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Maria Pergolino Podcasts

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11 of The Best Podcast Episodes for Maria Pergolino. A collection of podcasts episodes with or about Maria Pergolino, often where they are interviewed.

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11 of The Best Podcast Episodes for Maria Pergolino. A collection of podcasts episodes with or about Maria Pergolino, often where they are interviewed.

Updated daily with the latest episodes

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Maria Pergolino - Doing More with Less: Why Only Investing in What You’re Really Good at Is the Key to Growth Success

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Let’s face it: we can’t do everything. Not well, at least. Just ask Maria Pergolino, CMO at ActiveCampaign (with high-impact tours at Anaplan, Apttus, and Marketo). She discovered the trick to growing rapidly and reliably, and it’s actually very simple - discovering what differentiates you from everybody else and investing heavily in those channels and strategies. Tune in to learn how one of the best CMOs in the industry keeps her growth numbers strong, wherever she happens to work.

Aug 13 2020 · 16mins
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#21, Maria Pergolino, Prioritizing the customer's voice & customer experience as the main lever of growth in B2B marketing today

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Maria Pergolino is Fearless.

Having led demand generation at the company that invented demand generation, a successful run at Apttus, Anaplan and now as CMO at ActiveCampaign, there’s no question that Maria knows a thing or two about B2B marketing. She has built some of the best marketing teams in Silicon Valley, and as time allows, pays it forward by sharing her best practices with the industry that she herself helped shape.

That’s how I first got introduced to Maria and thrilled to have her on this week's episode. 

Connect with Maria: 

Connect with Poya Osgouei:

Connect with Robby Allen:

--- Support this podcast: https://anchor.fm/unchartedandeclectic/support
Jun 16 2020 · 31mins
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1227: Why Empathy is a Key Leadership Strategy for a CMO w/ Maria Pergolino

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Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa.

We are sharing this episode of The Marketer’s JourneyRandy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council.

What they talked about:

- Why you should let the email marketer get on with sending email - How Maria’s high points were also her low points - The 2 pieces of advice for a senior marketer to jump into the executive team --Mentorship vs. Sponsorship Balancing over 80,000 customers

Find The Marketer’s Journey on Apple PodcastsSpotify, and here.

Mar 14 2020 · 39mins
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#ABM 13: Amplify Your Voice: Turn Your Entire Company Into Marketers w/ Maria Pergolino

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I've never met a marketer that had too many resources. No one ever says, "I have too much time, too many people, and too much money to amplify this company's voice."

But it's unlikely you'll get handed the resources you need. So how do you get more out of your current marketing activities with the budget you already have?

Turn your entire company into marketers.

What if every one of your employees and every partner worked to share your message? Serious network growth, right? How do you put the tools in place to facilitate that networked effect?

On this episode of  B2B Growth Show, Dan Frohnen, CMO at Sendoso, interviews Maria Pergolino, Chief Marketing Officer at ActiveCampaign, about amplifying your voice through internal marketing. In this conversation, Dan and Maria talk about using technology to personalize marketing and the value of doing internal marketing first.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Feb 24 2020 · 26mins
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60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First

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ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share:
- how the company netted 80,000 customers by focusing more on product and less on marketing
- why she's joined the company now and how marketing will continue to fuel growth, and
- why they're leaning into brand and an already established community to grow
Nov 25 2019 · 44mins
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Marketer's Journey: Why Empathy Is a Key Leadership Strategy for a CMO w/ Maria Pergolino

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Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa.

On this first episode of The Marketer’s Journey, I got to talk with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council.

What we talked about:

  • Why you should let the email marketer get on with sending email
  • How Maria’s high points were also her low points
  • The 2 pieces of advice for a senior marketer to jump into the executive team
  • Mentorship vs. Sponsorship
  • Balancing over 80,000 customers

Find The Marketer’s Journey on Apple Podcasts, Spotify, and here.

