CAT-Tober, Cat Take Over with The Wolfkeeper and Dawn White
CAT-Tober, Cat Take Over with The Wolfkeeper and Dawn White Let's learn more about Dawn! Get to know more about her! Dawn White is the award-winning writer and photographer behind the blog Lola The Rescued Cat and the author of Lola: Diary of a Rescued Cat. She promotes advocacy for adoption and animal rights and educates her readers on how to give their cats the best lives ever. Dawn is a contributing writer for the Jackson Galaxy Project’s Cat Pawsitive Pro Program and Chewy.com. The Wolfkeeper Show is a live Podcast! Watch on our Facebook Account Facebook: https://www.facebook.com/toriano.sanzone.3726 Facebook Page : https://www.facebook.com/torianothewolfkeeper/ Podbean App: https://thewolfkeeper.podbean.com/ Get a chance to call in!!
#102 Making Solutions Affordable and Accessible Through Perisense Inc., with Dawn White.
We are excited to share today’s guest and her company with all your manufacturing businesses, especially those who are small to mid-sized. Today on the WAM podcast our guest is Dawn White, the founder and CEO of Perisense Inc., based in Ann Arbour Michigan. Perisense is a company that manufactures sensors to deliver performance and productivity data from legacy manufacturing assets and convert it into actionable intelligence to improve quality and results. Dawn shares with on how she started Perisense Inc. and how the company is working towards making things like the industry 4.0 and the Internet of Things more accessible to small mid-size manufacturing businesses, particularly those that operate a fair number of legacy manufacturing systems. So stay tuned, you don’t want to miss out! Learn more about your ad choices. Visit megaphone.fm/adchoices
Connecting Account Management and Marketing with Dawn White of IDI
During this episode of Tech Qualified, we chat with Dawn White, the Director of Marketing and Account Management at Integrated Design, Inc. (IDI). Dawn talks about her background in account management, how she transitioned to marketing, why she focuses on the success of customers first and outlines some of the major changes she made when taking over marketing. Episode Highlights: Dawn White shares her background story and talks about how she started in account management at IDI...then transitioned to overseeing marketing as well. Dawn discusses the ideal customer profile of IDI, which includes both direct customers and partner organizations. Dawn talks about the homegrown CRM that existed prior to her rolling out Hubspot to the team. One of the first initiatives Dawn went through in marketing was to complete a content audit. Hubspot is an integral part of the marketing and sales infrastructure at IDI. Dawn focuses on really keeping in touch with customers, through newsletters and simply picking up the phone. Dawn discusses how the website is used to complete a pre-evaluation for prospects and then how this information is shared with sales & partners to create a relationship. When moving into her marketing role, upselling was a component of her job...but so was customer satisfaction. Hubspot is a crucial component to ensuring marketing and sales teams are on the same page throughout a customer’s lifecycle. From the account management side, it’s important to never ask for more than we are giving in the relationship. At IDI, we’re consultants. We’re not trying to sell you something that you don’t need. Our sales process involves consultation. It requires a deep-dive into a customer’s environment and overall organization. Dawn took a Storybrand course to further refine IDI’s messaging. One of the big lessons learned is how the customer is the “hero” in your messaging. What are some Dawn’s favorite resources to keep up with #b2btech marketing? 3 Key Points: Hubspot is a key part of IDI’s technology stack and ensures marketing and sales teams are aligned throughout the customer journey. Dawn participates in a Rising Leaders Program within the Ann Arbor area and this helps her get plugged in to the local marketing community. Dawn took a course from Storybrand to help facilitate the company’s website redesign efforts. Resources Mentioned: Dawn White: https://www.linkedin.com/in/dawn-white-59221879/ IDI: https://www.idesign.com/ Hubspot: https://www.hubspot.com/ Storybrand: https://storybrand.com/ Motion: motionagency.io/access
#107: Real Estate Titans with Greg Fowler featuring special guest, Dawn White. Follow us on Facebook: @RealEstateTitansLive Watch this episode on YouTube: Real Estate Titans Channel Greg Fowler on Instagram: @gregfowlerco Episode Insights: "Nothing good happens in the comfort zone." "If your hair is not on fire and you don’t feel a little sick you’re not doing it right." “Do the work.” Books: Peaks and Valleys: Making Good And Bad Times Work For You--At Work And In Life https://www.amazon.com/Peaks-Valleys-Making-Times-You-At/dp/1501108085 The 10X Rule: The Only Difference Between Success and Failure https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603 The Millionaire Real Estate Agent https://www.amazon.com/Millionaire-Real-Estate-Agent-About/dp/0071444041/ref=mp_s_a_1_3?keywords=millionaire+real+estate+agent&qid=1559342122&s=gateway&sr=8-3 Shift: How Top Real Estate Agents Tackle Tough Times https://www.amazon.com/Shift-Estate-Agents-Tackle-Tough/dp/0071605266 The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776 Audible https://www.audible.com/ Podcasts: Money Matters https://moneymatters.net Motley Fool https://www.fool.com Genius Dialogues https://thepodglomerate.com/shows/thegeniusdialogues/ The One Thing https://www.the1thing.com/podcasts/