005: Damon Burton - The “Secret Sauce” as to Why a Business Owner Would Hire you, or not!
Get Hired with Job Gladiator
Damon has a perfected the formula for hiring the right candidates and on this episode he shares his secret sauce. As far as business goes, over a decade ago Damon beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and has gone on to build an international search engine marketing company that’s worked with NBA teams, and Inc 5000 & Shark Tank featured businesses. In the decade+ of running a global team, surprisingly, he’s never met ANY of his team in person. Burton can speak on how to manage a remote team, as well as how he approaches dedicating time to family and balancing it all. Having started his business right before the 2008 recession, Damon is familiar navigating and growing a business through times like today. Never before has there been so many people needing something to focus their attention on… AND the time to do it.
Medical SEO Tactics That Will Grow Your FM Practice, with Damon Burton
The FM Shift
Damon Burton joins us to talk about practical medical SEO strategies that you can use to grow your functional medicine practice. Hear insights about: How to build a content strategy that drives traffic to your practice How to create email blasts that resonate with your target audience The top medical SEO strategies for increasing your practice’s visibility online Understanding the internal/external factors that affect your website’s ranking Why your content is the most important component of your SEO strategy How to pick a good vendor that will help you achieve your SEO objectives Tips for lead generation Medical SEO Strategies Since founding SEO National in 2007, Damon Burton has become one of our industry’s leading medical SEO experts. He is a Forbes contributor with additional features in publications such as Entrepreneur Magazine, BuzzFeed, and USA Weekly. Damon has helped numerous high-profile clients make more in a month than they used to in a year, and in this episode of The FM Shift, he joins us to share his expertise. Damon discusses many practical SEO strategies that you can use to grow your functional medicine practice. Build a Content Strategy Now more than ever, functional medicine providers need to be savvy marketers. The marketplace is more competitive than ever, and it is critical that we achieve maximum visibility within our target audience. The problem, however, is that many FM providers struggle with building their content, and technical, medical SEO is not even an afterthought. You need a structured content strategy that includes everything from email blasts and scheduled social media posts to educational videos and blog posts. Once you have a content strategy in place, you can begin to optimize your content so that it outranks your competitors’ pages and drives traffic to your practice. Capitalize on Your Content In order to increase your practice’s visibility online, you need to implement cutting-edge medical SEO strategies that will rank you higher than your competitors. Your content is the first place you want to start. There are a lot of technical aspects to SEO, but as a practitioner, learning them can be more trouble than it’s worth. When it comes to content, you are already an expert in your field who knows everything about your business; content will come naturally to you. When you create content that adds value and provides a solution to people’s search inquiries, Google will reward you for making them look good. In addition, this can be bolstered by building the external credibility of your website based on what pages are talking about/linking to your content. It may sound simple, but content is king. This is a simple change that many of us can make with ease. About Damon Burton This search engine marketing expert has beat billion-dollar companies at their own game and has proven strategies to grow your business. Over a decade ago he beat a billion-dollar company by outranking their website on Google. Since then, he knew he was onto something and has gone on to build an international search engine marketing company that’s worked with NBA teams, and Inc 5000 & Shark Tank featured businesses. In the decade+ of running a global team, surprisingly, he’s never met ANY of his team in person. Burton can speak on how to manage a remote team, as well as how he approaches dedicating time to family and balancing it all. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business through times like today. Never before has there been so many people needing something to focus their attention on…AND the time to do it. Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year. Not only does Burton bring an easy-to-follow approach to increasing your revenue and online visibility, but he’s also a trusted educator on the subject and has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. Writing Outrank, Damon hopes to motivate business owners and educate them on search engine marketing while weaving real-life inspiring stories from his two decades of experience online. “Whether you are a beginner or an expert, when you read through the whole book, I am confident that you will walk away with new perspectives on how to increase your website’s traffic through search engine optimization,” he said. As the economy shifts to digital, his expertise is more important than ever in helping businesses thrive. Plus, he has a beard! How to Connect with Damon Burton Book: www.freeseobook.com Website: https://www.damonburton.com/damon-burton/ Blog: https://www.damonburton.com/blog/ LinkedIn: https://www.linkedin.com/in/damonburton/ https://www.linkedin.com/company/seo-national/ Facebook: https://www.facebook.com/damon.burton/videos_by Twitter: @entrepreneurdb
EP005 | Lead With Trust with SEO Expert Damon Burton
