OwlTail

Cover image of Pauline Brown

Pauline Brown Podcasts

Read more

11 of The Best Podcast Episodes for Pauline Brown. A collection of podcasts episodes with or about Pauline Brown, often where they are interviewed.

Read more

11 of The Best Podcast Episodes for Pauline Brown. A collection of podcasts episodes with or about Pauline Brown, often where they are interviewed.

Updated daily with the latest episodes

Episode artwork

Pauline Brown on Aesthetic Intelligence ("the other A.I.")

Play
Read more

Q: Why do we love brands like Apple, Yeti (love a cooler – yes!) and Vespa? A: Because we feel them. The leaders at these companies have figured out how to decipher what feel and look good to them and mobilize teams to embed it in the products. This is pure magic.

My guest today is Pauline Brown, former chairman of LVMH and author of the book, Aesthetic Intelligence. She also worked at Bain, Estee Lauder and The Carlyle Group and served as a Henry Crown Fellow at the Aspen Institute.

Pauline and I discuss and decipher what, exactly, it means for a brand – whether B2C or B2B – to infuse aesthetic intelligence into their strategy, thinking and products to delight the senses of customers. Little did I know that Vespa products have a far greater re-sale value than competitors – they’ve figured out how to tap into A.I. and Pauline shows us how you can do the same.

We also cover ground on the state of Retail, what’s in store for Black Friday / Cyber Monday, the 4 steps to adding A.I. into your personal life, plus leading a life of not just success…but significance and meaning.

Oct 22 2020 · 1hr 3mins
Episode artwork

Beyond Beauty: Brand Aesthetics is the New AI - LVMH North America Chairman, Pauline Brown

Play
Read more

Join Dean DeBiase and SiriusXM host and former NA chairman of LVMH, Pauline Brown, who oversaw a portfolio of 70 brands in 5 sectors ranging from fashion to cosmetics, as they discuss her new book, Aesthetic Intelligence, and unpack how aesthetics impacts retail success (and failure), why style and design are as important as scale and speed for emerging brands, and her time in global private equity at The Carlyle Group.

Jun 16 2020 · 31mins

Similar People

Laura Huang

Rana Foroohar

David Weinberger

Steve Dennis

Rishad Tobaccowala

Allen Adamson

Margaret Heffernan

Steve Easterbrook

Seth Godin

Joelle Parenteau

Michael Bungay Stanier

Danielle Leoni

Karen Wickre

Matt Taibbi

Lacy Hunt

Episode artwork

Master Your Restaurant's Brand: Pauline Brown, Former Chairman of Louis Vuitton

Play
Read more

Longtime leader in luxury goods and former Chairman of LVMH North America, Pauline is renowned for acquiring, building, and leading some of the world’s most influential brands.

In her groundbreaking new book, Aesthetic Intelligence, she shows businesspeople how to harness the power of their own senses to create products and services that delight their customers and build businesses that last. Her book is based on a course that she designed and taught at Harvard Business School.

Here, she looks to our industry, walking us through how to build a successful hospitality brand.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

What is Aesthetic Intelligence?

Taste

A higher level of perception

The ability to discern and communicate what looks and feels good

Grew up as first-gen Jewish American in a creative but practical household

Going into business doesn’t always embrace the creative side

It took Pauline many years to combine creativity with her business knowledge

The importance of creative briefs

Marketing document

Roadmap for the brand plan

Stems from the company’s central idea into a more fixed template for branding

How to create a creative brief for a restaurant

Start with the core idea/usp/story

The core idea needs to be relevant, original and engaging to capture the imaginations of customers

Create an execution strategy to communicate that idea to customers

A central part of a restaurant’s idea - how do I want people to feel?

Getting to know the customer on a basic level

What do they order?

What is the occasion they come to your restaurant?

How much do they typically spend?

What time of day do they come to the restaurant?

Getting to know the customer on an advanced level

Mood state

Who are they as a person?

What drives them?

What are the wanting to feel in the restaurant?

Empathizing with the customer and getting to know them elevates the brand

Creating a “halo-effect”

Building anticipation before they come to the restaurant

Creating long-lasting memories for the customer after they have left

Aesthetics don’t need to be expensive

Nice things don’t need to cost a lot of money

Practical ways to save money aesthetically improving a restaurant

Consider the things you are already doing e.g paint a wall. Could that wall be a different color?

