In this episode, Sarah Bowen and Merle van den Akker invite Matej Sucha (CEO of MINDWORX) onto the podcast to discuss being a CEO of a behavioural science consultancy and what it means to have a behavioural mindset. We discuss how we might improve existing behavioural science training programmes, and why the discussion of "ethical behavioural science" might be having unintended consequences... Finding Matej: Linkedin: https://www.linkedin.com/in/suchamatej/?originalSubdomain=uk Twitter: https://twitter.com/matosucha?lang=en MINDWORX: https://www.mindworx.net/ MINDWORX academy: www.mindworxacademy.com Questioning Behaviour Socials: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)Insta: @questioningbehaviour Twitter: @QB_podcast (https://twitter.com/QB_Podcast) LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/) Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/
Episode 50 with MATEJ SUCHA: Driving Behavior Change in Business
It's All Just a Bunch of BS
Matej Sucha is the founder of MINDWORX, a unique consulting company helping clients understand and use insight from psychology and behavioral economics in domains like marketing, sales, HR and behavior change. He discovered behavioral economics during his studies at the University of Copenhagen in Denmark and ETH Zürich in Switzerland. After gaining experience in the corporate world, he quit in 2015 and fully focused on MINDWORX. Nowadays they are consulting for banks, insurance companies, the telco industry and many more. Matej’s most recent endeavor is a first of its kind online Masterclass Psychology and Behavioral Economics in Marketing where he collaborated with some of the greatest minds from the field.