The Peak Performance & Predictable Growth Podcast For Agency Owners
Meet Damon Burton from SEO National.This search engine marketing expert has beat billion dollar companies at their own game and has proven strategies to grow your business.Having started his business right before the 2008 recession, Damon is familiar navigating and growing a business through times like today. Never before has there been so many people needing something to focus their attention on… AND the time to do it.His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads.Writing Outrank, Damon hopes to motivate business owners and educate them on search engine marketing while weaving real-life inspiring stories from his two decades of experience online. “Whether you are a beginner or an expert, when you read through the whole book, I am confident that you will walk away with new perspectives on how to increase your website’s traffic through search engine optimization,” he said. As the economy shifts to digital, his expertise is more important than ever in helping businesses thrive.Plus, he has a beard!---------Connect With Damon & SEO National:Website: https://www.damonburton.comWebsite: https://www.seonational.comFacebook: https://www.facebook.com/damon.burtonLinkedIn: https://www.linkedin.com/in/damonburtonTwitter: https://twitter.com/EntrepreneurDBInstagram: https://www.instagram.com/entrepreneurdamon----------Connect With Chris & The Show:Website: https://thechrismclean.com/podcastFacebook: https://facebook.com/ChrisMcleanCoachingLinkedIn: https://linkedin.com/in/thechrismcLeanInstagram: https://instagram.com/the.chris.mcleanTwitter: https://twitter.com/thechrismcleanYouTube: https://youtube.com/c/ChrisMcLeanCoachClubhouse: @thechrismclean----------Wanna Be My Next Guest?I'm Looking For New Guests To Be Featured On The Show. Would You Or Anyone You Know Like To Be Interviewed On The Show And Have Your Message Promoted To Our Community For FREE?If So Click On The Link Below To Join Our Private FB Community To Learn More About How To Get Booked.Facebook Mastermind: https://www.facebook.com/groups/controlmastermindGet Booked: https://bit.ly/agency-podcastPlease Note: Interview Spots Are Based On A First Come First Served Basis So Reach Out ASAP If You’re Interested In Getting More Visibility----------About Chris McLeanWatch My FREE Training for Agency Owners showing you the #1 Thing you need to focus on inside your business to Grow & Scale -- without working harder: https://bit.ly/agencycontrolGrab My FREE Agency report here: https://bit.ly/Control-ReportVisit My Website: https://www.thechrsmclean.com----------Wanna Chat About Working With Chris?Book a complimentary Strategy Session: https://calendly.com/chrismclean/control
Building a Business Team w/ Daniel Puder & Damon Burton
Significance Breeds Success
Over a decade ago he beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and has gone on to build an international search engine marketing company that’s worked with NBA teams, and Inc 5000 & Shark Tank featured businesses.
283: Using SEO to Outrank your Competition - With Damon Burton
Meet Damon: Since founding his company SEO National in 2007, Damon Burton Writes for Forbes has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly. He's helped high-profile clients make more in a month than they used to in a year. Not only does Burton bring an easy to follow approach to increasing your revenue and online visibility, but he’s also a trusted educator on this subject and has literally written the book on how to outrank your competition. His book, Outrank, serves as a guide to those who want to dominate Google's search results without paying for ads. I was looking into your website and I'm intrigued by the story about how you beat a billion-dollar company in showing up higher than them in the search engines. Can you share that with our listeners? Yeah, that's a fun story. It was actually kind of in the infancy of when I jumped into the SEO world and it was just a little hobby site. So this around 2007, my wife was watching the Bachelor and she says, "Hey, babe, it's the season finale, come in to watch this with me. So I went in and watched a little bit of it and from what I remember from watching season finales with her before, is that they wouldn't announce who the next bachelor was going to be, they'd leave a cliffhanger and you'd have to wait. What was interesting about this year, and now in subsequent years, is they announced who the gentleman was going to be. So I was curious about why they did that and I went and looked him up, assuming that I would find information on their website about it and I couldn't find anything on their website. But it was this guy who was a Navy Captain, and he runs triathlons. So I thought to myself if I'm not really that interested in it because it was more just a brief curiosity and all these huge diehard fans are going to be interested in it, they're certainly looking. So I told my wife, I said, "Hey, I'm gonna be in here for a little bit," and so that night, I spent 90 minutes building a website, and cataloged any public information I could find about this guy and put it up. By the end of the week, it was the number one website for this bachelor guy and we were able to outrank The Bachelor website and ABC is a multi-billion dollar brand so it's a fun story to share. So at the time, I was in my early 20s, and I put AdSense on there so I was making like 1000s of dollars a month in passive income. But at the core, why that's such a good success story is because I solved the problem. I answered questions that the consumers were demanding and so that's a simplistic way of looking at SEO. That was not the most beautiful website, but it solved the problem. It had some pictures of the guy that people were looking for, had the bio on the guy that people were