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Mike Stelzner

17 Podcast Episodes

Latest 11 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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How Marketers Can Use the Clubhouse App – Mike Stelzner

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Curious about this new Clubhouse platform, we decided to dig a bit deeper into it and find out just what it was all about and why so many business professionals – and well-known names - were flocking to it. We reached out to Mike Stelzner, from Social Media Examiner, to get his take on this since he’s always ahead of the curve. And he did not disappoint. In this episode, Mike gives us the quick and dirty lowdown about what Clubhouse is, how it works, who’s hanging out there, and the many ways you can be leveraging the platform for your business.


3 Feb 2021

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Ep. 53 The C&S Custom Calls Story with Mike Stelzner

Shedding Light Hunting Stories Podcast

Ever wonder what it’s like to be a full time game call maker? Today we meet Mike Stelzner founder of C&S Custom Game Calls. The first half of our show we talk about how he got started in the game call industry and what it’s like to be in his shoes. We then dive into some of his favorite duck and turkey stories. To check out C&S Custom Game Calls click here: http://www.cscustomcalls.com/To contact Mike about his calls or faith, send him a message on Facebook or Instagram: https://www.facebook.com/cscustomcalls/https://instagram.com/cscustomcalls?igshid=1g98jvbrqgrnyCheck out our new YouTube video here: https://youtu.be/u5vmf76_q4g


26 Jan 2020

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The Guide to YouTube Success in 2020 – Mike Stelzner

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing?


11 Dec 2019

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How To Build Relationships and Stand Out On Social Media with Expert Mike Stelzner

