#40: A 30-Year Dream To Work For a Top Surfing Mag and Now He Owns It? Ray Bisschop from Surfing Life
Surf Coast Creatives
Our guest for this episode of the podcast is the editor and owner of Surfing Life Magazine, Ray Bisschop.Ray has been described as a “visual marketing genius” by some of his peers. He’s also a designer, photographer, loving husband and devoted Dad who started surfing about 35 years ago.In fact, surfing lit the spark for an interest in all things creative. These two elements combined have led Ray on a three-decade journey to become owner and publisher of Surfing Life magazine, But he had his fair share of challenges in between. He spent 30 years dreaming of the day he could for a blue-chip surf mag like Surfing Life. The lesson? Do not give up on your dreams. There is so much wisdom packed into this episode of the podcast along with some ripping yarns. We cover: The definition of a creative and what is an entrepreneur?30 years later, never give up on your dreams.The most sustainable thing you can do when it comes to work…How budding surf photographers and writers can get published in a mag like Surfing Life.The difference between print and digital media – kind like coffee makers and instant coffee!Plus, so much more…About Ray Bisschop:Ray dreamt about working at Surfing Life magazine for the last 30 years. Starting out as a graphic designer who'd always surfed, he thought there could be nothing better than working in the same field as your passion. Thirty years later, Ray is doing precisely that.He’s seen it all in his long career, from working as an analog designer to web, photography, video, and social media, finishing up as a Creative Director before taking on his current role. The one takeaway Ray has from this whole experience is... “never give up on your dreams.”Ray is a firm believer that the more we learn about technology and ourselves, the more we understand how certain things can never be replaced like a mother's warm hug, a cold glass of beer, and the visceral effect a print magazine has on readers. Connect with Ray Bisschop on:Website: https://www.surfinglife.com.au/LinkedIn: https://www.linkedin.com/in/raybisschop/?originalSubdomain=auFacebook: https://www.facebook.com/raybisschopInstagram: https://www.instagram.com/raybisschop/Twitter: https://twitter.com/raybisschop/ Catch Surf Coast Creatives on:Website: https://surfcoastcreatives.com/Facebook: https://www.facebook.com/surfcoastcreatives/Instagram: https://www.instagram.com/surfcoastcreatives
Ray Bisschop on How To Live the Life of Your Dreams
Barrels and Business
Ray Bisschop is a visual marketing genius, designer, photographer, loving husband and devoted Dad who started surfing about 35 years ago, around the same time he started his passion of all things creative, these two things have led him three decades later to become owner and publisher of Surfing Life magazine, but there’s been a lot in between. When he started as a designer 30 years ago it was always a dream to work for Surfing Life… that just means don’t give up on your dreams. In this episode Ray takes on his journey from being a kid with a dream to the man who is living a life that far succeeds. He tells us about the importance of being ready when the opportunity of your dreams comes knocking... being eager and "wanting" something just isn't enough, you need to prepare yourself and build the right skills in advance.Ray is a defender of PASSION. Passion as a way of life. Most of you have probably heard the age old saying "love what you do, do what you love", well that would be a mantra made just for this man. He explains to us how mistakes and fuckups prepared him to own his dream business, and the importance of feeding your dream and feeling your passion is the key to achieving success.As any surfer knows, surfing is not just a sport, it's a way of life. A way to connect to disconnect from electronic devices, reconnect with nature and tap into your creative side with an awakened and refreshed mind. For Ray, there is no work-life balance, it's all about life.Before this episode we turned to you the listeners and asked what you would like Jade to hit Ray with, this led us on to a detailed conversation about diversity in terms of gender, race and sexuality in the competitive and business side of the sport. A great question about whether or not print (and magazines) was dead lead us down the rabbit hole on the environment issues and impact the industry has on our planet. Oh, and of course the question of wave pools -, good or evil, begged to be answered.....Tune in and learn how living and working with passion can lead you to the business of your dreams!Key Points:(00:00) - Welcome Ray Bisschop to Barrels and Business!(02:59) - What was the journey to make your dream your reality.(04:47) - What you need to do to be ready when your DREAM finds you(07:10) - Why mistakes and fuckups are so important when starting your own business(10:10) - When the opportunity of owning Surfing Magazine appears.(13:05) - Is print media dead? magazines industry vs. online media, surf business and surf industry as a niche.(20:13) - Benefits of reading paper instead of reading on a screen, Ray recommends some books about surfing:Bali Heaven and Hell https://www.surfinglife.com.au/product/bali-heaven-and-hell/The Rip Curl Story https://www.surfinglife.com.au/product/the-rip-curl-story/Operation Playboy: Playboy Surfers Turned International Drug Lords - The Explosive True Story https://www.amazon.com/Operation-Playboy-Surfers-International-Explosive/dp/1787476960Barbarian Days: A Surfing Life https://www.amazon.com/-/es/William-Finnegan/dp/0143109391(29:43) - The rebirth of print media - how printed magazines & books are 'good' for the environment(34:06) - Gender Equality - how Ray and his wife run a gender equal business in a male dominated industry(52:13) - How to secure a surf sponsor - the techniques for getting a good sponsor onboard(55:35) - Relationship Building techniques and lessons(1:15:00) - How will the growth of waves pools affect the surf industry?(1:31:00) - The business decision behind the World Surf League (WSL) new format.