looking for, had resources on the guy that people were looking for, and then I'm hesitant to admit it, but then I started adding updates at the end of each show that season about what was going on with his story on The Bachelor. Let's talk about ads in search engines a little bit, why would you pay for ads when you can get sales from search engines for free? There are some pros and cons to any marketing campaign. The nice thing about ads is that they're quicker than SEO, SEO is a slow game, but that's the only advantage. The disadvantages of ads are that you always have an ad budget. So as that space becomes more competitive, you have to pay more, you have to increase your budget. Then there's also a shelf life to your ad. A lot of people will be familiar with the term "ad fatigue," where someone has an ad on Google or Facebook and it runs great for six weeks, and then you wake up the next day, and it's dead. So you're always having a scramble on turning these ads off and on. A lot of people I know that actively run aggressive ad campaigns, they are literally in their ad campaigns every day and that becomes tiring. So to the opposite of that, I'm not wanting to say that SEO is the only way, I think there's a time in place for all of them. But with SEO, the advantages and disadvantage of the complete opposite of paid ads. The goal with SEO is to show up higher on search engines without paying for ads by building up the credibility of your website. So the only downside to SEO is that it's a slower play, you can easily be into it for six months to a year before you see any movement. I tell all our new clients that you need to mentally commit to at least a year. So you have to have not only the patience but you have to have the cash flow and the runway to pay for something that's not going to drive a return for probably at the earliest three to six months. But once it kicks in, then you have all these other advantages. You don't have the daily ad fatigue that you have to check all the time, you don't have a fluctuating ad budget, you have a fixed management fee to your SEO agency. Once you get to the top, unless you're playing in the gray area of SEO and doing some risky tactics, you've got to work pretty hard to screw it up. Once you're there, you're there and then you can start to snowball your reach of showing up for this handful of keywords and leverage your newfound credibility to show up for another handful of keywords. So as long as you have the patience and cash flow to cover that investment in the early months, it's way more consistent and stable with less drama. I imagine when you talk about ads and retargeting ads, if you invest in SEO, then you're spending less money on retargeting if that's a strategy versus trying to get additional paid users to your site. Yeah for sure. I've owned SEO national for 14 years and other than a few experiments out of curiosity, we have literally never spent $1 on advertising and we've done business with multi-billion dollar companies. You can build a hugely successful, scalable business without having to pay for ads. I agree 100%. People go to Google because they have a challenge and as long as your site is set up to prove that you can solve that problem, Google's gonna display you. Yeah, depending on the industry, organic listings will have a better buyer too, especially when you start comparing against Facebook paid ads. Because what happens on paid ads is you are the shiny bubble gum wrapper at the checkout stand. Maybe not so much on Google ads, but definitely on Facebook ads and social ads because you interrupted them and you're like, "Hey, look at me." So then they might go, "Oh, yeah, I've been thinking about that thing," but with search engine traffic, people made a proactive decision to go search something very specifically. So you have a higher quality lead with better buyer intent because they are the ones that initiated the query to find the right solution, which is hopefully you. Can you share with our listeners one of your favorite networking experiences that you've had? So my business model is largely based on relationships. We do SEO for ourselves, but other than that, we don't do paid ads, as I mentioned. I would say referrals are probably 90% of our business and the other 10% is through networking relationships. So a couple of years ago, we were introduced to the Utah Jazz and they were looking to increase their sales of retail merchandise, hats, and jerseys through their division called team store. So what happened was, I had a gentleman reach out on LinkedIn that said, "Hey, I saw your post about XY and Z, can you come in and chat." They just happened to be local, which was interesting, because most of our clients, I've never met in person, and they're in other states. So this guy was about 15 minutes away and I went into their boardroom and had a very formal conversation with all the head honchos. Then when I left, he hit me up an hour or two later and said, "Hey, thanks for coming in, what doesn't happen often is usually you leave a marketing meeting more confused and that wasn't the case with you, you came in and not only did you tell us the advantages of what you offer, but you also told us the disadvantages, you told us that it takes time." So he ended up moving forward and becoming a client. Two weeks after they were a client we were still going through the onboarding process, but he could see how organized we were in how we launched the campaign, how we sequenced certain engagements and actions. So two weeks into the campaign, he says, "Hey, when I introduce you to my neighbor, he works for this law firm in Vegas," and so I said, "Okay, great, let's talk." So he sends the introduction to this guy, we end up onboarding his Vegas law firm. So here within three weeks, from one post, we