Dan Norris

Talking Happiness and the Slambo GT with Dan Norris

Black Hops Brewery’s Dan Norris has had more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. Instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It's a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.See omnystudio.com/listener for privacy information.

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Dan Norris is a Australian serial entrepreneur, award-winning content marketer, international speaker and the author of 6 number 1 Amazon best selling books. Dan is also a Co-Founder  of Black Hops Brewing , growing it to be one of Australia's largest independent brewing companies. Dan Co-Founded Black Hops with two other mates and the brewery has gone on to take our numerous Beer awards and is sold nation wide around Australia. Dan is well known for his imaginative content marketing strategies. Creating very transparent content for his customer, it has created a level of engagement with his customers that has been key to the incredible growth of his businesses. Dan tells his story of his business failures over 8 years before becoming an "overnight" success! I hope you enjoy listening to his incredible journey as much as I did!   You can check out Black Hops Brewing online at https://blackhops.com.au/ or following them on @/blackhopsbeer or Dan's personal insta @thedannorris to follow his journey. The Bearded Chat on: iTunes - https://podcasts.apple.com/au/podcast... Spotify - https://open.spotify.com/show/2Pv5X3F... Stitcher - https://www.stitcher.com/podcast/the-... Pocket Casts - https://pca.st/ugmodo6g Google Podcast - https://www.google.com/podcastsfeed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9xSmpPd25rUw%3D%3D #TheBeardedChat Shop The Bearded Chap: https://www.TheBeardedChap.com/ Instagram: ABOUT THE BEARDED CHAT Entrepreneur Luke Swenson & his guests discuss, drink, laugh & debate their way through topics on business, life and everything in between. LUKE SWENSON SOCIAL MEDIA Instagram - https://www.instagram.com/lukeyswenson Facebook - https://www.facebook.com/lukejswenson Twitter - https://www.twitter.com/lukejswenson RECOMMENDED VIDEOS Ep #006 Jasmin Robertson| The Bearded Chat Podcast with Luke Swenson https://youtu.be/fn54Co463fE Ep #002 Adam Blackburn | The Bearded Chat Podcast with Luke Swenson https://youtu.be/UxCDc-9bHwQ  

Buy Dan's Book: https://www.amazon.com/Compound-Marketing-Entrepreneurs-Asset-Building-Strategies/dp/1641844485Check out Black Hops Brewing website:https://blackhops.com.au-------------James Laughlin is a former World champion musician and now Success coach to CEO's, leaders and multi-millionaires.Check out James on IG: https://www.instagram.com/jameslaughlinofficialJames' Life on Purpose Website: https://www.jjlaughlin.comFree eBook: https://www.jjlaughlin.comThe Life on Purpose Facebook Group: https://www.facebook.com/groups/jameslaughlin

If you’re going to do some kind of paid marketing, you better pick one and be good at it. But what if you weren’t good at any of those things? This is where compound marketing comes in – a concept that serial entrepreneur and bestselling author Dan Norris gradually built after many years of simply doing what he thought was fun and he was reasonably good at. After selling multiple businesses, Dan finally reflected on the unique components of what he was doing and came up with content, community, brand, and story. In this conversation with Paul Higgins, Dan explains his approach in each of these fundamental components. He argues that going organic is still the best way to grow a business rather than spending all your time and money on short-term strategies. You may disagree with some of what Dan has to say here, but his results definitely speak for themselves! Connect With Paul and Build Live Give On LinkedIn On Twitter On Facebook On Instagram Thank You for Tuning In! If you want to break through all the noise on LinkedIn and reach your ideal client without creating loads of content or breaking the bank on ads – go to blgclick.com to learn our three secrets.

In this episode, Rob chats with Dan Norris about selling his productized service to GoDaddy, his latest book, and latest business, a very successful brewery in Australia. They also ruminate on the impact that post-exit money has had on their lives. The topics we cover [07:04] Finding the motivation to write 6 books[07:38] Selling WP Curve to GoDaddy[18:11] Compound Marketing and applying the principles to Black Hops[33:53] Life post-exit and the arrival fallacy[45:57] Rob and the sale of Drip[53:37] Building a SaaS to sell vs as a long-term, profitable company Links from the show Episode 183 | 5 Startup Rules to Live By with Dan Norris The 7 Day Startup Compound book Black Hops Brewing - Gold Coast Craft Beer Brewery State of Independent SaaS Report 2021 — MicroConf - The Most Trusted Community for Non-Venture Track SaaS Founders Dan Norris (@thedannorris) | Twitter If you enjoyed this episode, let us know by clicking the link and sharing...Read more... » Click the icon below to listen.

We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend.  There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino, who also runs a super fun company that really resonates with his customers. “It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.” - Dan Norris Some Topics We Discussed Include: Taking a bath in beer? (it does wonders for your hair) How to promote a unique beer so that it sells out Why too much advertising can actually a bad thing Drink Dan’s brew and tag us and Dan! Putting together a good story for your brand Why Dan gets so much traction with basically no ad spend Giving up all the information for free! Thinking about collaborations? You’ll wish you’d done it sooner after listening after this Power and momentum behind the flywheel  Creating a powerful brand even before the brewery was even opened Resources From Dan Norris: BlackHops.com/au References and Links Mentioned: Compound Marketing The 7 Day Startup The Content Machine SparkToro Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Culture + Simplicity = Sticker Mule - Anthony Constantino Why Being Yourself Is The Best Business Strategy - Lisa Cherney

7 years ago I read 7-day Startup and that book was literally the roadmap for me launching my first business. Since then, I've watched Dan exit his company WP Curve and set up Australia's fastest growing craft brewery.Dan has grown multiple businesses without spending money on marketing. I wanted to dive into this to provide a different perspective - Dan's philosophy is one of building assets over time vs leads in the short term. Listen in to find out why your marketing should focus on long-term asset-building, rather than short term quick wins.

On today’s episode, I am talking with Dan Norris.  Dan is the kung fu master that taught me a lot of the foundational writing, creation, and storytelling skills that are the foundation for this podcast, my books, and a lot of the work I do.  It is very exciting to have him on the show.  Dan continues to be a prolific creator at WP Curve and we get to hear about his WP Curve origin story and life since the startup.  He is still applying many of the same marketing strategies he used to grow the startup in many different areas with lots of different successes.   Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker, and the author of 5 (soon to be 6) number 1 Amazon best-selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy.  Dan currently works full time as the Co-founder and CEO of one of Australia’s fastest-growing craft beer breweries, Black Hops Brewing. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. In 2018 Black Hops was voted Australia’s Champion Small Brewery at the AIBA awards, Australia’s number 1 beer competition.  In This Episode: Our stories can be very powerful for our business. Learning these stories over time and how to frame them can shape your business and your outcome in huge ways.  It is important to do things that compound in value as opposed to a more transactional approach.  He does things that compound over time and build up things that are very hard for competitors to replicate.     The people who are successful are making a lot of stuff.  If you are not actively creating a lot of things, that is definitely the place to start.  You have to create something that gets traction.   And so much more! Connect with Dan Norris: Dan’s Website Black Hops Website Dan on Facebook Dan on Twitter Dan on LinkedIn Dan on Instagram Black Hops on Facebook Black Hops on Instagram Black Hops on Twitter