Sandra Elisa Loofbourow's guest appearances

Sandra Elisa Loofbourow

Keys To The Shop : Equipping Coffee Retail Professionals

Sourced: The Coffee Podcast

Candice Madison

Rob Hoos

Phyllis Johnson

Jeanine Niyonzima-Aroian

Jared Truby

Chris Kornman

Evan Gilman

Dave Stachowiak

Jeff Taylor

Kevin Nealon

Michael Tan

Peter Giuliano

Greg McKeown

Erica Escalante

Joe Marrocco

OwlTail

The smell of coffee is one of the great joys in this life. As professionals we take this important sensory aspect of coffee and build tools and protocols around it so we can fully and accurately assess a coffee's quality and ultimately serve something consistently wonderful to our customers. In order to do this we need to bring balance, calibration, and objectivity to the personal tastes and experiences we all bring to the cupping table.  Today we on the Rate of Rise series from Roast Magazine we will be diving into this subject of scent and calibration with the author of the Jan/Feb 2022 Roast Magazine article "Exploring Scent", Sandra Elisa Loofbourow! Sandra is the Director of Coffee Content for The Crown, a certified Q Grader and Assistant Instructor, and a Q Processing Generalist. She brings with her a depth of experience as a roaster, green buyer, and barista. Sandra is co-host of the bilingual podcast  Cafetera Intelectual and chair of the Good Food Awards Coffee Committee. In this conversation we cover:  Journey of honing her own sensory skills The role of scent  Passion guiding sensory pursuits  Emotions and scent Why this sense is underdeveloped Consensus and price discovery Bringing objectivity to personal experience  How big does your circle of calibration need to be How we are always calibrating Le Nez Du Cafe Having clear goals First steps and resources to improve your sense of smell  Links: https://royalcoffee.com/the-crown/ https://www.cafeteraintelectual.com   Subscribe to Roast Magazine! Use code "ROR" to get $5 off   Related Episodes: RoR #1: A Conversation w/ Anne Cooper of Equilibrium Master Roasters RoR #2: Exploring Quality Control w/ Spencer Turer of Coffee Enterprises RoR #3: Making Contingency Planning a Reality w/ Andi Trindle Mersch of Philz Coffee RoR #4: Practical Thermal Dynamics w/ Candice Madison of Royal Coffee / The Crown Oak RoR #5: Time and Color in Roasting w/ Morten Munchow of Coffee Mind” RoR #6: Buying Less and Doing More w/ Ever Meister RoR #7 Illustrative Sample Roasting w/ Mike Ebert of Firedancer Coffee Consultants  ROR #8 How Post-Harvest Processing Impacts Flavor w/ Siva Subramanian and Byron Holcomb of Olam Food Ingredients  RoR #9 Inside the Roaster’s Tool Kit w/ Kat Melheim of Black and White Coffee and The Coffee People Zine  RoR #10 : What Your Broker Wishes You Knew w/ Scott Merle of La Minita Coffee

