcasts, or wherever you listen. See acast.com/privacy for privacy and opt-out information.

41mins

14 Aug 2019