Marketing That Converts

This week’s episode is an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. As an expert in the social media marketing world, I wanted to speak to Mike to find out how he uses his platform to stand out in a busy industry. We look at what makes people successful, giving his formula for creating content that people will want to engage with. KEY TAKEAWAYS COVERED IN THE PODCAST The speed in which social media moves is one of the biggest challenges for those working in a social industry, as well as those using social media to grow their business. Luckily, it’s starting to slow down. You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are. Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well. If you want to stand out in a noisy industry is to understand exactly who you are trying to reach. Who is that somebody? What struggles do they have? What do they do? When you create something, remind yourself of the person you’re creating it for. Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at. If you don’t know what your customers want, ASK THEM. Once you have asked your audience, you need to see if their actions are matching their statements. Clear signs are the messages you receive from your followers. Not everyone is supposed to be in your tribe. If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information. We should all be doing stuff that makes it easier for people to remember who we are. The formula for success is ‘great content + other people – marketing messages = growth’. When it comes to your business you need to ensure you have amazing content, strong connections and less of a pitch. This is the Elevation Principle. The best way to make an impact on someone in person is to meet them in person. Social media is called social media for a reason. If you’re not a nice person, you won’t survive. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… One of the most important things you can do when it comes to social media is be yourself. Successful people are authentic. HIGHLIGHTS YOU SIMPLY CAN'T MISS Introducing Mike – 06:00 Social Media is Ever Changing – 12:10 Tracking Your Results – 17:15 How to Stand Out in a Noisy Industry - 21:10 Creating Connections Through Details - 33:15 The Importance of Relationships - 37:38 The Future for Social Media Marketing World – 49:30 Transcript below Hello and welcome to this week's episode of the podcast. I hope you are having a wonderful, wonderful week. I actually cannot believe we are cracking on so far into the year and we are nearly done. It feels like not many weeks left now. Also, I'm on episode 94. I've nearly hit 100 episodes and I've got some exciting stuff coming. I'm going to be recording a very special episode 100, which I'm super excited about. Obviously I want to see what you guys think, but it's going to give you a different view into my world and just into maybe a side you have not seen before or conversations that I haven't had before. But I am really excited about it. It's going to be extra special. So, that's something to look forward to.Also, just while I was on this week, I just wanted to remind you that last week's episode we talked about the 2020 goal planner that I've got that it's a free download, it's a great workbook, 10 pages packed full of questions, suggestions of how you can review last year, things that you should note down, things that you should think about, and then those all important goals for 2020, and the actions you're going to need to take in the first 30 days, because obviously what are you going to do the minute it hits, and how are you going to get your year next year off to an absolute flying start.So the workbook is there to download. Head over to TeresaHeathWareing.com/2020 as in the numbers 2020. You can get your free download there. Then, on the thank you page, look out for the video I've got on there and the opportunity I've given you to join me for a live workshop and coaching call. So I want you to do this workbook with me. I want to sit with you live on a call on the 12th of December, and I want us to work through it together. Not only that, you're going to get access to a Facebook group that's going to stay open from the minute you join until the beginning of February. So first of Feb, it will close, but the idea of that Facebook group is that I can support you going into that first year, and I've got a few little surprises and little exciting things along the way for you if you are in that group.So I really, really hope to see you there. I want an amazing 2020, and I want all of you to have an amazing 2020 as well. Okay, on with today's episode. It's an interview, and it's a really good one. I know I say that every week and you must think, oh come on Teresa, constantly. You must have done some bad interviews. No, maybe there are some I wasn't too keen on, but this isn't one of them. This week, I am talking to the amazing Mike Stelzner. Now you may not know his name. I'm sure lots of you will, but if you don't, you are likely to know Social Media Examiner, and/or Social Media Marketing World.Social Media Examiner is an amazing website that basically puts out content every single day written by world experts. I've been very lucky that I've written for them as well a little while back. As you know, I'm not a big fan of writing, so that was quite a job. But I have written for them. Also, they have Social Media Marketing World, which is the world's biggest social media conference that goes on in San Diego every single year and I have been flourish years, maybe five years in a row now, and I have made loads of connections. I've met loads of people. I've learned lots of stuff in the past from that event, and it's a great, great event. It was the first international event I went to, or no was it? Actually, it might have been converted. I think maybe it was converted from lead pages as my first event. Okay, I can't remember.Anyway, it was definitely near one of the first. I'm sure it might have been the first. Anyway Teresa, get on with it. So yeah, it's an amazing event. It's a great, great event. Basically, Mike Stelzner heads up this whole thing. He's almost a bit like, I don't know how to describe him. I'm sure someone could tell me, but you know when ... he's in