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Patty Farmer

55 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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How to Leverage the Media – In Just 7 Minutes with Patty Farmer

Marketing The Invisible

Discover how to build relationships that create opportunities through a process called OPP Find out how to package your expertise, so you are strategically positioned in the marketplace Learn how to master your marketing, leverage media, and monetize your business Resources/Links:Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com SummaryDo you experience low conversion rates from your discovery calls and enrollment conversations?Have you checked if your message is confusing and doesn't speak to your target audience?How do you create a lifestyle built around a business that supports that?Patty Farmer is a Marketing & Media Strategist, Speaker, Podcast Host, Magazine Publisher & Event Producer. She helps entrepreneurs leverage the media and create marketing strategies that are profitable and not painful.In this episode, Patty shares how you don't always need to go out and find your target people; instead, you only have to find partners that serve the exact audience you do. And that she recommends building relationships that pave the way for opportunities that foster that process.Check out these episode highlights:01:07 - Patty's ideal client: My ideal clients are established service-based entrepreneurs that are women, 40 plus, who are struggling to identify, attract, and convert their ideal buyers. 01:39 - The problem she helps solve for her clients: The problem I solve is helping them to package their expertise. And then position them in the marketplace strategically to master their marketing, leverage the media, and monetize their business. 01:50 - Symptoms of the problems her client faces: a lot of those things are the same things, which is a really low conversion rate, whether that's from a discovery call and enrollment conversation. Social offers, those types of things, right? So, they have a confusing message. 02:55 - Common mistakes clients make before consulting Patty: The biggest one is that they confuse networking with marketing and sales. Marketing and sales are separate all in themselves. But people get confused when they're trying to throw networking in the mix. 03:43 - Patty's Valuable Free Action (VFA): The number one way is what I like to call OPP. Everybody talks about opportunity; OPP is other people's people. And the best way to do that is to promote other people to promote yourself. So, it's finding opportunities where you both have the same audience. And you can put each other in front of that audience. 05:03 - Patty's Valuable Free Resource (VFR): Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com 06:10 - Q: What's the number one takeaway I want your audience to get? A: I believe that the secret to success is designing the lifestyle you want to live and then building a business that supports that lifestyle, not the other way around. Tweetable Takeaways from this Episode:“You need to find partners where you all serve the same audience, and then get in front of each other's audience.” -Patty FarmerClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)Tom Poland 00:10Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast of Queensland, Australia. Joined today by Patty Farmer. Patty, get a warm welcome Down Under. Where are you hanging out? Patty Farmer 0:22 Dallas, Texas.Tom Poland 0:23 Dallas, Texas. That's one of the most modern airports. I remember going around there, hopping onto the shuttle, and there was no driver.

6mins

13 Apr 2022

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#140 Have Buyers & Not Butts in Seats - Patty Farmer

Speaking Podcast

About my Guest: She was recently awarded the "Global Business Strategist of the Year" by Global Powerhouse Group in London, England. In addition, she was named #3 in the "Top Ten Media Speakers You Need to Know" and awarded the "International Speaker of the Year" by the Public Speakers Association. As an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, 7 Figure Event Producer, and 5x Bestselling Author, Patty Farmer makes marketing and media PROFITABLE, NOT PAINFUL.    Patty specializes in Marketing & Media Strategies and works with small business owners, entrepreneurs, and speakers to attract and convert their ideal clients so they can make a bigger impact in the world and even bigger deposits in their bank account.    She has created a network of 100,000+ connections while teaching thousands of entrepreneurs to connect, collaborate and convert in less time and make more money while designing the lifestyle they want to live.    Patty has been seen on the covers of magazines such as Accomplish, Unleash Your Bold, Be the Boss, Women Who Mean Business, and EXPERTpreneur. What we Discussed: - An Accidental Speaker - Overcoming being Sick before each speech for 18 months - The Speakers Association and her Awards - Making 100,000 Connections and having a sticking strategy - What Social Media Platform Should I be on - How to Market Your Events - Have Buyers & Not Butts in Seats - How to Support fellow Speakers & Podcasters - Her journey as a Radio Host - A Fantastic Way to Connect with Groups and more How to Contact Patty: https://pattyfarmer.com/ https://pattyfarmer.com/m3podcasts/ Linkedin: www.Linkedin.com/in/pattyfarmer Twitter: https://twitter.com/pattyfarmer Facebook: https://www.facebook.com/PattyFarmerCEO/ Instagram: https://www.instagram.com/pattyfarmerCEO/ Pinterest: https://www.pinterest.com/PattyFarmerCEO/ More About Speaking Podcast: All Episodes can be found at www.speakingpodcast.com All Social Media + Donations link https://bio.link/podcaster Sponsor : http://coolabulla.com Use Discount Code Speaking for a 20% Discount Our Facebook Group can be found at www.facebook.com/speakingpodcast All my 5 Podcast can be found at http://roycoughlan.com/ --- Send in a voice message: https://anchor.fm/roy-coughlan/message

