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Mike Stelzner

17 Podcast Episodes

Latest 18 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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How Marketers Can Use the Clubhouse App – Mike Stelzner

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Curious about this new Clubhouse platform, we decided to dig a bit deeper into it and find out just what it was all about and why so many business professionals – and well-known names - were flocking to it. We reached out to Mike Stelzner, from Social Media Examiner, to get his take on this since he’s always ahead of the curve. And he did not disappoint. In this episode, Mike gives us the quick and dirty lowdown about what Clubhouse is, how it works, who’s hanging out there, and the many ways you can be leveraging the platform for your business.


3 Feb 2021

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Ep. 53 The C&S Custom Calls Story with Mike Stelzner

Shedding Light Hunting Stories Podcast

Ever wonder what it’s like to be a full time game call maker? Today we meet Mike Stelzner founder of C&S Custom Game Calls. The first half of our show we talk about how he got started in the game call industry and what it’s like to be in his shoes. We then dive into some of his favorite duck and turkey stories. To check out C&S Custom Game Calls click here: http://www.cscustomcalls.com/To contact Mike about his calls or faith, send him a message on Facebook or Instagram: https://www.facebook.com/cscustomcalls/https://instagram.com/cscustomcalls?igshid=1g98jvbrqgrnyCheck out our new YouTube video here: https://youtu.be/u5vmf76_q4g


26 Jan 2020

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The Guide to YouTube Success in 2020 – Mike Stelzner

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing?


11 Dec 2019

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How To Build Relationships and Stand Out On Social Media with Expert Mike Stelzner

Marketing That Converts

This week’s episode is an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. As an expert in the social media marketing world, I wanted to speak to Mike to find out how he uses his platform to stand out in a busy industry. We look at what makes people successful, giving his formula for creating content that people will want to engage with. KEY TAKEAWAYS COVERED IN THE PODCAST The speed in which social media moves is one of the biggest challenges for those working in a social industry, as well as those using social media to grow their business. Luckily, it’s starting to slow down. You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are. Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well. If you want to stand out in a noisy industry is to understand exactly who you are trying to reach. Who is that somebody? What struggles do they have? What do they do? When you create something, remind yourself of the person you’re creating it for. Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at. If you don’t know what your customers want, ASK THEM. Once you have asked your audience, you need to see if their actions are matching their statements. Clear signs are the messages you receive from your followers. Not everyone is supposed to be in your tribe. If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information. We should all be doing stuff that makes it easier for people to remember who we are. The formula for success is ‘great content + other people – marketing messages = growth’. When it comes to your business you need to ensure you have amazing content, strong connections and less of a pitch. This is the Elevation Principle. The best way to make an impact on someone in person is to meet them in person. Social media is called social media for a reason. If you’re not a nice person, you won’t survive. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… One of the most important things you can do when it comes to social media is be yourself. Successful people are authentic. HIGHLIGHTS YOU SIMPLY CAN'T MISS Introducing Mike – 06:00 Social Media is Ever Changing – 12:10 Tracking Your Results – 17:15 How to Stand Out in a Noisy Industry - 21:10 Creating Connections Through Details - 33:15 The Importance of Relationships - 37:38 The Future for Social Media Marketing World – 49:30


9 Dec 2019

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Episode #217: Mike Stelzner

The Big Honker Podcast

Jeff and Andy are joined by C&S Custom Calls owner, Mike Stelzner. The guys discuss how Mike got started in the waterfowl call making business and what sets him apart from other call makers in the industry. Mike is one of the most decorated call makers in the nation, winner of 9 Grand National titles and 4 Champion of Champions titles for call makers at the NWTF national call makers contest.

1hr 14mins

4 Oct 2019

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Knowing When it’s Time to Make BIG Changes, with Mike Stelzner

Youpreneur: The Profitable Personal Brand Expert Business!

