Cassandra is almost certainly a key part of your Friday nights in, as co-founder of Proper, the UK's biggest independent snack company. She tells Rhiannon how even the toughest life lessons can be useful, and how not to worry about what other people think of you.
Creativity in business with Cassandra Stavrou of Proper
Pioneers with John Amaechi
Cassandra Stavrou is the co-founder of healthy snacks company Proper (formerly Propercorn). She tells John Amaechi why creativity is so important in business, how she faced resistance when she was starting out due to her gender, and why she was always confident her brand would be a success.
Cassandra is the co-founder of PROPERCORN, the UK’s number one, premium popcorn brand. Starting the business from her mum’s kitchen when she was just 25, Cassandra now leads a team of 35 from their offices in London, selling some 3 million packs of their award-winning popcorn every month.Since first launching in 2011, Cassandra has worked tirelessly to create a dynamic business, grounded in passion for food and creativity. Unwilling to compromise on taste or health, PROPERCORN’s collection is now available in 10 countries, with the business emerging as the 5th fastest growing independent company in Europe.Since successfully launching PROPERCORN, Cassandra has made mentorship of others, both internally and externally, an enormous part of her working life. Her passion for entrepreneurship has seen her involved in Warehouse’s Women to Watch initiative, Marie Claire @work live and Ted X events, as well as writing for the likes of Forbes, the Telegraph and The Grocer. Cassandra has also worked with DEFRA as a Great British Food Pioneer and is on the government’s newly formed Food and Drink Sector Council.Most recently, PROPERCORN launched a POP IN initiative, offering desk space and mentoring to budding entrepreneurs at their London HQ. Cassandra was rewarded for her efforts in both business and mentorship in 2016, receiving the prestigious Veuve Clicquot New Generation Award. PROPERCON has been awarded B Corp status: meeting the high standards of overall social and environmental performance, transparency and accountability, verified by B Corp.Find out more about PROPERCORN: www.propercorn.comFollow Cassandra: instagram.com/cassandrastavrouAs always, huge thanks to our sponsor, Try Tuesday. Sign up for free at www.trytuesday.comSubscribe to The Lifestyle News Hound on iTunes: tinyurl.com/tlnhpodcastFollow us on Instagram (@thelifestylenewshound) www.instagram.com/thelifestylenewshoundFollow Emma Forbes (@emmaforbeslifestyle) and Gemma Sheppard (@sheppardstyle)This episode of The Lifestyle News Hound was recorded and produced by Daniel Lucas of @DpictMedia. Music by Rebecca Huston.
How to stand out from the crowd — Propercorn's Cassandra Stavrou and Ryan Cohn
The Gentleman's Journal Podcast
Cassandra Stavrou and Ryan Cohn are the co-founders of Propercorn, the UK's best selling popcorn brand. The pair started the company in 2011, and back then they used a cement mixer and a paint sprayer to cook up their first batches. Today, Propercorn sells a packet of popcorn every second. In a today's episode, Cassandra and Ryan discuss building a healthy start-up culture from scratch; the keys to a winning sales pitch; and why Winnie the Pooh is an excellent guide to modern life. The Gentleman's Journal Podcast is brought to you by Martell Cognac. Our thanks once again to Mark's Club for playing host.
SheerLuxe Success Stories: Cassandra Stavrou, Founder Of Propercorn
Leaving a graduate job in advertising to work in a pub and live with your mother doesn’t sound like an obvious start for success, but that’s exactly what Cassandra Stavrou, Co-Founder of Propercorn did. Spotting a gap in the market for healthy-yet-tasty popcorn, Stavrou launched her business in 2011; a brand now synonymous with exotic flavours and standout packaging – with a team of 40, a business turning over £13m a year and sales of popcorn at 3m bags a month. Listen now to discover what led Stavrou to create the ingenious snack, how she saved the money to make her dream a reality, the secrets behind Propercorn's unique flavour combinations and the ways she ensures the business stays ahead in such a competitive marketplace – including what's coming up next for the foodie-favourite brand. See acast.com/privacy for privacy and opt-out information.
Cassandra Stavrou on Jazz Shapers with Mishcon de Reya. Jazz Shapers in association with Mishcon de Reya broadcasts every Saturday at 9am, with a repeat on Monday at 5am, just before the Business Breakfast.Presented by broadcaster and Mishcon de Reya’s Director of Business Development Elliot Moss, Jazz Shapers shares music from the risk takers, leaders and influencers of jazz, soul and blues, alongside interviews with their equivalent in the business world: entrepreneurs who have defined and shaped business categories and ways of operating, defying convention and have gone on to achieve great success.With more than 900 people, Mishcon de Reya is an independent London-based law firm that serves an international community of clients. In their words: "We appreciate the privilege of sitting alongside our clients as a trusted advisor. Building strong personal connections to our clients and their businesses is important to us. It is for these reasons we say ‘It’s business. But it’s personal.'
"I guess you need that little bit of a kick to really make that leap, and for me that came in a bit of serendipity. I went back home and told my mum the idea...my dad died when I was sixteen...and she reminded me that the last present he had bought me was a popcorn machine. " On today show I welcome Propercorn founder Cassandra Stavrou who quit her high flying ad agency job to move back in with her mother and started experimenting with flavours, for what has turned out to be one of the fastest growing snacks in the Uk, with sales forecast to reach close to £20 million in 2017. Cassandra talks about having the confidence to quit your job and start your own business. And how a meeting with Innocent's Richard Reed led to her recruiting a co-founder. Plus how a cement mixer and car spray painting kit all played their part in creating the brightly coloured popcorn snack you see everywhere from Tesco meal deals, to abroad in over ten countries.
SOS043: How To Turn A Small Idea Into Millions With Cassandra Stavrou
She Owns Success
Cassandra Stavrou of PROPERCORN shares how she has taken the business from a small idea into an international success with a turn over of over £10million. The incredible woman and entrepreneur talks openly about her lowest moments during the launch and growth of PROPERCORN, struggling to get the business off the ground, the mindset that’s needed to grow a business to international status and what it takes to build a passionate and motivated team.