B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform
How To Sell To Your Audience Without Getting Too 'Salesy' with Chad Sanderson
Marketer of the Month
Marketing techniques have grown and so has your audience. Customers no longer want to just be sold to, which is not as easy a task as it seems. You need to center your marketing strategies around your customers' needs. And we have Chad Sanderson to help you do just that. Check out our latest episode of the Marketer of The Month podcast to learn how you can engage your customers with your product without coming off as too 'salesy'.
Chad Sanderson, Sales & Marketing, Business Strategy Consultant
Scaling Up Services
Chad Sanderson has been leading sales and marketing teams to success for over 20 years through his proven and predictable ValueSelling Framework. Chad, who has been named a Top 5 Emerging Training Leader, has worked in sales, built teams, and achieved targets -- both within organizations and as a consultant. He cuts through the outdated, theory-based “fluff” so often attributed to sales training, and gets down to the nitty-gritty with a raw, no-BS perspective to look at what is working, what’s not working, and where there may be opportunities to drive predictable revenue growth through sales optimization.
Host Warren Wandling takes you behind the scenes to get to know a variety of leaders and the keys to their success. Discover strategies, tips and resources from leaders and entrepreneurs who have overcome obstacles to build resilience and achieve success. In this episode, Warren introduces you to Chad Sanderson. Episode 60 – ValueSelling Framework with Chad […] The post ValueSelling Framework with Chad Sanderson appeared first on Warren Wandling.
GFL 94: How to Consistently Exceed Your Sales Quota — With Chad Sanderson
Go For Launch — Grow Your Business & Your Life
This episode of the Go For Launch podcast features Chad Sanderson, on the topic of how to exceed your sales quota. Chad an award-winning sales, marketing and business strategy consultant with more than 20 years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is Managing Partner of , where he is a sought-after and trusted advisor who helps global companies optimize sales across markets and verticals, and drive predictable revenue growth. Before joining ValueSelling Associates, Chad spent 11 years as an executive in the digital agency space. He has consulted with and enabled major brands, including Adobe, Verizon Wireless, eBay, Microsoft, Chrysler, and the Minnesota Vikings, just to name a few. Chad credits the ValueSelling Framework methodology for his ability to consistently exceed quota. Within four months of applying the formula, he closed his first $1 million deal. Since then, he has trained his sales and marketing teams in the ValueSelling Framework, resulting in their ability to deliver record-setting results quarter over quarter. Chad also hosts The B2B Revenue Executive Experience podcast.
Today’s guest is Chad Sanderson, who has been leading sales and marketing teams to success for over 20 years through his proven and predictable ValueSelling Framework. Chad, who has been named a Top 5 Emerging Training Leader, has worked in sales, built teams, and achieved targets -- both within organisations and as a consultant. He cuts through the outdated, theory-based “fluff” so often attributed to sales training, and gets down to the nitty-gritty with a raw, no-BS perspective to look at what is working, what’s not working, and where there may be opportunities to drive predictable revenue growth through sales optimisation.
Chad Sanderson, ValueSelling Associates– The Sharkpreneur podcast with Seth Greene Episode 404 Chad SandersonChad Sanderson is the managing partner of ValueSelling Associates. He is an award-winning sales, marketing and business strategy consultant. He has 20 years of proven results driving revenue growth, facilitating market expansions, and building high performance teams. Chad was selected by Training Magazine as one of the top 5 emerging training leaders and knows the sales world inside and out. He worked in sales, built teams, and achieved targets – both within organizations and as a consultant. He has a podcast called The B2B Revenue Executive Experience where he holds inspiring conversations with revenue executives. Listen to this informative Sharkpreneur episode with Chad Sanderson about using the ValueSelling Template to run sales and marketing teams.Here are some of the beneficial topics covered on this week’s show:● Why the ValueSelling Template works for small businesses and large corporations. ● How to uncover someone’s perception of value by managing a conversation. ● The importance of asking the right questions to the right people to get the best results.● Why it’s crucial to slow down and uncover the other person’s perspective first.Connect with Chad:Guest Contact InfoTwitter @ValuSellingFacebookfacebook.com/ValueSellingAssociatesLinkedIn linkedin.com/in/chadsanderson YouTubeyoutube.com/user/ValueSellingAssoc/feedLinks Mentioned:valueselling.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Reaching Your Buyers with Vortex Prospecting - Chad Sanderson - Hard Corps Marketing Show #136
The Hard Corps Marketing Show