A video can do a whole lot more than deliver information to your tribe. If done right, video has the power to tell a story that moves, inspires, motivates and captivates the viewer. But, creating episodic video content that people can’t wait to consume takes a lot of time, energy and often times, a great deal of frustration. In this episode of Youpreneur FM, I’m joined by my good friend and founder of Social Media Examiner, Mike Stelzner. One thing you need to know about Mike is that he’s probably one of the most transparent entrepreneurs doing business in the online world. He never holds back. Amazingly, he’s managed to rebrand himself over the last 18 months with his weekly video show, The Journey. Mike and I discuss his show in more detail covering why he launched it and how he was able to use the numbers and data behind his own content marketing to help him discover how his show was (or wasn’t) being consumed. Using this information, Mike was able to make some ridiculously drastic changes to completely transform the show and reach an even bigger audience. Find out how he did it by tuning in to the episode! Essential Learning Points From This Episode: People love stories that have unexpected twists In a day where we struggle to get attention, story is the thing that cuts through Sharing your struggles helps to make you more authentic, relatable and likable Building your personal brand is key to growing your business Use analytics to ‘crunch the numbers’ and make decisions based on your findings Nobody watches videos longer than a minute on Facebook. It’s a drive-by experience Much, much more! Important Links & Mentions From this Episode: The Journey show Social Media Examiner Social Media Marketing World Social Media Examiner Facebook Social Media Examiner Twitter  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.


7 Feb 2019

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The Journey to Social Media Innovation and Influence with Mike Stelzner

Modern Marketing Engine podcast hosted by Bernie Borges

The Journey to Social Media Innovation and Influence with Mike Stelzner This episode is an intriguing conversation about social media innovation - what it is and what it takes to truly do it in an increasingly crowded social media space - with none other than Mike Stelzner. If you don’t know Mike Stelzner, he’s a big name in the social media industry. Mike is the founder and CEO of Social Media Examiner which is the world’s largest social media marketing resource. The website publishes rich, how-to articles daily and has reached more than 60 million people globally. More than 450,000 people are subscribed to Social Media Examiner’s email list. One of the SME resources many people know and love is their Social Media Marketing Industry report. It’s published annually and is the longest-running study on how marketers use social media that exists. The Social Media Examiner team also puts on Social Media Marketing World, an annual conference which is now in its 6th year. Bernie has had the honor of speaking at the last 3 SMMW conferences and is speaking again at SMMW 2018. In this episode, you’ll get all the details about how you can attend - February 28 through March 2nd, 2018 - in San Diego, CA. And, speaking of social media innovation, Mike is going to describe his newest innovative social media venture - an episodic, real-life video documentary called “The Journey.”   The ongoing power of social video can’t be ignored. Here is Mike Stelzner’s take on how to make the most of it Being a selling or marketing professional, you’ve got to be aware that video has taken on a life of its own in 2017. Instagram, Snapchat, Facebook - now even LinkedIn is getting in on the act of providing on-demand video tools for users. What does that mean for you as a marketer? You’ve got to learn how to effectively use these incredible new tools that are available. In this conversation, Mike Stelzner describes how “edutainment” in the form of video can be one of the most innovative and effective ways to use social media. He’s doing it himself by producing a “reality” video series he’s titled “The Journey” and is seeing amazing watch numbers increase right before his eyes. Find out exactly what Mike’s doing, how he’s doing it, and why he’s doing it - and how his example can serve as a template for becoming more innovative in your social media marketing efforts, on this episode of Social Business Engine. Social Media Innovation differentiates you in an increasingly crowded market. Here is how Mike Stelzner is staying on the cutting edge Mike’s new video show, “The Journey” is a chronicle of his entrepreneurial path. It walks through the real-life, daily issues he faces as a business owner and leader of the amazing team at Social Media Examiner. From hiring and firing contractors, working through strategy and vision, to planning amazing events like Social Media Marketing World, the show documents what it’s really like to lead a successful business. In his conversation with Bernie on this episode, Mike highlights why he thought the show would be a good way to market SME as a company via social media and explains why marketers need to begin adopting the new video tools available while there’s still time to be on the cutting edge. Mike’s a great example of a person who takes risks for the sake of leading the industry forward. After hearing this conversation (and seeing his new show) you’ll agree, so be sure you listen - and check out “The Journey.”