have two clients. Then with this law firm guy, one week later, he says, "Hey, I want to introduce you to the Utah Jazz," like that’s out of the left field. In my mind, I thinking like, "Yeah, of course, that's awesome, but who are you?" So come to find out, he was the guy, he was the exiting vice president of their retail sales. They were restructuring how their team store was ran, he was taking a different opportunity with some friends at the law firm to do their logistics and marketing. So he was the guy and I could not have spent a million dollars on Facebook paid ads, Google ads, postcards, anything, to get that introduction to make that meeting to have that type of relationship to work with the Utah Jazz. How do you stay in front of and best nurture these relationships that you're creating? One thing that I try to protect is the personal side of it because logistically, you get to a point of scale where it's hard to manage all those individual relationships. So you have to consider bringing on a team and VAs to help with that, but then you don't want to delete the message and the brand, and you don't want to delete the relationship. So for me what I found is you're growing so fast that you have to make some quick changes and so part of those changes is how I manage my LinkedIn network. What I've done is I'm hyper-protective of the relationship, like I want these relationships. I don't know if it's for selfish reasons, because they just make me feel good and I like talking with people, but I like the non-business side of business and I want to protect that. But I don't have the time anymore to respond to all of these comments on the post, which is awesome and I don't have the time to check my inbox every day, which is an awesome problem, but at the same time, I don't want to just pass it to a VA. So what I've done is I've documented guidelines for my team. So I have one person that works on comments, and one person that works on my inbox. What I've done is I've said, "Hey, anything, that's a general comment, go ahead and acknowledge it, give it give thanks, whatever is applicable, but anytime there's anything that either is an opportunity to build a relationship or is an SEO specific question that I can help somebody with, let me know." So every morning I wake up, and my team members that handle this, we communicate through Skype. So every morning, I wake up, get in Skype, and I’ve got like 26, links to LinkedIn in my Skype of comments that they've identified and they're like here's an opportunity for Damon to be Damon. Or somebody that replied to a new contact, whether it was them engaging me or me, engaging them, where they actually asked a question. So I've built these roles that allow me to scale the personality and nurture relationships in the way I want to without bottlenecking it. So I think that'll help a lot of people. I don't think it's the answer for everybody, but I think what I would try to emphasize out of that example is to think outside of the box and stop thinking that you can't scale a personality. If you have a problem, figure out what the solution is, and then try to reverse engineer your own way to accomplish it. I'm confident other people are out there, talking and offering courses or coaching or whatever on doing what I just did, but I've never seen it and so I just came up with a solution that I felt would solve my problems and protect what I wanted to protect. What advice do you have for that professional that's looking to grow their network? Stop looking for the shortcuts. The further along I get in my career, the more I realize I'm kind of the oddball out because I've never spent any money on ads, my entire team is remote, I've never met any of them, my longest employee has been with me for 12 years, and I've never had an employee quit. So all these things I've realized in retrospect, I didn't realize the value and the safety net of reoccurring invoicing, the safety net that provides. So all these things have become this huge blessing just because I did them because it felt right. It certainly wasn't the quickest game, but to come all the way around to the question of what advice can I offer, I would say, to carve your own path. One of the biggest things that I know contributed to what I've been able to accomplish is by being uncomfortable with the unknown. What I mean by that is, I started my agency 15 years ago and I had no idea that this was going to be my career, but I was okay with that. I was confident that at some point, I'd be self-employed, I didn't know that I'd own a company. I certainly didn't know in what capacity that company would operate, but I was okay with that. I think the problem that a lot of people run into, especially now with social media. Social media is cool for whatever it's cool for, but the downside is that it just glorifies so much. You should glorify your entrepreneurial wins, but you shouldn't be obsessed with other people's entrepreneurial wins, because you have no idea what went on behind that. There's that cliche quote that overnight success usually takes 10 years and it's totally true. So just try to stay in your lane, don't be obsessed with other people's shiny objects, don't be obsessed with what chapter in life other people are on, and don't prematurely commit to something you're going to regret later, yeah, it might be attractive now, but if you know that's not what you want to do long term, you're gonna hate yourself in 5-10 years, and then you're gonna think, "Holy crap, I just waited 5-10 years." I think it's a little bit of delayed gratification and if you're willing to play by that rule then you'll be happier in the long run. Connect with Damon: Website: https://www.damonburton.com/ LinkedIn: https://www.linkedin.com/in/damonburton/ Get your free copy of Damon’s book, Outrank!