Making the same decisions more mindfully

Editing and taking away can also be effective

Having lots of capital can be a bad thing

Lots of money can make people lazy

Less money = more resourcefulness and creativity

Restaurants are not easy businesses

Most restaurateurs think very practically as operators

Tips to uplevel the customer experience in a restaurant

Sound design

Lighting design, down to the color of the bulbs

Visual design - small details

Pitfalls to avoid

Hiring a team that is not passionate about what they do

Amazing service leaves a lasting impression

Apr 28 2020 · 26mins
Episode artwork

Aesthetic Intelligence: What It Is And Why It Matters With Pauline Brown

Play
Read more

Pauline Brown the Former Chairman of LVMH North America discusses her new book, “Aesthetic Intelligence”. Brown left her position at LVMH to do a deep dive into the way aesthetics impact us personally and professionally and teaches about what she learned at Harvard.

Mar 24 2020 · 27mins

Most Popular

Elon Musk

Barack Obama

Bill Gates

LeBron James

Mark Cuban

Michelle Obama

Melinda Gates

Arnold Schwarzenegger

Kevin Hart

Terry Crews

Mike Tyson

Episode artwork

SPOS #711 - Pauline Brown on Aesthetic Intelligence (The Other AI)

Play
Read more

Welcome to episode #711 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #711 - Host: Mitch Joel. There's nothing harder than getting up onstage to speak in front of a room full of CEOs that run the world's largest associations following one of the most successful business people from the luxury goods space. I felt like a bum in my black jeans, pseudo dress jacket and sneakers. Pauline Brown had just finished her long stay as the Chairman of LVMH North America (Moët Hennessy – Louis Vuitton) working with a portfolio of over 70 brands in five different sectors across 100 markets. I made a joke about my clothes, we all laughed (she was probably being very kind and polite about my sad state of fashion affairs), but I was engaged and hanging on to her every word. Pauline is renowned for acquiring, building, and leading some of the world’s most influential brands. Now, she is striking out on her own. Moving from business leader to thought leader with her amazing new book, Aesthetic Intelligence (which she has brilliantly called “the other AI”). Her book is based on a course that she designed and taught at Harvard Business School. Pauline began her career as a Consultant at Bain and subsequently held senior executive roles at Estee Lauder, Avon and The Carlyle Group. She currently is an Executive-in-Residence at Columbia Business School and a Henry Crown Fellow at the Aspen Institute. I've become a raving fan of her work/thinking (which you can also hear on Sirius XM show, Tastemakers, on the Stars channel). Enjoy the conversation...

Feb 23 2020 · 56mins
Episode artwork

Boost Your Aesthetic Intelligence with Pauline Brown | BBB 108

Play
Read more

Pauline Brown is a longtime leader in luxury goods and former Chairman of LVMH North America, renowned for acquiring, building, and leading some of the world’s most influential brands.

Today we talk about her new book "Aesthetic Intelligence", the idea behind it and how to use it to help deliver your brand to your customers.

Highlights from the episode:

  • What aesthetic intelligence is about
  • Why is it relevant today for businesses and marketers
  • How to get started telling your story using aesthetics
  • How senses can improve customer experience and create a stronger connection with them
  • Four steps to develop your aesthetic intelligence
  • What are the good and the bad examples of it

Quotes:

"Perfection is not interesting"

"One of the most powerful ways to connect with people is through their senses."

"Why don’t we double down on what we do so well and bring those values and the sensibilities to our work lives in a way that feels good and I think gets results."

Episode Links:

Pauline’s site: https://www.aestheticintelligence.com/

Pauline’s Instagram profile: https://www.instagram.com/tastemakerpauline/

Get Pauline’s book at: https://www.amazon.com/Aesthetic-Intelligence-Boost-Business-Beyond/dp/0062883305

If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.

If you enjoyed the show, screenshot it and share it with your friends!

Feb 17 2020 · 49mins
Episode artwork

Aesthetic Intelligence: How to Boost it and Use it in Business and Beyond | Pauline Brown

Play
Read more

In Episode 108 of Hidden Forces, Demetri Kofinas speaks with Pauline Brown, the former Chairman of North America for LVMH, the world’s leading luxury goods company. Pauline has over thirty years’ experience acquiring, building, and leading some of the world’s most influential, luxury brands. In this conversation, she shares insights about how anyone can strengthen and grow his or her own aesthetic intelligence and apply that intelligence towards enhancing the quality and prosperity of one’s life and business.

Pauline’s case for aesthetic intelligence rests on four basic points. The first is simply that aesthetics matter, not only in life but also in business. The second is that aesthetic intelligence can be cultivated. In fact, each of us possesses far more capacity than we use; aesthetic vision and leadership also have the power to transform companies and even entire sectors, as has been proven time and again by companies like Apple, Dyson, and others. Lastly, in the absence of aesthetics, most businesses are susceptible to potentially fatal challenges. In other words, when a company’s aesthetics fail, so does the company.  

