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Larry Kim

33 Podcast Episodes

Latest 1 Oct 2022 | Updated Daily

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5 New Instagram Growth Tools for Local Businesses with Larry Kim

Local Marketing Institute Podcast

In this week's session, Larry Kim demonstrates five tips to help local businesses get more customers from Instagram. Larry is the CEO of MobileMonkey and the original founder of WordStream.Get Clubhouse or another livestreaming audio app ASAPUse Comment Auto-ResponderEmploy Funnels Within Your Instagram DMAuto-Reply to Instagram Story MentionsEmail Opt-In…. from InstagramLinks mentioned in this session are available on our website at https://localmarketinginstitute.com

48mins

15 Jun 2021

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OmniChat – Unlocking The Incredible Power Of Social Media Messaging Automation with Larry Kim

The Radcast

Welcome to this week’s episode on The Radcast! Get ready for the entrepreneur, weekly columnist for Inc. Magazine, and founder of companies - MobileMonkey and WordStream Inc, Larry Kim! The post OmniChat - Unlocking The Incredible Power Of Social Media Messaging Automation with Larry Kim first appeared on The Radcast | A top 25 US Marketing Podcast | Hosted by Ryan Alford.

1 Jun 2021

Similar People

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Stepping Into A New Season | Larry Kim

Reality Boston

What new thing do you sense God doing in this community and how might God be inviting you to participate? In what ways does this scare and/or excite you? Larry Kim, pastor of Central Square Church in Cambridge shares with Reality Boston about how we as a church are stepping into a new season. 

23mins

16 May 2021

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MobileMonkey Founder Larry Kim Chats on Digital PR Hacks

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate a smaller, more engaged user list you can mobilize at a moment’s notice. Larry is also the founder of WordStream, the world’s largest PPC marketing company, managing billions of dollars of ad spend and doubling as an agency. Larry’s venture is the ultimate success story. He started WordStream as an agency, by himself and doubled it in size for nine years before selling it for 150 million dollars to USA Today. Listen to find out how you can get PR and coverage for your digital agency. It’s Easier Than You Think According to Larry, getting coverage for your agency is easier than you think. All digital agencies are busy doing client work and don’t have any time to do any marketing work for themselves. So if you spend time and effort on it, you’ll find it relatively easy. Larry explains there’s a ton of interesting ideas you can market, even to the general public. To him, the key is to come up with original opinions and ideas backed by data. Any agency has access to unique data through the accounts they manage. Insert that in national storylines and you’ve got yourself viral content! Larry’s most successful story, back in 2012 was simple research comparing clickthrough rate, cost per click, and conversation rates for Facebook versus Google ads. He launched and promoted the data right before Facebook’s IPO launch. Because of that, every journalist in the world was writing about Facebook. No data about how effective their ads were was available so his little infographic was picked up more than 10,000 times in 24 hours. Larry says, “any agency could have done it.”  Larry Kim’s Digital PR Hacks By running such successful businesses, Larry has accumulated his fair share of PR hacks. Here are some of them:

35mins

27 Oct 2020

Most Popular

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Digitalzone'18 - Unicorn Marketing: Getting 10x Results Across Every Marketing Channel | Larry Kim

Zeo Agency

Larry Kim explained "Unicorn Marketing: Getting 10x Results Across Every Marketing Channel" at Digitalzone’18.

52mins

23 Jul 2020

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Larry Kim - Inverted Unicorns: How to Think Outside the Box for Unexpected Facebook Ads Success

The One Growth Show

It's no secret - Facebook ads are getting more expensive and the market for them more competitive. Luckily, there's another way. Forget the usual Facebook ads playbook - targeting people who are obviously relevant to your ads - and start getting creative. Join Larry Kim, Founder & VP of marketing at MobileMonkey, on this podcast to learn all the unorthodox tips and tricks he's personally leveraged - or witnessed firsthand - for finding Facebook ad success in the most unlikely places.

26mins

9 Jul 2020

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12: The Broadest Audience of Our Lifetime with Pastor David Larry Kim

SOLA Network

David Larry Kim: “We have a few days until Resurrection Sunday and an opportunity unlike any other. Let us do whatever we can, through social media and through personal invites to bring people to Christ.” Subscribe: https://anchor.fm/solanetwork Article: https://sola.network/article/broadest-audience-our-lifetime SOLA Network: https://sola.network/ Links: SOLA Network on Facebook: https://facebook.com/thesolanetwork SOLA Network on Instagram: https://instagram.com/thesolanetwork SOLA Network on YouTube: https://www.youtube.com/channel/UCqsoKbSYBbZZoovA24PhqAg

6mins

7 Apr 2020

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Facebook Messenger Hacks for 2020 Success with Larry Kim

