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AJ Rivera

6 Podcast Episodes

Latest 28 Aug 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Make More Money By Creating a Funnel Hub With Mike Schmidt and AJ Rivera, Ep 148

Just The Tips, with James P. Friel and Dean Holland

Today's topic can earn you a lot of money, but hardly anyone talks about it. James and Dean welcome Mike Schmidt and AJ Rivera of Anchor Wave, who will share the secrets of a "shadow sales funnel." You can capture all the traffic that's generated in the wake of your active sales funnel to make even more money. What happens when people do a Google search for your name? Are there things from your past that come up which will hurt your business? The solution is to build a funnel hub so that you control all those searches. A funnel hub will catch anybody that's searching for you and direct them where you want them to go. A funnel hub works by helping you push potential clients past the trust tipping point. Potential clients will overcome skepticism so that you can convert opportunities into more sales. "People want to buy from people they admire and have the success they want." – Mike Schmidt and AJ Rivera Outline of This Episode - [05:51] Learn what a shadow sales funnel is and how it can help you - [10:04] Seal in the cracks between your online sites - [12:49] How a funnel hub can push your clients past the trust tipping point - [17:37] Steps you can take right now to build a funnel hub - [20:24] What are the key elements of a funnel hub? What a funnel hub is, and how it can make you more money A passive sales funnel is what happens when people hear about you and want to know more. A funnel hub takes those searches and pushes them back into your funnel. It's a way to connect all the things you're trying to do to all the people who want to know who you are. Building a funnel hub will catch anybody who's searching for you and direct them to your sales funnels. How to get your customers past the trust tipping point The trust tipping point is where you convert skeptics into clients. You need to convince people of what you do and why so that they will overcome their skepticism and become clients. A funnel hub gives people the secondary validation they need to become clients. It's more elegant than a landing page because it's more purpose-driven. Take control of the results that pop up when people search for you and direct them to your sales funnels.  The difference between a landing page and a funnel hub A landing page is like a brochure, but you need a funnel hub to link all your online properties. Share your dream, your drive, your manifesto on your funnel hub so that potential clients will trust you. By doing this, you create transparency and trust. People will know who you are, including your hero's journey and lifestyle. By giving them this evidence, you help people overcome the trust tipping point. Creating a funnel hub gives people the validation they need, and makes you the money you're missing. Resources & People Mentioned - Funnelhub.com - Anchorwave.com - Agencycoach.com Examples of funnel hubs - Marketingsecrets.com - Garretjwhite.com - Bryandulaney.com Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean! Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/


14 May 2020

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Creating a Six Figure Fitness Business with AJ Rivera

Networking With Michelle | Personal Connection, Influential Network

AJ mentors and empowers fitness professionals to become the ultimate superhero version of themselves. He is on a mission to become that ‘bolt of lightning’ that turns normal fitpros into FitPro Heroes, and empower them to transform the world. AJ's professional life goal is to empower 10,000 fitpros to become the ‘superhero’ version of themselves by teaching them all the skills they need to become a successful fitness entrepreneur. AJ Rivera has been featured on Business insider, Huffpost, Entrepreneur, Success, and MSN. He also hosts webinars and has a series of courses. Quote: “Fitness professionals are some of the under appreciated and most AMAZING individuals that exist. Unfortunately the system that made them great trainers has no necessarily empowered them to become a successful entrepreneur." In this episode we discuss: AJ rise from a personal trainer to scaling the fitness business as a successful entrepreneur. The importance of creating the right system for your business. Managing your time and productivity. Social Media Facebook: https://www.facebook.com/AJRiveraOfficial/ YouTube: https://www.youtube.com/c/AJRivera Instagram: @therealajrivera   Website: https://aj-rivera.com -- Sponsors: Lynda & Xero Accounting Follow me on Instagram @michellengome Are you looking for a speaker to discuss connection points to develop better business relationships? Watch this quick video and contact me today!


