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Heidi Culbertson

6 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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The Voicefluencer Show with Heidi Culbertson of Marvee

Voice in Canada Podcast

In this episode, Dr. Teri Fisher welcomes Heidi Culbertson. Heidi is the Founder and CEO of Marvee, which is a voice strategy conversation design studio. Marvee creates experiences and helps others create experiences that are specific to the over 50 cohorts with a focus on active aging. See acast.com/privacy for privacy and opt-out information.

34mins

10 Mar 2021

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TVS with Heidi Culbertson

Voice in Canada Briefcast

Mar 10, 2021 See acast.com/privacy for privacy and opt-out information.

1min

10 Mar 2021

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Heidi Culbertson CEO of Marvee on Voice and the Elder Community - Voicebot Podcast Ep 68

The Voicebot Podcast

Heidi Culbertson began her career in mobile technology solution sales for Sprint, USAT and Incode wireless. Her work in enterprise sales often required her to design solutions for companies adopting mobile for the first time. That led her to focus on user experience design for mobile followed by a move into consulting at AT&T and work as an independent UX consultant. Culbertson was drawn full time into voice in order to help her mother who suffered from macular degeneration. She quickly realized that many elders could benefit from voice assistants and that led to founding Marvee in early 2016. Culbertson discusses voice UX principles and how requirements must be modified when serving older users. She also discusses the Marvee Alexa skill, what her team has learned about elder users and why they are changing the skill significantly to better align with user needs. 

52mins

5 Nov 2018

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How to design a voice experience for the older generation with Heidi Culbertson

VUX World

Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioVUI design for the elderly10,000 people turn 65 every day in the USA and the UK has an ageing population, too. In America, the over 65s control over 70% of the country's discretionary spending. The opportunities in providing value to the once-termed 'silver surfers' could be hugely profitable, and Heidi Culbertson has her finger right on the pulse.Over the last 2 years with Ask Marvee, Heidi has trained and tested voice experiences with literally thousands of older people. Today, Heidi joins us on the show to share with you what she's learned.In this episode, we discuss:Why voice for the older generation is so importantWhat opportunities exist in providing value to older people both on the B2C and B2B sideHow Ask Marvee is helping the older generation's wellbeingHow to segment and target this market (they're not all the same)What's different when designing a voice experience for the elderlyVUI design best practice for older adultsLinksVisit the Ask Marvee websiteFollow Ask Marvee on TwitterFollow Heidi on TwitterEmail Heidi: heidi@askmarvee.comWatch Heidi's talk at the Voice Summit 2018 See acast.com/privacy for privacy and opt-out information.

58mins

31 Oct 2018

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Alexa and Aging with Heidi Culbertson from Marvee #27

Voice in Canada Podcast

isolation.Welcome Heidi Culbertson!Heidi has a tremendous amount of experience in emerging technologies. Her current focus is on voice technology and it’s application for the aging population. Heidi joins me to discuss the growing use of voice-first technologies among this most important group of people. Heidi in a well-renowned speaker, having appeared at numerous conferences and events, and she truly is a wealth of knowledge in this field.Below you will find a summary of the important points that we dicussed. Enjoy!Aging and Voice-First TechnologyHeidi discusses with us her experience with her mother (Marvee) who developed macular degeneration, and how using an Amazon Echo helped to give Marvee back her independence.There are currently 55,000,000 people in the US over the age of 65, making this area of voice-technology extremely relevant today.Voice-first technology provides “micro-moments of better quality of life.”The emergence of the Amazon Echo reminds Heidi of when the iPhone first came out – we will see some very incredible social impacts in the near future from this technology.Marvee“What a unique opportunity to grow a business and do social good.” Heidi CulbertsonA voice-first company designed to improve the social engagement of the elderly.Marvee has a number of components to the business:Ask MarveeA platform designed for Amazon Alexa and Google Assistant to increase the social engagement of the aging population.Includes 4 features:3 personal notification features – “I’m ok.” “Visit me.” “Call me.”1 family news messaging featureThere are approximately 30 more features in development.Currently only in the United States, but will be coming to Canada this year.Marvee AcademyA subscription online training program designed to train the elderly and care team of the elderly around the concepts of voice-first technology.Marvee CommunityA closed business community platform (e.g. assisted living, senior center, family group) where one can drive engagement with the seniors.Marvee StudioVoice-first strategy and speaking group.Heidi’s Parting MessageBuy an Echo for your aging loved ones to help them increase their independence and reduce social isolation. Consider the Echo over the Echo Dot, particularly for people with hearing impairment, due to the better sound.List of resources mentioned in this episode:MarveeAsk Marvee on FacebookHeidi through email at heidi@askmarvee.comHeidi on Twitter @hculbertsonTeri Fisher on Twitter @DrTeriFisherAlexa in Canada on Twitter @AlexaInCanadaCAPlease leave a review on iTunesShopping on Amazon.ca See acast.com/privacy for privacy and opt-out information.

36mins

22 May 2018

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Voice in Canada - Alexa and Aging with Heidi Culbertson

Voice in Canada Briefcast

May 22, 2018 See acast.com/privacy for privacy and opt-out information.

1min

22 May 2018