Voice UX Today with Cathy Pearl of Google and Adva Levin from Pretzel Labs - Voicebot Podcast Ep 136
The Voicebot Podcast
My two guests today are widely sought after experts in voice user experience design. After more than 20 years designing voice user interfaces, Cathy Pearl is well known in the industry and is the author of what many people see as the key handbook for voice application design, "Designing Voice User Interfaces." Cathy currently serves as head of Conversation Design Outreach at Google. Prior to Google, Cathy was vice president of user experience at Sensely and before that worked at Nuance, Tellme, and Volio. She holds degrees in Computer Science and Cognitive Science and worked for NASA early in her career. Adva Levin is founder of Pretzel Labs, an award-winning voice interaction studio best known for winning the top prize in the Alexa skills competition for Kids skills in 2018. Other popular titles by Pretzel labs include Freeze Dancers and Kids Bop Daily. Pretzel Labs also works with brands, media companies and government ministries on voice user experience design. Adva is an Alexa Champion, has undergraduate degrees in Math and Economics, and a Masters in Fine Arts in creative writing from Columbia University. Adva first joined me on Voicebot Podcast back in Episode 49 in June 2018 and Cathy preceded here by a few months in Episode 30 two years ago this month.
Adva Levin joins us to share why you should design personas for your voice apps, how you can create them, as well as how to work with voice acting talent.Presented by ReadspeakerReadspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.Whether you're needing a TTS voice for your IVR system, voice application, automobile, robot, public service announcement system, website or anywhere else, Readspeaker have you covered.They've been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world's biggest brands.If you're in the market for any form of TTS technology, check out Readspeaker today.In this episodeClifford Nass and Scott Brave, in their book Wired for Speech, showed that whether you want to or not, humans cannot help but form a picture in their minds about the voice they're hearing. Just from a voice alone, we can form an understanding of the gender, age, education, location and mood of someone, and more.So whether you create a persona for your voice applications or not, your users will form one anyway. That's why its so important to create one, so that you can try and establish some consistency in the mind of your users. Having a persona documented is also like a style guide for conversation designers. It helps guide writing and creates synergy on projects where many designers are needed. Adva Levin has created some of the most recognisable and award winning Alexa skills, including Kids Court, and also provides consultancy and design services for organisations through her company, Pretzel Labs. Most of Adva's work requires some kind of persona design. So who better to take us through the why's and the how's?LinksPretzel LabsAdva Levin and Pretzel Labs on Twitter Hosted on Acast. See acast.com/privacy for more information.
Adva Levin, founder of Pretzel Labs and Alexa Champion, sat down with me to discuss her dive into the voice first world, characters in voice first applications, making skills for children, monetization and more.
VOICE Round-Up: Adva Levin on building award-winning, voice-driven games for kids
This chapter is an excerpt from our interview with Adva Levin at the 2018 VOICE Summit - the largest gathering of the conversational technology world. Adva is one of the many folks we interviewed, people who are thriving at the front edge of brand, UX, research and design. Adva is a pioneer in voice-driven, children’s game development. Her shop, Pretzel Labs, creates voice-first games like Kids Court, where an Alexa based judge settles kids’ fights. Kids Court won the grand prize in the Alexa kid skill challenge. Adva is pushing out into new territory where we see how empathic, useful products can be educational, reduce screen time and, according to the users we’ve polled, be damn fun, too. This is just a taste, so make sure you grab the full episode and subscribe so you never miss a single Machine Yearning.
Adva Levin Founder of Pretzel Labs Talks Voice-First Games - Voicebot Podcast Ep 49
The Voicebot Podcast
Adva Levin is founder of Pretzel Labs, a Tel Aviv-based company that creates voice-first games that children can play through Amazon Echo and soon Google Home. The company came to prominence earlier this year as the Grand Prize winner of Amazon’s first Kids Skills Competition where developers competed for cash prizes for the best Alexa skill designed for children. Previously, Adva worked in product and content roles at a number of startups and has also done literary translation and screenwriting. Adva earned a Master of Fine Arts degree in creative writing from Columbia University and a Bachelor of Science in Mathematics and Economics from Tel Aviv University.