charge of social media in the world. I know it sounds ridiculous, but if you want to get on in the social media space, you need to know Mike Stelzner, because Mike Stelzner is very influential because, like I said, he runs the largest social media website and the largest social media ... Well, I just said the largest social media website. I don't know that that's for fact, but it's very, very big.One of the largest events in the world for social media. So yeah, he was amazing, but we had a really good chat about how could you stand out, how can you become the expert in your industry, because that's what he does on a day to day basis. He is classed as an expert, and he's right at the top of his industry. But also, he works with people who are doing the same. So what he talked about was great. We looked at ways that, what makes those people successful, how do we get to be where they are, what do we do in our businesses to get to that level? He gives some really good practical advice and also talks about how you can stand out. He has this formula that he talks about in terms of creating contact plus other people, minus marketing messages, equals growth.You'll understand what he means by all that as we go through the podcast. Like I said, he was a great episode. I really, really enjoyed chatting with him and was very lucky the following day to have another hour call with him to talk to him about something he's planning to help him, which was wonderful. But he's a really great guy. He gave some great advice, so I really hope you're going to enjoy this one.Introducing Mike It gives me so much pleasure to welcome today the very formidable and wonderful Mike Stelzner. Mike, welcome to the podcast.Teresa, thank you so much for having me. I'm very excited to be joining you today.I am super excited. So Mike, I've already done an intro about you, but let me just reiterate and explain. Social Media Marketing World was the one thing I had on my kind of vision board when I started the business. So I have started my own marketing consultancy. I've worked in marketing for like 15 years and the start of my own consultancy was doing social media. I saw this event and I watched the video, and I was like, I've got to go there. But it was in San Diego. It's like five and a half thousand miles away from where I am. I remember thinking one day, one day I'm going to go there, one day I'm going to be sat in that room with all those amazing people and all those amazing speakers.I remember seeing it for the first year, and the next year it came out and I just booked my ticket. I had no idea, in the early days of running my business, how I was going to afford the flight, how I was actually going to manage to go to San Diego, because I hadn't done anything like that on my own before, and how it was all going to work out, but I just knew I had to be there. I just knew I had to be in that room with everybody else. For me, especially in the UK, I had to raise myself above everybody else and go, look, this is how seriously I'm taking it. I'm going all the way to San Diego to sit in a room with these amazing experts. It blew me away. It was honestly, and still to this day, one of the best events I've ever been to, and to be in that room and meet those people was just phenomenal. So thank you.Thank you. Thank you for making the investment. That is so cool.Honestly, for me it was like how do I stand out? That's how I stand out. I go and sit in a room with those people. You were live there, which was great. But anyway, I've jumped straight into that. So if my audience haven't heard from you, which I'm absolutely adamant they have because I share a lot of Social Media Examiner stuff. I talk about Social Marketing World. But just let my audience know who you are and how you got to do what you're doing today.Well, first of all, I'm a marketer. Secondly, we just turned 10 years old literally about two weeks ago. Actually, about a month ago as of this recording. I started Social Media Examiner back in October of 2009, and it was an experiment as all great things often start as. I didn't know what it would become. It was a blog, and I figured this social media thing maybe has a shelf life for three years, so let's just get on that train and start to get out of the station. Man, was I wrong. That thing just exploded.As we started, in the early days, it was just writing articles. It turns out that that was the kind of stuff that went viral on social. So little did I know, back then you could write something about how to do social media on social media and it would get shared thousands of times on Twitter, it would go crazy viral on Facebook, and these were the easy days for things to spread. This is when Facebook only had maybe 300 million people, which still sounds like a lot, but it was really small back then. Things grew. I eventually started a podcast and eventually started getting into video, and now we have two podcasts, we have a live show, we publish articles almost every day. We have our videos on our YouTube channel that we're publishing multiple times a weekend. Millions of people are consuming our stuff every year, it's pretty crazy.That is crazy. For me, you are the pinnacle of it. You are the ... if I ever speak to anybody or train anybody about social media and I say, this is the direction you need to go, or this is the site you need to look at, it's your site. It is amazing, and how you maintain that in this crazy busy huge world that we're in now, how you still maintain that today is amazing.Thank you. Is that a question or a statement.Both really. You can answer it. That's fine.Yeah, how do I maintain is it the question. So first of all, it's being aware of the challenges that are faced by our core audience which is marketers. So the main audience that we're attracting is a marketer, typically whose job is marketing in a small business typically, less than 100 employees. Some of them are solopreneurs or own agencies, but the vast majority of them struggle with the java marketing, and social is a key part of what they do. It's not all that they do. The reality for us is we're keeping up on the news, so we have to kind of watch what Zuckerberg changes with Facebook, what's happening with up and coming platforms like TikTok, and