Her overall message is that aesthetics matter and that they can be cultivated. As Pauline says: “Although I believe that each of us has the potential to boost our aesthetic intelligence, it takes time and effort. It is just like developing other muscles.”  In this episode, we learn approaches and concrete exercises for building one’s “aesthetic muscles” and using them to win over customers, starting with exercises for enhancing what Pauline Brown calls (1) attunement, which she defines as “developing a higher consciousness of one’s environment and the effect of its stimuli;” (2) interpretation, which means “translating one’s emotional reactions (both positive and negative) to sensorial stimuli into thoughts that form the basis of an aesthetic position, preference, or expression;” (3) articulation, or expressing the “aesthetic ideals for one’s brand, product, or service such that team members not only grasp the vision but can execute on it with precision;” and (4) curation, or “organizing, integrating, and editing a wide variety of inputs and ideals to achieve maximum impact.” 

According to Pauline Brown: “When it comes to aesthetics, editorial command is all-important; as Coco Chanel said, “Elegance is refusal.”  

You can access the transcript and rundown to this week’s episode through the Hidden Forces Patreon Page. All subscribers are granted access to our overtime feed, which can be easily added to your favorite podcast application.

Producer & Host: Demetri Kofinas

Editor & Engineer: Stylianos Nicolaou

Subscribe & Support the Podcast at http://patreon.com/hiddenforces

Join the conversation on Facebook, Instagram, and Twitter at @hiddenforcespod

Nov 04 2019 · 1hr 4mins
Episode artwork

Tastemaker with Pauline Brown: Skin Care Panel on SiriusXM

Play
Read more

Today's podcast features recent episode of Tastemaker with Pauline Brown on SiriusXM Radio. The panel features skin care specialist Karina Freedman, Elana Drellszyfer, and our own Dr. Shirley! 

This show educates us all on the importance of skin care for all hues of skin and tips on what to use!

Pauline Brown  www.aestheticintelligence.com

Karina Freedman www.karinanyc.com

Elana Drellszyfer www.reviveskincare.com

For more information on Dr. Shirley visit:

www.elementsandgraces.com

Instagram/Facebook/Twitter: @foreverfabmd

Produced by www.oneofoneproductions.com

Recorded, mixed, edited and original music by www.23dbproductions.com

Interview/Guest Opinion Disclaimer

The views and opinions expressed in this podcast program are those of the guests and do not

necessarily reflect the official policy, opinion, or position of Dr. Madhere or the production

team. Examples of situations, cases, or issues, etc. are only examples. They should not be

utilized as individualized or specific recommendations and are not reflective of the position of

Dr. Madhere and the production team. The program participants’ opinions are based upon

information they consider reliable, but neither Dr. Madhere or her affiliates, nor the

companies with which such participants are affiliated warrant its completeness or accuracy,

and it should not be relied upon as such.

May 14 2019 · 50mins
Episode artwork

Former LVMH Exec Pauline Brown on Building Better Brands

Play
Read more
Pauline Brown, the former chairman of North America for LVMH Moët Hennessy Louis Vuitton, reflects on her experience overseeing LVMH's portfolio of luxury brands in the company's largest market, and she offers insight into how high-end brands are faring in the changing retail landscape.

After leaving LVMH in 2015, Brown joined the faculty of Harvard Business School, where she teaches a course she developed called "The Business of Aesthetics." On the podcast, she describes why a business that prioritizes aesthetics—and the human connection it establishes with its customers—will position it for success relative to competitors who treat their products like commodities.

Brown, who has also held roles at The Carlyle Group, Estee Lauder and Bain, will speak on May 7 during ACG's InterGrowth conference in Orlando, following the women's breakfast. To learn more about the conference and to view the full speaker lineup, visit intergrowth.org.
Apr 23 2019 · 25mins
Episode artwork

Uprising!!!: The Podcast. Episode 35 Pauline Brown

Play
Read more

Pauline Brown, cultural expert, Harvard Business School Professor, Sirius XM Host, former Chairman of LVMH NA. This week on the POD, the new feminist movement. Alive and kicking or a sleeping giant? Is it the best of times or the worst of times? What is the feminism movement today, and what’s needed? Find out only on the Uprising Pod, with Scott Goodson. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book ‘Uprising: how to build a brand and change the world by sparking cultural movements,’ available on Amazon.com. Scott has helped create and build some of the world’s most iconic brands. He is founder of StrawberryFrog the world’s first movement marketing agency.

Jun 09 2017 · 43mins
Loading