42mins

20 Mar 2022

Similar People

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Ep 2.25 How Patty Farmer Built An International Empire

Free Agent

"Patty Farmer is an award-winning marketing & media strategist, international speaker, radio host, magazine publisher, and best-selling author specializing in marketing & business." She began her career as a single mom in Las Vegas. Self-taught in so many ways, Patty LEANS IN with vigor, sees pain as an opportunity to pivot. And she won't stop there. Just wait until you hear what she's doing in Italy... Listen in as Patty recounts her story. You will laugh and relate to how:- Office rules about going to the bathroom made her quit her job- The real estate crash of 2008 redefined her thinking and goals- Mentors trained her to THINK how they think, not just do what they doCredits:Hosted by Meg SchmitzProduced by Kacia Huynh and Porsha Williams Gates of Porshanality Media, LLCEditing by Kacia Huynh of Porshanality Media, LLC

35mins

17 Mar 2022

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071. Patty Farmer – Leverage the Media

Changing The Sales Game

Connie's motivational quote today is by – Jay Baer, "Content is fire; social media is gasoline.”  YouTube: https://youtu.be/t_X7gKwnCk0 Check Out These Highlights:  As I reflect on this quote about marketing, I am always thrown by the number of people who lump sales and marketing in one sentence as if they are the same thing.  I always correct that person and say, I stay in my lane. I am good and know sales from A-Z.  Please don’t ask me about your marketing info, website, or campaigns.  Not my jam.”  For me, building relationships {in person & online} is key to leveraging promotional partners and influencers.  So today's topic is about leveraging the Media.  I know with every post I read or write; we are in a very crowded market with a lot of noise.  The question to ask yourself during this next half hour or so is, “how will you stand out?” Today we discuss actionable strategies on how to leverage your time, money, energy and your network to get massive results in both local and national media to succeed in today’s business environment. About Patty Farmer:  Patty is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEOs, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful.  How to Get in Touch With Patty Farmer:  Website:  https://pattyfarmer.com/ Email:  patty@pattyfarmer.com Free Gift:  https://MarketingMediaMoney.com Stalk me online! Website:  https://whitmanassoc.com/ Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success:  https://whitmanassoc.com/resources/ Download Free Communication Style Assessment:  www.whitmanassoc.com/csa Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

37mins

28 Feb 2022

Most Popular

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#4: How To Get Paid Speaking Gigs With Patty Farmer

Mindspeak Podcast with Elaine Powell

In this interview, Patty Farmer shares her copious amounts of knowledge around how you can get paid speaking gigs through the power of marketing and collaborations. Patty believes we all have a message and her mission is to help you master marketing, leverage the media, and monetize in a way that creates transformation. Patty is an award-winning marketing & media strategist, international speaker, podcast host, magazine publisher, and event producer and works with small business owners, entrepreneurs & speakers to attract and convert your ideal clients.Website: https://pattyfarmer.com/Instagram: https://www.instagram.com/PattyFarmerCEO/Facebook: https://www.facebook.com/PattyFarmerCEOLinkedin: https://www.linkedin.com/in/pattyfarmer/Free Marketing, Media & Money Magazine: https://MarketingMediaMoney.com See acast.com/privacy for privacy and opt-out information.

