Maria Pergolino

13 Podcast Episodes

Iteration over experimentation, with Maria Pergolino

Iteration over experimentation, with Maria Pergolino

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: J... Read more

22 Aug 2022

28mins

Strategies to Drive Brand Differentiation with Maria Pergolino, CMO of ActiveCampaign

Strategies to Drive Brand Differentiation with Maria Pergolino, CMO of ActiveCampaign

This episode features an interview with Maria Pergolino, CMO of ActiveCampaign. ActiveCampaign gives businesses of all s... Read more

9 Aug 2022

40mins

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How We Got There: Maria Pergolino, CMO at ActiveCampaign

How We Got There: Maria Pergolino, CMO at ActiveCampaign

Maria Pergolino, CMO at ActiveCampaign, after working with Marketo, Apttus, and Anaplan has built much of her career in ... Read more

28 Aug 2021

24mins

Guiding Brand Narrative - Maria Pergolino - Hard Corps Marketing Show #238

Guiding Brand Narrative - Maria Pergolino - Hard Corps Marketing Show #238

How do we improve our accessibility for customers? What is the best way to engage with them in the ever expanding digita... Read more

1 Feb 2021

1hr 12mins

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Maria Pergolino - Doing More with Less: Why Only Investing in What You’re Really Good at Is the Key to Growth Success

Maria Pergolino - Doing More with Less: Why Only Investing in What You’re Really Good at Is the Key to Growth Success

Let’s face it: we can’t do everything. Not well, at least. Just ask Maria Pergolino, CMO at ActiveCampaign (with high-im... Read more

13 Aug 2020

16mins

#21, Maria Pergolino, Prioritizing the customer's voice & customer experience as the main lever of growth in B2B marketing today

#21, Maria Pergolino, Prioritizing the customer's voice & customer experience as the main lever of growth in B2B marketing today

Maria Pergolino is Fearless. Having led demand generation at the company that invented demand generation, a successful r... Read more

16 Jun 2020

31mins

60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First

60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First

ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share: - how the company netted 80,000 customers by focusing m... Read more

25 Nov 2019

45mins

Ep #1: Why Empathy Is a Key Leadership Strategy for a CMO w/ Maria Pergolino

Ep #1: Why Empathy Is a Key Leadership Strategy for a CMO w/ Maria Pergolino

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their ... Read more

11 Nov 2019

37mins

SaaStr 198: Decision-Making in B2B Marketing; Instinct or Data-Driven, How To Create True Alignment Between Sales and Marketing & Why Sometimes You Have To Throw The Marketing Playbook Out The Window with Maria Pergolino, CMO @ Anaplan

SaaStr 198: Decision-Making in B2B Marketing; Instinct or Data-Driven, How To Create True Alignment Between Sales and Marketing & Why Sometimes You Have To Throw The Marketing Playbook Out The Window with Maria Pergolino, CMO @ Anaplan

Maria Pergolino is the CMO @ Anaplan, the company that allows you to accelerate decision-making with effective planning.... Read more

29 Oct 2018

33mins

747: How to Make Your Company a Company of Marketers w/ Maria Pergolino

747: How to Make Your Company a Company of Marketers w/ Maria Pergolino

In this episode we talk to Maria Pergolino, Chief Marketing Officer, Anaplan. Maria shares how to cast a vision that get... Read more

1 Aug 2018

22mins

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