#4: Talking Zebras with Jess MacIntyre and Natalie Moores
Pros and Comms
Zebras are a perfect analogy to describe purpose driven businesses. Purpose and profit may seem like they’re at opposite ends of the spectrum, but for real change as a business it’s essential to balance them both equally. In this episode I’m joined by Jess MacIntyre and Natalie Moores, the founders of marketing communications agency Mac and Moore. They’re taking the lessons they’ve learnt from the marketing industry and working with changemakers to help them reach their audience. We talk about their experiences in the marketing industry, their motivations to become a zebra business and work with other purpose driven businesses, and their advice on starting a new business. For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-zebras/ Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai
Jessica Manintire and Natalie Moores are the co-founders of a fantastic communications agency called Mac & Moore. Where do I start, in 2016 on the back of the doom and gloom of Trump, Brexit, they really wanted to see a change in the world so they set up the agency. They were in-house at agencies before and worked with a tech startup that failed, and at that point, they joined forces and decided to do something a little bit different. About 3/4 of the way into the interview Jess quotes an author who says, i’m completely happy when my brain, heart and gut aligns and I think you’ll hear that come through in their stories. They truly live their purpose and have built an amazing business around it. We discuss everything from: What profit and purpose actually means How to get purpose right Black lives matter Why female founders need to be more resilient that their male counterparts. Launching a business in 2016, although 2016 seems calm and uneventful by 2020 standards If you are remotely interested in, Making the world better, then you will find this conversation to be absolutely fascinating, so without me keeping you in suspense any further, my conversation with Natalie Moores and Jessica Macintyre.
Episode 2 - We can. We will. with Jess MacIntyre and Natalie Moores, Co-Founders of MAC + MOORE
She can. She did.
Given that marketing/PR/advertising spend is commonly one of the first budgets to be cut during periods of economic uncertainty, I thought it would be beneficial to so many of you that are running service-based businesses to hear from my good friends and two of the smartest women I know, Jess MacIntyre and Natalie Moores, Co-Founders of Mac + Moore.Having launched their plug-in marketing consultancy (that considers the likes of NOW TV, The British Library and numerous female-founded companies as clients) back in 2016 after both being made redundant, it's safe to say that these two know a thing or two about making the very best our of a bad situation.On Saturday morning, the three of us caught up on Zoom so that I could pick their brains for advice for each and every one of us and find out what they've prioritised as business owners to ensure that Mac + Moore weathers the Covid-19 storm...She can. She did. is hosted by Fiona Grayson (that's me, hello!) and was launched in August 2017.The good old social handles should you fancy a further peek!She can. She did. @shecanshedidMac + Moore @macandmoore See acast.com/privacy for privacy and opt-out information.
Glenn Fisher talks to Jess MacIntyre and Natalie Moores, the creative minds behind marketing agency, Mac & Moore, about their creative influences, the inherent gender bias in business and each other's strengthens and weaknesses.NOTES ON THE PODCAST:Jess MacIntyre and Natalie Moores are the founders of Mac & Moore, a creative marketing agency based in London, UK. You can find out more about the services they provide by visiting their website here: https://www.macandmoore.com/Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2RQLevVHow to Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2LySgV3You can find out more about Joanne Abeyie's work by following her on Twitter here: https://twitter.com/Joanna_AbeyieHow the be a Woman by Caitlin Moran is available on Amazon here: https://amzn.to/2LI4WczCreative Blindness by Dave Trott is available on Amazon here: https://amzn.to/2RWZ5BaYou can find out more about Diane Arbus here: https://en.wikipedia.org/wiki/Diane_ArbusYou can check out Project Fearless here: https://www.projectfearless.org/For more free insight into copywriting and marketing, visit: allgoodcopy.com/
Episode 5 - with Jess MacIntyre & Natalie Moores, Co-Founders of Mac & Moore
She can. She did.
This week I got to sit down for a chat with the wonderful Jess MacIntyre and Natalie Moores – aka. the Ant and Dec of the marketing world and Co-Founders of Mac & Moore - the London-based but UK-wide marketing company that counts Now TV and Transport London as well as a roster of female founded businesses as clients. We discuss everything from how they navigated the process involved in launching a business together as equal partners when Jess had previously been Nat’s boss; why supporting women in business is so much more than sharing an inspirational quote on Instagram (hear hear!) and the steps they’ve taken to incorporate that ethos into the core of their company; to their thoughts on the competition when anyone and everyone could technically market themselves as a service-based specialist online nowadays and how they position themselves in the market as a result. The two also touch upon the traumatic ordeals that they’ve both encountered in their personal lives that have at times meant they were crumbling in private behind the scenes. As Jess says so well, we must learn “to put the oxygen mask on ourselves first” as business owners. As we go on to discuss however, putting that advice into practice isn’t always the easiest thing to do at first… Since recording this interview, Jess and Nat have become really important women in my life (I'm updating this description in January 2020 FYI!) and this chat will go down as a firm favourite of mine because it came at a time in my life when I really needed to hear what these two had to say. I hope you enjoy it. She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward! The good old social handles should you fancy a further peek! She can. She did. @shecanshedid Mac & Moore @macandmoore Xero @xero See acast.com/privacy for privacy and opt-out information.