then of course we also have to really be aware of our core audience to what their challenges are, which means we have to survey them every year. We have to really understand the customers that belong to the various ... we have a professional organisation called the Social Media Marketing Society, which thousands of marketers belong to, and there's a Facebook group.We kind of study what are they complaining about, what are their struggles, what are their challenges? We kind of look at all of that, and then of course I interview people on my podcast every week who I think are doing it right. They tell me things, so all that data comes in, and then we kind of make projection and hypothesis about what we think our audience is going to need for the next couple of months. Then we go ahead and develop the content, recruit the people to be on the show and, dot, dot, dot. We just kind of are always ... if you will, we're like a ship out to sea looking at the weather patterns. When the weather pattern changes, then we need to change the direction we're going.Social Media is Ever Changing Yeah. I think you hit on a couple of things there that, one, the speed in which it moves is just ... in fact, and I'd sent you a DM and you replied to my DM once when I did a Ted Ex talk. I quoted you in my Ted Ex talk because you said, at one of the events I'd been to that we're in one of the fastest moving industries in the world. We are. It doesn't stop. I think that is a challenge itself. Secondly, for all these marketers that you're dealing with, the overwhelm in this industry is just immense. Do you ever see it ever changing or ever slowing down, or ever feeling a little bit calmer?I will say that, over the last two years, it's slowed down a little bit, only because Facebook has been so distracted with lawsuits, all the world and government inquiries, that they have not innovated as much. As a result of the largest social media platform not innovating as much, the competitors slowed down their innovation. It's only now that we're starting to see a lot of new stuff coming from Facebook's fastest growing platform, which is Instagram, and that's going to begin the competitive wars, if you will, across the social platforms as other platforms are beginning to say, all right, I'm going to add this or I'm going to do this just how Facebook does it.But yeah, I always say internally that, as long as social is changing, we have a very solid business model. Because the moment it stops changing is the moment when pretty much we're not in a good spot.We've got nothing to say.Yeah. But it's slowing down for sure. I think that, as a result of it slowing down, there's a little bit going back to basics with a lot of marketing right now. Rather than just going here because it's new, now the deeper questions are being asked, well what is this doing for the business, what's the actual trackable ROI for something like this. I think a lot of marketers right now are using this slightly slowing season to kind of make smart decisions about what to stop so that they can start something new.I totally agree. I think sometimes what happens with the social space is that everybody thinks I've got to be on everything, I've got to do everything. You mentioned TikTok. That comes out, everyone's like, oh God should I be doing that, should I be on it. Actually, sometimes for me, and when I speak to my audience, it's more about doing what you do with consideration and being consistent at it, and being where your audience are, and focusing on that platform, and doing what you can manage, because otherwise you will completely overwhelm yourself with all these platforms and try and do all these things, and keep up with all these changes. I think all the platforms have got so many amazing things that they can do, and probably you might agree, disagree. Lots of businesses are just scratching the surface of it.I would agree. Most marketers are doing social wrong or bad, and that might mean they're doing just Facebook ads for example, and it's kind of working, or it might mean that they're going live on LinkedIn or using LinkedIn video, but they don't really know if anyone's watching. But yes, I don't even remember what the original question was. What was the question?Just the fact ... I've forgotten as well.Yeah.[inaudible 00:15:24].The reality is we are in a changing world, but I think what a lot of us need to do is step back and answer the question why first. Why go do this? Why continue to do this? One of the things we've done at Social Media Examiner over the last year is we've stopped some things. We've decided we're no longer on Pinterest because, in our particular demographic, it wasn't spurring our Christmas objectives. We've also scaled back some of our use of live video, and instead we're producing podcasts and we're doing live taping, if you will. It just really comes down to cost benefit analysis. We have a team of X number of people in the company, and I think there's five people in our marketing department, which is a decent sized marketing department, but they're all overworked and overwhelmed. It's like there are a lot of things that we'd love to do more of, YouTube being one of them, and we just haven't been able to do it because we've been distracted doing what we've always done.So one of the things that I keep preaching to people is, if when I ask you why, you say it's because that's the way we've always done it, that's a legitimate reason to stop, because that means you don't really know why.Right.The hardest thing in the world for a lot of people to do is to stop something just because they've always done it. You almost feel like you're compelled you must do it. I say you actually must consider whether or not that's a complete utter waste of your time, because you will never be free for the next big thing when it does approach.The other thing ... sorry.Yeah, go ahead.Tracking Your Results So the other thing I was going to say that's really interesting. When you have been in marketing a long time ... when I did my degree 15 years ago, well one, marketing then and marketing today looks nothing the same. But we couldn't prove this stuff. We couldn't prove whether ... I used to head up corporate marketing for Land Rover in the UK. We...