The smell of coffee is one of the great joys in this life. As professionals we take this important sensory aspect of coffee and build tools and protocols around it so we can fully and accurately assess a coffee's quality and ultimately serve something consistently wonderful to our customers. In order to do this we need to bring balance, calibration, and objectivity to the personal tastes and experiences we all bring to the cupping table.  Today we on the Rate of Rise series from Roast Magazine we will be diving into this subject of scent and calibration with the author of the Jan/Feb 2022 Roast Magazine article "Exploring Scent", Sandra Elisa Loofbourow! Sandra is the Director of Coffee Content for The Crown, a certified Q Grader and Assistant Instructor, and a Q Processing Generalist. She brings with her a depth of experience as a roaster, green buyer, and barista. Sandra is co-host of the bilingual podcast <a href="http://www.cafeteraintelectual.com/" rel="noopener nofollow" target="_blank"> Cafetera Intelectual</a> and chair of the Good Food Awards Coffee Committee. In this conversation we cover: <ul> <li>Journey of honing her own sensory skills</li> <li>The role of scent </li> <li>Passion guiding sensory pursuits </li> <li>Emotions and scent</li> <li>Why this sense is underdeveloped</li> <li>Consensus and price discovery</li> <li>Bringing objectivity to personal experience </li> <li>How big does your circle of calibration need to be</li> <li>How we are always calibrating</li> <li>Le Nez Du Cafe</li> <li>Having clear goals</li> <li>First steps and resources to improve your sense of smell</li> </ul> Links: <a href="https://royalcoffee.com/the-crown/" rel="nofollow" target="_blank">https://royalcoffee.com/the-crown/</a> <a href="https://www.cafeteraintelectual.com" rel="nofollow" target="_blank">https://www.cafeteraintelectual.com</a> <a href="http://www.roastmagazine.com/subscribe/" rel="nofollow" target="_blank">Subscribe to Roast Magazine! Use code "ROR" to get $5 off</a> Related Episodes: <a href="https://keystotheshop.com/annecooperror/" rel="nofollow" target="_blank">RoR #1: A Conversation w/ Anne Cooper of Equilibrium Master Roasters</a> <a href="https://keystotheshop.com/rorspencer/" rel="nofollow" target="_blank">RoR #2: Exploring Quality Control w/ Spencer Turer of Coffee Enterprises</a> <a href="https://keystotheshop.com/contingency-planning/" rel="nofollow" target="_blank">RoR #3: Making Contingency Planning a Reality w/ Andi Trindle Mersch of Philz Coffee</a> <a href="https://keystotheshop.com/ror4thermaldynamics/" rel="nofollow" target="_blank">RoR #4: Practical Thermal Dynamics w/ Candice Madison of Royal Coffee / The Crown Oak</a> <a href="https://keystotheshop.com/mortenmunchow/" rel="nofollow" target="_blank">RoR #5: Time and Color in Roasting w/ Morten Munchow of Coffee Mind”</a> <a href="https://keystotheshop.com/ror6/" rel="nofollow" target="_blank">RoR #6: Buying Less and Doing More w/ Ever Meister</a> <a href="https://keystotheshop.com/2021/07/mike-ebert/" rel="nofollow" target="_blank">RoR #7 Illustrative Sample Roasting w/ Mike Ebert of Firedancer Coffee Consultants</a> <a href="https://keystotheshop.com/2021/10/ror-8-how-post-harvest-processing-impacts-flavor-w-siva-subramanian-and-byron-holcomb-of-olam-food-ingredients/" rel="nofollow" target="_blank"> ROR #8 How Post-Harvest Processing Impacts Flavor w/ Siva Subramanian and Byron Holcomb of Olam Food Ingredients</a> <a href="https://keystotheshop.com/2021/11/ror-9-inside-the-roasters-tool-kit-w-kat-melheim-of-black-and-white-coffee-and-the-coffee-people-zine/" rel="nofollow" target="_blank"> RoR #9 Inside the Roaster’s Tool Kit w/ Kat Melheim of Black and White Coffee and The Coffee People Zine</a> <a href="https://keystotheshop.com/2021/12/ror-10-what-your-broker-wishes-you-knew-w-scott-merle-of-la-minita-coffee/" rel="nofollow" target="_blank"> RoR #10 : What Your Broker Wishes You Knew w/ Scott Merle of La Minita Coffee</a>

RoR #11 : Exploring Scent w/ Sandra Elisa Loofbourow

Caitlin McCarthy-García

In this episode, Chris Kornman, our Education and Lab Manager, Royal Coffee Trader, Caitlin McCarthy-García &amp; Sandra Elisa Loofbourow, our Tasting Room Director discuss cupping, calibration &amp; quality control.  Check out all our past webinars &amp; what's on the horizon online www.royalcoffee.com/webinars   Shout out to Michael Senderovich for the music. Special thanks to Bolor Erdenebat for editing.   Submit your questions press@royalcoffee.com

In this episode, Chris Kornman, our Education and Lab Manager, Royal Coffee Trader, Caitlin McCarthy-García &amp; Sandra Elisa Loofbourow, our Tasting Room Director discuss cupping, calibration &amp; quality control. Check out all our past webinars &amp; what's on the horizon online <a href="http://www.royalcoffee.com/webinars" rel="nofollow" target="_blank">www.royalcoffee.com/webinars</a> Shout out to Michael Senderovich for the music. Special thanks to Bolor Erdenebat for editing.  Submit your questions press@royalcoffee.com

Episode 17 - New Norms in Cupping & QC with Chris Kornman, Caitlin McCarthy-García & Sandra Elisa Loofbourow

In this episode, The Crown's Director of Roasting, Candice Madison &amp; Tasting Room Director, Sandra Elisa Loofbourow host a webinar focused on roasting in the time of COVID-19. They discuss inventory management, tips, creative pivots &amp; some advice along the way. You can watch the entire webinar here. https://vimeo.com/406007574  Join us for our next webinar on April 16th at 11am (PST) focused on an what's happening in Honduras. Submit your questions press@royalcoffee.com  Shout out to Michael Senderovich for the music &amp; logistical support. Feedback? podcast@royalcoffee.com

In this episode, The Crown's Director of Roasting, Candice Madison &amp; Tasting Room Director, Sandra Elisa Loofbourow host a webinar focused on roasting in the time of COVID-19. They discuss inventory management, tips, creative pivots &amp; some advice along the way. You can watch the entire webinar here. <a href="https://vimeo.com/406007574" rel="nofollow" target="_blank">https://vimeo.com/406007574</a> Join us for our next webinar on April 16th at 11am (PST) focused on an what's happening in Honduras. Submit your questions press@royalcoffee.com Shout out to Michael Senderovich for the music &amp; logistical support. Feedback? podcast@royalcoffee.com

Episode 13 - Roasting in the Time of COVID-19: Creative Solutions with Candice Madison & Sandra Elisa Loofbourow