Founder Of SEO National: Damon Burton AKA The SEO Beast Master - S2E3 (#31)
“The first thing is, just start. So many people overthink everything. And then what happens is when you start, all that goes out the window anyway. So why don’t you just start? Like you can make the most perfect business plan. Doesn’t mean anything unless you actually start. So just start. And then equally important is not to stop because you’re going to run into some hurdles. It may take 10 years to hit a grand slam, but it doesn’t take 10 years to hit a home run. You can get to a sweet spot in less than 10 years. But if you’re willing to put in 10 years, you can really accomplish just about anything. So just be comfortable figuring it out as you go, and honestly, don’t listen to other people’s advice, including my own.” In episode 3 of season 2, S.A. Grant interviews SEO Beast Master Damon Burton. On the surface, overnight success stories don’t always occur overnight. Damon’s 14-year journey towards success spans both ends of the success to failure spectrum. Through this interview, learn how a forward-thinking 20-something, who taught himself HTML and bought his first domain after a school project, became a multi-million dollar morally-driven entrepreneur who focuses now on giving back. Realizing the power of creating good content, he developed a platform to help clients understand SEO’s power on their website. Adding to his impressive list of credentials, Damon is also the author of Outrank: Your Guide to Making More Online By Showing Up Higher on Search Engines and Outranking Your Competition. Through his essays, he provides a 12-month outline to help spark content ideas and offer motivation for content writers. “... here’s a good, you know, process, a mental approach to coming up with content that not only will attract the right audience, but solve their problems. But then, more importantly, is the thought process, like how do you come up with a better, more relevant outline on your own?” Don’t miss a minute of this success-motivating episode covering topics such as: The importance of creating a company through processes, not peopleHire staff for their passion, not their skillsStop overthinking your idea and JUST STARTHow success has allowed him to give back THANK YOU FOR LISTENING! Just speak to your Alexa enabled device and say, ”Alexa Open Boss Uncaged.” Also available on Apple Podcast, Spotify, iHeart Radio, Amazon, Google podcast, and many other popular podcasts apps. #SAGrant #inspirationalquotes #motivationalquotes #Quote #Success #BossUp #BossUncaged #Marketing #Design #podcast #Business #talkradio #hustle #selfemployed #smallbusiness #entrepreneurs #successmindset #bookclub Remember to hit subscribe so you will get instant updates. Leave us a review, we would love to get your input on the show. PRE ORDER The NEW Podcast Book: Boss Uncaged: Learn How-To Become An UNCAGED TRAILBLAZER Through 25 Inspiring Stories From Successful Entrepreneurs: Season 1 http://go.sagrant.com/links/bossbookv1 Follow S.A. GRANT on IG: @sagrant360Are we Facebook friends yet? Check out facebook.com/SAGrant360 for the latest Boss Uncaged updates.Looking for the latest books by S.A. Grant? Visit sagrant.com/booksAlso join The Boss Uncaged Book Club, It's a book club for entrepreneurs. bookclub.bossuncaged.comDress like a BOSS!! Visit store.bossuncaged.com to grab the latest in Boss Uncage Gear & Accessories!Because we want to hear from you and would love your feedback, leave us a message 762.233.BOSS
here's Damon's LinkedIn: https://www.linkedin.com/in/damonburton get Damon's book here: https://www.amazon.com/Outrank-Showing-Engines-Outranking-Competitio here his website: https://www.damonburton.com/
123: Damon Burton – How to Outrank a Billion-Dollar Company
Authors Who Lead - Learn about writing books from bestselling authors and leaders
Damon Burton has for over a decade, he's been a billion-dollar company by outranking websites on Google. Today, Damon shares some concepts from his book, specifically about the power of SEO and how those things such as the tools you can use as an author can be used to Outrank competition. What We Discuss with Damon Burton: His impetus for writing his book What is SEO? How to create an SEO-worthy content How to leverage your book in building your brand Are links still important? Mistakes newbies make when it comes to content creation Debunking some SEO myths How to keep people to pay attention to your content The future of SEO To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
What SEO Marketers Don't Want You To Know - Damon Burton
Bringing Business to Retail
I'm excited to be joined by Damon Burton, SEO expert and Director of SEO National, on this week's episode of Bringing Business To Retail. Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier's websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your customers with just a few small changes? Damon generously shares his advice and tips for; > creating unique content about products (when everything's already been said 100x) > understanding how to use tags and meta descriptions > the top SEO mistakes he sees on e-commerce sites After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here
The Mill: SEO for the Trades with Damon Burton (Ep. 64)
In this episode of the Mill, Tye and Taylor are joined by Damon Burton the founder of SEO National to discuss the importance of Search Engine Optimization, for any business but specifically the trades industry. We discuss everything from the usefulness of websites, social media, and blogs and how they all come together to help have better SEO results! To Learn More About Damon and SEO Nation check out his website! https://www.seonational.com/