9 Dec 2019

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Episode #217: Mike Stelzner

The Big Honker Podcast

Jeff and Andy are joined by C&S Custom Calls owner, Mike Stelzner. The guys discuss how Mike got started in the waterfowl call making business and what sets him apart from other call makers in the industry. Mike is one of the most decorated call makers in the nation, winner of 9 Grand National titles and 4 Champion of Champions titles for call makers at the NWTF national call makers contest.

1hr 14mins

4 Oct 2019

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Knowing When it’s Time to Make BIG Changes, with Mike Stelzner

Youpreneur: The Profitable Personal Brand Expert Business!

A video can do a whole lot more than deliver information to your tribe. If done right, video has the power to tell a story that moves, inspires, motivates and captivates the viewer. But, creating episodic video content that people can’t wait to consume takes a lot of time, energy and often times, a great deal of frustration. In this episode of Youpreneur FM, I’m joined by my good friend and founder of Social Media Examiner, Mike Stelzner. One thing you need to know about Mike is that he’s probably one of the most transparent entrepreneurs doing business in the online world. He never holds back. Amazingly, he’s managed to rebrand himself over the last 18 months with his weekly video show, The Journey. Mike and I discuss his show in more detail covering why he launched it and how he was able to use the numbers and data behind his own content marketing to help him discover how his show was (or wasn’t) being consumed. Using this information, Mike was able to make some ridiculously drastic changes to completely transform the show and reach an even bigger audience. Find out how he did it by tuning in to the episode! Essential Learning Points From This Episode: People love stories that have unexpected twists In a day where we struggle to get attention, story is the thing that cuts through Sharing your struggles helps to make you more authentic, relatable and likable Building your personal brand is key to growing your business Use analytics to ‘crunch the numbers’ and make decisions based on your findings Nobody watches videos longer than a minute on Facebook. It’s a drive-by experience Much, much more! Important Links & Mentions From this Episode: The Journey show Social Media Examiner Social Media Marketing World Social Media Examiner Facebook Social Media Examiner Twitter  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.


7 Feb 2019

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The Journey to Social Media Innovation and Influence with Mike Stelzner

Modern Marketing Engine podcast hosted by Bernie Borges

The Journey to Social Media Innovation and Influence with Mike Stelzner This episode is an intriguing conversation about social media innovation - what it is and what it takes to truly do it in an increasingly crowded social media space - with none other than Mike Stelzner. If you don’t know Mike Stelzner, he’s a big name in the social media industry. Mike is the founder and CEO of Social Media Examiner which is the world’s largest social media marketing resource. The website publishes rich, how-to articles daily and has reached more than 60 million people globally. More than 450,000 people are subscribed to Social Media Examiner’s email list. One of the SME resources many people know and love is their Social Media Marketing Industry report. It’s published annually and is the longest-running study on how marketers use social media that exists. The Social Media Examiner team also puts on Social Media Marketing World, an annual conference which is now in its 6th year. Bernie has had the honor of speaking at the last 3 SMMW conferences and is speaking again at SMMW 2018. In this episode, you’ll get all the details about how you can attend - February 28 through March 2nd, 2018 - in San Diego, CA. And, speaking of social media innovation, Mike is going to describe his newest innovative social media venture - an episodic, real-life video documentary called “The Journey.”   The ongoing power of social video can’t be ignored. Here is Mike Stelzner’s take on how to make the most of it Being a selling or marketing professional, you’ve got to be aware that video has taken on a life of its own in 2017. Instagram, Snapchat, Facebook - now even LinkedIn is getting in on the act of providing on-demand video tools for users. What does that mean for you as a marketer? You’ve got to learn how to effectively use these incredible new tools that are available. In this conversation, Mike Stelzner describes how “edutainment” in the form of video can be one of the most innovative and effective ways to use social media. He’s doing it himself by producing a “reality” video series he’s titled “The Journey” and is seeing amazing watch numbers increase right before his eyes. Find out exactly what Mike’s doing, how he’s doing it, and why he’s doing it - and how his example can serve as a template for becoming more innovative in your social media marketing efforts, on this episode of Social Business Engine. Social Media Innovation differentiates you in an increasingly crowded market. Here is how Mike Stelzner is staying on the cutting edge Mike’s new video show, “The Journey” is a chronicle of his entrepreneurial path. It walks through the real-life, daily issues he faces as a business owner and leader of the amazing team at Social Media Examiner. From hiring and firing contractors, working through strategy and vision, to planning amazing events like Social Media Marketing World, the show documents what it’s really like to lead a successful business. In his conversation with Bernie on this episode, Mike highlights why he thought the show would be a good way to market SME as a company via social media and explains why marketers need to begin adopting the new video tools available while there’s still time to be on the cutting edge. Mike’s a great example of a person who takes risks for the sake of leading the industry forward. After hearing this conversation (and seeing his new show) you’ll agree, so be sure you listen - and check out “The Journey.”