23 Oct 2017

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109: Become FitPro Heroes with The Real AJ Rivera

LIVETHEFUEL - Health, Business, Lifestyle

Your Creator and Influencer of FitPro Heroes Co-Host Today:AJ Rivera grew up in Chicago always interested in the fitness industry. After being a personal fitness trainer he went on to owning multiple studios himself. As a result of helping numerous clients, he developed a repeatable system that he now teaches to personal trainers and studio owners. Now fitness business mentor, AJ helps his clients scale their business and life and become the FitPro Heroes of their own story.You have to be willing to take the pain that comes with all of the rewards. ~ AJ RiveraOn This Episode You Will Hear:[spp-timestamp time="01:30"] Getting to know your AJ Rivera the FITPRO and talking Bulletproof Coffee.[spp-timestamp time="02:00"] Bulletproof Cafe and now a Lab in Santa Monica, CA?![spp-timestamp time="04:30"] Featured in Success Magazine, The Huffington Post, and Entrepreneur Magazine.[spp-timestamp time="06:08"] As a fitness professional, nothing prepares you for being a business owner.[spp-timestamp time="08:25"] In fitness your psychological obsessions at times can become worse.[spp-timestamp time="09:35"] Getting caught up in the scarcity.[spp-timestamp time="13:35"] Fitness professionals have to be willing to seek and take the advice to succeed with their businesses.[spp-timestamp time="14:15"] Hamster wheels and the definition of insanity of "doing the same sh*t over and over again, expecting something different".[spp-timestamp time="15:00"] CrossFit not supporting box owners and licensed business owners in the CrossFit space for business coaching and teaching proper entrepreneurship.[spp-timestamp time="16:05"] #1 Fitness Podcast, Barbell Shrugged.[spp-timestamp time="19:20"] Put in the reps for your brain too.[spp-timestamp time="21:10"] Push negative people away from you until you are mentally strong enough to be around them.[spp-timestamp time="23:40"] We are not better people because we are entrepreneurs.[spp-timestamp time="25:15"] Check your EGO.[spp-timestamp time="27:00"] AJ gets inspired and motivated while we chat on a GoalCast theme. You have to be willing to take the pain that comes with all of the rewards.[spp-timestamp time="27:35"] Maybe your vision is to transform 10,000 lives.[spp-timestamp time="31:35"] Play, Pause, Play... Podcasts are digital![spp-timestamp time="32:15"] Just pick a direction and go! You'll get there faster.[spp-timestamp time="35:05"] Feisty Pets[spp-timestamp time="36:50"] If you work 70-80 hour weeks and you have time to watch the newest Game of Thrones, then you have time to build your business.[spp-timestamp time="39:45"] When you're no longer poor, in a place of pain, or overdrawing your bank account... it's time to blow it up![spp-timestamp time="42:00"] Strategically overdrawing three different bank accounts.[spp-timestamp time="46:00"] Give before your receive, help others grow the value "your network is your net worth".[spp-timestamp time="48:25"] Final Words [spp-tweet tweet="We are sending that lightning bolt to turn you into your Fitness Superhero @therealajrivera "] [youtube https://www.youtube.com/watch?v=1yKAn8MKXjc] Doing the same sh*t over and over again, expecting something different! ~ AJ Rivera Links and Resources:Free Fitness Business Playbook TrainingAJ-Rivera.comAJ Rivera on YouTubeAJ Rivera on FacebookAJ Rivera on TwitterAJ Rivera on LinkedInThe Bulletproof Diet: Lose Up to a Pound a Day, Reclaim Your Energy and Focus and Upgrade Your LifeBulletproof Lab in Santa MonicaHead Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster - in Just Two Weeks#1 Fitness Podcast, the Barbell Shrugged PodcastAJ Rivera on Episode 158 of Barbell Shrugged PodcastFeisty PetsPeople Mentioned:Fitness Confidential's Vinnie TortorichDave Asprey of BulletproofMike BledsoeFinal Words:I'm trying to help FitPro's become the superhero versions of themselves. I want our network, our services, and our community to give that lightning bolt to turn somebody into a Superhero.To any fitness professional or business owner out there, make sure you're willing to go through the pain required for achieving the goals you want. The fastest way to get anywhere is to get directions from someone who's been there before. Not only can they tell you where to go, they can tell you what to expect.Action Steps:Please Submit an iTunes Show Rating & Review, we need more reviews to increase our ranking and appearance. We love 5 Stars!Join THE FUEL TANK our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim RohnBe sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel


11 Sep 2017

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Getting Unlimited Clients as a Fit Pro with AJ Rivera: Episode 174

New York Muscle Radio Podcast

Today we are going to talk about growing your PT business. Whether you’re a PT just starting out or someone like me who has been in this game for over 15 years…We are going to show you whats missing in your business to take it to the next level. We have with us today AJ Riveria to help us breakdown marketing, sales and leads! Get your FREE 12 Week Training Program here: www.newyorkmuscleradio.com/getjakked Give this episode a download! If you like what you hear don’t forget to subscribe and leave us a 5 star review New York Muscle Radio After Hours Show www.newyorkmuscleradio.com/TV —————————————————- Stay Connected to New York Muscle Radio Like our Facebook Page: www.facebook.com/newyorkmuscleradio Follow us on Instagram Anthony @abfitness Pete @jakkedfitness Take yourself to the next level with our Online Coaching Program visit: NewYorkMuscleRadio.com

1hr 19mins

12 May 2017

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Profitable Webinar Marketing for Fitness Businesses w/ AJ Rivera | #006

Sold With Webinars Podcast

AJ Rivera is the success story every business owner craves to hear. He started out making more than his fair share of mistakes but did what it took to earn his title as an industry expert. Now, he’s a successful coach who teaches fitness professionals how to build a profitable fitness business. In this episode, AJ shares his unique strategy on how he's getting 30x return on his ad spend for his webinar marketing efforts and shares valuable tips that others rarely use (HINT). In other words, information from a pro who knows what works.     Episode Discussions: How AJ uses live streams to market his products and services AJ’s journey to success A rundown of AJ’S 8-week coaching program The system he uses to get new clients using automated webinars How AJ incorporates VSL's (video sales letters) and webinars into his marketing strategy A genius call to action that converts AJ’s case study test numbers Video sales letter close rate vs. webinar/VSL combo close rate The single most important thing to remember for a conversion to happen [1:56] AJ’s intro: Grew up in Chicago Always wanted to be an entrepreneur Became a part-time personal trainer Built a client base Opened 2 studios [2:46] "I had a huge ego and didn't want to ask for help so instead I just made every single mistake and then still asked for help anyway and learned from people smarter than me." [2:56] Working with mentors and coaches resulted in his studio's success. [3:08] In 2015, his studios were grossing $500K. [3:19] The business side of personal training excited AJ. [3:45] Started business coaching other people to help other succeed. [4:06] Sold his gyms to his managers to coach full time [4:51] AJ's core program: an 8-week coaching program with him and his team. [5:38] "One of the big things we tell them when they start is 'If you go out of business, you can help zero people." [5:52] Core program teachings: marketing (sales, basic lead generation using Facebook, organic referral methods). webinars (private clients) systems (what they need to scale their business and out of it) [7:08] Pricing and special offers for AJ's 8-week program. [8:03] What does the system look like to get new clients in using automated webinars? "We actually started with a video sales letter but started shifting more toward the webinar because you get more leads for cheaper." [9:48] AJ's typical webinar is one hour. [11:10] His CTA (call to action) at the end of his webinar is to schedule a call with himself or team member and pitches the program. [11:46] How AJ incorporates VSL's (video sales letters) and webinars. [13:51] AJ's VSL's are typically 15 minutes [14:15] Joel recaps the strategy: People register for the webinar After the webinar, everyone is retargeted with a VSL that includes a CTA to engage in a phone call. [15:05] "We saw this crazy spike on the day we did the webinar. We were like 'we gotta do this all the time now."-AJ [15:28] What was your cost per application? "We would get applications off our VSL for as low as $30. From the webinar, we generally would get applications for $50-$100." [16:53] Cold VSL traffic close rate: 10% — (1 in 4). Webinar/VSL combo close rate: 50%+ for a $6K-$8K offer. [17:33] Joel recaps the numbers: $100 to generate an application Closed 50% of them from the webinar Cost: $200 for a $6K sale [18:31] Live streaming is a secret obsession of AJ's. [19:10] Almost every day of the week, AJ's live streams feature different entrepreneurs, authors, consultants, coaches, fitness professionals, etc. [22:02] "One of the things I love about live streams and Facebook Live...Sales presentations become social and people can share them. The social proof is unbelievable. It's the future of webinars."-Joel [23:08] Numbers for AJ's case study test: Reach: 7K Views: 4K [24:26] Figure out how to incorporate social with your presentations. Social proof is important when it comes to making a buying decision.”   Connect with AJ: Official Website: AJ-Rivera.com Facebook: Facebook.com/AJRiveraOfficial (best way) Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts


6 Mar 2017

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An Interview with Fitness Business Mentor AJ Rivera | #020

Modern Marketing Podcast

AJ Rivera is a Fitness Business Mentor helping Personal Trainers and studio owners scale their income and impact. In this episode, AJ joins Adam in providing marketing tactics, tips, and tools that are sure to benefit your business, regardless of industry or market. Episode Discussions: Simple email autoresponders How to craft an offer Direct response marketing How you should always sell ethically Importance of having higher ticket and higher prices to build your business The issue with word-of-mouth marketing 1:36 AJ’s Start -Rented out children’s dance facility -Gym owner -Began helping other fitness professionals +"Field of Dreams Syndrome" and "Hope Marketing" 5:07 AJ’s advice for all entrepreneurs: -Be confident in what you're selling. -Know it's a good quality product -Turn every bad thing into a good thing "Done is better than perfect." -Dave Rogenmoser 6:28 Word-of-mouth marketing -Word-of-mouth marketing isn’t a marketing plan -Counting on other people to bring you business -People don't design their business for the right amount of shareability 8:15 Mistakes, Lessons, and Systems +The use of "Daily Deals"  +AJ's marketing funnel - Have a system for lead acquisition -"6 Week Fitness Challenge" – created a true marketing campaign -Upselling customers -Email autoresponders   "Online tools work as well or better for offline business simply because their competitors aren't' doing it."-Adam 14:20 Coaching, consulting & selling +Used collective advice from mentors. "I remember how impactful the mentors in my life had been. It changed my whole life. I'm not here right now if it's not for them." -AJ +Enjoyed development from the business side of fitness. +Tools: -Have a simple email system and offering -Get familiar with direct response marketing -Learn how to sell ethically  18:24 +The correlation between higher prices and happier customers (see episode 14) +Not only do you attract better customers but they get better results. 20:07 How to position yourself to raise prices "You need to sell a program you would be happy your mom bought." -AJ 23:04 The future of marketing for fitness pros and business owners -The shift to higher end programs -Audience building and brand awareness -Offering true value -The use of Facebook Live "Everyone is obsessed with leads and sales...you need to build your audience, awareness, and authority"-AJ If you have a fitness business and are looking to take it to the next level, connect with AJ: Facebook (best way) AJ-Rivera.com YouTube  Mentioned in this episode: The Power of Pricing – How Higher Prices Lead to Happier Customers – Episode #14 com Contact Adam: Adam@AdamErhart.com Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts 


22 Dec 2016