(1:41:00) - Tips for business owners to survive during COVID.(1:50:00) - Sustainability in surfing.(2:01:00) - Ray's thoughts about Mastery.Key takeaways and quotes:If the opportunity of your dreams appears, you need to be ready: “I think that people really want something to happen but they don´t understand everything they can do to actually make it happen. Generally, when it does happen, because often does, they don’t have the skills , they don't have the ability to push through the hard times”Follow your passion wherever it leads you: “All dreams turn into reality to me, it's just following your passion wherever it leads you”Learn from mistakes: “There is no such thing as perfect so if you get it wrong who cares? As long as you learn something from getting it wrong, then getting it wrong was a good thing”When you are passionate about your work: "there is no work-life balance, it's all about life."The guiding principle of business “Passion is the only requirement. What color is, what gender is, what year how old you are doesn't matter if you're passionate” “Building a relationship, has nothing to do with making money” Done is better than perfect “The word perfect should be taken of the English language because there is no such thing as perfect, it's an impossible goal. PERFECT IS B*T.” Dealing with COVID in business “I feel like the people who already knew how to pivot before COVID had no problem during COVID, it’s a state of mind that makes you effective as a person and a professional no matter what”Connect with Me and the Barrels and Business Community:Website: https://www.barrelsandbusiness.com/Facebook: https://www.facebook.com/barrelsandbusiness/Instagram: https://www.instagram.com/barrelsandbusiness/Linkedin: https://www.linkedin.com/in/jadegreenau/YouTube: https://bit.ly/jadegreenytAcast: https://shows.acast.com/barrelsandbusiness/episodes/welcome-to-the-barrels-and-business-podcastConnect with Ray:Surfing Life website: https://surfinglife.com.auFacebook: https://facebook.com/ray.bisschopInstagram: https://instagram.com/raybisschopTwitter: @raybisschop - https://twitter.com/raybisschopLinkedin: https://linkedin.com/in/raybisschopMentioned resources:BooksBali Heaven and Hell https://www.surfinglife.com.au/product/bali-heaven-and-hell/The Rip Curl Story https://www.surfinglife.com.au/product/the-rip-curl-story/Operation Playboy: Playboy Surfers Turned International Drug Lords - The Explosive True Story https://www.amazon.com/Operation-Playboy-Surfers-International-Explosive/dp/1787476960Barbarian Days: A Surfing Life https://www.amazon.com/-/es/William-Finnegan/dp/0143109391Others:Surfing Life Books Store https://www.surfinglife.com.au/product-category/surfing-books/The Paddle Out Podcast https://open.spotify.com/episode/4gnlxS6hb5SFZ3V25ojDV7?si=ftEgrZ7ARJWPfwgz5uBD1gWSL https://www.worldsurfleague.com/posts/453410/new-championship-tour-format-2021Surfing Australia https://surfingaustralia.com/Art of Living https://www.artofliving.org/global/homeNotox https://notoxsurfboards.com.au/ See acast.com/privacy for privacy and opt-out information.
Ep.43 - Ray Bisschop. Surfing Life Magazine Publisher. Industry insights, Surf Photographer of the year.
Australian Surfing Life magazine (ASL as it used to be named) was a stable of my grommethood...first released in 1985, I didn't come across it untill two years later when my addiction to surfing began. When I hit my teens and our tiny coastal town had a dedicated newsagents, the only thing better than walking the 40mins to the shop, pulling the mag from the stand and thumbing the glossy pages of endless waves and being transported to tropical locations, the only thing better was not having to put it back and actually being able to pay for a copy.Ray Bisschop, the now publisher of Surfing Life magazine contacted me a couple of days ago, I've been chasing him down for an interview for months "Mate, we're running a competition your listeners will probably...definitely be interested in." he said to me..."Entries close in a couple weeks!" Listen to this episode to hear industry insights and how you can become Surfing Life Magazine Surf Photographer of the Year.Chasing Clarity is also holding a competition for ALL of you! COMPETITION!!Joli has agreed to judge the winners of the current comp we're running. This is MASSIVE...to put your work in front of someone with four decades of experience should be prize enough...it's HUGE!Winner gets a GoPro Hero 8 thanks to GoPro, 2nd prize $200 cash from me and the Patreon prize winner gets a $100 print credit thanks to Troy at Gold Coast Prints...and he's judging that prize, which is massive as well.To get any feedback our judgement on your work is a learning experience and elevates your craft.Remember it can be any piece of content (image, video clip, painting, seascape etc) as long as its inspired by the Ocean. The point here is to improve your work, get creative and tell me how you achieved it.1 Entry per person and entries should carry in the description how your work improved to get to the point of your submission.Hashtag #2020chasingclaritycomp #goproanzPatreon's Only:Submit 1 piece of content on your insta and hashtag#2020ccpatreon #gcprintsI'd love to see your work and hear your thoughts about my show 'Chasing Clarity' Please get in touch via Instagram - @senseiodellIf you want to help the show grow it's awesome to subscribe, great to rate on your podcast player BUT amazing if you share the show with someone, your stories or a group.Want to suggest a guest or be a guest? Hit me on the Gram...I will ask you about yourself and what the listeners can learn from you.If you'd like to support the show for less than a cup of coffee a month you can search the show on Patreon or use the link below:https://www.patreon.com/user?u=15926773The Chasing Clarity crew are you and:Odell Harris - https://www.instagram.com/senseiodell/Travis Johnson - https://www.instagram.com/travdonjohnson/Jake Brereton - https://www.instagram.com/_jakebrereton_images/Ray Bisschop - https://www.instagram.com/raybisschop/?hl=enSurfing Life Magazine - https://www.surfinglife.com.au/