30mins

22 Aug 2021

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Monetize Your marketing and Media with Patty Farmer

The Sheri Kaye Hoff Show

It’s a crowded market and there is a lot of noise… how will you stand out?In today’s business environment, relationships are the currency and building REAL relationships that create revenue and get results are key to leveraging your ideal promotional partners & global influencers. It takes more than posting on social media and being a guest on a few podcasts. My guest, Patty Farmer will share actionable strategies on how to leverage your time, money, energy, and your network to get massive results in both local and national media to succeed in today’s business environment.Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO’s, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live.Free gifts from Host Sheri Kaye Hoff https://sherikayehoff.com Free gift from Patty Farmer https://m3bizquiz.com/

21mins

22 Jul 2021

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Setting Your Table - Patty Farmer, Marketing Media & Money with CLARAfi CEO Adam Griggs and GoDaddy

OwnitLoveit - Fostering Small business with CLARAfi

SHOW LESSPatty Farmer shares the exercise, Setting the Table. Patty talks with us about how you can determine the characteristics and ideal traits you want to align with in business, how to take inventory of your personal community and find whats missing and finally how to build with intention by creating a table of 12 in your community.   Building with intention and transparency while maintaining your mission and narrative are easy when you follow these steps.    Special thanks to Patty Farmer and the her team at MarketingMediaMoney.com as well as the teams at CLARAfi and GoDaddy for making these amazing meetups possible.

40mins

12 Jul 2021

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Episode 84: Building Confidence AND a Magazine w/ Patty Farmer

Crush It In Sales

Wow! Do I have a confidence boosting episode for you! Patty Farmer is a Marketing & Media Expert, Coach, Professional Speaker, and Podcast Host. Patty works with business people who are ready to make a big impact in the world and big deposits in their bank account. Patty shares her insightful and inspirational journey of her extremely popular digital magazine www.marketingmediamoney.com which she started only three years ago and has over 100K subscribers! Some of the topics we chat about are: Desire to serve and stay true to your brand Target Market vs. Target Buyer Brilliant Idea Syndrome vs. Shiny Object And more! To say this episode will help you is an understatement. Enjoy! Connect with Patty on all the socials and www.pattyfarmer.com Subscribe to the free magazine www.marketingmediamoney.com Check out her podcast- Marketing, Media & Money Thank you for listening! Please share and rate & review on Apple. Stay in the know! 3 Week Confidence Boost Coaching- goodkarmaconfidence.com My 1st solo book- Confidence Mastery For Couples- Roadmap to a More Intimate Relationship- is live! https://www.amazon.com/dp/B08XWP87TT/ref=sr_1_18?dchild=1&keywords=couples+confidence&qid=1614761808&sr=8-18 Follow on: LI, FB or IG melinda_vanfleet Free Believe & Take Action Daily Guide as well as Good Karma Confidence weekly email at: https://goodkarmasuccesscoach.com Private FB Group- Good Karma Confidence Contact me for private one on one coaching: info@melindavanfleet.com

53mins

12 May 2021

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Marketing Media & Money: Powerful Questions & Leading with Contribution - Patty Farmer, Founder w/ Adam Griggs - CEO of CLARAfi

OwnitLoveit - Fostering Small business with CLARAfi

Patty talks with us about the purpose of community, leading with contribution and compensation will follow, and how to ask 5 simple but powerful questions that can lead you to building a network of intention and authenticity. Asking Powerful Questions & Contribution Leadership - Brought to you by the team at CLARAfi and GoDaddy.  #ownitloveit

33mins

11 Mar 2021

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Patty Farmer - The Marketing and Media Strategist

Lead Like a Lady with Gina L. Osborn - A Real Life Podcast

Patty Farmer is an Award Winning Marketing and Media Strategist, International Speaker, Radio Host, Magazine Publisher, Event Producer and Author. In this episode, Patty shares how to market yourself for success, monetize your talents, determine your worth and eliminate imposter syndrome.

30mins

2 Mar 2021

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