10 Jan 2018

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The State of Social Media Marketing with Mike Stelzner

The Membership Guys Podcast with Mike Morrison

Social media marketing has changed dramatically over the past few years. From the rise of live video, to the huge drop-off in organic reach for Facebook pages. New platforms launching and disappearing seemingly overnight. It can be hard for the busy membership owner to keep up. Mike Stelzner is a man with his finger on the pulse of social media marketing. As founder of Social Media Examiner and the man behind the largest conference in the industry - Social Media Marketing World - he's the first port of call for experts and influencers worldwide when it comes to whats working right now in social media. In today's episode of The Membership Guys Podcast - I talk to Mike about the current state of social media marketing, and chat about how he uses social media and content marketing for both his conference and Social Media Examiners own membership website.


15 Nov 2017

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Ep. 032 – Mike Stelzner’s biggest success is the Social Media Marketing World conference: I realized that going to conferences is really the secret sauce to success for so many of us.

REACH OR MISS - Entrepreneurial Marketing Success

Michael Stelzner Show Notes Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. Most passionate about I recently started something brand new, called The Journey, which is episodic documentary – a weekly short documentary about my company and the impossible mission that we are on to take the conference to a bigger place, which seems impossible right now. And every week, I’m documenting the struggle and how I’m breaking through in a short 5-7 minute videos, and so far my community loves it. We plan on doing it for five months, until the Social Media Marketing World conference. I think it’s one of the most fun things I’ve ever done, because it’s a real documentary about a real company that struggling to become successful. Our conference, Social Media Marketing World, had 3100 people there in 2017, and we want to grow that by 62% year over year, and then another 100% a year over year. We want to get to 10,000 people on the conference of 2019, which would more than triple our growth in 24 months. And we hope that, by sharing this journey, people will help us accomplish our mission, and a lot of people would find it entertaining, exciting, and learn from it along the way. Michael’s Career I started as a writer, and then in 2009 I did what I call ‘my great experiment’ when I was able to secure the website, SocialMediaExaminer.com, for 10 dollars. And I connected some of my friends that were writers and encouraged them to write for this movement that I was starting that was called Social Media Examiner. In 2009, there were not a lot of websites that were giving out a lot of free information and this thing just took off, and in months, all of a sudden I had a crazy successful blog in my hand! And then the rest is history… right? From that blog we were able to launch online conference, and then a physical conference, and then a podcast and live show; all these things that we are doing today, over eight years later. Michael’s customers Anyone who understands the importance of doing marketing with social media, so it’s typically somebody who is either a self-employed person who has a business and doesn’t have a lot of money, and wants to figure out how to use Social Media to grow the business or it’s somebody who works for a business, and their job is to do marketing for that business. I classify all these people as the label marketers. Social Media changes every week, this is what gives us longevity because unlike other industries, like science for example, where once you discover something that’s true, you can kind of rely on that forever; in the world of social media marketing, things change constantly and as a result, marketers need to keep up with it all and that’s where we come in. Michael’s best advice about approaching the customers I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that met your customers happened to be and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them a lot of questions to understand what their challenges are. But somehow survey or ask what the challenges are, I think it’s the number one way that anybody can be successful. A lot of times we guess we think that everyone is like us, which is totally not true, and we say “if everyone is like me then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Biggest failure with a customer I was already very successful, and in my mind I thought well, I will take what I’ve done here and I’ll just try it in a new space. And I assumed I would be successful, because I’d already done it before. I started a project called My Kid’s Adventures.com and my goal was to create something for parents of young children who are looking to help them do things in a non-digital way… anything that was not a computer screen. And it didn’t work! I spent an enormous amount of money on it, it was a huge failure, and