10 Jan 2018

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The State of Social Media Marketing with Mike Stelzner

The Membership Guys Podcast with Mike Morrison

Social media marketing has changed dramatically over the past few years. From the rise of live video, to the huge drop-off in organic reach for Facebook pages. New platforms launching and disappearing seemingly overnight. It can be hard for the busy membership owner to keep up. Mike Stelzner is a man with his finger on the pulse of social media marketing. As founder of Social Media Examiner and the man behind the largest conference in the industry - Social Media Marketing World - he's the first port of call for experts and influencers worldwide when it comes to whats working right now in social media. In today's episode of The Membership Guys Podcast - I talk to Mike about the current state of social media marketing, and chat about how he uses social media and content marketing for both his conference and Social Media Examiners own membership website.


15 Nov 2017

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Ep. 032 – Mike Stelzner’s biggest success is the Social Media Marketing World conference: I realized that going to conferences is really the secret sauce to success for so many of us.

REACH OR MISS - Entrepreneurial Marketing Success

Michael Stelzner Show Notes Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. Most passionate about I recently started something brand new, called The Journey, which is episodic documentary – a weekly short documentary about my company and the impossible mission that we are on to take the conference to a bigger place, which seems impossible right now. And every week, I’m documenting the struggle and how I’m breaking through in a short 5-7 minute videos, and so far my community loves it. We plan on doing it for five months, until the Social Media Marketing World conference. I think it’s one of the most fun things I’ve ever done, because it’s a real documentary about a real company that struggling to become successful. Our conference, Social Media Marketing World, had 3100 people there in 2017, and we want to grow that by 62% year over year, and then another 100% a year over year. We want to get to 10,000 people on the conference of 2019, which would more than triple our growth in 24 months. And we hope that, by sharing this journey, people will help us accomplish our mission, and a lot of people would find it entertaining, exciting, and learn from it along the way. Michael’s Career I started as a writer, and then in 2009 I did what I call ‘my great experiment’ when I was able to secure the website, SocialMediaExaminer.com, for 10 dollars. And I connected some of my friends that were writers and encouraged them to write for this movement that I was starting that was called Social Media Examiner. In 2009, there were not a lot of websites that were giving out a lot of free information and this thing just took off, and in months, all of a sudden I had a crazy successful blog in my hand! And then the rest is history… right? From that blog we were able to launch online conference, and then a physical conference, and then a podcast and live show; all these things that we are doing today, over eight years later. Michael’s customers Anyone who understands the importance of doing marketing with social media, so it’s typically somebody who is either a self-employed person who has a business and doesn’t have a lot of money, and wants to figure out how to use Social Media to grow the business or it’s somebody who works for a business, and their job is to do marketing for that business. I classify all these people as the label marketers. Social Media changes every week, this is what gives us longevity because unlike other industries, like science for example, where once you discover something that’s true, you can kind of rely on that forever; in the world of social media marketing, things change constantly and as a result, marketers need to keep up with it all and that’s where we come in. Michael’s best advice about approaching the customers I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that met your customers happened to be and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them a lot of questions to understand what their challenges are. But somehow survey or ask what the challenges are, I think it’s the number one way that anybody can be successful. A lot of times we guess we think that everyone is like us, which is totally not true, and we say “if everyone is like me then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Biggest failure with a customer I was already very successful, and in my mind I thought well, I will take what I’ve done here and I’ll just try it in a new space. And I assumed I would be successful, because I’d already done it before. I started a project called My Kid’s Adventures.com and my goal was to create something for parents of young children who are looking to help them do things in a non-digital way… anything that was not a computer screen. And it didn’t work! I spent an enormous amount of money on it, it was a huge failure, and