Marketing Growth Podcast

Larry Kim and Shane Barker discuss the emergence of Facebook Messenger as a platform for marketing. Larry Kim, who owns MobileMonkey, a Facebook Messenger marketing platform, explains various strategies that marketers can use to promote their businesses on Messenger.   Listen to the podcast episode: www.shanebarker.com/podcasts/larry-kim   Chatbots are a great way to engage with your audience on Facebook Messenger. Want to build your own Messenger chatbot? Check out my article to learn how: https://shanebarker.com/blog/facebook-messenger-chatbot/   You Will Learn   How to use Facebook Messenger for marketing Why is Messenger marketing the next big thing? Which companies are leveraging Messenger marketing? How can chatbots help your business? What are unicorn companies? What does it take to start your own online business?   Key Takeaways   [00:56] Larry’s Family Background [03:55] Living in Cambridge [05:37] Transition from Engineering into Marketing [07:17] Selling WordStream for $150 million dollars [09:27] Idea for MobileMonkey [15:37] Being a CEO and Dreaming of a Unicorn Company [21:40] Why Facebook Messenger Marketing Is Hot [24:08] How MobileMonkey Works [26:47] Best Facebook Marketing Strategies [30:15] ROI of Messenger Marketing   Guest Bio   Larry Kim is the CEO of MobileMonkey, a Facebook Messenger Marketing Platform. He dreams of running a unicorn company someday. He is also the founder of WordStream, a SaaS company which he recently sold for a whopping $150 million dollars.    Larry is one of the most well-known influencers in the digital marketing space. Search Engine Land named him, “The Search Marketer of The Year” in 2015. He is passionate about entrepreneurship, digital marketing, and he loves to play video games.   Website: www.mobilemonkey.com   Resources   MobileMonkey Google Analytics Facebook Analytics SEMrush Zoom  Loom   Facebook Messenger is extremely popular as a messaging app. If you know the tricks of the trade, you can also use it to grow your business. While it holds a goldmine of opportunities, very few businesses are using it to their advantage.    Now is the right time to dive into Facebook Messenger marketing to get an early adopter advantage. I hope the strategies mentioned above help you set up a solid Facebook Messenger marketing strategy.   Do you have any questions regarding Facebook Messenger marketing? Please share them in the comments sections below.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45mins

23 Oct 2019

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208. Best Practices in Messenger Marketing with Larry Kim

Marketing Speak

Is email the fax machine of our era? Are we living through a tectonic shift in how people communicate online? Can a chatbot really get you conversions? There are many commentators who have proclaimed chat and chatbots as the future of marketing.  But today I'm talking to someone who is actually creating that future. Larry Kim is the founder of Mobile Monkey, a Facebook Messenger marketing platform. And he's the founder of WordStream, a PPC marketing software company employing over 300 people and managing over $1B dollars in ad spend for tens of thousands of customers. Larry has been working at the coalface of AI innovation and natural language processing and has gleaned many important insights about the benefits and limits of automation and its role in marketing, along with some startling stats on the effectiveness of email marketing versus chat marketing.  If you're interested in cutting through the hype and hearing from someone who has grappled with the real-world implications also implementing these technologies, then this episode number 208, is a must-listen. Similarly, if you've been on the fence about chat and chatbots, you won't want to miss what Larry has to say.

53mins

16 Oct 2019

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E19 - Larry Kim (MobileMonkey, WordStream)

Real Life Superpowers

In this episode we speak with Larry Kim. Larry is the CEO of MobileMonkey, the world's fastest growing Facebook Messenger marketing platform, used by millions of users. Listen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/larry-kim-mobilemonkey-wordstream/He’s also the Founder of WordStream, the World's largest PPC Marketing software platform, managing over a Billion dollars of ad spend for tens of thousands of customers (acquired by USA Today in July 2018 for $150 Million). He’s a top contributor to Medium Magazine and CNBC. He’s received ‘Marketer of the Year’ awards from Search Engine Land, US Search Awards and PPC Hero.It takes seconds into the interview to sense just how humble Larry is. He’s super down-to-earth and despite building a very successful unicorn he tells us “I would argue that I did everything wrong, so this time around I’d do the opposite to what I did the first time around”. His mindset is one of “if you can dream it, you can do it”. It’s clear he’s not in it for the money, for him it’s about the challenge. “I want to see if I can do something twice as big in half the time, or take the company public”. Despite massive success turning WordStream into a unicorn, Larry feels in retrospect there are many things that he would have done differently and, in fact, plans on doing differently this time around. Some examples: A total addressable market - creating a software that every business could use. He explained that there are about 100M small businesses on Facebook but only about 5M do online advertising. Those businesses were the potential WordStream customers. This time around he wants his product to have a wider pool of potential customers.Be crazy. You get the people and the investors you deserve. Be more aggressive and take bigger risks “I like to project big bald visions and I wonder if one of the problems was if I wasn’t bold enough”. His big dream was to be a 100M USD business, he then thought it was crazy and hilarious but they actually surpassed those numbers significantly. That made him wonder what might have been if they had bigger and more strategic goals.Larry attributes his entrepreneurial success to his mom. She was a piano teacher and as a small kid growing up in Canada he learned everything about marketing sales and product differentiation by observing how she managed her small business. He went to grad school to study engineering. Being the free spirit that he is it’s probably not surprising that he had a hard time being part of the system, needing to “jump through hoops, dealing with assignments and finals and labs”. After graduating he immigrated to the US and worked at a software-related job for a few years. He then quit and started his own marketing consultancy business, his first client being the company he had quit, and from then, on one client referred another. “As a 20 year old I was making between 150-200K USD a month, it was pretty crazy I was buying houses and cars”. When he got to about 10 customers he realised this wasn’t scalable, so instead of hiring more people he wrote software to automate his “stupid repetitive tasks”. He then figured that instead of trying to build a scalable business he can sell the software instead. He cold emailed hundreds of VCs and through that got tens of meetings and eventually 2 offers. “Anyone who says cold-mailing is useless, just tell them Larry Kim raised 20 million from that”.Larry shared with us that his friends and family compare him to Forrest Gump. The reason being that as we’ve learned - he’s autistic. He says that’s his superpower as well as his kryptonite. We find this so very impactful and inspiring. It comes to show that everything comes down to mindset. And wow does Larry have the “right” mindset if there’s such a thing. He’s wired for success and nothing will stop him. He envisions and he executes overcoming whatever is required.

40mins

1 Oct 2019

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