Tony Walford's guest appearances

Tony Walford

Small Spark Theory: a marginal gains approach to new business and marketing

Blair Enns

Michelle Cook

Ian Harris

Steve Parks

Katz Kiely

Emma Sexton

Tim Duncan

Nick Phipps

Hilary Gallo

Jim Hawker

Rory Spence

David Meikle

Robert Kelsey

Jennifer Crowley

Lucy Mann

OwlTail

Right at the beginning of this podcast series we talked about the importance of setting objectives for growth that in turn, guide the new business &amp; marketing plan and activities. But what if those objectives include a sale or exit? We need a different level of planning altogether. In this episode I am joined by Tony Walford – founding partner of Green Square and one of the leading M&amp;A and corporate advisory voices in the marketing communications, media and tech sectors. Tony offers advice on what agency owners need to plan and prepare for, including the often tricky process of demonstrating ROI to clients (awards are critical!), why incentivising your staff is essential, along with key attributes in client relationships that are attractive to potential buyers. Mentioned in this episode are: The Diagrams Book by Kevin Duncan Sad Men by Dave Roberts. Details on the Green Square Ascension Day can also be found here. Not only that we have our monthly competition! Listen in to find out how to win a copy of Tony’s recommended book ‘Sad Men’ by Dave Roberts. Just in time for the holidays, this really is a really is the perfect sun lounger episode,  so put your feet up and kick back with a G + T. Stay cool gang. The post EP19: Planning for exit | Tony Walford | Green Square appeared first on Gunpowder Consulting.

Right at the beginning of this podcast series we talked about the importance of setting objectives for growth that in turn, guide the new business &amp; marketing plan and activities. But what if those objectives include a sale or exit? We need a different level of planning altogether. In this episode I am joined by Tony Walford – founding partner of <a href="http://www.gsquare.co.uk/" rel="nofollow" target="_blank">Green Square</a> and one of the leading M&amp;A and corporate advisory voices in the marketing communications, media and tech sectors. Tony offers advice on what agency owners need to plan and prepare for, including the often tricky process of demonstrating ROI to clients (awards are critical!), why incentivising your staff is essential, along with key attributes in client relationships that are attractive to potential buyers. Mentioned in this episode are: <a href="http://www.thediagramsbook.com/" rel="nofollow" target="_blank">The Diagrams Book</a> by Kevin Duncan <a href="http://www.daverobertsbooks.com/" rel="nofollow" target="_blank">Sad Men</a> by Dave Roberts. Details on the Green Square Ascension Day can also be found <a href="http://www.gsquare.co.uk/services" rel="nofollow" target="_blank">here.</a> Not only that we have our monthly competition! Listen in to find out how to win a copy of Tony’s recommended book ‘Sad Men’ by Dave Roberts. Just in time for the holidays, this really is a really is the perfect sun lounger episode,  so put your feet up and kick back with a G + T. Stay cool gang. The post <a href="https://www.gunpowderconsulting.com/podcast/ep19-planning-for-exit-tony-walford-green-square/" rel="nofollow" target="_blank">EP19: Planning for exit | Tony Walford | Green Square</a> appeared first on <a href="https://www.gunpowderconsulting.com" rel="nofollow" target="_blank">Gunpowder Consulting</a>.

EP19: Planning for exit | Tony Walford | Green Square