this was while Social Media Examiner was exploding. The lesson that I learned from this is that we must stop something to start something. It wasn’t the right time for me to take this project on. I shut it down, but I learned a lot in the process. It was a great learning experience and very humbling. Biggest success due to the right customer approach I think that the greatest success that I’ve ever achieved was deciding to not just teach people online but teach them in person too. The year was 2013, I launched Social Media Marketing World, 1100 people showed up and many of them told me that was the best experience they ever had in their life and for me that was a really big deal because I didn’t know if it would work. And now we are coming up on our 6th year here and I know now that it’s the best thing that we do. I had to be willing to try and I’m glad I did because there is no looking back now. The reason I started the conference was that when I launched my website the Social Media Examiner, I went to two conferences and I made contacts with a lot of the speakers while I was there, contacts that became very instrumental in the growth of my company. I began to realize that going to conferences and trade shows is really the secret source to success for so many of us. I saw how poorly many of these conferences were done, and I wanted one for my audience… I wanted such a conference for me… So, I tried to make an event that was done right and would work. Recommendation of tools for customer focus, marketing, or sales Even though I run a company and conference that are called Social Media Examiner and Marketing World, I think the technology which is the best is e-mail. So many businesses are building their “house” on rented lands – social platforms, and suddenly those platforms change the rules and we no longer are able to reach the audience we want to reach. That’s why every business must have a strategy for building their own email list. For not being dependent on somebody else when they want to contact their audience. Recommendation of a person, or a book that impacts Michael’s “customer focus” and success There is a really good book by Doctor Henry Cloud and the book is called Necessary Endings; it’s about how there are times we must end things in order to start new things. I don’t read a lot of books, but this book was such an eye opener to me. The point when Michael stopped chasing after customers and started to attract them You know what? I never chased customers! Let me rephrase; with this company, I never had to chase customers. And the reason why is because I’ve learned that when you all the time give and give and give, you don’t have to do much for those people to want to become customers. What is your one key success factor? I would have to say truly knowing who our audience is and giving them exactly what they want, for free, over and over again. Michael’s Mountain We believe that the best or the right way for entrepreneurs to get a fast, big, and sustainable success is by leading your (new) market category, which always reminds me of mountaineering, or conquering the mountain, so I want to ask you if there is a mountain you dream about climbing or a mountain you have climbed already? The Grand Canyon is the mountain that I’m thinking of, and it exactly the opposite of climbing a mountain. To climb down to the bottom of the Grand Canyon and up, it’s the opposite of climbing a mountain. I’ve never actually being able to make it all the way across the entire canyon. Someday I’d love to descend into one side of the Canyon and then ascend all the way out to the other side of the Canyon. The Grand Canyon Resources Mentioned: Social Media Marketing World Conference The best place to connect with Michael Michael’s website and blog There you will find a podcast: Social Media Marketing A weekly documentary: The Journey A weekly live show: The Social Media Live Show Twitter: @Mike_Stelzner Recommended Book:  Necessary Endings by Henry Cloud More resources for Entrepreneurs Don’t Miss – Customer Focus Strategy & Execution: Market Analysis for Fundraising Hayut Yogev’s Latest post: The three free, most practical steps to researching and locating your market Former interview: With Richard Chowning opened Africa Mentor to help businesses get into the continent, succeed, and create jobs, to lift Africans’ standard of living Contact Us


13 Nov 2017

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151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference

The My Wife Quit Her Job Podcast With Steve Chou

Today I’m thrilled to have Michael Stelzner on the show. Now I was introduced to Mike by my friend Darren Rowse of Problogger and I’m really glad that he made the intro. Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 1.1 million uniques per month range. He’s got over a half million email subscribers and a half million Facebook fans for his page. Mike also runs the largest social media conference in the world called Social Media […] The post 151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference appeared first on MyWifeQuitHerJob.com.


23 Feb 2017