As technology is driving the way that humans interact, it is easy for it to become the main focus in the sales and marketing world. However, if technology becomes the main focus, how will sales and marketing professionals be able to communicate effectively with their buyers, if their soft skills become diminished from having less experience of forming a true human connection? A Sales and Marketing Leader, Podcast Host of The B2B Revenue Executive Experience, and the Managing Partner of ValueSelling Associates, Inc., Chad Sanderson, urges sales and marketing to not lose their soft skills edge by relying too much on technology. He provides expertise around gaining the perspective of your buyers and using the vortex prospecting approach to engage with your buyers through multiple channels. Takeaways: Communicating effectively with buyers is about understanding another person’s perspective and trying to get them to see a different point of view. “You need to understand how to shut up and listen sometimes.” - Chad Sanderson Is your team relying on the technology to connect with customers, or are they utilizing their communication skills to consider the phrasing of their emails, the length, and whether or not it actually addresses challenges that the buyer has? Vortex Prospecting is a framework used with value selling, with the focus on another human’s perspective. The first thing to consider with value selling is who am I after, what is their role, and what is their industry? Then do your research to understand the industry trends and challenges the person in that particular role is having. Once you understand the challenges of your buyer, you can pull content and valuable information that directly addresses their problems. Vortex Prospecting uses a psychology based approach called priming of memory, meaning that through the touches that marketing and sales has with their buyers, they create an essence of a relationship that has not truly happened yet. Put in the work of using a multi-channel approach to engage with your buyers through phone, email, social media, networking, events, and groups. When you communicate with your buyers through these different channels consider framing your content around triggering anxiety, influence, and motivation. Triggering anxiety from a marketing and sales perspective is designed to elicit an emotional reaction by bringing future consequences of inaction today, to the present. Influencing your buyer is about showing them that your company has solved these problems for other companies similar to theirs, this is the time to bring out your case studies. Motivation is about getting your buyer to then take action after anxiety has been triggered and the influence has been instilled. It all comes down to respect. If you respect yourself enough as a professional in your role, take the time to put in the work and get to know the role you are selling to. Understand that the grind is a part of your job and put in your prep work. “You are going to be relegated to the level you sound like.” - Chad Sanderson If you are a marketing coordinator or an SDR that finds themselves having to speak to a room full of executives, educate yourself and speak their language. Start reading the same books they are, understand how the business functions, and what each role is responsible for. Career Advice from Chad - Don’t let the fear dictate your choices. Amplify your level of creativity, curiosity, and grit, and just go for it! Links: LinkedIn: https://www.linkedin.com/in/chadsanderson/ Twitter: lhttps://twitter.com/sandersonc Email: email@example.com Phone: 303-834-5932 ValueSelling Associates, Inc.: https://www.valueselling.com/ The B2B Revenue Executive Experience Podcast: https://www.valueselling.com/podcast Busted Myths: Technology is the answer and more martech is going to increase connection. - The focus is about people. If people do not have the soft skills to communicate with their buyers effectively, and the technology is put first, then they are not going to be able to close deals because they will not be able to connect with their buyers.
Episode 293: Transforming the Way Organizations Articulate Their Value with Chad Sanderson of ValueSelling Associates
Integrate & Ignite | Marketing Insights to Inspire
“We have to Sherpa the conversation.” Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework and the host of “The B2B Revenue Executive Experience” podcast. Throughout his career, he has consulted with and enabled major brands, including Adobe, Verizon Wireless, eBay, Microsoft, Chrysler, Fidelity, Thomson Reuters, and the Minnesota Vikings, to name a few. Listen & Learn: Crafting Differentiator Vision Matches for clients. Defining a value probe. Connecting with everyone who touches the revenue funnel. Why the problem matters – and not the problem itself – is what’s important. The value buying process. The difference between a super-performing and an under-performing sales company. TO LEARN MORE ABOUT, VALUESELLING ASSOCIATES, CLICK HERE. TO FIND CHAD SANDERSON ON LINKEDIN, CLICK HERE. People-first marketing is our focus. Call Lori Jones today to learn more. 303-678-7102
Dream Business Radio #381On this week’s show I interview Chad Sanderson. Chad has been leading sales and marketing teams to success for over 20 years through his proven and predictable ValueSelling Framework. A fun and ‘val-ue’ based interview.Download MP3Connect to Chad on their website: www.valueselling.com