Nov 11 2019 · 37mins
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SaaStr 198: Decision-Making in B2B Marketing; Instinct or Data-Driven, How To Create True Alignment Between Sales and Marketing & Why Sometimes You Have To Throw The Marketing Playbook Out The Window with Maria Pergolino, CMO @ Anaplan

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Maria Pergolino is the CMO @ Anaplan, the company that allows you to accelerate decision-making with effective planning. To date, Anaplan have raised over $299m in funding from the likes of Meritech, Salesforce Ventures, Shasta, DFJ Growth and more incredible names. As for Maria, prior to Anaplan, Maria was Senior Vice President of Global Marketing and Sales Development at Apttus, where she directed go-to-market strategy, sales development, customer advocacy, demand generation, strategic events and communications initiatives. She also has held leadership positions at Marketo, Shunra Software (acquired by Hewlett-Packard), and Chubb Ltd. It’s also important to note, Maria is renowned for building world-class teams that drive growth, product differentiation, and category development.

In Today’s Episode We Discuss:

  • How Maria made her way into the world of B2B marketing? What were her biggest lessons from the days of Marketo?
  • How does Maria balance between instinct driven decision making vs data-driven in B2B marketing? Is there anything wrong with instinct driven? How can marketers confidently back up their thesis with substantive proof? How does one successfully sell that to leadership?
  • Maria is famous for rallying teams around her ideas, what has Maria found to be core to the success in gaining this collective approval and excitement? What is the right way to approach the marketing portfolio of strategies as a whole? What channel or segment is Maria currently most excited for?
  • How does maria evaluate the current event landscape in terms of effectiveness? Are we in a B2B event bubble? How can companies determine whether this is the right strategy for them? Would Maria agree with Joe Chernov, “to do events, you have to have an appetite for losing money? What does Maria and her team do to get the most out of events?
  • What does the term “marketing playbook” really mean to Maria? What does Maria mean when she suggests that marketers can let their own playbook get in the way? Why does maria think it is absurd for there to be misalignment from sales and marketing?

Maria’s 60 Second SaaStr:

  1. What does Maria know now that he wishes he had known at the beginning?
  2. Who does Maria believe is killing it in B2B marketing today?
  3. Advice commonly stated in SaaS that Maria disagrees with?

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin

Harry Stebbings

SaaStr

Maria Pergolino

Oct 29 2018 · 33mins
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747: How to Make Your Company a Company of Marketers w/ Maria Pergolino

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In this episode we talk to Maria Pergolino, Chief Marketing Officer, Anaplan.

Maria shares how to cast a vision that gets other departments (and your entire company) excited about contributing to the role of marketing. We discuss how to engage other departments in projects Marketing is working on, to generate more sharing throughout the organization.

She shares her thoughts on going from a CM-"No" to a CM-"Yes" by flipping the script on typical social media policies & collaborating on ideas with individuals throughout your organization.

We also preview a fun session at the #FlipMyFunnel Conference Maria will be heading up, along with some other great names in B2B Sales & Marketing: Account Based Marketing Family Feud

Her fellow panelists will include: John Barrows, Trish Bertuzzi, Bridget Gleason, Justin Gray, Matt Heinz, Katie Martell, Kash Razzaghi & Samantha Stone

To get your tickets at for the upcoming event, August 8th in Boston go to: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH

Click here to connect with this guest on LinkedIn.

Aug 01 2018 · 22mins
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Anaplan CMO Maria Pergolino on Becoming a Marketing Leader

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Maria hired me at Marketo back in 2011 and taught me everything I know about inbound marketing and marketing automation. Listen in as Maria and I chat about the golden days of marketing automation before she lays down the law with a refreshing look at account based marketing strategy,  sales and Marketing alignment, and what it takes to be a leader.  

Jan 14 2018 · 46mins
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Episode 44 Maria Pergolino, Dec 2017

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Maria Pergolino has a list of accomplishments unmatched by many in our space. It’s a mile long and growing.

If you haven’t met Maria or seen one of her many talks, you’re missing out. Now’s your chance. Tune in on this week’s Sales Development Podcast!

Listen in on how one of the top minds in our field thinks about aligning Sales Development, Marketing, Field Events and other parts of the organization to maximize pipeline and revenue. She’s also quite witty and a lot of fun to interview.

Recently, Maria joined Anaplan as the CMO. I’m excited to see how she competes in this market and takes that team to the next level!
Dec 28 2017 · 43mins
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