this was while Social Media Examiner was exploding. The lesson that I learned from this is that we must stop something to start something. It wasn’t the right time for me to take this project on. I shut it down, but I learned a lot in the process. It was a great learning experience and very humbling. Biggest success due to the right customer approach I think that the greatest success that I’ve ever achieved was deciding to not just teach people online but teach them in person too. The year was 2013, I launched Social Media Marketing World, 1100 people showed up and many of them told me that was the best experience they ever had in their life and for me that was a really big deal because I didn’t know if it would work. And now we are coming up on our 6th year here and I know now that it’s the best thing that we do. I had to be willing to try and I’m glad I did because there is no looking back now. The reason I started the conference was that when I launched my website the Social Media Examiner, I went to two conferences and I made contacts with a lot of the speakers while I was there, contacts that became very instrumental in the growth of my company. I began to realize that going to conferences and trade shows is really the secret source to success for so many of us. I saw how poorly many of these conferences were done, and I wanted one for my audience… I wanted such a conference for me… So, I tried to make an event that was done right and would work. Recommendation of tools for customer focus, marketing, or sales Even though I run a company and conference that are called Social Media Examiner and Marketing World, I think the technology which is the best is e-mail. So many businesses are building their “house” on rented lands – social platforms, and suddenly those platforms change the rules and we no longer are able to reach the audience we want to reach. That’s why every business must have a strategy for building their own email list. For not being dependent on somebody else when they want to contact their audience. Recommendation of a person, or a book that impacts Michael’s “customer focus” and success There is a really good book by Doctor Henry Cloud and the book is called Necessary Endings; it’s about how there are times we must end things in order to start new things. I don’t read a lot of books, but this book was such an eye opener to me. The point when Michael stopped chasing after customers and started to attract them You know what? I never chased customers! Let me rephrase; with this company, I never had to chase customers. And the reason why is because I’ve learned that when you all the time give and give and give, you don’t have to do much for those people to want to become customers. What is your one key success factor? I would have to say truly knowing who our audience is and giving them exactly what they want, for free, over and over again. Michael’s Mountain We believe that the best or the right way for entrepreneurs to get a fast, big, and sustainable success is by leading your (new) market category, which always reminds me of mountaineering, or conquering the mountain, so I want to ask you if there is a mountain you dream about climbing or a mountain you have climbed already? The Grand Canyon is the mountain that I’m thinking of, and it exactly the opposite of climbing a mountain. To climb down to the bottom of the Grand Canyon and up, it’s the opposite of climbing a mountain. I’ve never actually being able to make it all the way across the entire canyon. Someday I’d love to descend into one side of the Canyon and then ascend all the way out to the other side of the Canyon. The Grand Canyon Resources Mentioned: Social Media Marketing World Conference The best place to connect with Michael Michael’s website and blog There you will find a podcast: Social Media Marketing A weekly documentary: The Journey A weekly live show: The Social Media Live Show Twitter: @Mike_Stelzner Recommended Book:  Necessary Endings by Henry Cloud More resources for Entrepreneurs Don’t Miss – Customer Focus Strategy & Execution: Market Analysis for Fundraising Hayut Yogev’s Latest post: The three free, most practical steps to researching and locating your market Former interview: With Richard Chowning opened Africa Mentor to help businesses get into the continent, succeed, and create jobs, to lift Africans’ standard of living Contact Us


13 Nov 2017

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151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference

The My Wife Quit Her Job Podcast With Steve Chou

Today I’m thrilled to have Michael Stelzner on the show. Now I was introduced to Mike by my friend Darren Rowse of Problogger and I’m really glad that he made the intro. Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 1.1 million uniques per month range. He’s got over a half million email subscribers and a half million Facebook fans for his page. Mike also runs the largest social media conference in the world called Social Media […] The post 151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference appeared first on MyWifeQuitHerJob.com.


23 Feb 2017